Opposites Attract

On October 15, 2018, Veloz rolled out the first phase of Electric For All with its cheeky Opposites Attract social and digital media campaign using the power of short form video and memes to communicate directly to target audiences. At the launch of Opposites Attract, 50% of Californians knew next to nothing about EVs.

Without desire, there can be no demand. That’s why Veloz, the powerhouse nonprofit powering Electric For All, created this public awareness campaign as one of its first projects. The campaign was laser focused on potential car buyers and delivering dealer leads. ElectricForAll.org — launched formally on the same date — provides best-in-class data on electric vehicles makes, models and incentives and access to local dealerships.

See more Opposites Attract campaign assets below.