A Project Report On

Production & Operation Management

At

EXCEL CROP CARE LTD. BHAVNAGER

Under the guidance of (in company)
Mr.Mansukh Bhai Mer

Under the guidance of (college) Ripal Madhani Institution

Prepared By:
Sheldiya Heena H.

STUDENT DECLARATION

I the undersigned student Kasundra Neha R of K.K.PAREKH INSTITUTE OF MANAGEMENT STUDIES AMRELI M.B.A-2 Semester, here by declare that, project on production & operation management of Excel Crop Care is my own work.

In the partial fulfillment of Master Degree of Business administration ,I had undergone project work at Excel crop care Ltd,Bhavnagar under the guidance of Ripal madhani K.K. parekh Institute of Management studiesAmreli

Date:

15/4/2013

Thanking you,

Place: Amreli

Yours Faithfully Sheldiya Heena H.

PREFACE

This project is prepared for my summer trening report when I had undergone the training at EXCEL CROP CARE LIMITED ,Bhavnagar. It IS a very well known proverb that The e makes a man perfect . As per this proverb we can say that one can only become perfect by practicing . He or she need to have enough knowledge of practical implementation in the current scenario of the theoretical During the course of training I met various functionaries of organization and interacted with them. I sincerely thank them all whose cooperation and guidance enriched my knowledge and this report was made possible field. Hence ,this report is been designed with the objective to gain practical exposure and to know the motivational analysis of knowledge. As a student of management I have studied many theories in classroom but after taking up this project work I have experienced and understood it in it fullest sense which plays a vital role in business organizational climate .

ACKNOWLADGEMENT

Experience is the best guide. I was lucky enough to have six week practical training Excel Crop Care Ltd. It provide me the best opportunity to learn thing first hand. It enable me to apply the theoretical knowledge and experience the result. It is a very necessary to have a guide when you are a fresher in the corporate world because that help in finding our way goals easily. I would like to express my sincere gratitude to Mr Mansukhbhai Mer an my project guide for their variable guidance and morel support through out may training at the organization. And also like to thank Mrs. Tyag Mehta and Mrs. K.K. Mehta who gave me practical knowledge and Mrs. D.V Chudasama who provide me with the reports and concerned literature at the library. I would like to exepress my sincere thanks to all the EXCEL CROP CARE LTD. Without their support, this project would not have been a success. I would also like to acknoledge and appreciet the guidance give to me by Dr. Vishal Patidar and all the Faculty Member Of K.K. Parekh Institute of management Studies.

INDEX
Sr. No. Topic PageNo

INTRODUCTION COMPANY PROFILE HISTORY OF THE COMPANY (In Brief) PRODUCT PROFILE NATURE AND SCOPE OF PRODUCATION AND OPERATION MANAGEMENT MANUFACTURING PROCESS PRODUCTION CAPACITY AND MANAGEMENT PRODUCATION PLANNING LAYOUT OF THE COMPANY INVENTORY MANAGEMENT QUALITY MANAGEMENT

CONCLUSION

INTRODUCTION

EXCEL CROP CARE LTD. The name of the company deserve the meaning of very word excellent which means better then any thing occupies very important & prestigious in the country. For over 65% market is share EXCEL CROP CARE LTD For its various products yellow phosphorous, butane dial & endosulfan. EXCEL CROP CARE LTD Primarliy manufactures higs quality chemicals relevant to the needs of industries & marketed all over the 50 countries around the wourld. It is the place where in Asia first unit of phosphorous, however today other companies have also been developed. In this field they are named by united phosphorous ltd. Is the largest in India and second in world of the producing endosulfan. They have centralised world class research in Mumbai supported by individual state of the art research centre. EXCEL CROP CARE LTD. Bussiness was founded on a close relationship s with the farmers, who used its products & their derivatives from an original narrow range of product for specifics uses excel has expanded its activities so that toady is provides the farmers with a broad rang of products & technical guidance. An integral component achieving this success is a system is a of fully integrated production linked to the developement of process technology appropriate to the need of its customers.

