Picturing Cuba
Jorge Duany
Published by University Press of Florida
Duany, Jorge.
Picturing Cuba: Art, Culture, and Identity on the Island and in the Diaspora.
University Press of Florida, 2019.
Project MUSE.muse.jhu.edu/book/67866.
For additional information about this book
https://muse.jhu.edu/book/67866
Access provided at 25 Jan 2020 21:11 GMT from New York University
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Fashioning and Contesting the OliveGreen Imaginary in Cuban Visual Arts
María A. Cabrera Arús
In 2015, the English fashion designer Stella McCartney launched her Resort 2016 collection at a New York City garden party with a Cuba theme.1
The collection itself bore little resemblance to Cuban sartorial practices
or history other than its tropical ethos, but at the premier extravaganza
McCartney treated her guests to mojitos, a salsa band, chocolate cigars,
and the presence of Fidel Castro and Che Guevara impersonators, clad in
military fatigues. The following year, Karl Lagerfeld made history when
he presented the Chanel 2016/17 Cruise collection in Havana’s Paseo del
Prado.2 The French fashion house combined references to Cuba’s midcentury material culture with sartorial elements borrowed from revolutionary imagery, including allusions to Castro’s guerrilla. The olive-drab color
of the fatigue uniform and Guevara’s beret—adorned with zirconia studs
in the shape of the Chanel logo instead of a star—gave local allure to the
show and introduced Cuba’s military chic to the world-renowned tailored
universe of haute couture.
These two major events, widely promoted around the world, were
by no means the first or only instances of commodification of guerrilla
garb since the dawn of the Cuban Revolution. Back in the early days,
the 26th of July Movement (M-26-7) was highly successful in associating
the anti-Batista insurgency with the olive-drab fatigues and beards of the
Sierra Maestra rebels. As historian Michelle Chase observes, the M-26-7’s
propaganda “romanticized rural rebellion,” flaunting the revolutionaries’ “beards, uniforms, armbands, and long rifles” to foreign journalists
156 · María A. Cabrera Arús
and locals.3 On February 24, 1957, The New York Times’ veteran reporter
Herbert L. Matthews presented Castro as the “flaming symbol of the opposition” to Fulgencio Batista, describing his style in detail.4 The M-26-7’s
propaganda department also lured CBS journalist Robert Taver and cinematographer Wendell Hoffman to the rebels’ hideout, where they shot
the thirty-minute documentary Rebels of the Sierra Maestra: The Story of
Cuba’s Jungle Fighters, aired by CBS News on May 19, 1957, and covered
in photo reportages in the magazines Life (in the U.S.) and Bohemia (in
Cuba).5
The M-26-7’s publications also indulged before and after the victory in
depictions of the guerrilla’s sartorial identity. For instance, the comic strip
“Julito 26,” published during the insurgency in the clandestine newspaper
El Cubano Libre, edited in the Sierra Maestra, and written and illustrated
by Santiago Armada (Chago, 1937–95), introduced the homonymous
character as a male guerrilla who wore a campaign uniform and a black
beret—elements Stella McCartney and Chanel borrowed sixty years later.6
Campaign 03C, launched in December 1958, days before the fall of the
Batista dictatorship, also acknowledged the contrasting prestige of the insurgent garb vis-à-vis elegant urban dresses.7 With 03C standing for zero
movies, zero shopping, and zero nightclubs, this campaign opposed the
frivolity of Christmas shopping to the life-threatening anti-Batista war the
fatigue-clad young guerrillas were fighting.
By midnight on December 31, 1958, when Batista escaped to the Dominican Republic and a new era dawned in Cuba, the uniform of the
Sierra Maestra guerrilla was widely recognized as a revolutionary symbol,
and people took to the streets to celebrate the victory wearing fatigues.8
U.S. photographer Burt Glinn, who flew to Havana in the early morning
hours of January 1, 1959, noted that, at first sight, “it was not clear who
was the legitimate rebel and who was not” until the authentic guerrillas
arrived.9 The revolutionary cabinet’s first Minister of the Treasury, economist Rufo López-Fresquet, also referred to the prevalent visibility of olivedrab uniforms in the aftermath of the victory, which many associated with
Castro’s guerrillas, as illustrated by a photograph taken on January 8, 1959,
the day Castro and his troops arrived in Havana.10 The photo features a
toddler clad in the uniform of the Rebel Army and wearing a fake beard,
a black beret, and a sign that states, estoy con Fidel (“I am with Fidel”).11
Castro and the guerrilla leaders opted not to change out of their uniforms after the triumph, not even to step in to occupy civil positions in the
Fashioning and Contesting the Olive-Green Imaginary in Cuban Visual Arts · 157
revolutionary cabinet. Castro was sworn in as Prime Minister on February 16, 1959, dressed in guerrilla fatigues, having stated that it was preferable to take the risk of evoking a Latin American military dictator, as one
of his advisers had warned him, rather than change his clothes.12 Luis M.
