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At ELEVATE, you’ll find yourself among a dynamic community of forward-thinkers, affiliate thought leaders, and industry pioneers. Prepare to be challenged, enlightened, and empowered as you engage with top-notch content, immersive masterclasses, and strategic networking opportunities. Combining affiliate marketing and lead generation at ELEVATE showcases the synergy between the two disciplines, led by top professionals in the field.
Our meticulously curated lineup of veteran industry speakers will ignite your imagination and provoke thought-provoking discussions that transcend conventional boundaries. Whether you’re a seasoned professional or a budding affiliate entrepreneur, ELEVATE offers insights and perspectives that will revolutionize the way you approach your work.
EXPERT SPEAKERS
Founder of Affiverse, industry thought leader, podcaster and speaker with more than two decades of affiliate and digital marketing experience.
Lee-Ann is passionate about empowering education in the performance marketing industry and her dedication to making this event a monumental success is testament to that.
Lee-Ann Johnstone
Affiverse
Dean founded Maverrik in 2014 as a consultancy and business development company. Having delivered growth in several small and large businesses, he embarked on building an organisation which would help businesses cut through the fog and grow people, sales and profit. Dean is a practical, hands-on business speaker and trainer. Speaking at over 100 events per year, consults with large and small businesses across the world.
Dean Seddon
Maverrik
Award-winning digital and social media marketing expert Kitty Newman works with some of the UK’s largest hospitality and hotel brands, assembling teams and managing campaigns which drive sales and build communities. Kitty delivers energetic talks on making online marketing roles happier and healthier, championing social media managers and sharing practical tested advice on paid ads, branding, copy, and the future of digital media.
Kitty Newman
TrapezeMedia
Best selling Author, International Speaker, and host of both the Award-winning eCommerce MasterPlan AND Keep Optimising Podcasts.
Chloë is one of the Top 30 eCommerce Influencers 2021 (Scurri), and her podcasts are regularly included in lists of the top eCommerce & marketing podcasts in the world.
Chloë Thomas has been in eCommerce since 2003, she’s worked client-side, agency-side, and adviser-side. Over the years she’s helped retailers and brands large and small, and there’s barely a part of the eCommerce landscape she’s not got involved with. One thing she’s always done is solve eCommerce Marketing Problems.
Chloë Thomas
eCommerce MasterPlan
Kaspar Szymanski a renowned SEO expert, former senior member of the famed Google Search team and among the very few with extensive policy driving, webspam hunting and webmaster outreach expertise. Nowadays Kaspar applies his skills to recover websites from Google penalties and to help clients to grow visibility of their websites in search engines results.
Kaspar Szymanski
SearchBrothers
Heather is Founder at AI For Non-Techies, an AI training company that teaches all things AI without any confusing jargon. In 2022/23, Heather used AI tools to generate $75m of client revenue, and now teaches globally on generative AI and its practical use cases. A regular feature in Forbes, her trademark energy and enthusiasm always makes for an engaging experience.
Heather Murray
AI for Non – Techies
Torsten Leidloff
Artefact
Alexander Hollstein
onlyoneway
Ishtvan Torpoi
TAG®
Red Barrington started her career in affiliate marketing in the heady days of Google arbitrage and when no one had even heard of a voucher code! With over 20 years’ hands-on practice, Red now delivers successful customer acquisition strategies for a range of global ecommerce clients, including Helly Hansen, Cambridge Satchel Co., Liberty Global (Flow), Sage and Vodafone. Red is also a Chartered Marketer and develops digital training programmes for corporate organisations and professionals for Oxford College of Marketing.
Red Barrington
Red Star
Jim Banks is CEO of Spades Media a UK based performance marketing agency. Jim also founded Elite Media Buyers, a community that boasts in excess of 5,000 media buyer members. Jim is host of popular digital marketing podcast Bad Decisions with Jim Banks Jim has expertise in performance marketing, running paid advertising campaigns for ecommerce and lead generation. Jim is recognized as a trailblazer in high-volume paid media campaigns and strategies. Jim has collaborated with over 1000 businesses, contributing to their success in generating over $1.8 billion in eCommerce sales and in excess of 2 million quality leads for B2B companies, primarily in the US and UK. Jim is an entertaining keynote speaker.
