Best Website Builders of 2024
Forbes Advisor Ratings
Methodology
To determine the 10 best website builders for small businesses, we considered 24 of the most popular providers and analyzed them across five scoring categories and a total of 69 metrics. Each category is weighted to favor features that small business owners find valuable in a website builder.
Here are the key metrics we analyzed:
Decision Factor | Scoring Weight | Description |
---|---|---|
General Features | 25% | The best website builders offer drag-and-drop functionality, templates and themes and e-commerce options. The basic features are the vital building blocks you need for creating your website, which is why we gave this section such a high weight. |
Expert Score | 20% | Not all the important things about a site builder can be assessed objectively. Our experts tested each tool to determine its value-to-cost ratio, ease of use and uniqueness compared to other website builders. |
Additional Features | 10% | Though you don’t need email marketing, SEO tools and the ability to add custom code, these built-in features are nice to have. |
Service and Support | 5% | We examined the range and availability of customer support options for each provider, including support through live chat, phone, email or self-help knowledge base. |
Value | 30% | Pricing is an important factor in any business decision, so we considered scalability with plans at different price points and low monthly costs. |
Customer and App Reviews | 10% | Despite our many hours of testing each service, we also want to consider what users of these tools have to say about them. We researched positive and negative reviews of each website builder and their mobile apps and worked those ratings and opinions into our overall ratings. |
Read More: How We Evaluate Website Builders
What Is a Website Builder?
A website builder is a platform that offers a drag-and-drop interface, making it easy to create a website for users with little to no coding experience. These platforms generally offer integrated storage for photos and videos, options for adding a custom domain, hosting capabilities and pre-built themes. Third-party integrations are often available as well, allowing you to add elements such as shopping carts and lead capture tools. Advanced plans may even include custom email addresses and SEO analytics tools for next-level marketing campaigns.
“One of the best features of website builders is that you can decide how each element behaves according to the screen size. In simple words, this means that instead of the desktop version adapting to mobile, you can now design for each screen size (desktop, mobile, tablet, etc.), which is pretty awesome,” said Peter Garcia Leets, our advisory board member and a web specialist and digital marketer of 11 years.
Note: There are two different types of website builders—online and off-line. An off-line website builder is software that you download to create the website on your personal computer. Online website builders are web-based and allow you to create and edit your website directly on the company’s server. This article focuses on online website builders such as Squarespace, Wix and Weebly.
How Does a Web Builder Work?
A website builder converts your drag-and-drop commands into code. Your website can either be hosted by the company or connect to your hosting provider. Most website builders offer a selection of themes or templates that are suitable for different types of websites. For example, a portfolio would use a different template than an e-commerce store. Once you select a template, you’ll be able to customize many of the features. Depending on the website builder, this includes elements like typeface, the layout and the size of the text and images. You may also be able to add contact forms and embed videos.
While coding is often not required for many of the most popular web builders, most platforms do allow users to customize HTML and CSS to suit their needs.
How to Choose the Best Website Builder
There is no magical one-size-fits-all approach to choose the best website builder. You need to find the right balance of cost and features to fulfill your needs.
Essential Website Builder Features
A website builder makes many of the complicated aspects of running a website simple and intuitive. Here is a list of some of the most common features to look for:
- Drag-and-drop interface: Many website builders allow you to drag and drop the components of a web page to design it as if you are assembling a collage. This could include text, photos, video or any other component on your web page. Each website builder offers different flexibility for customization options. Some companies use themes that are harder to adjust, while others allow you to customize almost every aspect of the web page with no coding whatsoever.
- Customization options: Choices such as color, font and layout are critical to making your website stand out. Every builder should include features to customize these elements, and the deeper they run, the better.
- E-commerce features: If you’re a small business looking to sell your products online, e-commerce functionality, including easy checkout, the ability to quickly add new products or listings and multiple ways to pay are essential.
- Pictures and video storage: Website builders make it easy to upload pictures and videos. With Squarespace, for example, you’ll have access to an image gallery on your account. This way, you’ll be able to edit and remove photos and videos from different pages, but still store them and refer to them in the future. Storage capabilities generally vary by subscription plan.