Buch Rodríguez, Secretary of the Council of Ministers at the time, recalls
Castro’s protest: “Ah no; this uniform and this beard represent the rebelliousness of the Sierra Maestra and our Revolution, and I absolutely won’t
get rid of them; look for another Prime Minister.”13
As literary critic José Quiroga notes, “the Cuban comandantes . . . were,
from the beginning, the most aesthetically self-conscious political nomenklatura in Latin American history.”14 Moreover, they were interested
in the possibilities fatigue uniforms—and their iconoclastic identity in
general—offered as a means of reenacting the revolutionary ethos of the
Sierra Maestra enduringly in post-1959 daily life, as Castro and Guevara
expressed several times.15 Foreign as this identity was to many of the
leaders who, like Castro himself—the son of a wealthy landowner—came
from privileged backgrounds, the unpretentious military fatigues also
portrayed them as being close to the working class.16 All in all, the guerrilla identity helped to convey the advent of a new era and the emergence
of a new political class.
For that, leaders also counted on the media, both private and stateowned.17 The printed media, for instance, went to great lengths to establish a hierarchy of sorts that enthroned Castro’s guerrilla and its sartorial
identity as a symbol of the Revolution, the regime, and, by extension,
the country.18 Magazine covers, postcards, posters, postage stamps,
banknotes, book covers, and billboards reproduced epic photographs of
the guerrillas, which Cubans rushed to consume, collect, and even display
in domestic spaces.19
INRA, the magazine of the National Institute of Agrarian Reform,
founded in 1960 at Castro’s request, published the photographs of principal government officials on the covers of issues 7 through 11 of its inaugural year.20 These invariably portray the guerrilla leaders clad in their
uniforms, with a daydreamer’s expression, staring into space as if they
were envisioning a bright future. In contrast, President Osvaldo Dorticós
Torrado was photographed working in his office, dressed in a formal
suit, much like a bureaucrat. The contrast between the epic stature of the
guerrillas and the simple administrative position of the presidency is also
stressed in the portraits’ order of appearance on the magazine’s covers,
158 · María A. Cabrera Arús
with Fidel Castro, Raúl Castro, and Che Guevara featured before President Dorticós, who precedes only Afro-Cuban comandante Juan Almeida
Bosque. Implicit in this order is the idea that civilian authority, even presidential, was secondary to the prestige of the principal guerrillas.
Images of Castro clad in guerrilla uniform were also associated with
the country’s flag and other national symbols in magazine spreads, flyers,
and publication covers, as seen in Figure 10.1. In this propaganda illustration, Castro appears above the Cuban flag and the national emblem’s
Phrygian cap (representing liberty) and olive branch (the symbol of victory and peace). This illustration is not only worshipful of the guerrilla
leader but also equates the man with the country’s national symbols, giving the former preeminence over the latter. In doing so, this illustration
anticipates the idea of a fidelista state.21
The guerrilla leaders also counted on the collaboration of artists to produce the olive-green fidelista iconography. They created emblematic posters and works of art that, over the years, have identified “the Revolution,”
as well as, after the critical 1980s, canvases and prints that contested the
regime’s legitimacy. Political posters, for instance, promoted iconic photographs of the leaders, clad in fatigues. Initially doing little more than conveying their iconoclastic identity through black-and-white photographs,
poster designers soon began to explore the expressive possibilities of olive
green as a symbol of the regime—at the expense of the red-and-black
colors of the M-26-7—and, by the end of the 1960s, of postrevolutionary
society in general.
The first poster designed after the revolutionary war, created on January 1, 1959, by Eladio Rivadulla (1923–2011), features one of the photographs Taver and Hoffman took of Castro in the Sierra Maestra, modified
to produce a high-contrast black-and-white outline of the leader, clad in
fatigues, over a red-and-black background.22 Three years later, Castro was
also depicted in the first photographic poster made after 1959, designed in
1962 by Juan Ayús for the Young Communists Union.23 Comandante en
Jefe: ¡ordene! (Commander in Chief, Give Your Orders! Plate 31) reproduces
a black-and-white photograph Alberto Korda (1928–2001) took of Castro
standing on a mountain peak after the rebels’ victory. In his campaign
uniform and carrying a rifle and a backpack, Castro looks like a classic
general or king surveying his domains.24 The message, in big red typeface,
stresses the leader’s larger-than-life stature, compelling citizens to surrender to his will: “Commander in Chief, Give Your Orders!”