Jim Banks
Spades Media
Hanan is the VP of Marketplace Operations at impact.com. Trackonomics CEO Hanan co-founded the company in 2014, which has since grown from a “proof of concept” startup into an award-winning (Digiday Publisher Platform of the Year and PPA Tech Partner of the Year) SaaS business, signing publishers such as CNN, BuzzFeed, Condé Nast, CBS Interactive, Wirecutter, Business Insider, Forbes, and American Media. Previously Hanan served as General Manager of the International Division at Spark Networks, where he oversaw the management of multiple subscription-based companies.
Hanan Maayan
impact.com
Paul Fernandez
The Growth Guys
“Digi Reach is a publisher agency, helping brands and agencies acquire the right customers from over 200 of their publisher partners. Digi Reach brings together a total reach of over 175m users to ensure each advertiser finds the right customer to compliment and achieve their goals and KPIs. Digi Reach earns their entire income from publisher commissions where you wouldn’t pay more by going direct and even have a few exclusive publishers where they run their entirety of their program. Looking for more sales, leads or users then Digi Reach is here to jet fuel your growth.”
Ben Helyar
Digi Reach
11 years of deep performance marketing specialism has driven my belief that the internet is powered by advertising and understanding this can shape businesses. 3.5 years agency side and then culminating in 8 years at a lead generation business (MVF) where I led a 35 person search team of >£35M pa spend across 50 verticals. In the later stages, my role moved to a director-level role working on >£75M pa of marketing spend efficiency and the technical setup across paid marketing channels (Google, Bing, Meta, TikTok, Yahoo!, Taboola). I would pride myself in technical knowledge including GA setup, GTM, analytical problem-solving.
James Porcas
MVF
Dave is the founder and CEO of Browser to Buyer – a data driven conversion optimisation agency who specialise in using data and research. He’s spent the past 13 years working with over 70 businesses around the world, specialising in affiliate and lead generation in highly competitive industries, as well as with major sites including the Post Office, Orange, RealVNC and Santander. Dave and the team use a practical approach to data and research to understand exactly what stops your visitors from converting, then run A/B tests to overcome those problems – typically increasing conversion rates by 30% or more.
Dave Gowans
Browser to Buyer
Simon is the CEO of Databowl, a company that helps lead buyers remove bad leads and collect more of the leads that become sales.
With over 15 years of experience in marketing operations, lead generation, direct marketing, and data orchestration, Simon has a deep understanding of the challenges and opportunities in the online marketing and performance marketing industry, especially when buying leads.
Simon’s mission is to provide his clients with the tools and support to ensure that only the best leads arrive at their door, saving them time and money, and building connections and relationships with real people.
They approach this at a human level, not a data level, and they operate with complete transparency. Thanks to their validation software, they have rejected hundreds of millions of unsuitable leads and processed over a billion high quality leads globally. They also enable real-time data delivery and feedback, eliminating delays and losses in the lead buying process.
Simon Delaney
Databowl
Rytis started his own law practice while still being in law school 12 years ago, and immediately started working with software developers, affiliate marketers, online retailers and other players of the digital industries.
For the past 7 years the biggest chunk of his clientele is from the performance marketing sphere, including lead generation. All of his clients are European companies and entrepreneurs whose main market and business is based in the US. Rytis has helped multiple companies scale, grow and dominate their field with strategic legal advice and guidance on corporate structuring, operational compliance, and overall business modelling when operating in a highly regulated market.
Currently, Rytis is a partner at the law firm CEE Attorneys, leading the TMT and Ecom practice group. He is also holding general counsel and chief legal officer positions at two multimillion dollar businesses in e-commerce and lead generation.
Rytis has a strong background and expertise in international, cross-border business, regulatory compliance, data protection and technology.
