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    Best Global Brands

    Uploaded by

    herbert23
    The document lists the top 100 global brands based on brand value rankings from 2010. It shows each brand's rank, country of origin, sector, change in brand value from the previous year, and brand value in millions of dollars. The majority of top brands are from the United States and are in sectors such as beverages, business services, computer software, and electronics. Coca-Cola took the number one spot with a brand value of $70 billion.

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    Best Global Brands

    Uploaded by

    herbert23
    36 views5 pages
    The document lists the top 100 global brands based on brand value rankings from 2010. It shows each brand's rank, country of origin, sector, change in brand value from the previous year, and brand value in millions of dollars. The majority of top brands are from the United States and are in sectors such as beverages, business services, computer software, and electronics. Coca-Cola took the number one spot with a brand value of $70 billion.

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    The document lists the top 100 global brands based on brand value rankings from 2010. It shows each brand's rank, country of origin, sector, change in brand value from the previous year, and brand value in millions of dollars. The majority of top brands are from the United States and are in sectors such as beverages, business services, computer software, and electronics. Coca-Cola took the number one spot with a brand value of $70 billion.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    36 views5 pages

    Best Global Brands

    Uploaded by

    herbert23
    The document lists the top 100 global brands based on brand value rankings from 2010. It shows each brand's rank, country of origin, sector, change in brand value from the previous year, and brand value in millions of dollars. The majority of top brands are from the United States and are in sectors such as beverages, business services, computer software, and electronics. Coca-Cola took the number one spot with a brand value of $70 billion.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 5

