This document describes a proposed smart guide app to help address traffic issues. The app would arrange drivers to use different routes during peak traffic times to avoid congestion. It would provide customers an accurate traffic guide to efficiently reach their destinations. The business would utilize data from partners like Google Maps and traffic cameras to monitor road conditions and arrange optimal routes. Revenue would come from advertisements displayed within the free app.
This document describes a proposed smart guide app to help address traffic issues. The app would arrange drivers to use different routes during peak traffic times to avoid congestion. It would provide customers an accurate traffic guide to efficiently reach their destinations. The business would utilize data from partners like Google Maps and traffic cameras to monitor road conditions and arrange optimal routes. Revenue would come from advertisements displayed within the free app.
This document describes a proposed smart guide app to help address traffic issues. The app would arrange drivers to use different routes during peak traffic times to avoid congestion. It would provide customers an accurate traffic guide to efficiently reach their destinations. The business would utilize data from partners like Google Maps and traffic cameras to monitor road conditions and arrange optimal routes. Revenue would come from advertisements displayed within the free app.
This document describes a proposed smart guide app to help address traffic issues. The app would arrange drivers to use different routes during peak traffic times to avoid congestion. It would provide customers an accurate traffic guide to efficiently reach their destinations. The business would utilize data from partners like Google Maps and traffic cameras to monitor road conditions and arrange optimal routes. Revenue would come from advertisements displayed within the free app.
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INFOSYS.110 BUSINESS SYSTEMS:
DELIVERABLE 2: BUSINESS SECTION 2014
Name Haonan sun NetID Hsun150 Group Number: 163 Website Link: http://www.wideo.co/view/2764811396771585911-team163 Tutorial Details Tutor: Day: Time: Mira lee Tuesday 2pm Time Spent on Assignment: 25 hours Word Count: 1649
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2 SMART-GUIDE APP INTRODUCTION Nowadays, the toughest problem in the world is traffic. Since the development of the world has changed and residents incomes are increasingly higher, having a private car is a normal thing. (philstar.com. N.p) Thereby, traffic issue has began to attract peoples eyes. Traffic jam, especially in high peak time of morning and evening , transportation is badder than before. Our business set up a APP about how to arrange drivers use different ways in different times, and arrive quickly. This APP gives a accurate guide and efficiency to solve traffic jam issue. 3. BUSINESS SECTION 3.1 Vision To make the world steps faster, to let all people do staff efficiency and more convience for living. 3.2 Industry Analysis: Transportation Management Industry Industry: Transportation management industry. Arrange transportation through a same way and safetly arrive ,also are efficently managed every step of the way.(Exel, 2014) Force: High/Low: Justification: Buyer power: High Buyer power is high becaouse there are many choices, which can gps and lead drivers to their destination. Supplier power: High Supplier power is high because there are less choices to provide service and goods for transportation management industry, such as traffic satellite poitioning, goole map. That are
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3 only few choices to use and buy. Threat of new entrants: High There is no significant entry barries to start the transportation management industry. It is not difficult to enter a given market. Thereby, threat of new entrants is high and easy for new competitions to enter a market. Threat of substitutes: High Threat of subsitutes is high because there are many substitutes such as google map sap, they do not have only one to use. Therefore, threat of subsititutes is higher. Rivalry among existing competitors: High Rivarlry among existing competitors is high because there many competitors and they are fierce in market. For instance, GOOGLE MAP, SAP,etc. There are many apps or softwares for customers and more intense in this industry. Overall attractiveness of the industry: Even though this industry has a high risk and increasingly numbers of companies want to into this market, we have many powerful supplier to provide service, that is accurate and reliable. Moreover, this market has high threat of new entrants, that means we can easlier to entry this market and less money to run up. The best interest thing is that although there are many competitors exist in this industry, we also have our own innovation and keep this first-advanced. 3.3 Customers and Thei r Needs Customers are people who have to go to work on time and get lots of business issue to solve, those kinds of people have a big perplexity about the traffic jam, especially in peak time, such as 7:00am to 11am and 5:30pm to 7:30pm in work days.
