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Ten Criteria For Evaluating Mission Statements 4

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Ten Criteria for Evaluating Mission Statements

The mission statement is clear and understandable to all personnel,


including all support staff & parents.
The mission statement is brief enough for most people to keep it in mind.
The mission statement clearly specifies what business the organization is
in. This includes a clear statement about:
What needs the organization is attempting to fill, not what
services are offered;
Who the organizations primary customers are; and
How the organization plans to go about its business.
The mission statement should have a primary focus on one strategic goal.
The mission statement should reflect the distinctive competence of the
organization.
The mission statement should be broad enough to allow flexibility in
implementation but not so broad as to permit lack of focus.
The mission statement should serve as a template and be the means by
which leaders and others in the organization can make decisions.
The mission statement must reflect the values, beliefs, and philosophy of
operations of the organization and reflect the organizational culture.
The mission statement should reflect attainable goals.
The mission statement should be worded so as to serve as an energy
source and rallying point for the organization. (Does it show your
passion?)
Adapted from Applied Strategic Planning,
Dr. Timothy M. Nolan

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