SMS analysis

On the Reporting page (accessible via the Reporting option in the header menu), there are options to apply different combinations of Filters and Measures to view metrics in a number of different layouts (e.g. Graph, List, and Cohort views.)

Each Reporting metric view option allows for more extensive performance analysis of SMS mailings.

For example, while in the default Graph view, SMS data is visualized as different graphs and charts, which can be sorted and grouped in various ways (e.g. Measures drop down menu).

Reporting page in SMS Marketing.

Tip

SMS messages can be sent using automation rules in Odoo. Odoo Studio is required to use automation rules.

To install Odoo Studio, go to the Apps application. Then, using the Search… bar, search for studio.

If it is not already installed, click Install.

Adding the Studio application upgrades the subscription status to Custom, which increases the cost. Consult support, or reach out to the database’s customer success manager, with any questions on making the change.

To use automation rules, navigate in developer mode, to Settings app ‣ Technical menu ‣ Automation section ‣ Automation Rules. Then, click New to create a new rule.

Enter a name for the automation rule, and select a Model to implement this rule on.

Based on the selection for the Trigger, additional fields will populate below. Set the Trigger to one of the following options:

Values Updated

  • User is set

  • State is set to

  • On archived

  • On unarchived

Timing Conditions

  • Based on date field

  • After creation

  • After last update

Custom

  • On save

  • On deletion

  • On UI change

External

  • On webhook

Other options may appear based on the Model selected. For example if the Calendar Event model is selected, then the following options appear in addition to those above:

Email Events

  • On incoming message

  • On outgoing message

Under the Before Update Domain field, set a condition to be met before updating the record. Click Edit Domain to set record parameters.

Under the Actions To Do tab, select Add an action. Next, in the resulting Create Actions pop-up window, select Send SMS, and set the Allowed Groups. Allowed Groups are the access rights groups that are allowed to execute this rule. Leave the field empty to allow all groups. See this documentation: Create and modify groups.

Next, set the SMS Template and choose whether the SMS message should be logged as a note, by making a selection in the drop-down menu: Send SMS as. Click Save and Close to save the changes to this new action.

Automation rule template with rule to do, SMS template and log as note highlighted.

Add any necessary notes under the Notes tab. Finally, navigate away from the completed automation rule, or manually save (by clicking the ☁️ (cloud) icon), to implement the change.