Figure 10.1. Illustration featuring Fidel Castro, the Cuban flag, and
the Phrygian cap and olive branch of the national emblem, 1959.
Cuba Material Collection. Photograph by María A. Cabrera Arús.
160 · María A. Cabrera Arús
In 1969, Félix René Mederos Pazos (1933–96) designed for the Department of Revolutionary Orientation of the Central Committee of the
Cuban Communist Party the poster 1959–1969 Tenth Anniversary of the
Triumph of the Cuban Rebellion, also based on a photograph Taver and
Hoffman took in the Sierra Maestra.25 In it, Fidel and Raúl Castro appear at the front of a group of guerrillas, all holding their rifles up in the
air. Mederos Pazos, however, transformed the photograph with a colorful
style, painting with psychedelic pink, yellow, and blue the anonymous
guerrillas and their weapons, yet leaving untouched the Castro brothers,
their uniforms, and the Cuban flag. The special treatment Fidel and Raúl
Castro and their uniforms receive in this poster, similar to that observed
with the country’s flag, leaves no doubt as to the symbolism of both the
leaders and their costume.
The use of olive-drab as a symbol of the Revolution and the regime is
a constant in Mederos Pazos’ work, also observed, for instance, in Condenadme, no importa, la historia me absolverá (Condemn Me, It Doesn’t
Matter, History Will Absolve Me), a 1973 silkscreen that features Castro addressing the masses in Revolution Square.26 At the lectern, Castro wears
his olive-drab uniform, with even his boots painted this color. A background of political slogans and a faceless multitude that disappears in a
palette of colors surround the leader in this elegiac composition, stressing
the political semiotics of olive green as symbol of the fidelista state. And
yet, in a way, if only incidentally, this work also denounces the homogenization of the masses under Castro’s rule and their lack of political agency.
Literary critic Duanel Díaz Infante has compared the political propaganda built around guerrilla imagery with Snow White’s neurotic stepmother, constantly looking at herself in the mirror.27 And certainly, as
in the children’s fairytale, the (re)production of the revolutionary ethos
in postrevolutionary Cuban society was based on strategies of representation. Yet it was also the result of mechanisms of impersonal rule that
sought to mold individual identities and practices after the archetype of
the guerrilla leaders, giving shape to a figured world of power centered
around the figure of Castro as a larger-than-life revolutionary hero.28
The fidelista mechanisms of impersonal rule were laid out in great part
through government-sponsored institutions, such as paramilitary mass
organizations, which promoted practices and lifestyles associated with
the Sierra Maestra guerrilla—e.g., climbing Turquino Peak, Cuba’s highest mountain. These institutions also transformed the sartorial identity of
Fashioning and Contesting the Olive-Green Imaginary in Cuban Visual Arts · 161
Figure 10.2. Military training of the militias of the medical association in Havana, April
24, 1960. María A. Cabrera Arús family photograph.
the citizenry once workers, students, and intellectuals were drafted, mobilized, and trained in the military or the militias, as Figure 10.2 illustrates.29
Just as people recognized and expressed their political allegiances by
wearing fatigues, visual artists also used olive green to represent political sympathies. Painter Raúl Martínez (1927–1995) depicted members of
Cuba’s socialist society with olive-drab complexions in pieces such as Patria (Fatherland, 1969–70) and Isla 70 (Island 70), the latter painted in the
watershed year of 1970, when the government planned to produce ten
million tons of sugar to develop the island’s economy and, to achieve this
goal, mobilized workers and students to harvest sugarcane.30 Exhibited at
Cuba’s Museo Nacional de Bellas Artes (National Museum of Fine Arts),
this tableau depicts a group of persons, including Martínez himself, along
with historical figures such as Vladimir I. Lenin, Ho Chi Min, José Martí,
Che Guevara, and Fidel Castro, all painted with olive-green skin, against
a background of phallic sugarcane that also includes a sugar mill and the
logo of the Committees for the Defense of the Revolution.
162 · María A. Cabrera Arús
The painting, inspired by the national mobilizations for the Ten-Million-Ton Sugar Harvest, represents the society of the time, including the
pantheon of heroes (national and foreign, anti-capitalist and anticolonial) the regime then extolled. Notably, Martínez depicted with a bluish complexion a young man whom art critic Ernesto Menéndez-Conde
identifies as dissident writer Reinaldo Arenas, stressing the symbolism
of olive green in signaling people’s support of the regime.31 But, in Martínez’s painting, olive green is more than a symbol or marker of people’s
allegiances—something external that can be put on (and taken off) at will,
like clothes; it also represents the incorporation of the fidelista dogma into
the biological body and moral self—which would explain why Arenas, the
dissident, is depicted with blue skin.
