Kelvinator Marketing Plan
Kelvinator Marketing Plan
Kelvinator Marketing Plan
OF
Submitted to:
Miss.Kanika Jhamb
Submitted by;
Mohammad Abbas
10906034
2 |Page
Acknowledgements
its name from William Thomas, 1st Baron Kelvin who developed
appliances.
HISTORY;-
Company”.
1916.
founded in 1881.
Under the leadership of Roy D. Chapin Jr. AMC sold off its
In the early 1990s, the name of the Dublin, Ohio based holding
BUSINESS MISSION:-
structure that fully reflect the needs of its customer base while
PRODUCT DEVELOPMENT;
INSIGHTFUL MARKETING: -
This means that those with deeper insights into the elusive
We will launch it in the metro cities in our first stage and then
MARKETING OBJECTIVE:-
during the project to find out the market share of the Kelvinator
dealers. The objective was to find out that what are the
product.
activity.
SITUATION ANALYSIS:
INDUSTRY ANALYSIS:-
MARKET TRENDS;-
the lower and middle class families. For a high income class
So, the television industry has to change fast with the changing
television has to be cute to fit the drawing room and good to fit
have value set and the high definition and ambilite series is to
market leaders in CTVs’ like Videocon, BPL and Onida has been
interventions.
industry .LG is now the market leader with 26% market share
biggest markets for LG; therefore its strategies are much more
Aiwa, Toshiba and now Hyundai are the other foreign brands in
the market.
how easily a entrant can enter into the market. And also by the
the market .In a situation where a new entrant can easily enter
into the market makes difficult for the existing producers and
upgraded.
Buyer power influences the prices that a firm can charge. The
to upgrade their black and white TV to colour TV. The first time
buyers who want to purchase colour TV for the first time. And
multiple set purchasers who are purchasing more than one set
purchasers.
COMPETITORS;-
LG ELECTRONICS
products.
SAMSUNG
like the 40" LCD Projection TV, 43" Projection TV and the Plano
VIDEOCON
and taken over Akai- tail end brand for brands like Aiwa.
COMPANYPROFILE:-
conditioners.
desires.
technology.
TECHNOLOGY:-
more and more on the latest technology factors. All the players
Flatron models have features like PIP-2 tuner and woofer with
which have all the features that come with systems of this
followed by plasma TVs and LCD TVs at 6, 700 and 2, 850 units
TV, which has also been growing significantly. For the next few
milestone.
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SWOT Analysis:-
Strengths
Electrolux,
group.
Weakness
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refrigerators.
Opportunities
disposable
income.
other categories.
Threats
market.
MARKETING MIX:-
i. Product
ii. Price
iv. Promotion
PRODUCT:-
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want.
products, develop new ones, and discontinue old ones that are
PROMOTION:-
concerned with
ADVERTISING:-
the movie.
Kelvinator offers.
SALES PROMOTION:-
service.
saying that all Bravia full HD LCD TVs purchased during July
PLACE (DISTRIBUTION):-
use Zero level channel, one level and two level channels.
Manufacture --------Retailer-------Customer
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the nearest retail shop where they can buy the Kelvinator
product.
PRICE:-
obtained by customers.
sell its products with price range from moderately high to high
higher class.
the sales persons will implement the strategies in the field. The
plan.
are down.
3) Tie up with the DTH service providers that will help the sales
to pick up.
Thus, marketing plan will have all the effective checks and
REFERENCES;-
http://en.wikipedia.org/wiki/Kelvinator#cite_note-modern-2
http://www.ximb.ac.in/ximb_journal/Publications/Article-12-
13.pdf
www.scribd.com/doc/6037365
www.deloitte.com/assets/Dcom.../dtt_tmt_BePrepared_0105200
6 (4).pdf -
www.cs.cmu.edu/afs/cs/user/lsl/Nice/Urdu-
MT/code/.../merged.hist