PricingBrew Journal Catalog
PricingBrew Journal Catalog
PricingBrew Journal Catalog
Rafe VanDenBerg
Editor in Chief
PricingBrew
But how do you teach your team the pricing techniques and
concepts they really need to understand? How do you arm
them with the principles and practices that can make them
most successful? How do you expose them to strategies and
tactics that have already proven effective for others?
And how do you do all of the above without making everyone
slog through a bunch of academic literature...or putting a huge
dent in a budget thats already stretched to the limit?
Thats where the PricingBrew Journal comes in...
The PricingBrew Journal is an interactive, online portal packed
with concise training materials and timely research, squarely
focused on pricing in B2B environments. As the only resource
of its kind, the Journal uses text, video, and audio to deliver far
more relevant...and more understandable...information than a
traditional professional journal ever could.
So, take a few minutes to peruse this catalog and get a sense
for the range of resources and features your team will be able
to access as Journal subscribers. Then...come join us!
A Professional Journal
for Todays Professionals
PricingBrew Journal subscribers
enjoy convenient, online access to
an ever-expanding arsenal of B2B
pricing best practices, training,
and research...all available ondemand, 24x7, from any computer
or mobile device.
Subscribers Get:
Training Webinars
Conducted by our in-house
analysts and free of any sales
pitches, you can attend these
regular training webinars live,
and/or view all past webinar
recordings on-demand.
Expert Interviews
Hear 25+ hours of interviews
with top B2B pricing experts
and practitioners whove all
been there, done that.
Weekly eNewsletter
By just filling out a simple form on the subscriber portal, you can
get our teams unvarnished perspectives and unbiased advice on
your specific pricing issues and challenges via email. And of
course, all questions are handled privately and confidentially.
To have a pricing consultant on retainer would cost thousands of
dollars per year. But we include the Help Desk service as another
benefit of a PricingBrew Journal subscription. No additional fees.
No per inquiry charges. No consulting retainers.
What are the most important skills, capabilities, and attributes for
a B2B pricing analyst to possess or develop?
Through interviews, questionnaires, and other research techniques, our in-house team gathers, curates,
and publishes proven pricing practices and lessons learned from leading practitioners and industry
experts all over the globe. While we occasionally publish articles and guides submitted by others, 95%+
of the Journals content is produced by our in-house team of former practitioners.
The PricingBrew Journal is squarely-focused on the dynamics and challenges that are unique to effective
pricing in business-to-business (B2B) environments. As such, our content and research is relevant and
applicable to nearly any company that sells to other companies, regardless of industry.
While its our policy to not share specifics about individual subscribers or companies, we can say that
PricingBrew currently reaches more than 13,000 people, representing more than 3600 pricing teams,
from 100+ countries around the world, spanning more than 19 different industry verticals.
As B2B pricing tends to be a fairly secretive practice, many subscribers express relief to have finally
found a resource that exposes what's really working, what's not, and how others have successfully dealt
with similar B2B pricing challenges. Another common thread is that our subscribers are individuals and
teams looking to improve. Many are seeking to improve their personal situations and boost their careers.
Some are just getting started in pricing and want to hit the ground running. Many are looking to take
their team to the next level and generate more significant results for their companies. And still others
simply want to stay abreast of the latest practices to avoid falling behind.
How does the Journal compare to the other options we might consider?
The PricingBrew Journal is the only publication of its kind, focused exclusively on B2B pricing. Theres
nothing else like it. Considering on-site training or far-flung conferences? Youll easily spend 20X more,
for a fraction of the B2B pricing content and insight in the Journal---all available on-demand, 24x7.
With any type of information or education, the payback comes from putting what youve learned into
practice. As such, the results and benefits being reported by Journal subscribers are as varied as the
subscribers themselves---from earning promotions to generating profitability gains. With something as
powerful as pricing, its easy to see how the application of a single insight gleaned from the Journal could
be worth many times the price of admission.
Can our Journal subscription grow over time as we expand our team?
Absolutely. Its not uncommon for companies to get started with a subscription for 3 or 4 core team
members, adding additional users as theyre identified or hired. Through the online portal, weve made it
easy to add additional users to your annual subscription at any time for just $125 each.
While most publications exist to sell eyeballs to advertisers, our business is all about providing unbiased
insights, perspectives, and research to pricing practitioners. Therefore, we do not allow third-party
advertising in the PricingBrew Journal beyond our Provider and Event Directories.
If we subscribe to the Journal today, will our rates increase over time?
While subscription prices for the Journal have increased a number of times over the years, we have a
strict policy of renewing existing subscribers at their initial rate. By subscribing today, your rates will
never increase for as long as you remain a subscriber in good standing.
For a small fraction of what traditional training would cost, you can
give your entire pricing team on-demand access to this ever-expanding
arsenal of proven practices, relevant research, real-world strategies, and
expert insights for driving better pricing outcomes in B2B.
Training Webinars
Pricing Help Desk
Expert Interviews
Diagnostics & Tools
Tutorials & Guides
Research & Cases
Pricing Tips Archive
Weekly eNewsletter
599
Add additional
team members for
just $125 each!
Ask about our group
subscription rates for
teams of 16 or more.
www.PricingBrew.com