It took more than ten years, over a decade described as bitter and dark
in terms of individual liberties, for a new generation of artists finally to
approach olive green first as a commentary on postrevolutionary society
and eventually as a critique of the fidelista regime.
At the first Havana Biennale in 1984, Leandro Soto (b. 1956) exhibited
the series Retablo familiar (Family Altarpiece), composed of altarpieces
made from family photographs, toys, postcards, and other objects from
his own childhood, in a nostalgic unearthing of bygone days.32 According
to Soto, he wanted to address through this work criticism from cultural
officials who had pointed to his practice of yoga as an ideologically compromised activity, and prove his and his family’s long-term commitment
to the Castro regime.33
Within this series, the wooden altarpiece La familia revolucionaria
(The Revolutionary Family) features a 1962 family photograph in which
Soto’s mother is wearing a militia uniform, his siblings are clad in the
uniform of the literacy brigades, and he, a toddler, wears the uniform of
the pioneros children’s organization—all but the latter being variations
on guerrilla fatigues. To have that photograph taken, Soto explains, they
walked to a photo studio across town in a political performance of sorts
that demonstrated their “revolutionary” credentials.34 Twenty-two years
later, Soto subverted these meanings, and the hierarchy of the fidelista
figured world, offering himself and his family as cult objects in lieu of the
leader they had previously revered—an attitude typical of the so-called
William Tell Generation.35
It was not, however, until the late 1980s that a new generation of painters consciously formulated an uncompromising critique of the fidelista
Fashioning and Contesting the Olive-Green Imaginary in Cuban Visual Arts · 163
regime and its mechanisms of political persuasion and exclusion, based
on the olive-green trope. Carlos Rodríguez Cárdenas (b. 1962) is perhaps
one of the Castro regime’s most vocal and systematic critics among those
artists. In Ahorrando más, tendremos más (By Saving More, We Will Have
More), painted in 1988 for his solo show Artista de calidad (Quality Artist), scheduled to open at the Castillo de la Fuerza, Rodríguez Cárdenas
depicts Castro’s face, connecting his mouth to a pipeline that discharges
fluid into a reservoir.36 Everything is painted olive green, an unequivocal
symbol of the fidelista state, but also, in this case, of the lack of alternatives
and diversity the regime offered, whereas the mouth and pipeline allude
not so subtly to the uncritical reproduction of fidelismo as a dogma.
In the same series, Come micrófonos (Microphone Eater, 1988) portrays
Castro both as a fleshless cartoon-like figure composed of unintelligible
words and a character who eats microphones at a podium, painted in olive
green.37 According to the artist, he took inspiration from Castro’s fascination with having his words amplified through microphones and loudspeakers.38 But, like Ahorrando más, tendremos más, this painting criticizes the mechanical production and circulation of the fidelista dogma,
portraying it as a signifier emptied of meaning, produced by a doodle
whose contradictory fate is to consume his own words.
In Máscara de cocodrilo (Crocodile Mask), another olive-green monochromatic painting from the 1988 series, Rodríguez Cárdenas depicts
Castro in his guerrilla uniform, wearing the bracelet of the M-26-7, a pistol, and a rifle, putting on (or taking off) a crocodile mask.39 Given that
the island of Cuba has always been compared to a crocodile in its shape,
the overlapping of the silhouettes of Castro and the island in this painting
alludes to Castro’s nationalistic discourse as a mask. Cuban crocodiles are,
moreover, aggressive animals that stalk their prey by blending into their
surroundings, a characteristic that Rodríguez Cárdenas would have also
implicitly attributed to Castro.
Finally, in Un cielo despejado (A Clear Sky, 1988, Plate 32), Rodríguez
Cárdenas denounces the Castro regime as a deadly fatum, suggesting
that only with the leader’s death would the country have peace.40 The
artist paints Castro’s silhouette lying at the bottom of the sea, depicting
his drowning as the cause of Cuba’s clear sky. The painting also presages
the drama endured by thousands of people who fled the country on simple rafts during the 1990s, sailing when skies were clear—meaning good
weather—and hoping to reach the United States. Many of them never
164 · María A. Cabrera Arús
made it, drowning in the Florida Straits, as the crosses buried at the bottom of the sea in this image might premonitorily indicate, resting inside a
Castro-like figure that would have been the ultimate cause of their deaths.
