In: Falzon, Mark-Anthony (edX2009) Multi-Sited Ethnography: Theory, Prmis and
Locality in Contemporary Researcft, Farnham: Ashgate.
Chapter 7
Follow the Missionary: Connected and
Disconnected Flows of Meaning in the
Norwegian Mission SocietY
Ingie Hovland
ethnography
George Marcus (this volume) reflects on how and why multi-sited
sustained
in
the
lie
not
does
particular
claim
Its
can claim to be ethnographic.
in traditional
examination of a single (geographically bounded) site, as
of
reconfiguration
and
to
retum
its
in
r"tn".
U"i
fieldworlq
Malinowskian
a
as
Such
fieldwork,
_ some of the key tenets that have become associated with
.the
worting
and
with
is,
engaging
native's point of view" that
commitrnent to
and
tlrough subjects'points ofview, an interest in how these subjects imagine
own
one's
with
concern
a
and
worlds,
distributed)
act wlthin tireir (multi-sited,
of research' Marcus
situatedness, partial insights, and accountability in the midst
can be
multi-sited,ethnography
of
modality
this
in
how
interested
i. ,rp""i"ff'
various
as
such
used to understand contemporary social and cultural formations,
eflecs of globalization.
.scapes, _
These-formations might be akin to what Appadurai (1990) terms
.ethnoscapes" 'technoscapes"'finanscapes" 'mediascapes" and'idcoscapes'' Two
contemporary
examples of multi-sited ethnographic research that examine such
of
Bestor,s (2001), which follows the transnational commodity chains
."up",
Eansnational
the
on
(2005)
work
the'traOe inAtlantic bluefin tuna, and Rotenberg's
with some of
connections forged through podcasting. In this chapter I am concerned
boundaries,
national
cross
that
connections
including
,h" ,urn. underlying topics meanings
and
communication
of
flows
through
work
and how these connections
entepreneurs
Bestor(2001)examinesrelationsbetweenfishers,traders,
betweensites.
between podcasten'
and sushi consumers; Rotenberg (2005) examines connections
connections that
the
however'
producers, advertisen and listeners. Importantly,
'they
and new
non-commrmication
up
set
and
also function through
ways in
the
"*"-in"
in
example
for
emerge
the
disconnections
disjunctures. In Bestor's case,
American,fishers;
North
many
to
incomprehensible
remain
traders
which Japanese
in Rotenlerg's, disjunctures are revealed in the inequalities of access and^power
bases.of power
in the podcisting world and in how podcasters set up altemative
linkages that
transnational
on
within neoliberal regimes. My work similarly focuses
in that I
however,
differs,
It
disconnections.
work through both connections and
'unconnected'people
previously
to
in
relation
connections
have not examined these
."
-
Mult
136
i-s ited Et hnograp
hy
(such as tuna fishers and traden; podcasters and listeners); rather, I have examined
connections and flows between people who are already connected within one
organization - within one 'ideoscape', if you like - though operating in dispersed
geographical sites.
There are two strands of thought
tlat
weave through this chapter. First, that
multi-sited ethnography should not claim to be a sort oftiber-triangulation that
gives the researcher a 'complete'ethnographic understanding. Rather, it can in
certain cases bring out a still partial but better understanding. I would not have
been able to pay such atlention to connections and disconnections within the
organization I studied - and the significance of these connections to the people
concerned - had I focused on a single site only, and in this sense multi-sitedness
gave me a deeper understanding. But it did not provide a 'complete'picture.
Second, there is a certain analory to be drawn between the organizational
staff
described in this chapter, and ethnographers. Both groups grapple with questions
around localization, and how best to establish one's local commitrnent. While the
staffdescribed here may not have found any more durable and satisfuing answers
than the ones currently tried out by multi-sited ethnographers, their questions alert
us to the fact that grappling with multi-sitedness is a facet ofresearch that can be
responded to in a variety ofways, and in a variety ofdiscourses. Let me turn now
to the organization.
NMS: A'Spread Out' Organization
In 2003-{X, I spent
doing fieldwork with the Norwegian Mission Society
Christian mission and development nongovernmental organization (NGO) based in Norway, with field operations in
12 countries in South America, Africa, Asia, the Middle East, and Europe. The
organization has been active since 1842, and its work entails supporting local
churches and funding development projects related mainly to education, health
and agriculture. At the time of my fieldwork it had about a hundred field staff
stationed in these countries. The field staff are called 'missionaries'- and, as will
become evident through the rest ofthis chapter, the missionary is both an important
and a contested figure in NMS. In addition to being 'spread out'across the world
map, NMS is also 'spread out' across Norway. The head office, with around 70
employees, is located in Stavanger on tle west coast, but the organization relies
heavily on funds raised by a network of thousands of members and supporters,
who are located throughout the country in nine local ofrces and around 2,500
local'mission groups'.
