This week on the show Karen is diving into the importance of creating a story for your fragrances. Not only does Karen consider this the single most important stage in perfume making, she also believes it is the most overlooked. So, what exactly is a ‘Scent Story?’How do you create one and how will it take your perfume-making to the next level? Find out in this episode.
KEY TAKEAWAYS

Karen talks about how and why creating a story for your scent should be the very first thing that you do.
Karen breaks down the elements you should consider while creating your story and how the big perfume houses approach this step.
Karen talks about how, when you’re creating a fragrance, you’re creating a fantasy for the wearer and how your story should match that fantasy.
Karen shares an example of a new brand she has discovered and how well they have approached scent story.

BEST MOMENTS
“Spending time planning and making a great story will shift your scent from a muddle to something magical.”
“You’re creating a story without words when you’re creating a fragrance…a piece of art that evaporates into the air.”
“If the fragrance is out of alignment with the perception of the product it will have a negative impact on the customer's experience.”
VALUABLE RESOURCES
October 9th-13th 2023 Free Scent Design Workshop
The Scent Design Challenge Recording
Thin Wild Mercury
Thin Wild Mercury Instagram
Getting Started Guide: https://karengilbert.info/getting-started-guide-podcast    
Artisan Perfumery Mastermind: https://karengilbert.info/artisan-perfumery-mastermind
ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.
Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.
 
With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.
Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.
 
CONTACT DETAILS
Website
Instagram
Facebook
YouTube
Email