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Guru for Sales teams

AI-powered solutions for smarter, more efficient sales teams

All the answers.
Guru centralizes your sales team's knowledge, making it easy to find, document, and share content right where they work
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Join the thousands of companies that use and love Guru

Sell smarter with instant access to the right info

No more endless searching—Guru gives reps instant access to accurate info and insights, so they can answer questions, handle objections, and win over prospects with confidence.

Turn missed opportunities into new deals with better insights

Guru keeps past deals, success stories, and best practices at your team’s fingertips, ensuring reps spot upsell opportunities, respond faster, and close more deals with confidence.

Onboard new reps faster and set them up for success

New hires ramp up quickly with Guru, gaining instant access to sales processes, product info, and best practices—so they rely less on senior reps and start selling on day one.
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Find answers, document sales assets, and share updates all in one place

Find insights instantly, right where your team needs them

Designed for the dynamic world of sales, Guru combines the best features of AI search, wikis, and intranets into one easy-to-use platform. Instead of sifting through scattered documentation, Guru delivers instant, precise responses directly within the tools your sales team already uses, like CRM systems, email, ChatGPT, Slack, and more. By centralizing playbooks, battle cards, demos, best practices and more, Guru ensures your sales reps can access up-to-date information, accelerate deal cycles, and exceed their targets.

Guru works alongside:
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Get tailored answers that help your sales team sell the right way to the right prospect

Guru’s Knowledge Agents don’t just fetch generic search results—they supercharge search by filtering out the noise and delivering personally tailored answers. By understanding the context of the question and the person asking, Agents deliver precise, topic-specific insights sourced from the most reliable and applicable content. Instead of digging through scattered documentation, Knowledge Agents deliver fine-tuned answers directly in your workflow, helping your reps prepare thoroughly for client interactions, craft compelling messaging, engage more effectively, and close deals faster.

Unlock potential across sales roles

SDRs
Account Executives
Sales Managers & enablement teams
Customer Success & Account Managers

The people have spoken

Rating 4.7
>3000 reviews
Guru is a leader in the Intranet, Knowledge Base,
and Enterprise Search categories across all ratings platforms
Guru is a leader in the Intranet, Knowledge Base,
and Enterprise Search categories across all ratings platforms

Director of Data Strategy and Analytics

Advertising services | 501-1K employees

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VP of GTM

Information technology and services | 201-500 employees

Human Resources and Support

iGaming Technology | 501-1K employees

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Training Manager

Insurance | 201-500 employees

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Marketing Director

Internet | 1-10 employees

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“It makes creating, sharing, and organizing documentation easy. This is important for building redudancy within a team so that when one member is out another member can cover using the Guru cards.”

Marketing Operations Manager

Mid-Market  |  51-1000 employees

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“Our business scaled by 2x in the 1st month of Guru subscription because of no hassle and workload confusions.”

Marketing Manager

Marketing and Advertising

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“I can't imagine working in my role without Guru, as it is a constant guiding light, especially in a profession like mine where the norms do change and we need to follow the regulations as a regulated bank.”

Customer operations

Banking  |  5001-10,000 employees

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“Guru is a game-changer for every employee in every department. Everyone has questions that arise during the day and asking those questions takes others away from their job and out of their flow. When every question has an answer in Guru it increases productivity.”

VP of Sales

E-Learning Technology |  11-50 employees

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“I love that it empowers employees to figure out questions, as well as make it easy to fill gaps where questions are still being asked.”

Compliance Manager

Consumer Services

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“Our business was streamlined like never before in just 2 months.”

Marketing Manager

Marketing and Advertising

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“Guru has become our company’s internal “knowledge hub”. We have folks from all departments using Guru to share teaching materials as well as basic troubleshooting tips and tricks.”

CEO

Broadcast Media

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“Teams I’ve worked with have adopted this quickly and found value in the platform almost immediately.”

VP of Customer Success

Professional Training and Coaching

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“Guru has a phenomenal integartion section for all my team’s tools. At the click of their mouse, they can get all of the answers to their questions effortlessly, regardless of where they are in the processes.”

Customer Support Manager

Mid-market  |  51-1000 employess

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“We use Guru to streamline operations and make information handy for our various teams. Prior to Guru, a lot of information and processes were held in someone’s head.”

GM Finance & Accounting

IT services

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“Google Docs is very limited and truly a nightmare to locate information once it’s been lost in the Google Doc abyss. Guru has helped us not only find our lost data, but make sure the data is up to date and helpful for our respective teams.”

Support Manager

FinTech  |  50-200 employees

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“It allows our team to communicate company-wide changes.”

Head of HR

Writing and Editing  |  11-50 employees