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    Assignment - Ansoff Matrix Company Name-Tata Motors Group Members: Ketan Chaudhari Saurabh Bhoite Harshal Bagul

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    smartchinu6
    The document discusses Tata Motors' expansion into new products and markets over time using the Ansoff Matrix framework: 1) Tata Motors initially focused on market penetration by offering trucks to existing customer segments. 2) In later decades, the company engaged in both product development by introducing new vehicle types like SUVs and compact cars to their existing customer base, and diversification by targeting new customer groups with new products like affordable hatchbacks and sedans. 3) A few examples involved market development, such as exporting the Indica model to South Africa.

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    Assignment - Ansoff Matrix Company Name-Tata Motors Group Members: Ketan Chaudhari Saurabh Bhoite Harshal Bagul

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    smartchinu6
    560 views6 pages
    The document discusses Tata Motors' expansion into new products and markets over time using the Ansoff Matrix framework: 1) Tata Motors initially focused on market penetration by offering trucks to existing customer segments. 2) In later decades, the company engaged in both product development by introducing new vehicle types like SUVs and compact cars to their existing customer base, and diversification by targeting new customer groups with new products like affordable hatchbacks and sedans. 3) A few examples involved market development, such as exporting the Indica model to South Africa.

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    The document discusses Tata Motors' expansion into new products and markets over time using the Ansoff Matrix framework: 1) Tata Motors initially focused on market penetration by offering trucks to existing customer segments. 2) In later decades, the company engaged in both product development by introducing new vehicle types like SUVs and compact cars to their existing customer base, and diversification by targeting new customer groups with new products like affordable hatchbacks and sedans. 3) A few examples involved market development, such as exporting the Indica model to South Africa.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    Download as docx, pdf, or txt
    560 views6 pages

    Assignment - Ansoff Matrix Company Name-Tata Motors Group Members: Ketan Chaudhari Saurabh Bhoite Harshal Bagul

    Uploaded by

    smartchinu6
    The document discusses Tata Motors' expansion into new products and markets over time using the Ansoff Matrix framework: 1) Tata Motors initially focused on market penetration by offering trucks to existing customer segments. 2) In later decades, the company engaged in both product development by introducing new vehicle types like SUVs and compact cars to their existing customer base, and diversification by targeting new customer groups with new products like affordable hatchbacks and sedans. 3) A few examples involved market development, such as exporting the Indica model to South Africa.

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    ASSIGNMENT - ANSOFF MATRIX COMPANY NAME-TATA MOTORS GROUP MEMBERS: Ketan Chaudhari Saurabh Bhoite Harshal Bagul

    1954 - First truck named as Telco in association with Mercedes Benz rolled out of the Jamshedpur factory. The target market being the traders, logistics and the transport companies.so it will be market penetration

    1977- Tata Manufactures its first commercial vehicle in form of truck i.e. a heavy commercial vehicle. As it is a new

    product in the existing market it can be termed as Product Development.

    1986- Tata launches 407 a light commercial vehicle. Here the target market is same as that of the heavy commercial market. The consumers here shall use the LCV for carrying light objects. Hence it can be termed as Product development.

    1991- Launch of first indigenous passenger vehicle-Tata Sierra. Here the target market is passengers using the vehicle for daily commuting. Hence it is Diversification as target market is new and the product is also new.

    1992- Launch of Tata Estate, a new product for the same market of that of Tata Sierra. Hence it can be termed as Product Development.

    1994- Launch of Tata Sumo, a compact vehicle. Hence it can be termed as Product Development as the customers remain the same while the product offered by the company is new.

    1996- Launch of Tata Sumo Deluxe. It can be termed as Market Penetration because the product is same but new features have been added to it.

    1998- Launch of Tata Safari. It can be termed as Diversification, because it is a new product in the new market consisting of customers expecting a tough, muscular vehicle offering 4 wheel drive which helps in rough terrain.

    1998-Tata Indica was launched. It can be termed as Diversification because the product offered is a compact hatchback for a small family for commuting which is new product for the company for a new market.

    2002-Tata Indigo was launched. It is Diversification because the product is new as it falls in the category of sedan and also the market is new.

    2004- Tata Indica was launched in South Africa. As the market is new but the product is same, it can be termed as Market development.

    2008- Tata Nano was launched. It can be termed as Diversification because the product is new in the new market. The market is new because the customers are those looking for a low budget car for daily commuting.

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