- Hosting and domains: When you’re building a website, you need two components other than design: a website host and a domain name (the URL used to navigate to your site). Many website builders offer all three services. If you already own a domain name but want to use a different website builder (for example, you purchased your domain name through GoDaddy but want to use Wix for design), you’ll have to migrate your domain to the new platform.
- Third-party integrations: Website builders make it easy to integrate third-party applications like social media feeds or shopping carts. Lead capture forms are another commonly used integration, allowing potential customers/clients to provide their information and dump it directly into your preferred CRM or data repository.
- Mobile compatibility: Because so many people browse the web, mobile compatibility is an important feature for any website. Many website builders integrate this feature automatically and allow you to view the mobile version of your website as you edit. Some can even automatically adjust the elements on your site so that a single design functions well on multiple devices.
- Business email: Most website builders come with the ability to create an email address with your domain name as the extension. Some always charge extra for this feature while others offer one or two emails for free and charge for each additional email, so be sure to choose the best plan for your needs.
- Analytics and reporting: While many people use Google Analytics to assess traffic, most website builders come with their own form of traffic analysis with easy-to-read reports that are best for beginners. This will give you information about which websites your traffic is coming from and how viewers found you. If you are actively trying to develop your SEO and expand the reach of your website, you may find the need to invest in specific software for website analytics. However, for most individuals and small businesses, the insight available through their website builder is sufficient.
- SEO functionality: For the most part, website builders add SEO functionality in small ways. For example, you should be able to add meta tags and meta descriptions to blogs, change titles of web pages and add image alternative text, all of which can help you rank content higher in search engine result pages (SERPs). The best website builders provide at least the basics for SEO and give you the power to modify your site as needed for SEO optimization.
- Transferability: Although you’re likely not thinking about site migration, it’s something to consider when choosing a website builder. What if you build a site that you like, but the site builder makes changes to its platform you don’t like? Can you transfer what you’ve built to another site builder? You should be able to transfer domains, but you need to manually create a list of your page URL names, download your site images and copy your site’s content to create a new site. Templates and site structure won’t transfer automatically.
Ease of Use
The best website builder for you will be, in part, the one that’s easiest to use. Whether this means a drag-and-drop editor that allows you to customize and preview elements in real time or a deep, code-based editor that allows you to get your hands dirty mingling backend and frontend features, the builder you choose needs to fit your design style. There’s nothing more likely to turn you off to the idea of working on your website than a difficult interface.
Customer Support
Customer service is critical, because if one part of your site fails, it may mean you’re completely unable to market or sell your products online. Helpful customer service that’s easy to reach, reliable and can quickly resolve issues is a huge boon for any small business.
Reputation
There’s no better way to get a sense of the quality of a company than by reading reviews. Review aggregators like Trustpilot, G2 or the Better Business Bureau can give you a snapshot of how a company behaves towards its customers and what your experience with it is likely to be, particularly when issues arise.
Hosting and Domains
Every website needs a web host and a domain name, and securing a custom domain is one of the best ways to build your online brand. If you don’t already have a host you trust, relying on a website builder to host your site is a possibility, but make sure they provide reliable uptime and hosting support. Also investigate how much they’ll charge you for a domain and other backend hosting services (such as security and maintenance).
How Much Does It Cost To Build a Website?
When building a website, choosing a platform is only one piece of the puzzle. You also need to consider hosting costs, domain names, SEO analytics, custom email options and graphic design. You may even want to hire a content manager to make sure your site is updated regularly, keeping it fresh for new visitors. You should research prices of all web design costs to get the full picture of how much your site will cost.
