107 Killer Traffic Conversion Secrets
107 Killer Traffic Conversion Secrets
107 Killer Traffic Conversion Secrets
is a free ebook.
“Who The Heck Is Dan Lok?” Dan has resuscitated copy that was
previously in “critical condition” and helped
his clients double and triple their conversion
Known as the “The World’s #1 Website rates…some as much as 417%!!! More
Conversion Expert,” Dan is the “go-to” than 200 websites have been “Lok-ed”
Internet copy genius that’s created and loaded for Internet action.
hundreds of moneymaking ads and sales
letters for clients in more than 49 different The strategies, techniques and psychological
industries... tactics Dan employs are irresistible to
consumers. They produce dramatic
Dan’s reputation precedes him and includes results and spell the difference between
a track record of selling over $25.7 failure and success, and between success
million of merchandise and services. and “super-stardom” for his clients.
His skills are so sharply honed that it
wouldn’t be surprising if he sold ice to the Dan currently charges $15,000 for any
Eskimos – at a premium price!!! campaign he creates, and $895 an hour
for consultation. Even at that price,
If Dan is such a wizard with words, perhaps there’s no shortage of clients eager to
you’re wondering why you haven’t heard of experience the “Lok Magic”.
him before. It’s because Dan doesn’t seek
out the spotlight. This “quiet giant” keeps 107 Killer Traffic Conversion Secrets started
a low profile in an industry over-run with out as a series of private journal entries
self-promoting, self-proclaimed, and often that Dan wrote to help himself make more
self-deluded “experts.” money. It was for Dan’s eyes only...there
was never any desire to publish these
Instead of stoking the “Lok Publicity secrets for anyone but himself and the
Machine,” Dan focuses on stoking the fires people on his “A-List”: his closet friends!
of success for his small business clients.
Instead of devoting his time to his celebrity Well, congratulations! You’re on the A-List
status, he spends hour after hour, week now, too!
after week, working for the little guys…and
loving it. 107 Killer Traffic Conversion Secrets is
loaded with “shoot-to-kill” and “take no
Dan proves that there’s no truth in the old prisoners” secrets that let you quickly
expression that “Those who can, do; and become a dominant force in your industry.
those who can’t, teach.” He’s at the peak of They’re not complicated ideas. They’re not
his success, achieving unsurpassed results theoretical concepts that don’t work when
for his clients every day. Yet much as he you put them into practice. These are
enjoys savoring his own triumphs, this proven strategies that you can easily apply
incredibly gifted “can do” guy likes to “share to your site to put more money in your
the wealth” by teaching others to succeed, pocket TODAY!
as well.
3
107 Killer Traffic Conversion Secrets
Sell to the heart, not the mind Gather email addresses and contact
People are – above all else – emotional info ASAP
beings. Your website needs to connect If subscribers don’t buy from you now,
with how a consumer feels, not thinks. they might do so eventually. Offer a free
report, a free sample, a free newsletter,
Reveal your major benefit immediately or free information updates so they’ll
Start your web copy with a sizzling, give you their email addresses and
attention-grabbing headline so the permission to contact them. Then,
consumer can’t get away. Like this regularly send valuable information,
secret, it should be brief and to the offers, sales, ads, and more! It’s com-
point. mon to hear from new customers: “I’ve
been getting your newsletter for years
In every promotion, you must always know and figured it was time to buy.”
where your break-even point is
Keep “raising the bar” of your message’s
Figure out the percentage of visitors
you need to convert in order to re-coup impact
your investment in the promotion. Consumers have grown increasingly
Don’t try to paint a rosy picture. jaded and busy. In order to cut through
Think conservatively. the “noise” that’s out there, your
marketing efforts need to be bigger,
It’s the words that sell! bolder, more dramatic, more compelling,
Having a fancy picture of your product more shocking, and with a more
on your web site won’t result in any irresistible promise today than you
sales. You have to give your prospects a needed yesterday!
damn good reason why they should do
business with you. Ask yourself: Consumers believe what other
consumers say
> Does your site look professional? Like a referral, a testimonial is a third
> Does your web site give enough party endorsement and therefore more
information about your products or believable because the third party has
services? no reason to lie. Surprisingly, hardly
> Do you have a good sales letter on anyone (except savvy marketers)
your site? uses testimonials. This is your chance.
> Do you give your visitors a compelling Use them. They work!
reason why they should come back to
your site? Remember the “On/Off” Switch
> Do you develop a relationship with
You can market more effectively overall
your visitors before you try to sell
by targeting people that have access
anything?
to the Internet in both your online
and offline sales messages. All your
advertising should include your website
address, email, or auto-responder
addresses and the email address to
subscribe to your e-zine, newsletter, etc.
