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10 Best Website Builders Of 2024

Written By
Contributor

Reviewed

|Deputy Editor, SMB
& 1 other
Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations.

Thanks to website builders, it’s easier than ever to create your own website without having any coding knowledge. Website builders include all the features you need to create a blog, build an online store and add necessary SEO. On top of all that, the best website builders are usually affordable, include hosting and use a drag-and-drop site editor. Forbes Advisor tested and reviewed 10 website builders to help you choose the one that’s best for your needs.

Read more

Why You Can Trust Forbes Advisor Small Business

The Forbes Advisor Small Business team is committed to providing unbiased rankings and information with full editorial independence. We use product data, strategic methodologies and expert insights to inform all of our content to guide you in making the best decisions for your business journey.

Learn More: How We Evaluate Website Builders

  • 24 Companies Evaluated
  • 69 Decision Factors Considered
  • Four Levels of Fact-Checking
  • Hands-On Testing

Best Website Builders of 2024


Best for Affordability

Hostinger

Hostinger
4.5
Our ratings take into account a product's benefits and coverage levels. All ratings are determined solely by our editorial team.

Starting Monthly Cost

$11.99

Free Domain

Yes

AI Tools

Yes

Hostinger
Learn More Arrow

On Hostinger's Website

$11.99

Yes

Yes

Expert Take

Hostinger offers a variety of affordable plans if you’re looking for a website builder and web host in the same package. That said, its plans are cheapest, and significantly more affordable than competing alternatives if you purchase a long-term plan up front.

Features

A free domain name is Hostinger’s most notable feature that’s included with its website builder. This is a great bonus to get with a website builder and means that you won’t have to turn to a third party to purchase a domain separately (or inflate the cost of your plan by having to pay for one from Hostinger). While this is a huge plus, along with Hostinger’s most appealing pricing, it comes with some caveats.

For one, the free domain requires that you buy a plan for 12 months or longer, meaning you’ll have to pay a larger fee up front instead of being able to pay for service on a month-by-month basis. It’s also important to note that the free domain is only available for the first year of your contract with Hostinger; after that, you’ll have to pay Hostinger if you want to retain ownership of your domain, which costs $9.99.

Pricing

As previously mentioned, Hostinger’s site builder pricing can vary broadly depending on what plan you choose and what initial term you sign up for (and pay for) up front. The prices it advertises for its three website builder plans on the official Hostinger site are excellent, until you read the fine print. The lowest-tier plan, for instance, starts at $2.99 a month, but only if you purchase two full years of service in advance. There’s also a significant price spike when you renew, up to $8.99 a month. That said, if you are willing to pay in advance, Hostinger’s plans are priced very competitively.

Customer Service

Hostinger offers some informational resources on its website, including a newsroom with updates about the company and a blog where you can read about trending topics in web hosting. You can also reach Hostinger support 24/7 by live chat or email, though unfortunately, the company doesn’t offer phone support, a detriment for those who appreciate the immediacy of talking to a live human being without the barriers of a keyboard or screen.

Reputation

Hostinger has a very good reputation on customer review aggregator Trustpilot, with a number of positive customer reviews mentioning excellent support and problem solving from the Hostinger team.

Learn more: Read our full Hostinger review.

Pros & Cons
  • Includes free domain
  • 24/7 support
  • 30-day money-back guarantee
  • No free plan
  • Basic plan only includes a single site
Specifications
Starting Monthly Cost
$11.99
Free Trial
No
Storage
100GB SSD to 200GB NVMe
Bandwidth
Unlimited
AI Tools
Yes
Prebuilt Templates
Yes
Allows Custom Code
Yes
E-commerce Functionality
Yes
Free Domain
Yes
Analytics Dashboard
Yes
Backup & Restoration Services
Yes
SEO Tools
Yes

Best for Dropshipping

Shopify

Shopify
4.3
Our ratings take into account a product's benefits and coverage levels. All ratings are determined solely by our editorial team.

Starting Monthly Cost

$39

Free Domain

No

AI Tools

Yes

Shopify
Learn More Arrow

On Shopify's Website

$39

No

Yes

Expert Take

Shopify is a great solution for sellers looking to dropship goods (the process of buying items from an online retailer, supplier or manufacturer and then shipping them to a customer at a higher rate) because of the number of apps specifically designed for Shopify for that purpose.

Features

Shopify aims to make website creation a simple process by providing customers with thousands of pre-built themes to base their new site around. After you’ve got a theme in place, you can then populate and support it with a huge catalog of apps and integrations that can open up a huge range of functionality.

Of course, one of the major focuses of Shopify’s entire platform is operating an e-commerce platform. The company gives you the option not only to sell online (including the dropshipping options we touched on above) but also support for POS sales, so you can sell your goods and services in person. It also empowers you to sell on major online marketplaces, including eBay and Amazon, as well as through social media platforms such as TikTok and Facebook. There’s even support for selling directly through searches on Google.