COMPANY PROFILE
NAME ADDRESS : Excel crop care ltd : 6/2 Ruvapari road, Bhavnager 364005 Phone No. 0278-2212410 Fax No. 091-278 2212410

RAREGISTER OFFICE

: 184-87 Swami Vivekanand Road, Jogeshvari (West)

FORM OF UNIT ESTABLISHMENT YEAR BOARD OF DIRECTOR Chairmen Executive Chairmen Managing Director Subsidiry Company

: Public Ltd Company : 1941(1969 in Bhavnager)

: A.C Shroff : P.K. Narayan : D.K. Shroff : Excel industry (Australia) Excel Industryn (Europe) N.P

BANKER

: Bank of india : City Bank N.A : SBI : HDFC

AUDITITORS BRANCH OFFICE

: SV Ghatoliya &Associates : New Delhi : Kolkatta : Hydrabad : Banglore : Madurai : Patna : Ahmedabad

SUBSIDIRY COMPANY

: West Coast Oxygen Ltd : Kamlijyot Investment Ltd

WEBSITE

: www.excelcropcare.com

HISTORY OF THE COMPANY

Excel industries ltd. has comes a long way since its origin in a kitchen laboratory in 1941 and then the company has started on 5th September 1960. As a private limited company and became public limited company in 1965. The company manufactures basic industrial chemicals, pesticides, fumigants etc. Over the years, excel came to be known as an industry leader in the area of agro-chemicals and agro chemicals intermediates. using its expertise in chemical technology. Excel also expanded its chemicals manufacturing range to include water treatment chemicals and polymer additives and few other specialty chemicals. Excels commitment to sustainable development into the field of environment and bio-technology. Excel technology leader is rapid conversion of municipal solid compost. Organisation organic plant protection and soil / enhancers are well accepted in the marker. led us to venture is a pioneer and waste to organic crop productivity

In order to ensure focused attention to the expanded range of activities. The agro business division was spun off as a separate company. Excel crop care limited in 2003. Excel crop care was set up in 2003 and actively promotes integrated pest management (IPM) to Indian farmers. Excel is organized into two divisions. i.e 1. chemicals 2. environment and biotech Ever since their inception, organisation has built up a solid history and reputation of developing, Manufacturing and exporting chemicals. They have achieved over 100 product and process break through that even now are serving the specific needs. Organization has excellent research facilities in Mumbai and at their manufacturing locations. During the last six decades, we have received numerous awards in recognition of our dedication and excellence in the field of agro chemicals and others.

PRODUCT PROFILE
Agricultural Products It is also most affected due to globalization in terms of the export and import of agricultural commodities - a major source of income in India. Sustainable agriculture is defined by the presence of ecofriendly agricultural practices. Transglobe offers variety of agro products like Groundnut Shells, Groundnut Kernels, Pean... CCS GROUP is producing & trading of agro products i.e. Paddy, Rice, Wheat, Sugar, Soybean, Barley, Pulses, Cotton & Urea. Presently, we trade Northern Indias crop all over the country wherever need generate and as per Rules & Regulations of State Govt. We also import agro products on time to time as per market requirement. We are engaged in the exporting of high quality Pulses, Oil Seeds, Cereals, Oats, Tomato, Rice, Wheat and other food products. Known for our supreme grade and qualitative range of food products, the company has established itself as a brand name in the Food and Agricultural Products sector worldwide. Our Agriculture Products are well accepted Internationally.These products are procured directly from the Farmers and processed using the state of the Art Technology. The products under the category are as follows: * Yellow Corn * Soyabean Meal * Soyabean Oil We are offering very fine quality Agricultural Products Packaging Materials to our most reliable customers which are situated all round the nation. These Agricultural Products Packaging Materials are widely used for various packaging applications in different industries.

