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    Social Media Marketing: A Comprehensive Guide to Growing Your Brand on Social Media
    Social Media Marketing: A Comprehensive Guide to Growing Your Brand on Social Media
    Social Media Marketing: A Comprehensive Guide to Growing Your Brand on Social Media
    Ebook66 pages44 minutes

    Social Media Marketing: A Comprehensive Guide to Growing Your Brand on Social Media

    By Jason Lazar

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    About this ebook

    SOCIAL MEDIA MARKETING



    Today, platforms like Facebook, Twitter, and Instagram are making it amazingly easy for businesses to convey their message, identity, and products to millions of people, all without having to spend millions of dollars in the process.


    LanguageEnglish
    PublisherIngram Publishing
    Release dateJun 29, 2021
    ISBN9781761036972
    Social Media Marketing: A Comprehensive Guide to Growing Your Brand on Social Media

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      Book preview

      Social Media Marketing - Jason Lazar

      Introduction

      Not so long ago, social media marketing was still just a concept in development. Platforms like Facebook, Twitter, and Instagram are making it amazingly easy for businesses to convey their message, identity, and products to millions of people, all without having to spend millions of dollars in the process.

      Looking at the current marketing landscape, social media is clearly dictating the industry. There is no doubt that social media has seen many developments that have allowed it to become focused on information gathering, making it the best place for a brand to attract its target audience.

      Make no mistake; using social media effectively is no easy feat. There are strategists, writers, managers, designers, and many other highly specialized individuals who contribute to the success a social media campaign. This doesn't mean that there isn’t a space for you to enter the game; but understanding how the big picture works is essential for your success. Social media companies depend heavily on advertising and marketing to make their profits, giving small businesses a chance to advertise their products and services to the masses.

      Social media presence and experience is primordial to maintain a competitive edge in the world of business. This book's goal is to clear the fog surrounding social media metrics, best practices, and the continuous updates that grant advertisers more power and leeway. While the true benefits of social media aren't explicitly tied to their marketing or advertising potential, they also have an impact on product design, efficiency, productivity, and other core business parameters.

      Invariably, you'll notice that the most successful brands on social media are those with a story to tell, not to mention an interesting one that can stand out from the competition. The resonance of these brands with consumers is quite effective at driving broad brand recognition and impressions. Niche brands that never had a big enough market to supply to, can finally connect with millions of customers across the globe thanks to the widespread reach of social media. While already established brands have the advantage of consumers seeking them out, smaller businesses can leverage the quick pace and style of social media to make an impact.

      Creating content is the essence of any powerful social media campaign, but before you dive into content creation, there are different parameters that you must assess. The audience you're targeting, budget, social media platform, implementation timeframe, and many other metrics you want to make sure you've got right before you embark on that journey. With billions of global users, almost any brand or niche business can find a remarkable market segment without having to spend millions.

      Throughout this book, you'll discover the true potential social media markets offer to you as a business and an individual, in addition to understanding the marketing mechanics of the most prominent social media platforms. Content marketing, reach, and brand recognition will also be taken into consideration as you build your brand. Without further ado, now that you've got an idea of what lies ahead, let's dive right in!

      Chapter 1: The Power of Social Media

      To understand the influence of social media, it's important to explore the origins and foundations that these companies have driven power from. The dynamics that govern social media are quite organic, even if technology did play an important role in propelling their development. Influence is the currency of social media platforms, and by making it more controllable, they have the power to persuade people to consume content, purchase products, and many other concepts that can be powerful in practice.

      The Emergence of Social Media

      The business sphere, where advertising and marketing dominate a big sector, has been overtaken by social media, not to mention its influence on education. If you look closely, you'll notice that the impact social media has on such industries derives from communication. The ways in which we communicate have changed with the rise of social media platforms. For example, WhatsApp became the new definition of instant messaging, removing traditional SMS texts from most equations. Aside from the device, an internet connection is all you need to reach anyone anywhere on the globe. Social media's impact on communication standards has always been a topic of great interest and discussion among influential tables, public and private alike.

      The reason online communication is so powerful is its capacity to bring information to light, especially information that would've been impossible to access using conventional methods. The advancement in awareness in today's generation can mainly be credited to the influence of social media and the hyper-paced

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