Pricing

Compared to plans at other companies that focus exclusively on building a website, Shopify’s plans are generally more expensive, much more so in some cases (though there is a limited Starter plan that’s more affordable). That’s because, alongside the website builder, you’re getting web hosting and a complete e-commerce platform, so if you’re specifically only looking for a builder, Shopify isn’t a good fit.

Customer Service

Shopify has a resources tab where you can find lots of useful tools, including business courses from experts or help building a marketing plan. You can reach customer support by live chat on the site, though phone support is only available for users on the Plus or higher plan, a disappointing limitation.

Reputation

Shopify has an extremely poor reputation online on review aggregators such as Trustpilot. Users cite issues with sites being unexpectedly shut down, poor support and payment issues.

Learn more: Read our full Shopify review.

Pros & Cons
  • Highly customizable
  • Lot of e-commerce functionality
  • Free three-day trial
  • Plans are pricey
  • No plan purely for website creation
Specifications
Starting Monthly Cost
$39
Free Trial
Yes, 3 days
Storage
Unlimited
Bandwidth
Unlimited
AI Tools
Yes
Prebuilt Templates
Yes
Allows Custom Code
Yes
E-commerce Functionality
Yes
Free Domain
No
Analytics Dashboard
Yes
Backup & Restoration Services
Yes
SEO Tools
Yes

Best for Artists

Squarespace

Squarespace
4.0
Our ratings take into account a product's benefits and coverage levels. All ratings are determined solely by our editorial team.

Starting Monthly Cost

$25

Free Domain

Yes, with annual billing

AI Tools

Yes

Squarespace
Learn More Arrow

On Squarespace's Website

$25

Yes, with annual billing

Yes

Expert Take

Squarespace is a good choice for artists and other creatives, primarily because of its huge array of aesthetically appealing designer fonts, color palettes and templates, many of which are custom-designed to serve specific purposes (including business intents, if you don’t just want to showcase your art but also want to market and sell it).

Features

Beyond showing off your work and Squarespace’s e-commerce options, the company also has some standout features for slightly more nontraditional businesses. The platform lets you sell your time by scheduling appointments with clients, including tools to promote your availability and accept various payments.

Squarespace also gives you the option to transform your knowledge into income by building and selling online courses, classes or tutorials. This includes creating customized lessons and uploading informational videos.

Squarespace also offers customers a kit of marketing tools to get their products in front of the right customers. There are built-in SEO tools, email campaigns that are built around the existing aesthetic and design of your site, and analytics to let you dive into how well you’re performing and how to improve.

Pricing

Squarespace allows you to pay either monthly or annually and includes a 14-day free trial with its plans. Its plans are fairly expensive, especially if you opt to pay monthly, with a fairly limited Personal plan that nonetheless starts at $25 a month.

Customer Service

Squarespace offers a number of tools for professionals on its website, as well as a blog with stories aimed at entrepreneurs and educational webinars. You can also reach its customer support team by email or live chat, though it doesn’t offer phone support of any kind.

Reputation

Squarespace suffers from very negative review scores on Trustpilot, with a number of customers complaining about unresponsive customer support and broken features.

Learn more: Read our full Squarespace review.

Pros & Cons
  • Built-in marketing and social tools
  • Templates custom-made for specific use cases
  • Options to create tutorials and online courses
  • Plans are expensive
  • Basic plan has limited functionality
Specifications
Starting Monthly Cost
$25
Free Trial
Yes, 14 days
Storage
Not specified
Bandwidth
Unlimited
AI Tools
Yes
Prebuilt Templates
Yes
Allows Custom Code
Yes, except Personal plan
E-commerce Functionality
Yes
Free Domain
Yes, with annual billing
Analytics Dashboard
Yes
Backup & Restoration Services
No
SEO Tools
Yes

Best for Integrations

WordPress.com

WordPress.com
3.9
Our ratings take into account a product's benefits and coverage levels. All ratings are determined solely by our editorial team.

Starting Monthly Cost

$0

Free Domain

Yes, with annual billing

AI Tools

No

WordPress.com
Learn More Arrow

On Wordpress.com's Website

$0

Yes, with annual billing

No

Expert Take

WordPress is a great base platform for webmasters or devs who are looking for a blank slate to then build specific functionality or features onto through integrations. Its plans come with access to a big library of plugins that allow you to do everything from run a complete commerce platform to build a visually appealing newsletter or add robust anti-spam protections to your site.

Features

WordPress sells a number of combination plans of which the website builder is just one small element. The base plan is completely free and, while limited, has a core set of features to allow you to set up a fairly basic site. However, its site editing tools are very limited (you can’t customize fonts and colors, for instance).

Features expand as you climb through the six plans. The Premium plan (the third of the six) is the sweet spot in terms of site building features and tools balanced against price, and gets you access to custom fonts and colors as well as WordPress’ catalog of premium themes. You can also monetize with ads at the Premium tier in addition to commerce options (with a 4% transaction fee).

That said, there’s also a (pricey) Commerce tier, which is specialized for selling products. You get a number of features at this level that are otherwise only available through paid add-ons, including unlimited products and inventory management tools. If you intend to launch a dedicated e-commerce site, the Commerce tier may be a worthwhile investment, though it is the most expensive (after the Enterprise plan).

