Tata Tea Distribution
Tata Tea Distribution
Tata Tea Distribution
Tata Tea
Distribution
Tea
Importance Tata Tea
Processing Market Share,
& Distribution
& Volume,
Levels of &
Brands of Tata Advertising
Distribution Pricing
Tea
Amaad
Udaybhan
& Swapnil Yadav Rakesh Shah
Singh
Sashant
Tata Tea History
Tata Tea was incorporated on 18th October 1962, as a private
limited company and was converted into a public limited company
on 8th May, 1963. The Company Cultivates tea, coffee, cardamom,
etc., plantations and manufacturing, selling and exporting instant
tea and blended and packeted teas.
Tata Tea was the first tea company in India to set up processing and
packing facilities at the tea estates itself. Tata Tea's CTC factory at
Kakajan in Assam processes nearly 0.1mn kg of tea per day.
The Tata Tea group is the world’s second largest global branded tea
operation with a presence in over 60 countries. The prominent
companies in the group are Tata Tea, the UK-based Tetley group
and Tata Coffee.
Tea Cultivation, Processing,
& Packaging
Cultivation
Tea Plucking
Dryer Machine
Fermenting
Filtering
Tea Cultivation
Tea Cultivation in Northern Region
Tea Plucking
Dryer Machine
Fermenting
Filtering
Tea Packaging
Tata Tea Brands
Tata Tea Premium
Tata Tea Premium brand was launched in
1987.
Transportation Cost
Transportation Cost
Zone Distribution
Center
Transportation Cost To Paid
By Distributor
Distributor
Consumer
Retailer
Auction Broker
PRAMANIK ENTERPRISE
8/9, POOJA BLDG, SECTOR-9/A,JUHUGAON,
VASHI,NAVI-MUMBAI
TATA TEA MARGIN & EXPENSES 140
12PACKING CHARGES
6ADVERTISEMENT
40PROFIT
4TAXES
4TRANSPORT 206 51.5
206
DISTRIBUTOR MARGIN & EXPENSES 206/KG
20PROFIT
3TRANSPORT
2VAT 4% 231 57.75
231
RETAILER MARGIN 231/KG
41PROFIT 272 68
Market Share,
Volume
&
Advertising
Market Share of Tata Tea
16.7 %
61.8 %
Market Share of Tata Tea
19.2 %
62.2 %
Sales of Tata Tea
A ”Brand” - New Awakening