In addition to this plethora of geographical locations that goes into making
up the organization, there are also historical 'locations' that matter. In NMS, the
struggles of previous generations of missionaries are still remembered - or rather,
they have been transformed into particular organizational memories - and past
missionaries are usually presented as heroes and adventurers, people of strong
(NMS). NMS
a year
is an international
Follow the Missionary
t37
faith and generous of heart. In this way the cherished memories of the past serve
of the 'glues'that bind the crurent organization together. As my fieldwork
got under way, then, I began to feel that my 'field'was not a normal one at all, but
rather was 'here'and 'there', 'now'and 'then'.
I have elsewhere written about one aspect of this multi-sited exploration,
namely how linguistic questions in NMS reveal underlying organizational contests
over how to conceptualize the world, or the 'ideoscape'that missionaries operate
within (HovlandpAf. I have explored how mission metaphors, as well as the
term 'heathen', a-re used with different meanings in different 'sites'within NMS. I
have also argued that multi-sited ethnography, when used to understand a dispersed
organization, should not be viewed as a metlod that simply adds perspectives
together (as in one site plus one site plus one site equals multi-sited ethnography);
rather, it should pay particular attention to the site and system awareness ofthe
research subjects themselves, and to the kind ofassociations and connections that
they make. In Marcus's terms (this volume) one might say that I tried to map my
(multi-sited) field as it was found in the field itself, among the people I studied. In
this way multi-sited ethnography does not just add together perspectives that the
researcher encounters, but instead prompts the researcher to change perspective.
Multi-sited ethnography then is not a question of comparing like categories across
different locations, but rather a matter of questioning the way that these categories
as one
ZOtl
are constructed.
This is the (related) theme I now explore. I shall examine the various meanings
that are atiached to the idea of 'the missionary' in different parts of NMS - in
other words, how people who are differently 'sited'within the organization relate
to the organization's field stafl namely the missionaries. 'The missionary'is a
complex figure in NMS, and, at the time of writing, at the heart of much tension
and uncertainty within the organization. I argue that multi-sited ethnography
brings this out in ways that single-sited ethnography cannot, within this 'spread
out' organization. My point of departure will be the NMS head office, from
where I shall proceed to.NMS meetings held at other NMS 'sites' in Norway,
before turning to some illustrative episodes from the missionaries themselves in
Madagascar. Finally, I shall discuss the implications this multi-sited approach has
for ethnography in general.
The Missionary Hero
In November 2003, the NMS head office organized a staff reheat and hired in a
management consultant to talk to them about organizations. The consultant first
made a point about an organization's consumers, and asked the assembled staff
what NMS's consum€rs were called. This led to a brief, awkward silence, since
NMS's primary consumers are that large and amorphous group that used to be
called 'the heathen', but that now, for various reasons, is no longer supposed
to be called so. (I discuss this incident in Hovland, VeO$.fU" consultant
then 2Oll
138
Mu hi -s ited Ethnogr ap hy
asked a second question: 'And what do you call the organization's heroes, the
people who deal direct$ with the customers?'This time there was no pause -'The
missionaries', somebody immediately replied.
This image of the missionary as the organizational hero has deep roots in NMS.
When NMS was founded in 1842, it was with the explicit aim of educating and
sending Norwegian missionaries to 'far off'places such as Africa. And although
the organization's strategy has shifted considerably since, and now involves far
more partnership with established African churches, the basic idea of a Norwegian
missionary kavelling to the other side of the globe still evokes a rich emotional
resonance in the organizational imagination. It is tberefore not surprising that the
head office staff at the retreat did not have the slightest difficulty identiffing the
organization's heroes.
