Hidesign
Hidesign
Hidesign
Brand Positioning
Issues
Solutions
Conclusion
About Hidesign
HIDESIGN
• Est. in 1978, Pondicherry , India
• Then President and Promoter- Mr. Dilip Kapoor
• Inception of Hidesign UK by Mr. Kapoor and
Mrs. Lowell in 1988
• Year 1990, Company developed its present logo
and identity graphics.
• Hidesign bought over by Tula Group UK in 1991
• By 2002, Company entered in to Mainstream
Brand Positioning
Brand Positioning
Brand Positioning
Brand Positioning
Brand Positioning
Issues
Issues ??
Evaluation of Brand Extensions: The Role of Product Feature Similarity & Brand Concept Consistency
C. Whan Park, Sandra Milberg and Robert Lawson, The Journal of Consumer Research © 1991
Brand Categorization