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    Atomic Marketing
    Atomic Marketing
    Atomic Marketing
    Ebook91 pages1 hour

    Atomic Marketing

    By Takara M. Carter, MPR

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    About this ebook

    Are you looking for an easy way to understand marketing and build brand awareness? This book is for you! Atomic Marketing: An Easy Guide to Understanding Marketing and Building Brand Awareness is a comprehensive guide to marketing and brand awareness.

     

    This book begins by providing an overview of marketing, explaining what it is and why it matters. It then dives deeper into the various elements of marketing, such as consumer insights, trend analysis, customer segmentation, positioning, messaging, and more. Along the way, it offers tips and examples to help you apply these concepts in real-world scenarios.

     

    This book is packed with actionable advice, real-world examples, and detailed explanations of essential marketing concepts. From understanding consumer insights to creating effective brand messaging, Atomic Marketing will give you everything you need to start building powerful campaigns and driving success for your business.

     

    Atomic Marketing is written in an easy-to-understand style, with clear and concise explanations, and it provides step-by-step instructions to help you apply the concepts to your own business. Whether you're just getting started in marketing or are looking to enhance your existing skillset, this book will provide you with the knowledge and confidence you need to succeed.

     

    If you're ready to take your marketing efforts to the next level, Atomic Marketing is the perfect guide to help you understand marketing and build brand awareness. This book will give you the skills and confidence to make smart decisions and develop powerful marketing strategies that will drive real results.

    LanguageEnglish
    PublisherWritluxe Writing Firm, LLC
    Release dateMar 30, 2023
    ISBN9798215258149
    Atomic Marketing

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      Book preview

      Atomic Marketing - Takara M. Carter, MPR

      Atomic Marketing

      ATOMIC MARKETING

      AN EASY GUIDE TO UNDERSTANDING MARKETING & BUILDING BRAND AWARENESS

      TAKARA M. CARTER, MPR

      Writluxe Writing Firm

      An imprint of Writluxe Writing Firm

      Murfreesboro, Tennessee 37129

      Copyright © 2023 by Takara M. Carter

      Writluxe Writing firm supports copyright. Copyright fuels creativity, encourages diverse voices, promotes free speech, and creates a vibrant culture. Thank you for purchasing an authorized edition of this book and for complying with copyright laws by not reproducing, scanning, or distributing any part of it in any form without permission. You are supporting writers and allowing Writluxe Writing Firm to continue to publish books for every reader.

      For bulk purchases, sales promotions, premiums, fund-raising, and educational needs, please visit www.writluxe.org

      Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book and on its cover are trade names, service marks, trademarks and registered trademarks of their respective owners. The publishers and the book are not associated with any product or vendor mentioned in this book. None of the companies referenced within the book have endorsed the book.

      Paperback ISBN 978-1-7359701-6-5

      Hardback ISBN 978-1-7359701-7-2

      Cover Design by Graphick Mind

      Editing & Interior Formatting by Writluxe Writing Firm, LLC

      CONTENTS

      A Word from The Author

      Preface

      Guide

      Acknowledgements

      1. Introduction to Digital Marketing

      2. The Types of Digital Marketing

      Search Engine Optimization (SEO)

      Website Builders

      Choosing the Right Website Builder

      Content Marketing

      Pay-Per-Click Advertising

      Social Media Marketing

      Email Marketing

      Video Marketing

      Influencer Marketing

      Affiliate Marketing

      User-Generated Content (UGC)

      Content Creation

      3. Benefits of Digital Marketing

      4. Intro to Digital Advertising

      Display Ads

      Search Ads

      Video Ads

      Social Media Ads

      Reach

      Cost-Effectiveness

      Tracking and Measurement

      Understand Your Audience

      Choose the Right Ads

      Track and Measure

      Retargeting

      Geotargeting

      Mobile Advertising

      5. Building an Effective Digital Marketing Strategy

      Introduction

      Understanding the Target Market

      Setting Objectives

      Selecting Digital Channels

      Crafting Creative Content

      Executing the Campaign

      Evaluating Performance

      Benefits of a Roll-Out Strategy

      6. Measuring Digital Marketing Success

      Measuring Website Traffic

      Measuring Click-Through-Rates

      Measuring Social Media Engagement

      Measuring Leads Generated

      Measuring Sales Conversions

      7. Artificial Intelligence and Digital Marketing

      Introduction

      Current Applications of AI in Digital Marketing

      Future of AI in Digital Marketing

      8. The Future of Digital Marketing

      The Future of Digital Marketing

      9. Digital Marketing Challenges

      10. User-Generated Content (UGC)

      Introduction

      What is UGC?

      How UGC has Influenced Creators on Tik Tok

      How UGC is Changing Corporate Brand Marketing Strategies

      Examples and Different Types of UGC Content

      11. Tik Tok and Digital Marketing

      The Impact of TikTok on Digital Marketing

      12. Linkedin

      The Benefits of LinkedIn for Entrepreneurs

      13. Followers Vs. Reach

      Social Media Followers

      Social Media Reach

      Generating Leads

      Using Atomic Marketing

      Conclusion

      Afterword

      About the Author

      This is dedicated to all the savvy entrepreneurs, dreamers, and believers that even by taking the smallest step, the impossible is now possible.

      Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value. - Michael E. Porter.

      A WORD FROM THE AUTHOR

      I’m Takara Carter, MA.ECW, MPR and I help professionals discover and elevate their brands through digital marketing. After earning my master’s in public Relations from Full Sail University, I entered the Digital Marketing world to explore my passion for content development, SEO optimization, and digital marketing for social media. Currently, I am a Public Relations Practitioner for TMC Media, where I’m focused on helping professionals build brand awareness through skilled marketing practices.

      I created TMC Media to inspire the culture of creative voice and brand development through relevant brand stories. I’m a subject-matter expert in English and Creative Writing and use these skills to help you professionals with online copy that appeals to their audience. I am certified in email marketing, SEO, entrepreneurship, social media, UX foundations: content strategy, and growth-driven design, ideal for website strategies and tracking metrics to improve brand visibility and validity.

      I’ve spent the last year learning everything there is to know about the digital marketing industry and how social media management and optimization can improve organic engagement through skillful campaigns.

      I am a current resident of Alabama and enjoy reading, writing, and browsing TikTok to connect with people globally and learn about what makes them who they are. To learn more about the work I’ve done through TMC Media, visit https://www.tmcmedia.org/media-room and join our email newsletter to stay engaged with more relevant news.

      PREFACE

      The world of marketing has undergone a seismic shift in recent years. The traditional marketing strategies that have been around for decades, such as television commercials, radio ads, and print media, are quickly becoming outdated. Companies are now turning to digital platforms to reach consumers in a more effective and cost-efficient manner.

      This is where Atomic Marketing

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