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Um.. consists of two Icon Collective graduates. Ben Bruce and Dylan Gold, who met while at Icon Collective started making music together in 2014. Making music comes easy to the two who share a belief that there is a creative void in the electronic music space their music can fill. “We don’t want to follow an abused and over saturated path devoid of any creativity or evolution. We have found a direction that is new, fun and creatively unique, and have a strong collaborative workflow that comes naturally to us which we have found to be extremely rare. We have established a sound and brand that we believe is wholly representative of us as people and that can be understood and appreciated by anyone”.