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Strawberry (Fragaria×ananassa Duch.) production requires the input of large amounts of water provided by irrigation during the entire production cycle. However, water availability is shrinking in many important strawberry cropping areas, such as Huelva (in Europe), compromising the environmental sustainability and economic viability of strawberry production. Besides technical approaches, water-saving strategies are necessary for improving strawberry water productivity such as the use of low water-consumptive cultivars with high productivity or cultivars allowing deficit irrigation (DI) strategies. A two-year field experiment was conducted to compare the physiological and agronomical response of six commercial strawberry cultivars (‘Sabrina’, ‘Fortuna’, ‘Splendor’, ‘Primoris’, ‘Rabida’ and ‘Rociera’) to six different water treatments ranging from 65% to 140% of estimated ‘Sabrina’ evapotranspiration (ETc_Sab; ~224–510 mm year⁻¹). Cultivars differed substantially in yield and water consumption linked to their biomass partitioning into reproductive/ vegetative organs, determining different yield efficiency (YE). Their water needs (IN) conditioned their response to different water supplies, involving significant yield losses in DI treatments (<20% IN) but not decreasing fruit quality. The highly-consumptive and productive ‘Rabida’ and ‘Rociera’, reduced yields by DI (<40%) but were still profitable; the low-water-consumptive but still productive ‘Fortuna’, ‘Splendor’ and ‘Primoris’ represent significant water-savings (<20%) in strawberry cultivation. Full article