Pricing

WordPress’ plans run the gamut of price, from a completely free plan to an Enterprise plan that starts at $25,000 a year. For small business owners, the sweet spot lies somewhere in between; many will find the Premium plan the best value at $18 a month with a relatively robust feature set.

Customer Service

WordPress’ resources section is host to news, webinars and a blog, plus a handful of other tools such as a business name generator and logo creator. Direct customer support is only available for paid plans but can be reached through the WordPress dashboard. WordPress also doesn’t offer phone support, however.

Reputation

WordPress has a poor reputation online. A number of its customers complain about the company’s poor customer support system and questionable policies.

Learn more: Read our full WordPress review.

Pros & Cons
  • Well-priced plans
  • Unmetered bandwidth
  • Free plan
  • Free domain only if you pay annually
  • Limited basic plan
Specifications
Starting Monthly Cost
$0
Free Trial
No
Storage
6GB to 50GB
Bandwidth
Unlimited
AI Tools
No
Prebuilt Templates
Yes, Business & Commerce plans only
Allows Custom Code
Yes, excpet Free plan
E-commerce Functionality
Yes
Free Domain
Yes, with annual billing
Analytics Dashboard
Yes, Premium, Business & Commerce plans only
Backup & Restoration Services
Yes, Business & Commerce plans only
SEO Tools
Yes, Business & Commerce plans only

Best for Cheap E-Commerce Sites

Weebly

Weebly
3.9
Our ratings take into account a product's benefits and coverage levels. All ratings are determined solely by our editorial team.

Starting Monthly Cost

$0

Free Domain

Yes, Professional & Performance plans only

AI Tools

No

Weebly
Learn More Arrow

Read Forbes' Review

$0

Yes, Professional & Performance plans only

No

Expert Take

Weebly is hands down the best solution if you want to kick-start an e-commerce site on the cheap. Even at the free tier, you get access to a pretty generous suite of e-commerce tools, including several that other providers charge a premium for.

Features

The free plan gets you a shopping cart, unlimited product listings and a quick shop option, all of the basics you need to start selling online. There are also a number of more premium e-commerce features that get bundled into the free plan, including inventory management and an option to let your customers pick up their orders in-store if they prefer. Features such as these are often paywalled at many of Weebly’s competitors, so getting them gratis is a real benefit.

Jump up to the highest plan and you get an even bigger pool of e-commerce options. You get additional shipping features, such as shipping labels and shipping calculator software, which you’d otherwise have to pay a third party for. It also expands your payment options so you can serve a wider array of customers, allowing you to accept PayPal on your site. Given that even the highest-priced tier is still relatively inexpensive, Weebly gives you the option to get access to whichever tools you need without overpaying.

Pricing

Weebly offers three other plans beyond the free tier. Unlike most other website builders or web hosts, Weebly doesn’t massively inflate its prices if you decide to pay monthly rather than annually (though there is a small price bump).

Weebly’s paid plans are well priced, with even the highest tier’s monthly plan set at $29 per month. More importantly, they’re suitably priced for the features that they include, and even the free plan offers a surprising amount of functionality.

Customer Service

Weebly’s parent company has a blog on its site where you can find articles about e-commerce, business and technology. You can also reach out to Weebly support by phone, live chat or a support ticket.

Reputation

Weebly has a very bad reputation on review aggregator Trustpilot, with many reviews criticizing it for difficulty reaching customer service, content issues and other problems since the company was acquired by Square.

Learn more: Read our full Weebly review.

Pros & Cons
  • Includes a free plan
  • Variety of e-commerce tools even at the free tier
  • Free SSL
  • Can’t connect a custom domain at the free tier
  • Unlimited storage only available with the highest two plans
Specifications
Starting Monthly Cost
$0
Free Trial
No
Storage
Unlimited, Professional & Performance plans only
Bandwidth
Not specified
AI Tools
No
Prebuilt Templates
Yes
Allows Custom Code
Yes
E-commerce Functionality
Yes
Free Domain
Yes, Professional & Performance plans only
Analytics Dashboard
Yes, Professional & Performance plans only
Backup & Restoration Services
Yes
SEO Tools
Yes

Best for Service Providers

GoDaddy

GoDaddy
3.8
Our ratings take into account a product's benefits and coverage levels. All ratings are determined solely by our editorial team.

Starting Monthly Cost

$16.99

Free Domain

No

AI Tools

Yes

GoDaddy
Learn More Arrow

On GoDaddy's Website

$16.99

No

Yes

Expert Take

GoDaddy is a great solution for people looking to sell services online specifically. The company’s website builder comes with a huge variety of custom templates, many of which are either specifically built for or very well suited to selling services, and all plans come with built-in marketing tools to get your offerings in front of as many eyes as possible.

Features

Another way that GoDaddy excels is by providing built-in search engine optimization (SEO) tools. This means your website will rank more highly in Google searches related to your business and drive more traffic, and more potential customers, directly to your site. GoDaddy also provides a handful of useful communication tools with its website builder plans, such as an online chat feature, so you can be responsive and stay in touch with customers.