And yet, much like in the elegiac work of Mederos Pazos, Martínez,
and Soto some elements suggest a subtler sociopolitical critique, we can
detect in Rodríguez Cárdenas’s up-front political criticism the underwriting of some of the discourses of legitimation of the Castro regime, notably
the postrevolutionary nationalism and Castro’s embodiment of the government, the country, and the nation. Regardless, the exhibition Artista
de calidad never took place; Cuban authorities censored it.41
That same year (1988), Glexis Novoa (b. 1964) inaugurated To Be or
Not to Be at Galería Habana with works from what he called his etapa
romántica (“romantic stage”), which he describes as a reaction “to the
censorship of [artists] Tomás Esson and Carlos [Rodríguez] Cárdenas.”42
Of To Be or Not to Be, art critic Rachel Weiss writes that it was “a general
mess of an exhibition that meant to, and did, confuse everybody, hung up
between critique, repudiation, and acceptance of the ideas that seemed to
be in the work.”43 One of the pieces in the show consisted of a text written with sloppy olive-greenish brushstrokes that stated, “this piece was
made by a young artist, born and living within the Revolution. Havana.
Cuba.”44 As with the Rodríguez Cárdenas series Artista de calidad, this
was a monochromatic piece with olive green arguably representing the
fidelista state, but in this case meanings are not to be found in the canvas
or color. Novoa’s piece—and the show in general—denounced a cultural
policy that privileged art that, first and foremost, was meant to be “revolutionary,” that is, aligned with the regime’s ideology, even if it were to the
detriment of its artistic qualities. Novoa’s critique thus rested not in the
exhibited pieces, but in the show itself as a denunciation of the ideological
restrictions imposed upon art.45
The following year (1989), René Francisco Rodríguez (b. 1960) and
Eduardo Ponjuán González (b. 1956) inaugurated the show Artista melodramático (Melodramatic Artist) at the Castillo de la Fuerza, in which they
exhibited, for a brief five days before censorship intervened, Las ideas
llegan más lejos que la luz (Ideas Go Farther Than Light, 1989).46 In this
painting, René Francisco y Ponjuán, as the duo was known, represented
the Morro fortress—one of the symbols of the city of Havana and part of
the colonial military complex that included the Castillo de la Fuerza—
painted in green, with the head of Castro in lieu of the lighthouse’s
Fashioning and Contesting the Olive-Green Imaginary in Cuban Visual Arts · 165
beacon. The head emits alternative halos of white and black birds toward
a red sea, leaving the city behind in darkness, a not-so-hidden allusion to
Castro’s Janus faces, which promote a black-and-white discourse of liberty and hope in Communism overseas while ruining the territory he
administered.
Five days after the opening of Artista melodramático, political commissars took down this painting, along with three other pieces, alleging
that they misrepresented the Cuban leader.47 One of the other banned
pieces, Suicida (Suicidal, 1989), forms Castro’s silhouette with small pieces
of mirror glued to plywood painted olive green. Reflecting the image of
the viewer, the mirror de facto fuses it with—or incorporates it—into the
leader’s silhouette, making any attempt at destroying the latter an act of
self-destruction or suicide, as René Francisco declared in a recent interview.48 In this work, again, olive green is the substrate, medium, or background, the uterus in which the symbiosis of leader and viewer occurs.49
Referring to the artists who emerged in the 1980s, frequently called
the Children-of-William-Tell Generation, art critic and curator Gerardo
Mosquera argues that they “initiat[ed] and spearhead[ed] a critical consciousness that ha[d] never been publicly expressed in Cuba.”50 Both as
a collective and individually, this generation of artists put forth a political critique of the fidelista state articulated, and on occasion concealed,
through the olive-green trope. In the post-Soviet era, when the Cuban
government introduced a series of political and economic reforms—including the legalization of the U.S. dollar—to keep the Cuban economy
afloat and guarantee the stability of the socialist regime after the disappearance of the Soviet Bloc, a new generation of artists worked with the
photographic image and actualized the olive-green metaphor within new
forms of sociopolitical critique.
Like Rivadulla did in 1959, José Ángel Toirac (b. 1966) drew from the
photographic archive of the early postrevolutionary years, recreating
iconic images of the radical 1960s more than a decade before it became
trendy in Cuban literature and art.51 Toirac put them in conversation with
iconic capitalist commodities, including brands such as Marlboro and
Yves Saint Laurent, in a political commentary that denounced guerrilla
chic—and the ideology this trope represented—as a global commodity.
