Case 7 - JC Penny's Fair Square Strategy Final
Case 7 - JC Penny's Fair Square Strategy Final
Case 7 - JC Penny's Fair Square Strategy Final
Toni Saptanto
Moch. Arief
Setiawan
Rizky
Rizaldi
Indrawan
Content:
I. Case Summary
II. Main Issue
III.Problem Statements
IV.Analysis & Alternative Solutions
V. Recommendations
WHO IS HE??
CASE
SUMMARY
201
1
MAIN
PROBLEM
STATEMENT
Bagaimana
JCPenny
menetapkan
harga dan
menumbuhkan
penjualan di
tengah
persaingan
industri fashion
retail?
ANALY
SIS
Change
Competition
Customer
Company
$
3.00
RECOMMENDA
TION
1
$ X
3.00
Menghapuskan strategy fair and
square pricing.
Kembali pada customer demand dan
mindset-nya, coupon bisa kembali
digunakan dan jangan lagi
Mulai lakukan
implementasi atas
positioning produk
unggulan berdasarkan
segmentasi
customernya,
3
Merubah kembali logo
JCPenney yang
sebelumnya digunakan
untuk mempromosikan
4
Lakukan promosi dan
selling activity
secara lebih agresif
dengan berbagai
media, baik online
maupun melalui
majalah,
Customer Lifecycle
JCP?
JCP?
Consideration
Commercials
Youtube
videos
Social
Media
Blog
In-store
recommenda
tion
Sales and
coupons
Influencers
Great
reviews and
helpful
service on the
item (in store
or via social
media)
Purchase
Online
Pickup in
store
Purchase inApp
Purchase in
store
Emails /
blog with
relevant and
valuable
content
Repeat
purchase
Social Media
likes / followers
Interact /
engage on
social media
Recommend
JCP to friends