The higher-cost plans also layer on things such as online payment and deposit functionality, though we would’ve preferred to see them offered with the basic plan as well. The priciest plan is specifically built for e-commerce, and opens up the ability to sell unlimited products, as well as access to leading online marketplaces where you can market and sell your stuff.

Pricing

GoDaddy’s pricing sits in the mid-to-high range, though all of its plans include a seven-day free trial. While they are, for the most part, appropriately priced for the features packaged with each, the Basic plan is a bit on the lackluster side given the price point and that some core features are lacking.

Customer Service

GoDaddy’s official website includes a Help Center as well as a blog that blends troubleshooting advice and informational articles and videos. You can also connect with GoDaddy support by phone, live chat or text 24/7.

Reputation

GoDaddy has a very good reputation amongst consumers. Many of the positive reviews cite helpful customer service and the quality of the company’s services. Negative reviews mention long wait times for support and high prices.

Learn more: Read our full GoDaddy review.

Pros & Cons
  • Seven-day free trial
  • Built-in marketing tools
  • À la carte premium features
  • No free domain
  • Online payments not available with the basic plan
Specifications
Starting Monthly Cost
$16.99
Free Trial
Yes, 7 days
Storage
Not specified
Bandwidth
Not specified
AI Tools
Yes
Prebuilt Templates
Yes
Allows Custom Code
Yes
E-commerce Functionality
Yes
Free Domain
No
Analytics Dashboard
Yes
Backup & Restoration Services
Yes
SEO Tools
Yes

Best for Beginners

Strikingly

Strikingly
3.7
Our ratings take into account a product's benefits and coverage levels. All ratings are determined solely by our editorial team.

Starting Monthly Cost

$0

Free Domain

Yes

AI Tools

Yes

Strikingly
Learn More Arrow

Read Forbes' Review

$0

Yes

Yes

Expert Take

Strikingly is a great choice for beginners just getting their feet wet with web design. Not only is there a free plan to get you started, Strikingly also offers an easy-to-use, drag-and-drop site editor or, if you prefer, AI tools that will build the core of your website for you in minutes.

Features

While Strikingly is a great choice for beginners just starting to experiment with building websites, it may not be a good fit for more advanced users, and a lot of that comes down to its features.

Features tend to be heavily curtailed, especially at the free and lower-tier pay plans, and even the priciest plans have some curious restrictions. Even the highest-priced VIP plan doesn’t include unlimited storage or unlimited full-featured sites.

The free plan, meanwhile, only provides a scant 5GB of bandwidth a month and only 500MB of storage. The first paid plan doesn’t improve on those restrictions much, and you’ll need to move up to the second-highest-priced plan to get access to unlimited bandwidth.

Pricing

Strikingly’s plans are around the middle of the pack in terms of pricing when compared to its competitors. However, given what’s on offer in those plans, it’s hard to justify the price; the real appeal of Strikingly’s offerings is the free plan, a way for novices to play around with building a site without having to drop any cash up front.

Customer Service

Strikingly doesn’t offer a ton of online resources, but it does have a blog on its site where it provides updates on features and some posts about web design and business topics. Chat support is only available for paid users, and phone support is only available for customers who have subscribed to the most expensive plan.

Reputation

Strikingly has a pretty awful score on Trustpilot, with numerous complaints about poor billing policies, poor customer support and misrepresentation of its products.

Learn more: Read our full Strikingly review.

Pros & Cons
  • Free plan guaranteed $0 forever
  • Unlimited free sites
  • 24/7 support
  • Phone support only available with the priciest plan
  • Bandwidth limited on the lower plans
  • Number of full-featured sites limited by plan
  • Limited storage
Specifications
Starting Monthly Cost
$0
Free Trial
Yes, 14 days, Pro plan only
Storage
1GB to 100GB
Bandwidth
5GB to unlimited
AI Tools
Yes
Prebuilt Templates
Yes
Allows Custom Code
Yes, Pro & VIP plans only
E-commerce Functionality
Yes
Free Domain
Yes
Analytics Dashboard
Yes
Backup & Restoration Services
Yes, Pro & VIP plans only
SEO Tools
Yes

Best AI Website Builder

Web.com

Web.com
3.7
Our ratings take into account a product's benefits and coverage levels. All ratings are determined solely by our editorial team.

Starting Monthly Cost

$19.99

Free Domain

Yes

AI Tools

Yes

Web.com
Learn More Arrow

On Web.com's Website

$19.99

Yes

Yes

Expert Take

Web.com stands out from a number of website builders because of the depth of its AI features. As with many providers, it offers an AI-powered builder that can construct the framework of your site for you in response to a few questions, but Web.com also includes AI tools such as a writing assistant, logo creator and even a domain name generator.

Features

Web.com’s site builder plans include a number of “freebies” as part of an introductory offer. However, many of them are time limited, and expire quickly, such as the SSL certificate, which is only free for the first month. There’s also a free domain, but you’ll need to begin paying to retain it after the first year, and free email, though only for the first three months of service.