    Best Global Brands

    2010 rankings
    Rank

    Previous
    Rank

    Brand

    Print
    Change
    in
    Brand Value ($m)
    Brand
    Value

    Country of Origin

    Sector

    United States

    Beverages

    70,452

    2%

    United States

    Business Services

    64,727

    7%

    United States

    Computer Software

    60,895

    7%

    United States

    Internet Services

    43,557

    36%

    United States

    Diversified

    42,808

    -10%

    United States

    Restaurants

    33,578

    4%

    United States

    Electronics

    32,015

    4%

    Finland

    Electronics

    29,495

    -15%

    10

    United States

    Media

    28,731

    1%

    10

    11

    United States

    Electronics

    26,867

    12%

    11

    Japan

    Automotive

    26,192

    -16%

    12

    12

    Germany

    Automotive

    25,179

    6%

    13

    13

    United States

    FMCG

    23,298

    2%

    14

    14

    United States

    Business Services

    23,219

    5%

    15

    15

    Germany

    Automotive

    22,322

    3%

    16

    16

    France

    Luxury

    21,860

    4%

    17

    20

    United States

    Electronics

    21,143

    37%

    18

    17

    United States

    Tobacco

    19,961

    5%

    19

    19

    South Korea

    Electronics

    19,491

    11%

    Previous
    Rank
    Rank

    Brand

    Country of Origin

    Sector

    Change
    in
    Brand Value ($m)
    Brand
    Value

    20

    18

    Japan

    Automotive

    18,506

    4%

    21

    21

    Sweden

    Apparel

    16,136

    5%

    22

    24

    United States

    Business Services

    14,881

    9%

    23

    23

    United States

    Beverages

    14,061

    3%

    24

    22

    United States

    Financial Services

    13,944

    -7%

    25

    26

    United States

    Sporting Goods

    13,706

    4%

    26

    27

    Germany

    Business Services

    12,756

    5%

    27

    25

    Switzerland

    Beverages

    12,753

    -4%

    28

    28

    Sweden

    Home Furnishings

    12,487

    4%

    29

    37

    United States

    Financial Services

    12,314

    29%

    30

    30

    United States

    Alcohol

    12,252

    4%

    31

    31

    United States

    Transportation

    11,826

    2%

    32

    32

    11,561

    10%

    33

    33

    Japan

    Electronics

    11,485

    10%

    34

    29

    Japan

    Electronics

    11,356

    -5%

    35

    34

    United States

    FMCG

    11,041

    6%

    36

    43

    United States

    Internet Services

    9,665

    23%

    37

    38

    United States

    Financial Services

    9,372

    1%

    38

    39

    Japan

    Electronics

    8,990

    -2%

    39

    40

    Canada

    Media

    8,976

    6%

    40

    36

    United States

    Financial Services

    8,887

    -13%

    41

    35

    United States

    Electronics

    8,880

    -14%

    United Kingdom Financial Services

    Previous
    Rank
    Rank

    Brand

    Country of Origin

    Sector

    Change
    in
    Brand Value ($m)
    Brand
    Value

    42

    42

    Netherlands

    Electronics

    8,696

    7%

    43

    46

    United States

    Internet Services

    8,453

    15%

    44

    41

    Italy

    Luxury

    8,346

    2%

    45

    44

    France

    FMCG

    7,981

    3%

    46

    48

    United States

    FMCG

    7,534

    4%

    47

    45

    United States

    Business Services

    7,481

    -3%

    48

    50

    Spain

    Apparel

    7,468

    10%

    49

    47

    Germany

    Diversified

    7,315

    0%

    50

    49

    United States

    Automotive

    7,195

    3%

    51

    52

    United States

    FMCG

    6,919

    6%

    52

    57

    United States

    Financial Services

    6,911

    8%

    53

    55

    Germany

    Automotive

    6,892

    6%

    54

    63

    Canada

    Electronics

    6,762

    32%

    55

    54

    United States

    Media

    6,719

    3%

    56

    53

    France

    Financial Services

    6,694

    3%

    57

    58

    Switzerland

    FMCG

    6,548

    4%

    58

    60

    France

    FMCG

    6,363

    7%

    59

    56

    United States

    Electronics

    6,109

    -5%

    60

    61

    United States

    Restaurants

    5,844

    2%

    61

    N/A

    United States

    Beverages

    5,777

    0%

    62

    62

    Germany

    Sporting Goods

    5,495

    2%

    Previous
    Rank
    Rank

    Brand

    Country of Origin

    Sector

    Change
    in
    Brand Value ($m)
    Brand
    Value

    63

    65

    Germany

    Automotive

    5,461

    9%

    64

    67

    United States

    FMCG

    5,072

    3%

    65

    69

    South Korea

    Automotive

    5,033

    9%

    66

    64

    United States

    Internet Services

    4,958

    -3%

    67

    81

    Germany

    Financial Services

    4,904

    28%

    68

    N/A

    Spain

    Financial Services

    4,846

    0%

    69

    70

    France

    Luxury

    4,782

    4%

    70

    66

    United States

    Diversified

    4,704

    -6%

    71

    71

    United States

    FMCG

    4,536

    3%

    72

    74

    Germany

    Automotive

    4,404

    4%

    73

    75

    Japan

    Electronics

    4,351

    3%

    74

    N/A

    4,218

    0%

    75

    80

    United States

    FMCG

    4,155

    8%

    76

    76

    United States

    Luxury

    4,127

    3%

    77

    77

    France

    Luxury

    4,052

    2%

    78

    N/A

    United States

    Alcohol

    4,036

    0%

    79

    82

    France

    Alcohol

    4,021

    7%

    80

    N/A

    Switzerland

    Financial Services

    4,010

    0%

    81

    92

    Netherlands

    Energy

    4,003

    24%

    82

    94

    United States

    Financial Services

    3,998

    26%

    83

    79

    United States

    Restaurants

    3,973

    2%

    84

    78

    United States

    Apparel

    3,961

    1%

    United Kingdom Financial Services

    Previous
    Rank
    Rank

    Brand

    Country of Origin

    Sector

    Change
    in
    Brand Value ($m)
    Brand
    Value

    85

    N/A

    Mexico

    Alcohol

    3,847

    0%

    86

    72

    Switzerland

    Financial Services

    3,812

    -13%

    87

    86

    Germany

    FMCG

    3,734

    5%

    88

    95

    United States

    Computer Software

    3,626

    15%

    89

    84

    United Kingdom

    Alcohol

    3,624

    -2%

    90

    N/A

    United States

    Diversified

    3,586

    0%

    91

    88

    Italy

    Automotive

    3,562

    1%

    92

    N/A

    United Kingdom

    Alcohol

    3,557

    0%

    93

    N/A

    Netherlands

    Alcohol

    3,516

    0%

    94

    N/A

    Switzerland

    Financial Services

    3,496

    0%

    95

    89

    Italy

    Luxury

    3,443

    4%

    96

    91

    France

    FMCG

    3,403

    5%

    97

    90

    United States

    Restaurants

    3,339

    2%

    98

    73

    United States

    Automotive

    3,281

    -24%

    99

    100

    United States

    FMCG

    3,241

    5%

    100

    98

    United Kingdom

    Luxury

    3,110

    0%

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