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NATURE AND SCOPE OF PRODUCTION AND OPERATION MANAGEMETN

During the year under review, the net sales decreased from ` 702.28 crores in the previous year to ` 661.61 crores. Domestic sales turnover dropped from ` 470.04 crores in the previous year to ` 405.80 crores whereas the export turnover increased from ` 232.24 crores to ` 255.81 crores. The Companys profit before tax in the year under review decreased to ` 21.84 crores from ` 61.79 crores in the previous year. As reported in the previous Directors Report, in compliance with ad interim Order passed by the Honble Supreme Court on 13th May, 2011, the Company immediately suspended production and sale of Endosulfan. Subsequently, pursuant to Orders passed by the Honble Supreme Court, the Company exported its stock of Endosulfan Technical and over one-third of Endosulfan Formulations stock during the year. The remaining stocks of Endosulfan Formulation are being exported as and when export ordersare secured. At the last hearing in the court matter related to Endosulfan, the Honble Supreme Court has asked the Central Government for its suggestion as to how the stocks of Endosulfan Formulation and its raw materials should be disposed of/phased out.

The Company carries provision aggregating to ` 16.30 crores (including ` 6.10 crores made during the year 2011-12 and shown as Exceptional Item) in respect of stocks relating to Endosulfan. In the opinion of the Company, the amount of such provision is sufficient and reasonable. cient and reasonable. Endosulfan has been the single largest product of the Company. Its absence in the Companys product portfolio for the major part of the year (barring exports as referred to above) severely impacted the Companys sales and profits. Though the shortfall in the sales was made up to
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an extent by increased sale of other manufactured and traded products, there has been significant erosion in the margins for the year.

The partial drought in Maharashtra impacted the demand for weedicides, affecting your Companys performance in that particular segment in the second quarter of 2011-12. Remuneration mentioned above includes salary, commission, allowances, value of perquisites, Companys contribution to Provident Fund and Superannuation Fund but does not include contribution/provision towards Gratuity Fund.

The nature of employment is contractual. The employee is not a relative of any other Directors of the Company.

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Manufacturing process
Excel Crope care ltd. is producing agro chemicals as Industrial chemicals for agriculture use. Most agriculture chemicals are being manufactured at Bhavnagar unit. Excel Crope care Ltd. has three major manufacturing units. They are as under. Jogeshwari (w),Mumbai.(Head office) Ruvapari road, Bhavnagar. Gajod Kuchh-bhuj Silvassa.

Recently company is producing a wide range of Agro Chemicals and Formulation Product at the manufacturing sites. Following product are manufactured at Bhavnagar unit.

Endosulfan Technical. Het Diol. Butene Diol. Chlorpyriphos Technical. Glyphosate Technical Imidaclopride Technical. Endosulfan 35% EC. Chlorpyriphos 20% EC Chlorpyriphos 48% EC Profonephos 50% EC Endohyper Formulation. Hitcel Glycel Excel Mera 71%. Imidacel 17%.

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PRODUCTION CAPACITY AND MANAGEMENT

1 Year turn-over in the EXCEL CROP CARE LTD should have 7000 lakhs tun.

Installation of 1.8 MW windmill in Kutch to help meet power requirement at the Companys Bhavnagar and Gajod Sites. Various measures to improve condensate recovery system and thereby boiler fuel efficiency. The above measures of energy conservation have resulted in savings of power and fuel and power costs during the year under review. During the year under review, the Company introduced a new rust fungicide in the international market. This product is proposed to be introduced sin the domestic market as well. The Company also introduced an acaricide which is well received in the market. To meet the changing market requirements, the Company has been increasing its retail pack range and augmenting and modifying its packaging facilities. The Company continues its efforts at energy conservation and energy cost reduction.

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PRODUCT PLANNING
Product planning means Planning for the product that is to decide what type of Product is to be produced or what need or requirements the Product is to satisfy and or whom the Product is meant. If the existing product lacks in satisfying the needs of consumers what type 0 modification is require or If the Product fails to draw the attention of consumers or become unprofitable despite best efforts. It should be eliminator if there ; chance it should be improves in terms of changing needs and Preferences of the consumers.