4
107 Killer Traffic Conversion Secrets
Raising prices can instantly increase A “Jack of all Trades” is a master of none
profits! Ineffective websites contain a hodge-
Most professionals tend to wait too long- podge of information on many different
to raise their fees because they’re afraid subjects and topics. This confuses
they’ll lose customers, clients, and visitors and a confused mind always
business. Although that’s possible, says, “No sale.” So, sell just one
the higher fees will help offset the lead-generating product to get them
affect of any lost business and you’ll into your marketing funnel and then
be enerating bigger profits on all future offer additional products afterwards…
sales. forever!
Develop a unique selling proposition! Ask site visitors to review your website.
Distill the most important benefit of your There’s nothing like “market research”,
business down to its essence – a USP. especially when it’s free, and that’s
In just a few words, your USP must exactly what these reviews can be for
answer the question, “Why should I you. You can use the comments to you
do business with you, above all other get to improve your website! Heck, you
choices I have, including doing nothing may even be able to turn the reviewer
or whatever I am doing now?” into a customer!
5
107 Killer Traffic Conversion Secrets
Use quotation marks around headlines. Forget “Will and Grace” Tune in to “Hope
“Studies show 27% more people will and Fear”
read a headline if you put quotation Everyone is motivated by fear of loss...
marks around it. It increases the feeling so make the pain of what will happen if
that something important is stated.” they don’t order now real and scary, like
(How did you react to the quotations in this:
this item?) “You will continue to feel left out at pool
parties because you are ashamed of
Hitch your wagon (and website) to a star your weight.”
Endorsement marketing is having
“You will be forced to write sales letters
famous or reputable people recommend
the hard way without these easy fill-in-
your product or service to others.
the-blanks templates.”
For maximum impact, choose people
that have a reason to actually use
Everyone is motivated by hope for
your product or service: celebrities,
gain... so make the pleasure of what
star athletes, musicians, respected
will happen if they DO order now real
experts and authorities, etc.
and specific…like this:
Use narrow margins. “When you lose your weight, you’ll be
People’s eyes have difficulty reading the life of the pool party and the first
anything that is set too wide. That’s one strip down to your bikini.”
why you’ll see that most magazines
and newspapers are set in columns. “Once you stop trying to write sales
letters from scratch, you’ll have time to
Prove it! enjoy all the extra money that you’ll be
We live in a world of consumer earning.”
skepticism. Customers are much
smarter and far more wary of claims, Too much is never enough
discounts and guarantees than ever Talk to any direct-response experts, and
before. So don’t just make vague they’ll tell you long copy almost always
promises and claims. Prove what you out-pulls short copy. Copy should be
say is true - and people will buy! long enough to cause the reader to take
the action you request. The key is to be
One is the loveliest, not the loneliest complete.
number
Selling a single product can be easier Your sales copy can never be too long.
and more lucrative than trying to sell a It can only be too boring. If your
whole catalogue of items. It’s the same product or service has a lot of qualities,
formula that guides site navigation: facts, benefits, and features, then write
options + more options = confusion. long, interesting copy telling your
customer all about it! Remember,
the more you tell, the more you sell.
6
107 Killer Traffic Conversion Secrets
7
107 Killer Traffic Conversion Secrets
8
107 Killer Traffic Conversion Secrets
People want the magic pill. A sale ain’t a sale unless it sticks
People want something automatic Selling a thousand units of your product
and effortless that will solve their doesn’t mean a damn thing if 50% of
problem(s). They want you do it all for your customers are asking for refunds.
them. Don’t disappoint them. Make it
clear that with you, they don’t have to Screw the “Golden Rule”
learn or do a damn thing! Don’t try to unto others as you would
want done to yourself. This is Marketing
If you think education is expensive, try 101, not Religions of the World.
ignorance. According to this “bible,” you should
There’s an expression, “It’s not what you do unto others as they want to be done
say that counts…it’s what you don’t say.” unto!
And it’s what you don’t know that can
cause your downfall. If you don’t spend Ice is nice
time and effort to analyze your market Copy should be like an ice cube smooth
and get to know your prospects, the and clear.
mistakes you make can (and probably
will) be fatal. Lead them from one step to the next
The purpose of a headline is to capture
Write the way you talk! peoples’ attention and compel make
Don’t sound like a big dumb corporation them read your FIRST sentence. So
in your sales message. Be a human what’s the purpose of the first sentence?
being, not a “sales message.” Get up You’ve got it! To get them to read your
close and personal…Be accessible, down second sentence.
to earth, friendly. Show that you’re a
person that other people would like to Tongues are wagging
do business with. Do what you do incredibly well, and
people won’t be able to stop talking
Be bigger, brighter, bolder…but subtle about you. Remember when
Find ways to make whatever you’re DisneyWorld first opened. It delivered
selling sound new, different, exciting! such an amazing experience that it
But be careful not to go over the top immediately generated worldwide
and turn people off with obvious word-of-mouth.
exaggerations.
