SMS Marketing

Utilizing SMS outreach in communication strategies can help companies expand their market reach, especially in some countries, where emails might not be very common, or even used at all.

Odoo’s SMS Marketing application can also help boost conversion rates around valuable actions, such as event registrations, free trials, purchases, etc., since text and mobile-based marketing channels typically yield higher CTOR and CTR outcomes.

See also

Odoo Tutorials: Marketing

Create SMS messages

Explore how to create, configure, send, and schedule SMS messages.

SMS analysis

Examine detailed reporting metrics related to every aspect of sent SMS messages.

SMS marketing campaigns

Discover how to create and customize SMS marketing campaigns for any occasion with Odoo.

Mailing lists and blacklists

Set up custom mailing lists and blacklists to ensure all SMS messages reach the right recipients.

Pricing and FAQ

Find out more about Odoo’s SMS pricing, and check out some of the most frequently asked questions.

SMS marketing dashboard

When the application is opened, Odoo displays the main SMS Marketing dashboard, which showcases the various SMS mailings that have been created, along with pertinent information and data related to that specific message.

The Kanban view is the default Odoo uses when the application is opened, which provides an organized display of the SMS mailings that have been created, and what their current status is at the moment.

Note

An SMS mailing can have one of the following statuses: Draft, In Queue, Sending, or Sent.

In the upper right corner of the main SMS Marketing dashboard, there are a few different view options to choose from. Each one provides a unique take on the same SMS information.

The List view provides the same useful data related to SMS mailings, but in a more traditional list layout.

The Calendar view shows when SMS mailings are scheduled or have been sent. Clicking a future date opens a blank SMS template to be scheduled for that date.

Lastly, the Graph view visualizes that same SMS-related data in series of graphs and charts. Odoo also provides various ways to sort and group the data for more detailed analysis.