Hard Rock Bet Has Added 1,000 Games and Partnered with Key Game Manufacturers
Grant Williams, Hard Rock Digital’s SVP of Casino, has announced that the NJ online casino has added over 1,000 new games since it launched.
The online casino has partnered with Aristocrat Interactive to offer even more titles.
This comes after Hard Rock Bet finished sixth in May revenue. There’s a total of 32 online casinos in the Garden State.
Now, this partnership with Aristocrat will look to help propel them up the leaderboard.
For those unfamiliar with Aristocrat, it’s among the most well-known and well-respected online casino manufacturers. Hard Rock Bet has upgraded its casino platform, but the Aristocrat partnership will add game titles that will aim to put them inside the top five.
Top Titles That are Now Available
These titles include Buffalo, Twilight Forests, Frog of Riches, and more.
“The addition of these popular Aristocrat Interactive games to Hard Rock Bet is yet another way that we’re entertaining our players like no one else can,” Williams said in a press release. “Since launching Hard Rock Bet in New Jersey, we’ve increased our casino offerings by nearly 1,000 games and are excited to continue adding unique gaming experiences to our top-rated platform.”
Focusing back on the games, Buffalo was first available in New Jersey in 2023 and has since become a hit title throughout online casinos in the region. According to the Eilers-Fantini Central Game Performance Database, Buffalo brought in the most gross gaming revenue in November 2023.
Now, with this game at their disposal, that will hopefully assist with the casino’s revenue.
Revenue Compared to Competitors
In May 2024, DraftKings, FanDuel, BetMGM, Borgata, and Caesars were in the top five, respectively. DraftKings earned $42.2 million in revenue, and Caesars earned $12.4 million.
This year, Hard Rock Bet produced $43.6 million from January to May, and in May 2024, it generated $9 million.
There’s already some proof that the influx of 1,000 games has helped Hard Rock Bet: The casino brought in $6.2 million in September 2023 compared to $9 million in May 2024.
Hard Rock Bet Casino NJ is now on the way to breaking $10 million.
With $9 million in May and Caesars producing $12.4, Hard Rock will have a hill to climb to surpass them, but we’ll look to see what June and July’s figures show.
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