Let's begin with an interesting statistic. In January 2023 there were 4.76 billion social media users worldwide1. That is almost 60 percent of the global population.
If you're still making excuses about seriously getting on board with social media marketing – while you hesitate, your business competitors are gaining the advantage.
There is a new wave swooping down on all of us, and faster than we all believe, explains Melanie Spencer, Group CEO of Socialites, an Auckland-based full-service social media agency.
“If you think about the speed at which social media took on a new shape during Covid, we ain't seen anything yet,” she says.
“New technologies and trends are poised to have a significant impact on