Rytis Rudzinskas
CEE Attorneys
Michel Jacqueroud
Samsung
A performance marketing professional with well over a decade’s experience driving performance across hundreds of verticals, I’m currently Commercial Director B2C at MVF, the world-leading customer generation & media business from London. I specialise in crafting & executing marketing strategies that successfully balance the needs of the stakeholders that really matter – and that means outstanding results for our partner brands, and a high class experience for their customers. This commitment to creating win-win outcomes is what really motivates me, and I’m excited to facilitate an engaging & actionable discussion on the topic!
Luke Watkin
MVF
Recently appointed Group Director, Lead Generation at CJ, Alexander is a marketing, business development and account management professional. With a proven track record delivering growth and profitability within the advertising sector, specialising in Lead Generation.
Alexander Higson
CJ
Vana Han
TikTok for Business
With over 10 years of experience in the advertising industry, I’ve spent the last 3 years at Meta as a Solutions Architect, specializing in Lead Generation and Leads Conversions Quality. My focus has been on helping clients optimize their budgets to reach the highest-value customers.
I’m passionate about leveraging technology to drive growth and improve campaign performance. At Meta, I’ve worked closely with clients across various industries, providing strategic guidance and technical expertise to help them achieve success. My expertise spans lead generation, performance marketing, and data-driven advertising.
Erion Fishta
Meta
Steve Davies is currently the Sales Director at Giving Mortgages since March 2022. Prior to this role, Steve founded Transformation Station in November 2019, where Steve offers wellness retreats and workshops for clients in Northern Ibiza and online. Before Transformation Station, Steve served as the Commercial Director at Go Local UK and as the Founder and Managing Director at Stanton Fisher Limited, where Steve grew the company into a group of companies with a turnover of approximately £20 million and over 100 staff in 3 countries.
Steve Davies
Giving Mortgage
Meet Holly Hayes, a creative personal brand strategist and social media expert who has worked with some of the biggest brands and creators.
From the likes of L’Oréal, where she was responsible for starting their TikTok and managing their social channels and most recently Steven Bartlett / The Diary Of A CEO. Where she spoke to an audience of over 7 million daily, published 200 pieces of content per month and was responsible for finding viral content. She is now working with one of the biggest media companies in the world. Dear Media, an American company championing over 70 female creatives in the entertainment space responsible for the founders personal brands.
Holly Hayes
Dear Media
This isn’t just another networking event – it’s learning forward.
It’s about getting in front of people who know how to help you create a tactical sales plan for your business growth It’s about learning how to acquire new customers leveraging multiple channels to invest in to face the new challenges we face next year – head on!
Nestled on the lively South Bank of the Thames, Park Plaza Westminster Bridge London boasts unparalleled views of the Houses of Parliament and Big Ben, positioning guests in the vibrant epicentre of London’s cultural and political landscape. Conveniently located near Westminster and Waterloo tube stations, it offers easy access to explore the myriad wonders of the city.