In the light box La Maison. Casa cubana de modas (La Maison. Cuban
Fashion House, 1995), Toirac reproduced a photograph of a young Castro
taken in the mid-1960s by U.S. photographer Lee Lockwood, in which the
166 · María A. Cabrera Arús
leader is dressed in military fatigues and wears no shoes, smoking while
relaxing in a rocking chair at one of his country houses.52 By combining
this image with the logotype and slogan of the Cuban upscale fashion
house La Maison, opened in the early 1980s to cater to foreign tourists and
diplomats, and transformed in 1994 into a high-end boutique for dollarholding Cubans, Toirac contrasts the former utopian discourses of revolutionary asceticism with the commoditization of the revolutionary ethos
and its imagery in the post-Soviet era.
Toirac’s commentary on Cuba’s opening to the global market as a
means of sustaining and legitimizing the local regime after the disappearance of the Soviet Bloc is not limited only to the combination of capitalist
and upscale socialist brandscapes. La Maison. Casa cubana de modas also
alludes to the commodification of the revolutionary myth, in ways that
resemble the commercial signs that resurfaced in the public space in the
1990s. All in all, as curator Juan Carlos Betancourt argues, this work suggests that “socialist propaganda and capitalist advertising shared a common goal: to sell compelling images aimed at mass consumption.”53 With
fine-tuned sarcasm, this piece denounces the contradictory coexistence of
an official rhetoric of sacrifice and material austerity alongside the emergence of state-sanctioned spaces and mechanisms of distinction, mainly
restricted to the political elite and dollar-holding foreigners. Also, playing
with the domestic setting in which Castro was photographed, the title of
the piece, La Maison (French for “the house”), demystifies the fidelista
epic, portraying the leader as an ordinary man.
With the turn of the twentieth century, the photographic image gained
in elaboration in the critique that visual artists put forth of the olivegreen figured world of power. In his 2009 piece Samurai (según Donatello)
(Samurai [after Donatello]), a life-size photograph of a naked black man
imitating Donatello’s David but wearing a corduroy olive-drab cap and a
sword, René Peña (b. 1957) merges classical and contemporary referents
in a powerful political critique.54
Peña’s references to the biblical character who faced the giant Goliath
with no armor and killed him with a slingshot allude to the triumph of the
powerless over the strong—that is, to the victory of courage and determination against the sheer power of force. At the same time and almost contradictorily, the reference in the work’s title to samurai, the Japanese medieval warriors who owed absolute loyalty to their feudal lords and were
willing to kill themselves for honor, criticizes the obedience the fidelista
Fashioning and Contesting the Olive-Green Imaginary in Cuban Visual Arts · 167
regime demanded from individuals, in particular black bodies, and the
onerous sacrifices—and even death—Castro had asked people to endure
to preserve his power. Moreover, Peña’s naked David-samurai evokes the
sexual objectification of black bodies, frequently dehumanized as mere
cogs in Cuba’s large military, trapped in the myth of David versus Goliath,
which the Castro regime translated in terms of the island’s antagonism
toward the United States.55
A similar critique toward the military apparatus is developed by Adonis
Flores (b. 1971), a former student of the Camilo Cienfuegos military school
and an Angola war veteran, in this case conveyed through photographic
images of (generally) the artist himself, clad in camouflage fatigues. His
work Maleza (Undergrowth, 2005), which literary critic Rachel Price describes as “a large format print that teems with soldiers in army crawl,
outfitted in camouflage—all digitally replicated copies of Flores himself,”
denounces the homogenization of individuals under military institutions.
Military training, Flores suggests, turns individuals into identical clones,
comparable to an unproductive extension of weeds—undergrowth.56
In the series Camouflages, which Flores began in 2007, he develops a
more general critique of the impact of the militarization of society and
the relationship between power and individual identity. Inspired by da
Vinci’s Vitruvian Man, Canon (2012), a piece in this series, portrays the archetypical Renaissance man as a soldier dressed in camouflage fatigues.57
Representing the impossible reconciliation of praetorian and humanistic
values, Flores denounces the idea of the soldier as the measure of all human things, a message that arguably alludes to Cuban state propaganda,
which presented Castro and Guevara as archetypes to imitate by the generations born after 1959. Canon, moreover, might also denounce the spurious, antithetical humanism of the fidelista regime.