Testing 1-2-3
Ya gotta crack some eggs to make an Test, test, and test some more. Your
omelet sales message may be a work of art,
If you’re NOT offending somebody but that doesn’t mean it can’t be
once a while, you’re NOT marketing improved upon. See what sells and
aggressively enough! what smells. Plug in different head-
lines…different bonuses…different prices.
(Do this one at a time.)
9
107 Killer Traffic Conversion Secrets
Never lie about the word FREE List your bonus values in dollars
If people go to your site looking for the When you’re offering free bonuses in
freebie that you’ve promised them and your ad copy, be sure to include the
they find out “to get your free item, “retail price” or “sold at price” so that
just pay shipping and handling” or consumers realize they’re getting their
“to get your free item, just pay for a hands on extra value. “I’m getting a
subscription”…you’ll lose their trust AND good deal” is an important step on the
the sale. Be honest or be gone! way to “I’m sold!”
11
107 Killer Traffic Conversion Secrets
Talk with, not at, your prospect Everyone wants to feel good about
Your sales message should be a themselves
conversation, not a one-sided sales Make visitors feel good about
pitch. To keep a prospect involved, themselves and they’ll feel good about
ask lots of yes and no questions in your doing business with you. Compliment
copy. The questions can remind them of them on their intelligence (“You’re smart
their problems (Are you tired of paying not to wait until your storm drain prob-
too much for life insurance?), remind lem gets worse”) or on being “a cut
them of your solutions (Wouldn’t you above” (“This success program isn’t for
like an insurance agent who put you first average people…this is for winners
for a change?), and alert them to the only”).
“danger” of not acting now (Can you
afford to leave your family unprotected?) A little trust can earn a lotta dough
Test a “bill me later” option on your
Add incentives for acting NOW
website. It sends an unmistakable
Turn your prospects into eager beavers message that says, “My product is
by offering extra incentives for quick great and I know you’ll love it” that
action. This can be a percentage-off can instantly transform a prospect into a
discount, a faster shipping option, or sale. And don’t worry: most people are
free gift-wrapping. honest and will pay what they owe.
12
107 Killer Traffic Conversion Secrets
and other fast, fast, fast options can price so that you aren’t lying when you
spell the difference between “sale” and say “This offer may be withdrawn at any
“no sale.” time.”
13
107 Killer Traffic Conversion Secrets
14
Introducing Dan Lok’s Instant Web Profits System™
Trust me, this is the most comprehensive, And, virtually overnight, become the most
full-to-bursting, insider “tell all” course ever TOP-OF-THE-PACK “player” in your market…
put together for anyone even remotely seri- dragging in profits, hot and heavy!
ous about selling more, more often, to Listen: I’ve spent years honing my web site
more people from their website(s). conversion secrets to lethal perfection. And
once, you too, start to copy them, your only
It’s an absolute “mother lode” collection of problem will be…
every conceivable web conversion secret,
tactic and trick... (including the cruel ones Making Sure Your Merchant
that nobody else wants to talk about) Account Can Handle A Sudden Surge
Knowing these “insider” conversion secrets In New Cash Flow!
for yourself will make you…
The incredible results are why the Instant
Web Profits System™ is already
causing so many shockwaves
among many top Internet mar-
keters. You see, I don’t hold
anything back… I spoon-feed
you every website wealth-multi-
plying secret I knows.
Believe me, this is unlike any-
thing you’ve ever seen before.
There’s a whole lot of crap out
Dangerous Beyond Belief… there. Too many “guru’s” and “pied pipers”
Virtually Overnight! scamming you out of your money on half-
baked theories that don’t have a prayer of
Whatever market you are in… no matter working on the harshest advertising medi-
how many competitors you have or how big um in existence - the Internet.
the “big boys” are… you’ll have the keys to This is the “real deal”…and then some…
instant market DOMINATION… that will from a man who knows and has grown rich
allow you to quietly and guiltlessly… because of it.
Create a “buying frenzy” at your web site…
Swamp your site with orders… Click Here Now and Start Fattening Your
Kick even your nastiest competitor’s ass out Online Profits!
of your target market…
15