Matthew Whitehead has been interested in human behavior and psychology for over 20 years focusing on why people behave the ways they do. By attempting to break down behavior into i...view moreMatthew Whitehead has been interested in human behavior and psychology for over 20 years focusing on why people behave the ways they do. By attempting to break down behavior into its most simple components, Whitehead feels there are opportunities to become better human beings. If it is possible for one, it is possible for many and in essence create and opportunity to improve the world through behavioral awareness.view less