In 2009, Tania Bruguera (b. 1968) presented the performance Tatlin’s
Whisper #6 (Havana Version) at the Wifredo Lam Center, during the Tenth
Havana Biennale.58 In that version of Tatlin’s Whisper, the artist invited
members of the audience to express their thoughts at a podium, granting
each person a minute to speak, escorted by a young man and woman clad
in military uniforms. The fatigues-clad actors also escorted speakers off
of the stage when their allotted time was done, and placed a white dove
on their shoulders when they stepped in, a nod to Fidel Castro’s inaugural
speech in Havana after the revolutionary victory. Among the multiple
meanings each element of this performance suggests (including some not
168 · María A. Cabrera Arús
referred to here), I want to stress the use of military uniforms not just as a
representation of power but also as the source of it—Bruguera’s collaborators are mostly obeyed because of the uniform they wear. In Bruguera’s reenactment of a democratic forum, the uniformed individuals are the authority that guarantees order and, thus, conversation, protecting against
others’ abuse of their allotted time. In doing so, Bruguera’s performance
arguably points to the role military authorities are called to play in a democracy, when—as the artist declares on her webpage—people awake to
their political responsibility and become the authors and owners of their
political lives.59 In such a scenario, fatigue uniforms are due to become
the guarantee of each other’s rights and public dialogue.
I will conclude with the work of Aldo Damián Menéndez López (b.
1971), especially the recent protest art of Maldito Menéndez, his alter ego,
directly confronting the fidelista regime and its symbols, notably military drab and guayabera shirts.60 On his blog Castor Jabao, an anagram
of abajo Castro (“down with Castro”), Maldito Menéndez documents his
performances of protest, including a 2015 denunciation of his banishment
from Cuba and state authorities’ decision to send him back to Spain on
the same plane on which he had arrived in Havana to participate in an artistic event while visiting his mother.61 Maldito Menéndez posted pictures
of an inflatable sex doll (Plate 33) that he dressed in an army shirt and
“adorned” with tools of sadomasochistic sex in an explicit denunciation
of the abuse of power the military and political authorities perpetrated
against artists and citizens in Cuba.62 Those pictures address not just the
militarization of the Cuban regime, but also the tyrannical power the government exerts against citizens and their bodies, similar to sadomasochistic practices.
Exploring the representation of the olive-green imagery in a group
of works of visual art, this chapter has interpreted a diverse repertoire
of critical approaches to the Castro regime and the olive-green figured
world of power, ranging from praise to uncompromising critique, including more or less tacit conciliations. Whereas in the early postrevolutionary decades Cuban artists often conveyed their hope in and support for
the socialist regime, celebrating its symbols, namely through the olivegreen trope, criticism eventually emerged targeting the praetorianization
of Cuban society, the disproportionate power of its military caste, and
the state’s intrusion into the private sphere and transformation of family
relations, individual identities, and people’s daily lives. Unacknowledged
Fashioning and Contesting the Olive-Green Imaginary in Cuban Visual Arts · 169
by international couture labels, which enthusiastically borrow from the
olive-green imaginary to recreate Cuba’s long-lost revolutionary ethos,
throughout the last four decades Cuban visual artists have deconstructed
this history, pulling the military drab imaginary apart.
Notes
1. Alyssa Vingan Klein, “Stella McCartney Brought Cuba to Nolita for Her Resort
Presentation.”
2. Sarah Mower, “Resort 2017: Chanel.”
3. Michelle Chase, “The Making of Fidel Castro.”
4. Anthony DePalma, Myths of the Enemy, 3. Matthews’s coverage, which spawned
three articles published on February 24, 25, and 27, 1957, was, in Cuban officials’ view,
“worth more than a military victory.” DePalma, The Man Who Invented Fidel, 111.
5. Chase, “The Making of Fidel Castro.”
6. Jorge L. Catalá Carrasco, “El humor gráfico revolucionario en Cuba.”
7. See the campaign brochure in Chase, “The Making of Fidel Castro” and Revolution
within the Revolution; Lillian Guerra, Heroes, Martyrs, and Political Messiahs in Revolutionary Cuba, 1946–1958.
8. Burt Glinn, Cuba 1959; Lee Lockwood, Castro’s Cuba; Rufo López-Fresquet, My 14
Months with Castro.
9. Glinn, 96.
10. López-Fresquet.
11. Ignac90, “La llegada de los barbudos.”
12. Luis M. Buch Rodríguez, “El día que Fidel asumió el cargo de Primer Ministro.”
13. Buch Rodríguez, my translation. All translations are mine unless otherwise noted.
14. José Quiroga, Cuban Palimpsests, 94; see also Iván de la Nuez, “La imagen lo
absorberá”; Guerra, “‘Una buena foto es la mejor defensa de la Revolución’”; Juan A.
Molina, “La marca de su cicatriz.”
15. See, for example, Buch Rodríguez; Omar Fernández Cañizares, Primer viaje del
Che al exterior.
16. Yeidy M. Rivero, Broadcasting Modernity, 158; Marifeli Pérez-Stable, The Cuban
Revolution.
17. Rivero; Pérez-Stable. See also María A. Cabrera Arús, “For Sale”; Chase, “The
Making of Fidel Castro.”