Beyond those timed extras, Web.com does offer a number of essential core features. There are the aforementioned AI tools, as well as design templates (many of which are industry specific), and specialized features such as appointment scheduling if you plan to sell services or classes online. One standout is a free hour of design support with every paid plan, so you can get some customized advice on how to make your site stand out.

Web.com also separately offers a complete design service, where its team will build your entire site for you and tailor it to your vision.

Pricing

Web.com’s introductory pricing is very low, and includes a bunch of sweeteners such as a free domain to entice customers. However, those extras expire after a set period, and plans renew at a much higher price. The most egregious example is the monthly rate for the basic plan. It starts at $1.95 for the first month, but the price spikes all the way up to $19.99 when it renews for the second month. In addition, if you want to continue to have access to the SSL certificate included in the plan, you’ll have to start paying for that after the first month as well.

Customer Service

Web.com has a fairly standard blog on its site, which also features a business name generator and some other tools. There’s also 24/7 chat support and a number for support by phone.

Reputation

Web.com has a reasonably good reputation online, earning praise for its knowledgeable support technicians and professionalism. There are some complaints around difficulties using the platform, however.

Learn more: Read our full Web.com review.

Pros & Cons
  • Broad suite of AI tools
  • Free domain (with annual plans)
  • Plans include built-in hosting
  • Plans renew at much higher rates
  • Many freebies are time-limited
Specifications
Starting Monthly Cost
$19.99
Free Trial
Yes, 30 days
Storage
Not specified
Bandwidth
Not specified
AI Tools
Yes
Prebuilt Templates
Yes
Allows Custom Code
Yes
E-commerce Functionality
Yes
Free Domain
Yes
Analytics Dashboard
Yes
Backup & Restoration Services
Yes
SEO Tools
Yes

Best for Code-Free Customization

Wix

Wix
3.6
Our ratings take into account a product's benefits and coverage levels. All ratings are determined solely by our editorial team.

Starting Monthly Cost

$0

Free Domain

Yes

AI Tools

Yes

Wix
Learn More Arrow

On Wix's Website

$0

Yes

Yes

Expert Take

Wix is a good place to start if you’re looking for a highly customizable site but don’t have a lot of (or any) experience with HTML or other coding languages. Wix gives you a suite of over 900 free templates to play with, and then allows you to customize them however you see fit, without ever needing to input a line of code.

Features

Wix’s sites are both easy to put together and highly customizable. There’s the library of templates, but Wix also has an AI builder feature to get the basics of your site in place quickly. You start by talking with an AI chatbot, which then will generate a site for you. After the bot creates the first draft of your site, you can ask it to modify elements until you’re satisfied, or you can jump in yourself and start tweaking anything you’re not satisfied with.

To that end, Wix provides thousands of web design functions so you can get very granular in shaping your site. For advanced users, the company also provides a full stack of web dev tools to add high-level functionality. Wix also provides accessibility settings to ensure that your site is available to the widest pool of users possible.

Pricing

Wix’s plans are on the higher end of pricing amongst those we reviewed for our list. While not egregious, we’d like to see more functionality included with the basic plan, which starts at $25 per month and only goes down to $17 a month with annual billing. It doesn’t include any e-commerce functionality and is limited to only 2GB of storage; the second plan (called Core) will likely be a better fit for small business owners but starts at $41 per month or $29 per month with annual billing. All plans do include a 14-day money-back guarantee, however.

Customer Service

Wix offers a fairly extensive resources section on its site with business tools, a blog and some educational tools. If you need support with your site, you can reach customer service 24/7. Specify your preferred contact method and Wix will respond in a few minutes.

Reputation

Wix has a strong reputation with its customers on Trustpilot, many of whom call out the company’s easy-to-use tools for website creation and management and its usefulness to startups and small businesses.

Learn more: Read our full Wix review.

Pros & Cons
  • More than 900 free, customizable templates
  • Free domain for the first year
  • No Wix branding on any paid plans
  • Limited storage space except on the most expensive plan
  • No e-commerce functionality on the basic plan
Specifications
Starting Monthly Cost
$0
Free Trial
No
Storage
2GB to unlimited
Bandwidth
Unlimited
AI Tools
Yes
Prebuilt Templates
Yes
Allows Custom Code
Yes
E-commerce Functionality
Yes
Free Domain
Yes
Analytics Dashboard
Yes, except Lite plan
Backup & Restoration Services
Yes
SEO Tools
Yes

Best for Reliable Uptime

Bluehost Website Builder

Bluehost Website Builder
3.5
Our ratings take into account a product's benefits and coverage levels. All ratings are determined solely by our editorial team.

Starting Monthly Cost

$7.99

Free Domain

Yes

AI Tools

Yes

Bluehost Website Builder
Learn More Arrow

On Bluehost's Website

$7.99

Yes

Yes

Expert Take

Your site is of no use to you or your customers if they can’t access it, so Bluehost’s promise of 100% uptime provides peace of mind.

