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This study investigates the heterogeneous impact of R&D capital market distortions (CMDs) on the quantity and quality of innovation in Chinese firms by exploring key pathways from a dual-arbitrage perspective.

Using data from Chinese A-share listed companies (2015–2021), we employ a multidimensional fixed effects model to validate the research hypotheses. Under the Systems of National Accounts (SNA, 2008) framework, we use the Bureau of Economic Analysis method to estimate enterprise R&D capital stock and the Cobb-Douglas production function to estimate R&D CMDs.

Results show that R&D CMDs drive firms toward strategic innovation, emphasizing quantity over quality. Policy arbitrage, including policy catering and rent-seeking, emerges as a pivotal mechanism under R&D CMDs, encouraging firms to prioritize quantity over quality in innovation. High-technology firms and those in the decline stage are more inclined to spearhead strategic innovation within the context of R&D CMDs.

These findings help policymakers promote high-quality innovation in Chinese enterprises by enhancing patent review mechanisms and shifting policies from quantity-driven to quality-oriented goals.

This study enriches the research on factor market distortions and innovation in emerging markets from the perspective of R&D CMDs, based on the “emerging + transitional” comprehensive framework. Unlike previous studies, which generally use enterprise R&D expenditure flow data, we apply the theory of R&D capitalization accounting to the micro-enterprise level under the SNA (2008) framework, enhancing the accuracy of R&D CMD estimations.

The present paper aims to explore the antecedents and consequences of social media marketing (SMM) subsets on consumers’ purchase intentions of Indonesian airline products and services. We propose a research framework to empirically test the influence and interaction of factors, including entertainment (ENT), and interaction (INT) through the effect of trust (TR), and perceived value (PV) as mediators on purchase intention (PI).

The study employs an online survey to collect data. We collect 301 qualified questionnaires and employ structural equation modeling (SEM) to test the proposed model. The research findings enrich our understanding of the mediating role of TR and PV. Trust and perceived value significantly mediate the relationship between SMM factors and PI during initial stages of decision-making toward purchasing airline products and services.

Research findings provide support for most hypotheses regarding the significant influence of the variables proposed in the model. Furthermore, trust mediates the relationship between two of the SMM factors (INT and ENT) and purchase intention. Notably, perceived value mediates the link between entertainment and purchase intention.

This study successfully offers a model to examine the influence of social media marketing on Indonesian consumers’ purchasing intentions of airline products and services. Social media marketing components progressively impact the fundamentals of purchase intention, creating a new marketing communication style. These changes generate new opportunities and challenges for companies. This study provides a better understanding of how social media factors influence Indonesian consumers’ initial decision to purchase airline products and services.