18. Cabrera Arús, “For Sale.”
19. Guerra, Heroes, Martyrs, and Political Messiahs.
20. Minerva Salado, Censura de prensa en la Revolución Cubana. INRA was accessed
online at the Digital Library of the Caribbean of Florida International University, http://
www.dloc.com/AA00013449/00001/allvolumes?search=inra.
21. Guerra, Visions of Power in Cuba.
22. Chase, “The Making of Fidel Castro.”
23. Luis Hernández Serrano, “Cincuenta octubres de un cartel.” This photograph also
170 · María A. Cabrera Arús
appeared on lapel pins, bookmarks, stickers, and other media. It was the photo displayed
at Castro’s wake in November 2016, both by the (empty) coffin and on the façade of one
of the buildings surrounding Revolution Square.
24. Hernández Serrano; see also Isabel, “El grafismo cubano en estos años”; Chase,
“The Making of Fidel Castro.”
25. Shreeya Sihna, “Castro’s Revolution, Illustrated.” This photograph is also reproduced in the masthead of the Granma newspaper, the official organ of the Cuban Communist Party. It was taken atop the Turquino Peak, in the Sierra Maestra mountains,
during the production of the CBS documentary.
26. Sihna.
27. Duanel Díaz Infante, La revolución congelada and “La revolución es el espectáculo”; Guerra, Visions of Power in Cuba.
28. I develop the notion of Cuba’s revolutionary figured world of power in chapter 1 of
my book in preparation, “Dressed for the Party: Fashion and Politics in Socialist Cuba,”
after the theory formulated by sociologist Chandra Mukerji in “The Territorial State as
a Figured World of Power.”
29. María A. Cabrera Arús and Mirta Suquet, “La moda en la literatura cubana”;
Guerra, Visions of Power in Cuba.
30. “Adiós Utopia”; John V. Alencar, “Raúl Martínez, Island 70”; Rachel Weiss, To and
from Utopia in the New Cuban Art.
31. Ernesto Menéndez-Conde, “Dos bromas de Raúl Martínez (II).”
32. Carlos Tejo Veloso, El cuerpo habitado.
33. Leandro Soto, personal communication, June 23, 2017, Miami; Enrique González
Rojas, “‘Yo vengo de todas partes y hacia todas partes voy’”; Juan A. Molina, “La marca
de su cicatriz”; Weiss.
34. Soto, personal communication.
35. On the William Tell Generation, see Ruth Behar, ed., Bridges to Cuba; Betancourt,
“The Rebel Children”; José M. Fajardo, “Los hijos cubanos de Guillermo Tell.” The musical theme that gave the name to this generation, composed by songwriter and singer
Carlos Varela, was first performed in 1989 at the Chaplin Theater in Havana.
36. Carlos Rodríguez Cárdenas, Facebook message to author, July 26, 2017; Weiss.
37. Rodríguez Cárdenas.
38. Rodríguez Cárdenas.
39. Rodríguez Cárdenas.
40. Rodríguez Cárdenas.
41. Weiss.
42. Weiss, 75.
43. Weiss, 73.
44. See GlexisNovoa.com.
45. Weiss.
46. Betancourt, 74; Rose M. Salum, “Adiós a la utopía cubana”; Weiss. Las ideas llegan
más lejos que la luz is also the title of a previous painting by Rodríguez Cárdenas.
47. Betancourt.
48. Salum; Weiss.
Fashioning and Contesting the Olive-Green Imaginary in Cuban Visual Arts · 171
49. In 1986, Glexis Novoa also colored in olive green the background of his paintings
No tengo palabras para expresar mi emoción (I Have No Words to Express My Emotion)
and Martí en el 3er congreso del PCC ([José] Martí at the 3rd PCC Congress). See GlexisNovoa.com.
50. Quoted by Betancourt, 74; see also Behar; Fajardo.
51. Rachel Price, Planet/Cuba.
52. Betancourt, 79.
53. Betancourt.
54. Deborah Vankin, “In Havana, Following a USC Museum Director in Search of
Great Cuban Art.”
55. “‘Queloides: Race and Racism in Cuban Contemporary Art.’”
56. Price, 154.
57. “Exhibition Walk-Through.”
58. “Tania Bruguera. Tatlin’s Whisper #6 (Havana Version)”; Taniabruguera.com.
59. Symptomatically, one of the speakers protested against “the militarization of the
country.” “El susurro de Tatlin #6 (versión para La Habana),” at 2:18.
60. Cabrera Arús, “Tratado de guayatola.”
61. Maldito Menéndez, “Cuba, no es país para artistas.”
62. Menéndez, “La Vía anal de La Vana.”
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