About two weeks after the retreat, I was having lunch in the NMS canteen'
The staff at the head office usually eat lunch together and then listen to a brief
devotion, which is delivered by one of them, This time the person holding the
devotion planned to do something unusual: he was going to call one of NMS's
missionaries in Thailand. He had an"anged to put him on speaker telephone so that
the whole canteen, in Stavanger, could hear him. He asked him to talk briefly about
what his family and himself were doing. The missionary talked about what he and
his family were doing for a Norwegian Christmas in Thailand, and also about the
preparations that were taking place in the local Thai church that he was a part of,
where they were busy organizing Chrisfinas visits to each of the congregation's
members. He then referred to a verse from one of the Gospels. The conversation
did not last long and concerned mostly mundane matterso yet as the staff left the
canteen, I noticed a ferment in the air. Two of the women whom I had shared a
table with were smiling and commenting on this special kind of devotion, and had
clearly been touched by the experience of hearing the missionary's voice 'live',
as it were. This experience was confirmed by many otler encounters that I had
with the head office staff. Many of them sought to leam the names of all of NMS's
current missionaries; they had pictures of the missionaries hanging in one of the
head office corridors; news from the missionaries was distributed around the head
office; and any especially urgent or important news from any of the missionaries
would be announced in the head office canteen during lunch.
Now, if the nature of my research project had only entailed participant
observation in one site, among head ofrce staff in Stavanger, the matter of
the missionaries might have stalled at the point at which, among the majority
of regular staff at the NMS head office, the image of the 'missionary hero',
although not completely unproblematic, is still highly meaningful and a source
of inspiration. The thought of the missionaries provides important motivation for
most head office staff. However, because my research project involved a multisited approach, I soon became aware that this was only a small part of a much
bigger story concerning the figure of the missionary within NMS.
Follow the Missionary
139
The Recalcitrant Mission ary
Let us first follow the idea of the 'missionary hero'up two flights of stairs, from the
staffcanteen to the NMS leadership offices. In some ways I came to view the top
leadership of NMS as a separate 'site'within the organization, even though their
offices are located in the same office building. This was partly because those in
higher positions sometimes referred to the missionaries in a somewhat particular
way. They were always careful to emphasise that the missionaries were 'human
beings too'- with various issues, emotions, and uncertainties, just like any other.
But from the leadership I also heard frequent references to the organizational
problems that sunounded this particular group. First, the leadership were more
or less agreed that over time they wished to reduce the number of Norwegian
missionaries that were sent out by NMS - partly for financial, partly for strategic
reasons. They wished increasingly to channel NMS's mission work through
partnership with local churches and through local capacity development projects,
rather than pay for Norwegian personnel to travel across the world. While they
still thought it necessary to hive offmissionaries to a number of strategic positions,
they did not particularly wish to foster the image of the missionary hero. Nor did
they wish to equate 'mission work'with 'sending Norwegian missionaries', as
they thought that mission work could just as well - and perhaps better - be carried
out by local personnel.
The missionaries posed organizational challenges in other ways. From time to
time I heard the leadership express their frustation when missionaries 'in the field'
did not understand, or flatly refused to follow, head office policy, or to join in new
initiatives. I also heard leadership statrtry to figure out how to get missionaries
to take up offers of supplementary courses, which the leadership thought the
missionaries needed, but which missionaries themselves apparently did not see
ttre need for. The leadership also tried to organize curriculum vitae (CV) training
sessions for missionaries who had come to the end of their contracts, the concem
being that after having worked for NMS in Africa for long periods, the missionaries
might not know how to put together a CV for the job market in Norway. All in all,
this image of the recalcitrant missionary who needs further training but does not
acknowledge this, or who does not know how to put together a CV, is a far cry
from the image of the 'missionary hero'. From the point of view of the leadership
'site' in NMS, the missionaries were still respected and appreciated, but the
challenges that they posed (including how to reduce the number ofNonvegian
missionaries) and the problems that they caused for the organization (including
partially implemented policies and additional costs), were also strongly felt.
