Tatiana Vetrova

HSE University’s Graduate School of Business has hosted the defence of the ‘Sustainable Development Practices’ term papers with an emphasis on the ESG agenda. First-year students of the Master’s programmes ‘Marketing: Digital Technology and Marketing Communications’ and ‘Retail Management’ presented group consulting projects on solving real-world cases with social and/or environmental issues from partner companies of the E+Change programme. This is the third year of this unique project between the GSB and E+Change, and is continuing to attract more and more participating companies.

As part of an industry project organized by the association of marketing professionals and HSE University—and with the active participation of business community members—master’s students of the Retail Management and of the Marketing: Digital Technologies and Marketing Communications programmes presented their projects for addressing environmental and social problems to jurors. The work was evaluated by representatives of such major brands as MTS, Pyaterochka, VTB, McDonald’s in Russia, Unilever and others—all of which uphold ESG principles in their activities.

For the second year in a row, five HSE University master’s programmes have appeared in the QS Business Masters ranking. Moreover, the programmes in International Business and Financial Economics have improved their positions in the Top 100 of the ranking.

On May 20, first-year master’s students in the Marketing: Digital Technologies and Marketing Communications programme defended their projects. The event was the final stage of the first joint project between Effie Russia and theHSE Graduate School of Business (GSB). The students tackled cases involving social and environmental problems.