PRODUCT PLANNING INVOLVES FOLLOWING STEPS

Development and introduction of new product Modification of existing lines Changing need and preference Discontinuous of margined unprofitable or obsolete product

The above decisions are influence by many ienternal and external factors I.e. position of the market competitor, company policy ,goodwill of the company, product image Product planning in Excel is doing in such a way that the product becomes easily available to its user. There are three types of products planning done in excel.

1. LONG RANGE PLANNING It includes planning over a period of three to five years. Such simple planning is doing at corporate level. It is for the overall department of organization.

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2. ANNUAL OPERATION PLANNING The annual operation planning is a yearly plan set by the corporate office after consulting the concern reasons from different sites. It involves marketing production and purchase function that are considering while setting up annual operation planning.

Market share Market demand Monsoon position Distributors Market competation

3. MONTHLY PLANNING Monthly plans are formulating as the end of each of month for completing three months. As the planning, is making three times. It becomes more effective allowing for correction and changes I.e. It provides for better review.

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LAYOUT OF THE COMPANY

Purchase raw material in warehouse. Transfer raw material in the operation department. Manufacturing the particular product department.

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INVENTORY MANAGEMENT

Excel crop care ltd. has techniques for maintaining inventor y at proper level, the techniques adopted by Excel crop care ltd. are as under: 1. 2. Economic order qualities. Selective inventory contr ol ( ABC Analyses)

Both techniques are used at the same time in Excel crop care ltd. So they never face any crises of inventory.

MANAGEMENT OF RECEIVABLE: o Excel crop care ltd. is investing consideration proportion of working capital in trade creditor book debt. So it should be managed well company has fixed as30% of working capital in book debt. Excel crop care ltd. has adopted selective credit policy to every customer but only that financial position is good and payment 3 months credit

CASH AND BANK MANAGEMENT :

Excel crops care ltd. of each branch prepare budget twice in a month and money addition cash are budget for shorts time and long period are also prepared to make sash planning more effective. In every 15 days they prepare summery of cash inflow and outflow and find out surplus or deficit and there after it is sent to head office, If there is and deficit than head office provides cash. Now on the basic of cash budget prepared by different branches and location the head office prepare over are cash budget of the firm the company is maintaining cash and bank balance every properly. Mainly finance department of BHAVNAGAR unit is engaged in cash planning.
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QUALITY MANAGEMENT
We at excel firmly believe in providing quality products. Information and services to our internal and external customers. We shall continuously ensure that the dynamic needs of all our customers are fulfilled to their total satisfaction. Which lead to quality material at competitive price and clean environment. All these shall be done by a rigorous annual goal setting process and periodical performance review on goals. We shall also Endeavor to ensure the total involvement of all people and their whole hearted participation to fulfill the following objectives through motivation and training. Complete customer satisfaction. Continual improvement. Environmental excellence. Employee development

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CONCLUSION

Excel crop care ltd is a major supplier of agro chemicals in national and international market The green revolution accelerated in India with active support from excel Excel is not just supplier or agro chemicals but trusted friends who has educated them and grown with them Excel crop care law ltd is propagation more scientific approach to agriculture which will do away with wasteful practice and lead to better crop yield with lesser expense Excel does carry out an extra ordinary amount of welfare programs and services for its employee which are appreciated by them. Excel has a free flow of communication.

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BIBILIOGRAPHY

www.Excelcropcare.com

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CONCLUSION
Excel crop care ltd is a major supplier of agro chemicals in national and international market The green revolution accelerated in India with active support from excel Excel is not just supplier or agro chemicals but trusted friends who has educated them and grown with them Excel crop care law ltd is propagation more scientific approach to agriculture which will do away with wasteful practice and lead to better crop yield with lesser expense Excel does carry out an extra ordinary amount of welfare programs and services for its employee which are appreciated by them. Excel has a free flow of communication.

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BIBILIOGRAPHY

www.Excelcropcare.com

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