Innovation Book, The Quotes

“The true parents of creativity are curiosity and necessity.”
― Max McKeown, Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results

“Plug into the anti-obvious power of the rebel. Or get those opposing minds to plug into your purpose, to solve your problem, to reimagine your process.”
― Max McKeown, Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results

“The psychology of individual creativity is about at least three different things. First, creativity is about thinking differently. Second, creativity is about feeling differently. Third, creativity is about focusing, or committing, differently.”
― Max McKeown, Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results

“Before innovation - or practical creativity - there is insight. You must see the world differently.”
― Max McKeown, Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results

“Culture is the sum of the values, beliefs and assumptions of human groups.”
― Max McKeown, Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results

“Innovation can start with wanting what does not yet exist - and finding a solution - or seeing what does not yet exist - and finding an opportunity.”
― Max McKeown, Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results

“As an innovator, you need to be aware of how traditions, habits and bias can act as barriers to accepting new ideas.”
― Max McKeown, Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results

“If there are no new ideas, there is no innovation. And if there is no creativity, there are no new ideas.”
― Max McKeown, Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results

“Problem-insight precedes solution insight. Someone has to recognise a problem before they start to solve the problem...”
― Max McKeown, Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results

“If traditional doesn't work, then traditions won't do.”
― Max McKeown, Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results

“Our human history is the history of ideas. Our human future is the future of ideas. Human desire. Human imagination. Human ingenuity. Creating and copying. Tool-makers and dream-chasers.”
― Max McKeown, Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results