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    Summary, Analysis & Review of Jonah Berger's Contagious by Instaread
    Summary, Analysis & Review of Jonah Berger's Contagious by Instaread
    Summary, Analysis & Review of Jonah Berger's Contagious by Instaread
    Ebook29 pages12 minutes

    Summary, Analysis & Review of Jonah Berger's Contagious by Instaread

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    Summary, Analysis & Review of Jonah Berger’s Contagious by Instaread

     

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    Contagious: Why Things Catch On is a playbook for marketing in the internet age, when products and ideas live or die based on whether or not they can go viral. Author Jonah Berger describes s

    LanguageEnglish
    PublisherInstaread, Inc
    Release dateFeb 18, 2019
    ISBN9781683786764
    Summary, Analysis & Review of Jonah Berger's Contagious by Instaread

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      Book preview

      Summary, Analysis & Review of Jonah Berger's Contagious by Instaread - Instaread Summaries

      Overview

      Contagious: Why Things Catch On is a playbook for marketing in the internet age, when products and ideas live or die based on whether or not they can go viral. Author Jonah Berger describes six principles that, when applied together, can often predict whether an idea or product will spread.

      Any product or idea can go viral. It doesn’t take a big advertising budget or a celebrity endorsement to raise awareness. Instead, the six principles of contagiousness can be turned into the helpful mnemonic acronym STEPPS. These are Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. For a product or idea to spread, it must use each of these

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