- DAY 1 - CONFERENCE AGENDA
- DAY 2 - CONFERENCE AGENDA
Day 1: 16th September 2024 Correct at the time of publishing – all times are shown in BST and may be subject to change | |||||
09:00 – 10:00 | Registration, Welcome & Badge Collection / Exhibitor Hall Opens | ||||
10:00 – 10:15 WELCOME ADDRESS – DAY ONE | Lee-Ann Johnstone, CEO & Founder, Affiverse | ||||
10:15 – 11:00 The Convergence of Performance Marketing | Panel Discussion MODERATOR Lee-Ann Johnstone, Founder, Affiverse PANELLISTS Alexander Hollstein – Founder, OnlyOneWay(DE) Kitty Newman – Founder, TrapezeMedia Hanan Maayan – VP Marketplace Operations, impact.com | ||||
11:00 – 11:30 Forget PageRank. Just Rank instead. | TedTalk / MasterClass SPEAKER: Kaspar Szymanski – Founder, SearchBrothers.com | ||||
11:30 – 12:00 Evaluating and Testing New | TedTalk / MasterClass SPEAKER Paul Fernandez – Co-Founder & CEO, The Growth Guys | ||||
12:00 – 13:00 | LUNCH & MATCHMAKING BEGINS Exhibitor Hall Opens | ||||
13:00 – 13:30 Mastering Social Media and | TedTalk / MasterClass SPEAKER Holly Hayes – Senior Brand & Social Strategist, Dear Media | ||||
13:30 – 14:00 Adapting your Affiliate program | TedTalk / MasterClass SPEAKER Dean Seddon – Founder, Maverrik.io | ||||
14:00 – 15:00 Balancing Volume and ROI: | Panel Discussion MODERATOR: ANNOUNCED SOON! PANELLISTS Luke Watkin – Commercial Director B2C, MVF Global | ||||
15:00 – 15:30 | NETWORKING & EXHIBITION HALL COFFEE & TEA BREAK | ||||
15:30 – 16:00 A practical guide to making more | TedTalk / MasterClass SPEAKERS Rytis Rudzinskas – Partner, CEE Attorneys | ||||
16:00 – 16:15 | CLOSING ADDRESS Chairperson address on today’s learnings | ||||
16:30 – 18:00 | JOIN US AT THE OFFICIAL NETWORKING & COCKTAIL PARTY Sponsored by TIKTOK |
Day 2: 17th September 2024 Correct at the time of publishing – all times are shown in BST and may be subject to change | |
09:00 – 10:00 | Registration & Breakfast EXHIBITOR HALL IS OPEN FOR MEETINGS |
10:00 – 10:15 WELCOME ADDRESS – DAY TWO | Lee-Ann Johnstone, CEO & Founder, Affiverse |
10:15 – 11:00 Elevating Your E-commerce Acquisition Strategy | Panel Discussion MODERATOR: Lee-Ann Johnstone, CEO & Founder, Affiverse PANELLISTS: Chloë Thomas – Editor-in-Chief, eCommerce MasterPlan Ishtvan Torpoi – Owner, TAG® Jim Banks – CEO, Spades Media |
11:00 – 11:30 Hidden Winners – Conversion Optimisation | TedTalk / MasterClass SPEAKER Dave Gowans – Managing Director, Browser to Buyer |
11:30 – 12:00 Mastering AI for Marketing in 2025 | TedTalk / MasterClass SPEAKER Heather Murray – Founder, AI for Non-Techies |
12:00 – 13:00 | LUNCH & MATCHMAKING BEGINS Exhibitor Hall Opens |
13:00 – 13:30 Launching a successful affiliate program – | TedTalk / MasterClass SPEAKER Red Barrington – Owner, Red Star Digital |
13:30 – 14:00 Mastering Lead Generation: Tactics for Thriving | TedTalk / MasterClass SPEAKER James Porcas – Managing Director MVF Global |
14:00 – 15:00 Exposing the Truth: Navigating the Affiliate | Panel Discussion MODERATOR: Simon Delaney – CEO, DataBowl PANELLISTS: Michel Jacqueroud – Senior Affiliate Marketing Manager, Samsung Ben Helyar – CEO, Digi Reach Alexander Higson – Senior Director Business Development, CJ Steve Davies – Co Founder, Giving Mortgages |
15:00 – 15:30 | NETWORKING & EXHIBITION HALL COFFEE & TEA BREAK |
15:30 – 16:00 Unlock the power of Lead Generation with Meta | TedTalk / MasterClass SPEAKER Erion Fishta – Solutions Architect, Meta |
16:15 – 16:30 | CLOSING ADDRESS Chairperson summary |
17:00 | EXHIBITION HALL CLOSES |
- 10:15 AM - 11:00 AM
- 11:00 AM - 11:45 AM
- 14:00 PM - 14:45 PM
In an increasingly digital and data-driven landscape, the worlds of performance marketing and lead generation are rapidly evolving. The year 2025 marks a crucial juncture where these two domains are poised to converge, reshaping strategies, technologies, and customer engagement models. This panel brings together industry experts to explore the emerging trends, challenges, and opportunities at the intersection of performance marketing and lead generation. |
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Join industry leaders as they share actionable insights on elevating your e-commerce acquisition strategy. Learn how to overcome common pitfalls and revitalise your approach to customer acquisition. Whether you’re struggling to stand out in a crowded market or seeking innovative tactics to boost sales, this panel discussion offers practical advice to help you climb out of the rut and thrive in the competitive e-commerce landscape. |
