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    Review of Literature & Design of The Study: Market Segmention Is A Group of People or Organizations Sharing One or

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    nithinjmj
    This section introduces market segmentation and defines it as grouping people or organizations with similar product or service needs. A true market segment is distinct from other segments, homogeneous within the segment, responds similarly to stimuli, and can be reached through interventions. Market segmentation is also used to divide consumers with identical needs to charge different prices, representing positive and negative applications of splitting the market into smaller groups.

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    Review of Literature & Design of The Study: Market Segmention Is A Group of People or Organizations Sharing One or

    Uploaded by

    nithinjmj
    11 views1 page
    This section introduces market segmentation and defines it as grouping people or organizations with similar product or service needs. A true market segment is distinct from other segments, homogeneous within the segment, responds similarly to stimuli, and can be reached through interventions. Market segmentation is also used to divide consumers with identical needs to charge different prices, representing positive and negative applications of splitting the market into smaller groups.

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    market segmentation

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    2.1 Introduction

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    This section introduces market segmentation and defines it as grouping people or organizations with similar product or service needs. A true market segment is distinct from other segments, homogeneous within the segment, responds similarly to stimuli, and can be reached through interventions. Market segmentation is also used to divide consumers with identical needs to charge different prices, representing positive and negative applications of splitting the market into smaller groups.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    11 views1 page

    Review of Literature & Design of The Study: Market Segmention Is A Group of People or Organizations Sharing One or

    Uploaded by

    nithinjmj
    This section introduces market segmentation and defines it as grouping people or organizations with similar product or service needs. A true market segment is distinct from other segments, homogeneous within the segment, responds similarly to stimuli, and can be reached through interventions. Market segmentation is also used to divide consumers with identical needs to charge different prices, representing positive and negative applications of splitting the market into smaller groups.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    2.

    Review of Literature & Design of the Study

    2.1 Introduction
    Market segmention is a group of people or organizations sharing one or more characteristics that cause them to have similar product and/or service needs. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have different needs), it is homogeneous within the segment (exhibits common needs); it responds similarly to a market stimulus, and it can be reached by a market intervention. The term is also used when consumers with identical product and/or service needs are divided up into groups so they can be charged different amounts. These can broadly be viewed as 'positive' and 'negative' applications of the same idea, splitting up the market into smaller groups.

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