Hotel Marketing

Presented by:
NIKITA DHOOT
Concept
Types
Users
Hotel Regent-Marketing Mix
Hotel ITC-Marketing Mix
Some Grand Hotels In World
It is a temporary home
Public place where all modern facilities are made available
Hotel - An establishment that provides lodging and usually

meals and other services for travelers and other paying
guests.
Hotel Marketing Ascertaining consumer needs, tailoring

the products as closely as possible to meet those needs,
persuading the customers to satisfy his needs and finally
ensuring that the product is easily accessible when the
customer wishes to purchase it
4
A hotel is an establishment that provides paid lodging on a short
term basis
A hotel is defined by British law as the place where a bona fide
traveler can receive food and shelter, provided he is in a position to
pay for it and he is in a fit condition to be received. Hence, a hotel

must provide food and shelter and has, in turn, the right to refuse if
the traveler is drunk, disorderly, unkempt, or if he is not in a
position to pay for the services.
Residential Hotel
Commercial Hotel
Resort Hotel
International Hotel
Floating Hotel
Domestic Users
Foreign Users
Pilgrims
Political representatives
Students
Trade representatives
Officials
Educationists
Film stars
Tourists
Intellects
Business Executives
Sportsmen etc
Hotel Description:
Regent Hotel is a three star deluxe hotel in Mumbai renowned
for its world-class hospitality services.
Strategically located near the airport, this is a boutique hotel in
Mumbai that combines in it class and comfort.
Regent Hotel, located at a short distance from the major
commercial and shopping centers, is one of the coziest hotels in

Mumbai.
9
I t has rooms and suites that combine vividly decorated stylish
interiors with the best of contemporary design and technology.
Owing to its first-class amenities, impeccable hospitality and
soothing ambience, the hotel compel its guests to visit the place
time and again.
In short, Regent Hotel is a good option for both the leisure
travelers and the business clientele, to experience a truly
memorable sojourn, in Mumbai.
10
PRODUCT
Accommodation:
The hotel has 44 well-maintained air-conditioned rooms in the categories of
Standard Room and Deluxe Room. The rooms are fully-furnished with various
inbuilt facilities .
Restaurant & Dining :

For dining the hotel offers a multi cuisine restaurant that serves to the taste of the
guests with its dishes which are simply irresistible.
11
Recreation and Other Facilities :
For recreation the hotel gives an opportunity to the guests to have a roam around the
Juhu beach which lies close to the hotel. Other than that the hotel also offers the
facility of:
Executive lounge
Fax
Room service
Internet access
Banking
Doctor on call
Laundry
Money changer
12
Banquet & Bar
Broadband Facility & Business

Centre,
Cable TV,
Car Parking & Car Rental Facility,
Courier,
Credit Card Facility
Currency Exchange
Direct Dialing STD/ISD Facility
Fridge in all rooms,
Gym
Iron Board,
News Stand,
Newspaper,
Power Backup,
Safe Box in Room,
Safe Vault with Cashier,
Secretarial Assistance,
Shopping Arcade,
Tea/Coffee Maker,
Wake up service
Hot/Cold running water,
13
14
Direct group sales
Travel agents
Group Tour Operators
Airlines
Hotel representatives
Hotel booking agencies
Group reservation systems
Tourist Information Centres
The Internet
15
Brochure
Attraction
Leaflets
Folder
Sales
Promotion
Tools
Merchand
ising
Packaging
Special
Officer
16
Sales Promotion - THE REGENT ADVANTAGE CARD system.
Advertising :it is significant that the hotel professionals make

possible a productive use of print media, broadcast media
and telecast media
Publicity: Public relations activities become instrumental in

the process of publicizing. It is the deliberate, planned and
sustained effort to establish and maintain mutual
understanding between an organization and the public.
17
Employees - Diploma or PGDBA in Hotel & Catering

Management.
700 permanent staff and 200 trainees.
Well educated and well mannered
Western formal dress code.
Focus on Training
18
Major service encounter that extremely delighted or

disappointed are:
1. Check-in
2. Bell person carrying luggage to room
3. Food
4. Wake up call
5. Check out
The hoteliers plan their processes in such a way

that there are minimum errors & glitches
19

1.
2.
3.
4.
5.
6.
7.
8.
9.
Physical environment of a HOTEL

Location
A hotel room
Restaurant Heart of Hotel
Office, Information, Customer Service
Signs & Logos
Style, Furniture, Colours, Lighting
Clean Air
Reception
Parking & Gym
20
21
ITC Limited entered the hotels business in 1975

ITC hotels currently owns and operates 100 hotels in 75
destinations
India's second largest hotel chain
They show our heritage
The group today operates under different brands:
ITC Luxury Collection Hotels
Welcome Hotel Sheraton Hotels
Fortune Hotels
Welcome Heritage Hotels
Welcome Environ
22
ITC Hotel Maurya Sheraton & Towers, New Delhi