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As we approach 2025, the landscape of performance marketing is undergoing a seismic shift, propelled by cookie deprecation and tightening data regulations like GDPR in the EU and evolving policies in the US. In this panel discussion, we delve into the critical aspects every performance marketer should grasp about lead generation and its pivotal role in shaping the future of marketing strategies. With cookie deprecation looming large, the reliance on first-party data sources becomes paramount, necessitating a deeper understanding of audience segmentation, data privacy compliance, and innovative techniques for lead generation. Our expert panellists will dissect the implications of these changes, offering actionable insights and strategies to navigate this new paradigm effectively. |
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- 10:15 AM - 11:00 AM
- 11:00 AM - 11:45 AM
- 14:00 PM - 14:45 PM
Rise of Influencer Marketing & Longer -Term Partnerships Join us for an insightful panel discussion exploring the Our panellists will present tactical case studies featuring From identifying the right influencers to measuring ROI, |
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Join us for an in-depth panel discussion exploring the changing landscape of customer online behaviours amidst the convergence of lead generation and performance marketing. As these two disciplines blur into one, it’s crucial for brands to understand the tactical and practical strategies required to navigate this paradigm shift effectively. Our panellists will delve into the role of data-driven tracking and administration resources in deciphering evolving customer behaviours, enabling brands to adapt their marketing strategies accordingly. We’ll discuss the challenges and opportunities presented by this convergence and examine how brands can collaborate with their technology , data suppliers and referring partner types to better meet these challenges. From leveraging advanced analytics to fostering strategic partnerships, this session offers actionable insights to help programs scale sales. |
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Panel Discussion Lead Generation – The Future Looks Bright, but what Our panellists will discuss future forward trends for lead |
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EXPERT-LED MASTERCLASSES TO HELP YOU TAKE ACTION
You will be listening to industry experts at the Elevate Summit, who will share tips, strategies and learnings with your ticket.
But If you want to go a little deeper, we’ve also got four in-depth, expert-led Masterclass Implementation workshops which will set you up for success in 2024.
- Adapting your Affiliate program with Social Sales On Steroids
16th September
How to master LinkedIn and leverage social selling tactics to drive incremental sales for your affiliate marketing , performance and lead generation business.
- SEO Masters - everything you need to navigate the way forward
16th September
Google’s recent SEO updates have impacted many top performing lead gen and affiliate partnerships in the last year, if you want to understand how to navigate SEO and ELEVATE your business success you’ll want to be in this masterclass!
- Affiliate Traffic - breaking through noise
16th September
Cracking New sources of Traffic that convert. A Masterclass focussed on where to engage and elevate your affiliate business and audience and how to effectively convert them to drive incremental sales for your business.
- The Tech BootCamp Series Masterclass
17th September
Tech Bootcamp Stage Demo’s – Meet these advanced ecommerce tech and development companies and discover how their platforms can enhance your business growth
- How to leverage the power of performance marketing to grow your affiliate program in 2025.
17th September
How to ELEVATE your affiliate program performance now to gain momentum in 2025 – a future look at new tactical advancements for program managers that will give your business a chance to win against the competition. Those in this masterclass will get a tactical advantage to push forward and ELEVATE their performance with content and tactics shared nowhere else.
BENEFITS OF EXHIBITING
Network with SME, Networks, Agencies, SaaS partners looking to grow their lead generation and affiliate marketing programs. Discover new business partners and put your product, brand or service in front of an engaged audience. Download our Sponsorship Pack or Contact [email protected] Today!
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