Missionaries
as
Adverts
In keeping with the project of following the missionary let me now add another
layer of complexity by taking my inquiry to a third site, namely that of NMS's local
Mul ti-s i t ed Ethnography
140
members and benefactors in Norway
-
the people, that is, who donate funds to the
organization. The regional meeting that was held in June 2004 about an hour's
drive outside Stavanger, was fairly typical. Around five hundred people had come
together for a day for this annual meeting, held specifically for NMS memben
and supporters in the local district. The vast majority of those attending were over
60 years old, which is typical of NMS supporters in Norway. The programme
for the day included biblical study, the election of the new chair of the regional
committee, an accounting exercise of how much money had been collected and
spent, an overview of the previous year's activities in the region, mission news,
and presentation of missionaries from the region who had recently retumed to
Norway or who were about to leave for the 'mission field'. The General Secretary
of NMS had been invited from stavanger to address the meeting. one of his duties
included chairing the session that was devoted to thanking the missionaries who
had recently retumed to Norway. He introduced the session by saying:
The mission is God's mission. None of us own it. God sent his Son, and then in the next
round he sent us. It is God's mission. But he needs people to carry it out. Therefore we
have missionaries
... and therefore we have staff [in Norway]'
This was a careful blend of strategy and public relations. On one hand, the General
Secretary subtly emphasised that Norwegian missionaries were not the only tool
that God could use for his mission. On the other, he wished to inspire members
and encourage them to continue to donate funds to the organization' and one of
the most eflective ways of doing so within NMS being to make the work tangible
and personified in the figure of the missionary. Which is why he then proceeded to
inviie the ten or so young and middle aged missionary couples who had completed
their sojourns to come on stage, couple by couple, as he read out their names. Once
they were standing in front of the audience, he repeated that'The mission has not
been yours, it has been God's. But in order for Him to carry out His mission, He
has called some, and you have been a part of that'. He then gave a gift to each
ofthe couples, and was about to end the session by calling a round ofapplause.
One of the local organizers of the meeting, however, clearly felt that the crowd
needed a higher pitch of emotional intensify, and he gestured for everyone to give
a standing ovation. He then declared that the anthem of NMS should be sung
standing up and looking towards the missionaries on stage.
Following this performance, one of the missionaries, a young woman whom
I had previously met, walked past me and pulled a face, indicating that she was
glad to exit the limelight. I later asked her and her husband what they had been
given. He pulled out a cake knife and added, in jestful but ironic nature, 'Maybe
we shoutd have knelt down to be knighted'. He cleaily felt that the applause and
the singing ofthe anthem had taken it all a step too far; he wished to be thanked for
his work" but he most certainly did not relish this 'hero'treatrnent. Later his wife
told me, also smiling and shaking her head at the whole rifual, that she had found
it a bit over the top. I
observed that
it had been an acclamation for the
heroes.
Follow the Missionary
l4t
She agreed and said she thought it was the outcome of a'cultural clash': what
the General Secretary had said was fine, but the local organizer's antics showed
quite a different frame of mind. The latter was used to the 'old way of thinking',
she said; he had attended gatherings in the olden days when missionaries were
presented while the NMS anthem was sung. 'Still today for many of the regionals',
she added, 'the missionary is the very personification of the mission, of what they
give money to'. She expressed her dissatisfaction with this idea, explaining that
in her view the missionarics in NMS should no longer embody this all-important
role. Today they ought to work as part of a team, together with local churches and
local staffin whatever country they are sent to - which is what she felt that she had
done as a missionary. The very thought that she should be made to play the exalted
role of the 'missionary hero'made her laugh.
I had similar experiences at other local gatherings, where one or more
missionaries were held up as examples - as personified 'adverts', if you will for the mission- It is usually clear that this is exactly what the assembled NMS
supporters want. They want to know that they are giving money to a tangible
cause, something that can be personified, something familiar - and the figure of
the heroic Norwegian missionary who havels overseas to help people, delivers
the goods. If the meeting facilitator wishes to play to t}re crowd, the missionary
figure is always exalted. From time to time, however, I also encountered the kind
ofsceptical, bemused reaction shown by the younger missionary couple described
above, from other individuals at these meetings.
At another meeting, a former missionary to Madagascar was presented in typical
heroic fashion, the audience being told that he had sp€nt 'years at the forefront of
the spiritual battle in Madagascar'. In this case, the missionary himself responded
favourably to this presentation, and also recounted to the audience a number of
fine deeds by missionaries whom he named individually, in order to give a glimpse
into the mission work in Madagascar. His drift was the bravado of living in remote
rural areas, surviving exotic illnesses, establishing new schools against the odds,
and devoting one's entire life to behg a missionary. His narratives resonated well
with the audience and he was rewarded with a hearty round of applause.