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4 Because of its conjestion in work days, customers want to get a clearly knowleage of which roads should be fine. And they also want to arrive their destination as soon as possible. Thereby, customers need a thing to tell them a clear and no conjestions road to drive. And try to derease their driving time. 3.4 The Product and Service The app provides service for all customers need. We try to keep the roads cross a few cars during a same time, which means we spilt cars use different ways to get destination. How would we arrange is customers can download our APP in their phones, before people want to go, they can set up their destiantions and timing in the last evening. We can arrange their time and utilize different ways to drive. For instance, a person want to go to city in 8:00, we could management of time and gps him to highway. But another want to go city also in the same time, there are full cars cross highway anyway, that means this person probably is not using highway, as a result, we guide this person to other ways which are more flexible. To be more precisly, our app is a guide app, we are not only show the way which is fluent, we also guide drivers to their destinations. 3.5 Suppliers and Partners Since our app guide drivers to places and arrange time to control cars flow, we need the data of how many cars on the ways and the map of every cities. There is no doubt, google is a good supplier and partner for our business. It gives a usable information of roads. Secondly, AXIS is a good supplier for our business, because axis is a camera to monitor the traffic and see how many cars would pass a way, that is great for our collect data and anaylsis how cars reached would lead a traffic jam.Traffic. (n.d.). Thirdly, APP stores of apple and android are also provide crucial roles because our app have to be downloaded in phones, those operating systems are support our app. 3.6 Strategy:
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5 Due to our app is only aim to guide people to their destination and derease time, that is quite narrow, so that is narrow market. Then our app is a free item, cutomers can download from stroes, we do not charge any fee to customers. Therfore, our business is low cost. The overall strategy is therefore focused low cost. 3.7 Value Chain Activity:Delivery the product or service This app process is using traffic information delivery process, and begins with datamining to related data to transport information. Those information can provide the value and delivery value to customers, and have to say that since our value is accurate and useful, increasingly number of customers like using our app. During delivery more information and accurate information, there are more loyal customer exist. We are provide a free app for customers, but we also have profit from advertisments companies. We add-value from advertisements. Since more customers use us app, many advertisments want to into us system and try to promote their goods. So those goods advertisments would show down below, if any customers have demand, they would click and see. To sum up, delivery the product or service is the most important value chain activity in our business. 3.8 Business Processes 3.8.1. TRAFFIC INFORMATION DELIVERY PROCESS People input their demand of timing and destinations before in the last day, those information delivery to our database, and we try to arrange time and find a suitable way to customers. Because every way has limited cars flow, during the same time, many people would use different roads. This process is matching their destinations of different roads to meet a suitable, less cars and not full road. Also we guide drivers use our designed way, that is less cars flow and no traffic jam at all. REPLACE WITH BUSINESS PROCESS 1 MODEL
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6 Start Get customers times and destinations Find a way that is suit for arriving their destinations and match this destination Is that way not full to flow and the quickest to arrive No Transform traffic information Yes End
3.8.2. CUSTOMERS I NFORMATION STORAGE PROCESS- Since many customers become loyalty, they use our app become a habit, they are not only go to a place once, such as work places. Therefore, we set up a database and remenber all loyal customers information and frequent place and time. That would be more convience for customers.
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7 REPLACE WITH BUSINESS PROCESS 2 MODEL START GET CUSTOMERS REQUIERMENTS FIND THE CUSTOMERS IS LOYAL CUTOMERS OR HAVE ALREADY USED OUR BUSINESS FEW TIMES REARCH THE INFORMATION FROM DATABASE AND FIND THE RECOREDED INFORMATION FROM LOYAL CUSTOMERS DELIVERY THE INFORMATION FOR CUSTOMERS END STARTING FIND THIS DESTINATION AND ARRANGE WAYS AND TIMES TO CUSTIOMERS NO YES
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8 3.9 Functionalities 3.9.1. TRAFFIC INFORMATION DELIVERY PROCESS Efficiency to decrease cars flow in using one way People will arrive their destination as soon as possible 3.9.2. CUTOMERS INFORMATION STORAGE PROCESS Be more convience and easier for loyal customers Attractive more people use us app then make all roads fluent 3.10 Systems
3.10. 1. TI MING ARRANGEMENT SYSTEM- This system is put time to manage everyone uses different roads.Because customers input times that they want to start, we arrange and try to match a good way for cutomers. We usually limite 30mins like a period, split people to utilize different ways and avoid people use only one way . Sometimes, customers go to a same place in different days, they would drive on different roads, because others are full. 3.10. 2. TRANSMI T INFORMATI ON SYSTEM - This system record all information to custiomers.Because our business is a app, we use internet to transmit our information to customers, for instance, we have all people detail and already find a way, so we need a signal to transform our information to app and guide drivers in the next day. Using transmit information system is an crucial item in our business, if the information transmit late or wrong , that would influence drivers trust and also fail in our business. 3.10. 3. STORING DATA SYSTEM This system is provided a service for customers. Due to we record and up dating every loyal customers detail, that is easlier if customers have less data to access internet and we also could get their demand. Time and destination would be recorded in our database, so up-dating their information become easily changed.
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9 3.11. Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Bavarian bergkase fromage queso 1. Traffic information delivery process 1.Efficiency to decrease cars flow in using one way 2. People will arrive their destination as soon as possible Transmit information system
Timing arrangement system Transaction processing System
Decision support system 2. Customers information storage process
1. Be more convience and easier for loyal customers 2. Attractive more people use us app then make all roads fluent
Storing data system
Transaction processing system
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10 CONCLUSION Our business is setting up a app for customers and help them which are quicker and having more funny on the way. We try to arrange time and split everyone uses different ways, that is efficent decrease the traffic jam, when people use our app, they probably go other ways to their destination. Moreover, our app will guide drivers, that is totally different from GOOGLE MAP because we have already design a way for drivers. As more customers into our business, we have memorize and easiler to update. In conclusion, this business would be a best guide app due to useful process to decrease traffic jam and cars flow. REFERENCES
1. "Too many vehicles slowing down traffic, group says." philstar.com. N.p., n.d. Web. 23 May 2014. <http://www.philstar.com/metro/2012/07/23/830576/too-many-vehicles- slowing-down-traffic-group-says>.
2. Exel - Industrial Market Industry - Transportation Management. (n.d.). Exel - Industrial Market Industry - Transportation Management. Retrieved May 21, 2014, from http://www.exel.com/exel/exel_industry_services.jsp?ID=52
3. Traffic. (n.d.). monitoring. Retrieved May 23, 2014, from http://www.axis.com/solutions/video/transportation/traffic.htm