Here’s a quick breakdown of the cost to build a website:
Service | Annual Cost | Notes |
---|---|---|
Domain Name | $12 to $60 | You will need to purchase a domain name and maintain active registration with a domain registrar. Many website builders offer a domain name for free for the first year, but after that, you’ll have to pay each year or for multiple years at a time. Depending on the popularity of your domain name and top-level domain (.com, .org, .site, et al.), the cost could be very low (99 cents per year) or very high ($300-plus per year). |
Hosting | $100 to $500 | A web host is necessary to keep your site live. If you expect higher traffic to your site, be sure to select a plan that can handle that traffic. Most web hosting companies charge around $5 to $15 per month for hosting, but you can get discounts if you sign up for a long-term contract. |
Website Builder | Free to $500 | A website builder is usually slightly more expensive than a web host because it includes tools that you may want to help you build your website that you’d otherwise need a plugin for. It’s still affordable and on par with some web hosts. |
SSL | Free to $250 | SSL certification helps keep your website secure. Some web builders include an SSL in their package for free. If you need a specific type of SSL certificate for stronger security, expect to pay a higher price. Most web hosts and website builders offer free wildcard SSL certificates, which are the bare minimum to give you a secure website for data transfer. |
Total | $112 to $1,310 | These are the most basic costs to build a website. You’ll also need to consider additional costs for site plugins, SEO services, website management services and imagery licenses. |
More Web Building Essentials
We compiled a list of other services that you may need in order to get your website off the ground and thriving. Check out these guides for more essential information:
What are some tips for building a successful website?
Frequently Asked Questions (FAQs)
How much should I pay for a website?
You can create a website for a personal project for free if you don’t mind a subdomain and display ads. To make a small business website, you should expect to pay between $5 and $50 per month, depending on whether you have an online store.
What is the best website builder today?
The top three web builders available today are Hostinger, Shopify and Squarespace. These platforms feature pre-built themes and drag-and-drop interfaces, making it easy and affordable to create a functional, well-designed website.
How scalable are website builders?
Website builders are highly scalable, and your plan can be modified easily to meet the needs of your growing team. If you outgrow even the top-level package of your service, many vendors, such as WordPress, offer enterprise-level functionality with customized pricing. It may be worthwhile to get in touch with your system’s customer service team to learn more.
Are website builders secure?
Because most website builders offer cutting-edge technology, they are usually ahead of the curve when it comes to keeping their sites secure. They do this by keeping their customers’ websites protected by using top-end technology. Because of this, most website building companies offer some of the best security options available on the internet.
Is there a free website builder?
Many website builders offer free plans. These include WordPress, Weebly and Strikingly. However, these free website builders do not allow you to create a website that only includes your branding. Their brand names, for example, may appear in the form of watermarks, in the free website’s domain or footer of the website. They also often have limited storage and other needed features for building a fully developed website. Learn more about the best free website builders.
How long does it take to build a website?
The time it takes to build a website varies depending on whether you’re using a website builder, creating it from scratch or hiring a professional site designer to create your website. On average, you can expect to go from ideation to creation in 10 to 14 weeks. If you choose a website builder with an easy-to-use editor, you can theoretically build a website in less than a day (if you have content ready to add to your site).
How do I build an e-commerce website?
To build an e-commerce website, you need to start by choosing a CMS that supports e-commerce sites or allows you to use shopping cart plugins and payment processing. Then build your e-commerce website with a theme, add products, test your links and finally launch your site.
How do I host a website?
Every website on the internet starts with a hosting service provider. To host your website, choose a CMS through a web hosting provider or a website builder and purchase the service. Many web hosts and website builders offer a free domain name for your first year, so you should be able to register a domain through your hosting service. Then, you simply connect your domain to your web host and build or migrate your website.
How do I get a domain name?
Once you’ve settled on a domain name (or a few, in case the one you want isn’t available), head to a domain registrar to register a domain name. You have many options from which to choose, but keep in mind that you may also be able to register a domain name through your web host. Purchase and register your domain, and then point your domain to the appropriate name server so your website appears with the proper web address.
Should I build my own website or hire someone?
If your budget allows you to hire someone to build your website and you have complex needs, then you may want to outsource the design of your website. However, building your own website is far more cost effective, and it’s easy to do with the help of a website builder. Plus, many website builders are all-in-one solutions that include domain registration, web hosting and a site editor with free themes or templates to get your design started and your site launched.