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Research Publications

Research Publications

GambleAware has a key role to play in supporting and mobilising other partners in the research eco-system to undertake research, and to grow research capability across the field. GambleAware publishes its research to ensure it can be accessed easily and for free by anyone with an interest in the developing evidence base.

Findings from our commissioned research projects can be filtered by theme using the drop down menu below

Bet Regret: Summary of key learnings & insights from a four-year marketing strategy
Ipsos UK

This synthesis report draws together key findings from the various strands of research conducted throughout the ‘Bet Regret’ campaign. This includes qualitative research to test creative routes and assets, and quantitative research to monitor changes in attitudes and behaviours over time. The report focuses solely on the ‘Bet Regret’ campaign activity, building on an earlier report published in 2021. The report integrates the findings from the most recent World Cup campaign activity which ended in December 2022 but also draws together some learnings and considerations for others running campaigns to reduce gambling harm.

Measuring gambling related stigma – A secondary analysis
Ipsos UK

This technical report outlines findings from a secondary analysis of data collected using the Gambling Perceived Stigma Scale (GPSS) and the Gambling Experienced Stigma Scale (GESS). By applying various statistical analysis techniques (e.g., T-Tests, Factor Analysis, Latent Class Analysis, Regression Analysis) this research has helped validate both scales in Great Britain, help classify and interpret the scores of each of the scales, and create a shorter form to use when measuring GESS.

Testing Alternative Gambling Harm Measures
YouGov

Commissioned as a follow-up to GambleAware’s Annual Treatment and Support Survey, this report tests and compares alternative tools of measuring gambling related harms against the Problem Gambling Severity Index (PGSI) within GB. The PGSI is commonly used as a standard measure of gambling related harm despite having recognised limitations around its use of stigmatising language, its ability to capture harms accurately, and its inability to capture legacy harms. This report therefore examines how alternative tools compare against the PGSI, demonstrating inconsistencies and exploring how this impacts the prevalence of, and experience of gambling related harms within GB.

Annual GB Treatment and Support Survey 2023
YouGov

The Annual GB treatment and support survey is commissioned each year in order for GambleAware to have an up to date understanding of usage and relative demand for treatment and support for gambling harms across GB. Just over 18,000 adults were surveyed in November 2023. In this most recent survey in addition to questions around treatment and support and some of the barriers and facilitators to accessing help, we also asked questions on legacy harms for those who used to gamble, and the impact the cost-of-living crisis is having on propensity to gamble. In addition, the different ways of estimating the number of people affected by gambling harm was explored.

Improving safer gambling messaging on operator adverts – Full report
YouGov, The Outsiders, University of Bristol, Behavioural Insights Team

This PowerPoint report provides a detailed overview of three phases of research to explore and test potential improvements to safer gambling messaging that are used on gambling adverts. This document provides findings more visually and includes technical details of the methodology (e.g., experimental design, messages tested, questionnaire).