ITC Hotel Grand Maratha Sheraton & Towers, Mumbai
ITC Hotel Sonar Bangla Sheraton, Kolkata
ITC Hotel Grand Central, Mumbai
ITC Hotel Windsor Sheraton & Towers, Bangalore
ITC Hotel Kakatiya Sheraton & Towers, Hyderabad
ITC Hotel Park Sheraton & Towers , Chennai
Welcome Hotel Rajputana Palace Sheraton, Jaipur
WelcomeHotel Chola Sheraton, Chennai
Welcome Hotel Mughal Sheraton, Agra
Welcome Hotel, New Delhi
Welcome Hotel Rama International , Aurangabad
Welcome Hotel , Vadodara (through associate company)
WelcomeHotel , New Delhi
Welcome Hotel Grand Bay, Visakhapatnam
23
24
25
Room bookings Eva, business, executives, disabled

Butler service
Wi-Fi internet
SPA & Swimming pool
Meeting rooms/ Conference rooms/ Board rooms
Restaurants & Bars
Meetings and Events/ Luxury events
26
The most expensive suite of ITC, Mumbai, i.e.

king suite is for Rs. 45000 + 20% taxes and the
Normal Suite is for Rs. 15000 + 20% taxes.
The major difference behind this price variation is

the different quality of services
27
Strategic Locations
Metropolitan cities
Business hubs
Tourist places
Heritage areas
Upcoming areas
28
Promotion through FMCG goods
Internet
Media reports and media releases
Concept promotion
Customers
Social service projects
Travel assistants
Hotel directories
29
Receptionists
Bell boys
Laundry servicemen
Butlers
Room service
Chauffeurs
Managers
Cleaners
Assistants for guests
Chefs
Waiters etc
30
B Hariharan, VP - S&M, ITC Hotels elaborated on

brand positioning and thereby its marketing strategy.
He said, "We have marketing and franchise strategies
and with brands like Luxury Collection, which are

very exclusive hotels and different from the Sheraton
brand, ITC boasts of a strong reputation."
31
PE is the ability & environment in which the service is delivered.
Both tangible goods that help to communicate & perform the

service , and the in tangible experience of the existing customers
and the ability of the business to relay that customer satisfaction to
potential customers
In each room they are providing facilities such as T.V., computers,

telephones, etc.
Services provided by the hotel such as better quality shampoo, bed

sheets, and the decor of the room.
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61

Hotel Marketing

Uploaded by

Copyright:

Available Formats

Hotel Marketing

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Hotel Marketing

Uploaded by

Copyright:

Available Formats

Presented by:

Hotel Regent-Marketing Mix

Hotel ITC-Marketing Mix

Some Grand Hotels In World

Public place where all modern facilities are made available

Hotel - An establishment that provides lodging and usually

Hotel Marketing Ascertaining consumer needs, tailoring

A hotel is an establishment that provides paid lodging on a short

pay for it and he is in a fit condition to be received. Hence, a hotel

position to pay for the services.

Regent Hotel is a three star deluxe hotel in Mumbai renowned

for its world-class hospitality services.

Strategically located near the airport, this is a boutique hotel in

Mumbai that combines in it class and comfort.

Regent Hotel, located at a short distance from the major

commercial and shopping centers, is one of the coziest hotels in

I t has rooms and suites that combine vividly decorated stylish

interiors with the best of contemporary design and technology.

Owing to its first-class amenities, impeccable hospitality and

time and again.

In short, Regent Hotel is a good option for both the leisure

travelers and the business clientele, to experience a truly

memorable sojourn, in Mumbai.

Restaurant & Dining :

Recreation and Other Facilities :

Banquet & Bar

Broadband Facility & Business

Car Parking & Car Rental Facility,

Credit Card Facility

Direct Dialing STD/ISD Facility

Fridge in all rooms,

Direct group sales

Group Tour Operators

Hotel booking agencies

Group reservation systems

Tourist Information Centres

Sales Promotion - THE REGENT ADVANTAGE CARD system.

Advertising :it is significant that the hotel professionals make

Publicity: Public relations activities become instrumental in

Employees - Diploma or PGDBA in Hotel & Catering

700 permanent staff and 200 trainees.

Well educated and well mannered

Western formal dress code.

Major service encounter that extremely delighted or

The hoteliers plan their processes in such a way

Physical environment of a HOTEL

ITC Limited entered the hotels business in 1975

ITC Hotel Maurya Sheraton & Towers, New Delhi

Room bookings Eva, business, executives, disabled

The most expensive suite of ITC, Mumbai, i.e.

The major difference behind this price variation is

Promotion through FMCG goods

Media reports and media releases

Social service projects

B Hariharan, VP - S&M, ITC Hotels elaborated on

and with brands like Luxury Collection, which are

PE is the ability & environment in which the service is delivered.

Both tangible goods that help to communicate & perform the

In each room they are providing facilities such as T.V., computers,