Features

Bluehost is a great option for WordPress sites and, along with many of its contemporaries, includes AI tools to help you design and launch your site. The WordPress-specific tools are all included in a package Bluehost refers to as WordPress WonderSuite. WonderSuite is designed to help you navigate all of the tools packaged with WordPress easily and get your site up and running quickly.

It starts with WonderStart, an onboarding tool that asks you questions to later incorporate into your site. For instance, if you provide your socials, WonderSuite will then include them in search-engine-optimized positions on the site for best visibility. There’s also WonderTheme and WonderBlocks to sketch out a site and then rearrange it as you see fit. WonderHelp is the AI wizard to guide you through building a site by following a series of prompts, and WonderCart is an e-commerce solution that combines a number of tools and techniques to drive online sales.

Pricing

Bluehost’s pricing is somewhere in the middle of similar providers, though its plans suffer from some curious restrictions that somewhat devalue them such as limited concurrent visitors (the number of users that can simultaneously use your site) and freebies that expire (the free domain is only for a year, while free email is only valid for the first three months of a subscription).

Customer Service

Bluehost has a blog on its site that also lists events and webinars the company hosts for those curious about its products or looking to learn more about web hosting and site building. Bluehost also offers 24/7 customer support by chat or phone.

Reputation

Bluehost’s reputation on Trustpilot is generally good, with several positive reviews of its customer service experience and WordPress expertise. However, some negative reviews criticize the company for charging for unsupported or deprecated features that are no longer being updated and that customer service can’t or won’t provide help with. Moreover, some users mention the difficulty navigating its interface.

Learn more: Read our full Bluehost review.

Pros & Cons
  • Designed for use with WordPress
  • 100% uptime
  • Suite of security features
  • Concurrent visitor limitations
  • No phone support with the basic plan
Specifications
Starting Monthly Cost
$15.99
Free Trial
No
Storage
10GB to 100GB
Bandwidth
Not specified
AI Tools
Yes
Prebuilt Templates
Yes
Allows Custom Code
Yes
E-commerce Functionality
Yes
Free Domain
Yes
Analytics Dashboard
Yes, Online Store plan only
Backup & Restoration Services
No
SEO Tools
No

Forbes Advisor Ratings


Methodology

To determine the 10 best website builders for small businesses, we considered 24 of the most popular providers and analyzed them across five scoring categories and a total of 69 metrics. Each category is weighted to favor features that small business owners find valuable in a website builder.

Here are the key metrics we analyzed:

Decision Factor Scoring Weight Description
General Features
25%
The best website builders offer drag-and-drop functionality, templates and themes and e-commerce options. The basic features are the vital building blocks you need for creating your website, which is why we gave this section such a high weight.
Expert Score
20%
Not all the important things about a site builder can be assessed objectively. Our experts tested each tool to determine its value-to-cost ratio, ease of use and uniqueness compared to other website builders.
Additional Features
10%
Though you don’t need email marketing, SEO tools and the ability to add custom code, these built-in features are nice to have.
Service and Support
5%
We examined the range and availability of customer support options for each provider, including support through live chat, phone, email or self-help knowledge base.
Value
30%
Pricing is an important factor in any business decision, so we considered scalability with plans at different price points and low monthly costs.
Customer and App Reviews
10%
Despite our many hours of testing each service, we also want to consider what users of these tools have to say about them. We researched positive and negative reviews of each website builder and their mobile apps and worked those ratings and opinions into our overall ratings.

Read More: How We Evaluate Website Builders


What Is a Website Builder?

A website builder is a platform that offers a drag-and-drop interface, making it easy to create a website for users with little to no coding experience. These platforms generally offer integrated storage for photos and videos, options for adding a custom domain, hosting capabilities and pre-built themes. Third-party integrations are often available as well, allowing you to add elements such as shopping carts and lead capture tools. Advanced plans may even include custom email addresses and SEO analytics tools for next-level marketing campaigns.

“One of the best features of website builders is that you can decide how each element behaves according to the screen size. In simple words, this means that instead of the desktop version adapting to mobile, you can now design for each screen size (desktop, mobile, tablet, etc.), which is pretty awesome,” said Peter Garcia Leets, our advisory board member and a web specialist and digital marketer of 11 years.

Note: There are two different types of website builders—online and off-line. An off-line website builder is software that you download to create the website on your personal computer. Online website builders are web-based and allow you to create and edit your website directly on the company’s server. This article focuses on online website builders such as Squarespace, Wix and Weebly.


How Does a Web Builder Work?

A website builder converts your drag-and-drop commands into code. Your website can either be hosted by the company or connect to your hosting provider. Most website builders offer a selection of themes or templates that are suitable for different types of websites. For example, a portfolio would use a different template than an e-commerce store. Once you select a template, you’ll be able to customize many of the features. Depending on the website builder, this includes elements like typeface, the layout and the size of the text and images. You may also be able to add contact forms and embed videos.

While coding is often not required for many of the most popular web builders, most platforms do allow users to customize HTML and CSS to suit their needs.


How to Choose the Best Website Builder

There is no magical one-size-fits-all approach to choose the best website builder. You need to find the right balance of cost and features to fulfill your needs.