Afterwards, however, one of the very few audience members who was under
60 years old, indicated to me that he was not sure that this was the way the mission
ought to be presented to supporters. He had thought a great deal about NMS's
shift in strategy away from the strong reliance on Norwegian missionaries, and
felt uncomfortable with the strong personification of mission at this meeting,
and the way that it was centred on the Norwegian missionaries. Another former
missionary, also relatively young, expressed her dissatisfaction that people in
these kinds of groups always seemed to think that missionaries were doing the
work on their own. She said that people had asked her and her husband, when they
were missionaries, 'Are you really all alone at the [mission] station?' She shook
her head in disapproval at this kind ofErestion; she and her husband had always
worked in tandem with the people around them. 'But that's how they phrased the
question', she complained.
t42
Mult
i-s ited Ethno graplry
These episodes render the figure of the missionary within NMS complicated.
On one level, missionaries are used as personified adverts of the mission work,
in order to keep funds flowing from the local supporters in Norway. At the same
time, this image is far more than just that - it also represents a worldview. The
image of the exalted missionary carries with it the implication that the missionary
travels to exotic locations in order to work, single-handedly, with people who
badly need help because tley are sick, uneducated, unenlightened, irreligious, or
in some other dire predicament. There is little space in this worldview for equality
and interrelations befween Norwegian missionaries and local people. Some of the
missionaries I spoke to identi$ with this worldview, and look upon the idea of the
heroic missionary as an image that truly conveys some of the underllng reality
of the world as they see it. Others, however, disagree, and treat the exalted image
of the missionary with irony and amusement. It is, however, diffrcult for thern
to challenge outright the ingrained image of the missionary hero, and to project
their own version of the modem, team-working missionary instead. The regional
members and supporters of NMS across Norway frequently prefer and cultivate
the first type of image based partly on historical precedent and also perhaps in
order to lend legitimacy to the work they are donating funds to.
In fact, the will to maintain this particular image is so strong among the
grassroots members and supporters of NMS, that they will sometimes explicitly
defy the NMS leadership over the matter. This was most clearly expressed at the
General Assembly in 1999, where the leadership of NMS proposed a reduction
in the relative number of Norwegian missionaries. The delegates to the General
Assembly, most of whom were representatives of local mission groups, held
a long debate over the matter, and in the end voted against, noting that NMS
should work instead to increase the Norwegian component. The leadership of
NMS subsequently had to ovemrle the vote in order to be able to continue with
their strategic shift towards partnership modes of working, with fewer Norwegian
penonnel (for example, NMS 2000).
The contested image of the missionary has far reaching (in more than one
sense) implications in NMS. In order to seek to understand these implications, we
now travel to a fourth site, namely the 'mission field'in Madagascar.
ANew Kind of Missionary
ln 2004I visited Madagascar, with the aim of talking to as many as possible of
the 35 Norwegian NMS missionaries and volunteers stationed there. On one of
my first days in the field I went to a Sunday service held by the mission. I sat
down next to a friendly-looking missionary and asked her about her work. She
told me about it, and then, perhaps because she had heard that one ofmy research
questions was about how NMS had changed over the past century, she proceeded
to tell m€ all about how in her view, missionaries had changed. Previously, she
said, missionaries felt they were called by God to travel to Madagascar and to
Follow the Mssionary
t43
stay there for a substantial part oftheir life in other words, for several years.
Now, however, missionaries stayed for shorter periods, typically two to four years.
Besides, she added, they seldom leamed to speak Malagasy fluently, and would
-
even go back to Norway on holiday maybe once a yeat - something that was
previously unheard of. The new missionaries, she mused, felt that these new and
shorter periods of time more accurately reflected their missionary calling. My
informant was not quite sure how to explain this significant shift in what it meant
to be a missionary but hazarded that it seemed very strange that God's calling
should so move with the times, so to speak.
Later that day I sat outside with some of the younger Norwegian missionaries.
We joked about which came first to Madagascar: refrigerators or Norwegian brown
cheese. (It is not uncommon today for Norwegian missionaries to take a supply of
brown cheese with them to the field.) They smiled at the humorous suggestion that
perhaps missionaries in the past had refrained from lugging cheese around, because
this would have been a 'luxury'that would have ill-fitied their ideas ofthe hardship
and sacrifice of a missionary calling. One of the young missionaries intoned, 'Yes,
because they had a differentunderstanding ofthe calling', and everybody laughed.
The parody conveyed a sense ofhow these younger missionaries perceived their
situation: they did in fact feel that their understanding of God's calling was and
should be different today, and they did not wish for a retum to the (sometimes
self-imposed) hardship and sacrifice that they thought had characterized previous
generations ofmissionaries. Perhaps too the parcels ofbrown cheese also signified
their shorter sojourns in, and therefore commitment to, the field in Madagascar. At
the same time the situation threatened towards the accusatory: they were wary that
they might be accused of not being as tough, as committed, and as admirable, as the
Norwegian 'missionary heroes'of old. Their laughter suggested both recogrition,
uncertainty, and the relief ofbeing able to poke fun at an uneasy issue.