Essential Website Builder Features

A website builder makes many of the complicated aspects of running a website simple and intuitive. Here is a list of some of the most common features to look for:

  • Drag-and-drop interface: Many website builders allow you to drag and drop the components of a web page to design it as if you are assembling a collage. This could include text, photos, video or any other component on your web page. Each website builder offers different flexibility for customization options. Some companies use themes that are harder to adjust, while others allow you to customize almost every aspect of the web page with no coding whatsoever.
  • Customization options: Choices such as color, font and layout are critical to making your website stand out. Every builder should include features to customize these elements, and the deeper they run, the better.
  • E-commerce features: If you’re a small business looking to sell your products online, e-commerce functionality, including easy checkout, the ability to quickly add new products or listings and multiple ways to pay are essential.
  • Pictures and video storage: Website builders make it easy to upload pictures and videos. With Squarespace, for example, you’ll have access to an image gallery on your account. This way, you’ll be able to edit and remove photos and videos from different pages, but still store them and refer to them in the future. Storage capabilities generally vary by subscription plan.
  • Hosting and domains: When you’re building a website, you need two components other than design: a website host and a domain name (the URL used to navigate to your site). Many website builders offer all three services. If you already own a domain name but want to use a different website builder (for example, you purchased your domain name through GoDaddy but want to use Wix for design), you’ll have to migrate your domain to the new platform.
  • Third-party integrations: Website builders make it easy to integrate third-party applications like social media feeds or shopping carts. Lead capture forms are another commonly used integration, allowing potential customers/clients to provide their information and dump it directly into your preferred CRM or data repository.
  • Mobile compatibility: Because so many people browse the web, mobile compatibility is an important feature for any website. Many website builders integrate this feature automatically and allow you to view the mobile version of your website as you edit. Some can even automatically adjust the elements on your site so that a single design functions well on multiple devices.
  • Business email: Most website builders come with the ability to create an email address with your domain name as the extension. Some always charge extra for this feature while others offer one or two emails for free and charge for each additional email, so be sure to choose the best plan for your needs.
  • Analytics and reporting: While many people use Google Analytics to assess traffic, most website builders come with their own form of traffic analysis with easy-to-read reports that are best for beginners. This will give you information about which websites your traffic is coming from and how viewers found you. If you are actively trying to develop your SEO and expand the reach of your website, you may find the need to invest in specific software for website analytics. However, for most individuals and small businesses, the insight available through their website builder is sufficient.
  • SEO functionality: For the most part, website builders add SEO functionality in small ways. For example, you should be able to add meta tags and meta descriptions to blogs, change titles of web pages and add image alternative text, all of which can help you rank content higher in search engine result pages (SERPs). The best website builders provide at least the basics for SEO and give you the power to modify your site as needed for SEO optimization.
  • Transferability: Although you’re likely not thinking about site migration, it’s something to consider when choosing a website builder. What if you build a site that you like, but the site builder makes changes to its platform you don’t like? Can you transfer what you’ve built to another site builder? You should be able to transfer domains, but you need to manually create a list of your page URL names, download your site images and copy your site’s content to create a new site. Templates and site structure won’t transfer automatically.

Ease of Use

The best website builder for you will be, in part, the one that’s easiest to use. Whether this means a drag-and-drop editor that allows you to customize and preview elements in real time or a deep, code-based editor that allows you to get your hands dirty mingling backend and frontend features, the builder you choose needs to fit your design style. There’s nothing more likely to turn you off to the idea of working on your website than a difficult interface.

Customer Support

Customer service is critical, because if one part of your site fails, it may mean you’re completely unable to market or sell your products online. Helpful customer service that’s easy to reach, reliable and can quickly resolve issues is a huge boon for any small business.

Reputation

There’s no better way to get a sense of the quality of a company than by reading reviews. Review aggregators like Trustpilot, G2 or the Better Business Bureau can give you a snapshot of how a company behaves towards its customers and what your experience with it is likely to be, particularly when issues arise.

Hosting and Domains

Every website needs a web host and a domain name, and securing a custom domain is one of the best ways to build your online brand. If you don’t already have a host you trust, relying on a website builder to host your site is a possibility, but make sure they provide reliable uptime and hosting support. Also investigate how much they’ll charge you for a domain and other backend hosting services (such as security and maintenance).


How Much Does It Cost To Build a Website?

When building a website, choosing a platform is only one piece of the puzzle. You also need to consider hosting costs, domain names, SEO analytics, custom email options and graphic design. You may even want to hire a content manager to make sure your site is updated regularly, keeping it fresh for new visitors. You should research prices of all web design costs to get the full picture of how much your site will cost.