During my interaction and interviews with the missionaries in Madagascar, I
repeatedly encountered this streak of uncertainty concerning the missionary role.
For some, it had to do with the changes they perceived among the 'newer' t5ipe
of missionaries, who went back to Norway once a year, who signed a contract for
perhaps two or four years in Madagascar, and who transported brown cheese in
their luggage. For others like our young jokers, the uncertainty manifested itself
as a source of some discomfort, as they felt they could potentially be measured
against an older yardstick and be found wanting.
Finally, a common concern for all of them was the fact that the NMS leadership
was reducing the number of Nor'r"egian missionaries in Madagascar. They were
already fewer than they had been a few years earlier. Many of them wondered
if the leadership at the head office in Norway was intentionally slowing down
recruitment to Madagascar, and they felt somewhat in the dark as to what exactly
the purpose behind the reduction in missionaries was, and what the leadership
wanted from them. There were feelings of vulnerability around whether or not the
leadership in Norway really appreciated their efforts. Many of the missionaries
felt that since they were the field staff, they should be regarded as the ones wbo
144
Mt h i-s ited E thnography
were 'doing'the mission for NMS, and that NMS's leadership in Norway ought
to function simply to service them; this, however, was not always consistent with
what they saw happening at NMS. Most of the mission work carried out directly
by stafffrom the NMS head office, such as partnership agreements, did not really
figure in the missionaries' representation of what mission work was about. For
most of them, their own role, namely the role of the missionary, was central. This
left them in a tricky position, and slightly at odds with NMS's official strategy,
which was to reduce the number of Norwegian missionaries, and no longer to
regard a high number ofNorwegian missionaries as a sign of success.
Conclusion: The Missionary as Equivocal Input
How do we make sense of the different and complex images encountered as we
followed the missionary through the spread out organizational structure ofNMS?
How do we interpret the connections between all these irnages within NMS?
The list of suitors is long. There is the image of the missionary hero, that of the
missionary whose voice over the phone is the inspiration of head office staff, the
recalcitrant missionary and the one who needs to be taught how to write a CV, the
exalted missionaries on stage at a regional meeting, the young missionary who pulls
a face at me as she walks past, the irony and bemusement that is evoked in some
when they encounter the exalted missionary role, the seriousness that is evoked in
otlers, the importance of the Norwegian missionary as a personification of mission
in relation to NMS's supporters, the uncertainty of missionaries in Madagascar
who see 'newer'missionaries do things differently, the uncertainty of these newer
missionaries who are not sure if they are measuring up, the uncertainty among
missionaries regarding what the purpose of a reduction in missionary numbers is,
and their feelings of wlnerability in relation to the NMS leadership in Norway.
As touched upon in the introduction, the flow ofmeanings surrounding the idea of
'the missionary'within NMS works through both connections and disconnections.
To my mind, my multi-sited approach brought this out more clearly than a
single-sited one ever could. Across t}le multiple sites, the complex combination
becomes apparent - the missionary images that are used in different sites carry
over similarities and take shape in relation to one another, while also expressing
quite different perceptions of mission strategy and even differing worldviews. The
missionary has always been an overdetermined phenomenon in NMS - that is,
there are more causes that act to produce this behaviour than are necessary for it to
occur. Multiple layers of causes have been in operation in relation to the behaviour
of sending missionaries. Some of the past and present causes include the wish to
spread the gospel, a feeling ofbeing called by God, a desire to help people in need,
a sense of adventure and a wish to explore uncharted territory a wish to spread
Norwegian Christian values, a wish to share the experience of one's own Christian
conversion with others, requests for Norwegian missionaries from local churches,
a theological understanding of the responsibility of the church to come to the aid
Follow the Missionary
145
of other churches, a need to legitimate NMS's existence in relation to its donors,
and a need to spend the organizational budget. It follows that the significance of
this practice - sending missionaries - is also plural and equivocal within NMS.