Here’s a quick breakdown of the cost to build a website:

Service Annual Cost Notes
Domain Name
$12 to $60
You will need to purchase a domain name and maintain active registration with a domain registrar. Many website builders offer a domain name for free for the first year, but after that, you’ll have to pay each year or for multiple years at a time.
Depending on the popularity of your domain name and top-level domain (.com, .org, .site, et al.), the cost could be very low (99 cents per year) or very high ($300-plus per year).
Hosting
$100 to $500
A web host is necessary to keep your site live. If you expect higher traffic to your site, be sure to select a plan that can handle that traffic. Most web hosting companies charge around $5 to $15 per month for hosting, but you can get discounts if you sign up for a long-term contract.
Website Builder
Free to $500
A website builder is usually slightly more expensive than a web host because it includes tools that you may want to help you build your website that you’d otherwise need a plugin for. It’s still affordable and on par with some web hosts.
SSL
Free to $250
SSL certification helps keep your website secure. Some web builders include an SSL in their package for free. If you need a specific type of SSL certificate for stronger security, expect to pay a higher price. Most web hosts and website builders offer free wildcard SSL certificates, which are the bare minimum to give you a secure website for data transfer.
Total
$112 to $1,310
These are the most basic costs to build a website. You’ll also need to consider additional costs for site plugins, SEO services, website management services and imagery licenses.

More Web Building Essentials

We compiled a list of other services that you may need in order to get your website off the ground and thriving. Check out these guides for more essential information:

Ask an expert

What are some tips for building a successful website?

Peter Garcia Leets

Peter Garcia Leets

Digital marketer and web specialist, Advisory Board Member

Kiran Aditham

Kiran Aditham

Deputy Editor

Liz Masoner

Liz Masoner

Senior Staff Writer

 

Don’t forget the importance of compressing your images before uploading them. Non-optimized images and videos—especially if they’re high-res—are usually responsible for a slow-loading website.

Peter Garcia Leets

Peter Garcia Leets

Digital marketer and web specialist, Advisory Board Member

 

It’s best to consider the amount of copy you want to include on the homepage, which can often inundate the reader and distract from the actual meat and potatoes of the content you want to present. Be succinct and provide a nice symmetry of text and images, the latter of which is meant to draw in the reader.

Kiran Aditham

Kiran Aditham

Deputy Editor

 

Making your message easy to read is vital. Choose no more than 3 fonts that are easy to read at small sizes for mobile visitors. Sans serif fonts or fonts with mild serif features that have relatively thick lines are good choices for easy readability. Popular sans serif choices include Helvetica and Arial, while Georgia is one of the most common serif fonts.

Liz Masoner

Liz Masoner

Senior Staff Writer


Frequently Asked Questions (FAQs)

How much should I pay for a website?

You can create a website for a personal project for free if you don’t mind a subdomain and display ads. To make a small business website, you should expect to pay between $5 and $50 per month, depending on whether you have an online store.

What is the best website builder today?

The top three web builders available today are Hostinger, Shopify and Squarespace. These platforms feature pre-built themes and drag-and-drop interfaces, making it easy and affordable to create a functional, well-designed website.

How scalable are website builders?

Website builders are highly scalable, and your plan can be modified easily to meet the needs of your growing team. If you outgrow even the top-level package of your service, many vendors, such as WordPress, offer enterprise-level functionality with customized pricing. It may be worthwhile to get in touch with your system’s customer service team to learn more.

Are website builders secure?

Because most website builders offer cutting-edge technology, they are usually ahead of the curve when it comes to keeping their sites secure. They do this by keeping their customers’ websites protected by using top-end technology. Because of this, most website building companies offer some of the best security options available on the internet.

Is there a free website builder?

Many website builders offer free plans. These include WordPress, Weebly and Strikingly. However, these free website builders do not allow you to create a website that only includes your branding. Their brand names, for example, may appear in the form of watermarks, in the free website’s domain or footer of the website. They also often have limited storage and other needed features for building a fully developed website. Learn more about the best free website builders.

How long does it take to build a website?

The time it takes to build a website varies depending on whether you’re using a website builder, creating it from scratch or hiring a professional site designer to create your website. On average, you can expect to go from ideation to creation in 10 to 14 weeks. If you choose a website builder with an easy-to-use editor, you can theoretically build a website in less than a day (if you have content ready to add to your site).

How do I build an e-commerce website?

To build an e-commerce website, you need to start by choosing a CMS that supports e-commerce sites or allows you to use shopping cart plugins and payment processing. Then build your e-commerce website with a theme, add products, test your links and finally launch your site.

How do I host a website?

Every website on the internet starts with a hosting service provider. To host your website, choose a CMS through a web hosting provider or a website builder and purchase the service. Many web hosts and website builders offer a free domain name for your first year, so you should be able to register a domain through your hosting service. Then, you simply connect your domain to your web host and build or migrate your website.

How do I get a domain name?

Once you’ve settled on a domain name (or a few, in case the one you want isn’t available), head to a domain registrar to register a domain name. You have many options from which to choose, but keep in mind that you may also be able to register a domain name through your web host. Purchase and register your domain, and then point your domain to the appropriate name server so your website appears with the proper web address.

Should I build my own website or hire someone?

If your budget allows you to hire someone to build your website and you have complex needs, then you may want to outsource the design of your website. However, building your own website is far more cost effective, and it’s easy to do with the help of a website builder. Plus, many website builders are all-in-one solutions that include domain registration, web hosting and a site editor with free themes or templates to get your design started and your site launched.


Next Up In Web Design


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