Seeing missionaries as an equivocal input in NMS implies that there are
different strands of meaning attributed to the image of 'the missionary' (see Weick
1979). These should not be conflated, even though they all refer to the same term
-'the missionary'. Preciselybecause it is an equivocal input, the image of the
missionary may be given more attention within various sites in NMS than if it had
been perceived as an unequivocal phenomenon. Especially among the leadership,
among the missionaries themselves, and among former missionaries, this seems
to be the case. The fact that the image of the missionary is an equivocal input also
means that it is potentially more adaptable. Again, the leadership and some of the
missionaries, especially the newer arrivals, se€m to be able to experiment with
alternative interpretations of the missionary role in NMS today, and no doubt over
time some of the images will change further. They will probably not, however,
converge on a single, unified image of 'the missionary'; if they did, it would be a
sign that the organization had become much smaller, that tle multiple sites of the
organization had lost their flexible connection to each other, and the organizational
meativity had been stifled. In the same way as Bestor (2001) and Rotenberg (2005)
found that the transnational connections they examined were constituted through
flows of both communication and non-communication, connections within NMS
retain the same double-sidedness.
Let me return now to the two underlying lines of thought that I briefly touched
upon in the introduction. The first concerns the method of multi-sited ethnography.
In a case such as the one described here, where multi-sited ethnography is meant
to facilitate an ethnographic understanding ofan idea across several sites, it seems
to me that it is important to keep the open-endedness of the method in mind.
There is a temptation, when dealing with connected sites, to treat them as pieces
of a jigsaw puzzle to try to 'fit' the ideoscape together. Then the aim of the
method becomes to force the pieces into perfect connections to each other, and to
form a 'complete'and understandable whole. I would argue, however, that richer
ethnographic material can be generated when the sites are not treated as jigsaw
pieces, but rather as aspects of an incomplete whole (see Puget 2002) a more
-
-
shifting, distributed ideoscape.
Laurel Richardson(l 998) has calledthis attitude' crystallization'. Crystal lization
recognizes that the research topic - like a crystal - has many sides, a complex web
of reflections from any light that hits it, and is difficult, if not impossibie, to pin
down to one accurate description. 'Crystallization provides us with a deepened,
complex, thoroughly partial, understanding of the topic. Paradoxically, we know
more and doubt what we know'(ibid., 358). In some ways this is a reaction to the
research method of 'triangulation', which can at times (though not necessarily)
come to be used within a positivist frame of reference - for example looking at
different research sites in relation to one research topic in order to validate the
consistent 'facts' across the sites - and hints at the possibility of drawing up a
t46
Muh i-s i te d E thnograp hy
'complete'ethnographic view. As Des Chene (1997) has observed, this builds on a
laboratory understanding ofthe field, and is an extension ofthe idea ofthe single
bounded field site, rather than a step toward multi-sited understandings.
In sum, it seems to me that when trying to follow the idea (or ideas) of 'the
missionary' within NMS, the outcome is neither jigsaw nor triangulation, but
rather a deeper understanding of aspects of an incomplete, shifting, transnational
organizational ideoscape. This partial and multi-sited understanding can in certain
cases enable us to return to some of the core tenets of fieldwork: to better engage
with and work througb subjects'points ofview, and to address the question ofhow
these subjects imagine and act within their multi-sited, distributed worlds, while
keeping in mind the partiality of our research (Marcus, this volume).
The second underlyiag line of thought that has woveo through this chapter
concerns the analogy between missionaries and fieldworkers. Ethnographers who
attempt multi-sited research may find themselves wondering about the exact nature
offlows and connections befween sites, and how best to localize their research
within these flows, while knowing that to some extent their siting will be both
arbitrary and contestable. The mission organization that I studied grapples with
some of the same OTe of questions. My informants, like us, pay careful attention
to different sites, and argue over the best localizing strategy for their staff and
work - even as localization remains contested and somewhat arbitrary. Their wish
to retain deep local commitment in theirwork, while gradually shifting away from
the idea that such commitment has to be personified in a 'hero'who travels to a
locally bounded site and remains there for a lenglhy period of time, is reminiscent
of anthropological debates around how to retain local commitment if this is not
tied to the fieldworker's presence in a bounded site for acertain period. Historical
images (the missionary hero, the intrepid fieldworker) may be difficult to dispense
with; new images (the team-working missionary the multi-sited ethnographer)
may not carry the same symbolic weight - and may solve some problems only to
cause new ones. In the midst of this multi-sited awareness and questioning, siting
operations stand to remain equivocal for some while yet, whether in missionary or
i
:
t
a
I
I
ethnographic circles.
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7 o II