Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
КОРПОРАТИВНАЯ
СОБСТВЕННОСТЬ И КОНТРОЛЬ
CORPORATE
OWNERSHIP & CONTROL
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Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
CORPORATE OWNERSHIP & CONTROL
Volume 10, Issue 4, 2013, Continued - 4
CONTENTS
THE RELATIONSHIP BETWEEN EARNINGS QUALITY, CONTROL MECHANISMS OF
CORPORATE GOVERNANCE, AND FUTURE STOCK PRICE RETURNS. THE CASE OF
THE NETHERLANDS
369
Elisabetta Basilico, Hugh Grove
LEADERSHIP STYLE
PERSPECTIVE
AND
JOB
SATISFACTION:
A
DEVELOPING
ECONOMY
380
Jeevarathnam Parthasarathy Govender, Hari Lall Garbharran, Roland Loganathan
THE RELATIONSHIP BETWEEN ELECTRICITY CONSUMPTION AND ECONOMIC
GROWTH IN BOTSWANA
390
Kafayat Amusa, Temitope L. A. Leshoro
COMMUNICATION CHANNELS AND INTERPERSONAL COMMUNICATION BETWEEN
SOUTH AFRICAN AND GERMAN BUSINESS PARTNERS
399
Oleg Scheming, Roger B Mason
THE OWNERSHIP STRUCTURE, THE BOARD OF DIRECTORS AND THE QUALITY OF
ACCOUNTING INFORMATION
410
Nejla Ould Daoud Ellili
CORPORATE SOCIAL RESPONSIBILITY INDEX FOR UKRAINIAN BANKS: THE
ESSENTIALS FOR IMPLEMENTATION
424
Alexander Kostyuk, Olena Kostyuk, Yaroslav Mozghovyi, Yana Kravchenko
368
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
The Relationship between Earnings Quality, Control
Mechanisms of Corporate Governance, and Future Stock Price
Returns. The case of the Netherlands
Elisabetta Basilico*, Hugh Grove**
Abstract
This article extends prior research on the relation between earnings quality (assessed by accruals) and
future stock price returns and adds new research on the relationships between direct and indirect
corporate governance mechanisms of control with accruals and future stock price returns. We study
public companies of the Netherlands and find the presence of mispricing associated with very high and
very low accruals. We also find evidence that direct corporate governance control mechanisms, such
as the existence of separate, independent, and skilled audit committees, are related to higher earnings
quality and higher future stock price returns.
Keywords: Corporate Governance, Earnings Quality, Earnings Management, Accruals, Stock Returns
* USG, University of St. Gallen, St. Gallen, Switzerland
E-mail: elisabetta.basilico@yahoo.com
** School of accountancy, Daniels College of Business, University of Denver, Denver, CO, USA
E-mail: hgrove@du.edu
1. Introduction
In this article, we investigate whether relationships or
links exist between a measure of aggregate accruals
(Richardson, 2009), a set of corporate governance
mechanisms, which capture both direct (Audit
Committee level) and indirect (Board of Directors
level) control over the financial reporting process, and
future stock price returns. We examine public
companies of the Netherlands for two reasons. First,
we build on prior research showing that differences in
accruals indicate mispricing in the Dutch stock
market. Second and more importantly, while the
Netherlands is ranked as one European country with
among the best corporate governance systems1, it also
presents an interesting feature in the Dutch corporate
governance code for public companies (apply or
explain clause). Specifically, we ask the general
research question of whether, given differences in
terms of direct and indirect corporate governance
control mechanisms among extreme deciles of
accruals accounting for Dutch companies, it is
possible to improve a pure “earnings quality” stock
selection tool. Our study contributes to the
international finance and corporate governance
literature as well as to the investment community. In
fact, by investigating a European country it has the
potential to provide additional insights into the
challenges of accounting and corporate governance
based anomalies to capital market efficiency and their
pervasiveness outside the U.S. Equally important are
1
insights for investors, portfolio managers, and
analysts interested in developing proxies for
aggressive accounting or corporate governance
practices for European stocks. Financial analysts,
portfolio managers and investors are in the business
of processing and interpreting companies’ information
where the goal is to determine a fair value. An
important step in the determination of a firm’s value
in the assessment of earnings and the quality of
earnings as an indication of current and future
performance.
The remainder of the article proceeds as follows:
Section 2 summarizes the related literature. Section 3
develops the hypothesis and the research questions.
Section 4 describes the research methodology.
Section 5 provides the empirical results for Dutch
public companies and Section 6 concludes.
2 Literature Review
2.1 Accruals Mispricing
Basilico and Johnsen (2012) study the presence and
magnitude of the accruals anomaly in nine European
countries, with particular interest in finding which
countries maintain the mispricing after the
introduction of International Financial Reporting
Standards (IFRS) in 2005. The Netherlands is one of
the countries analyzed and the authors find that the
country maintains the mispricing for the period from
2006 till 2010.
Heydrick and Struggles, 2011
369
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
2.2 Corporate Governance
A vast body of literature acknowledges the
importance of corporate governance mechanisms to
improve financial reporting quality and past literature
has demonstrated that good governance helps to
reduce the risk of financial reporting problems.
According to Hermann (2003, p.44), “Good
governance goes in-hand with reduced risk of
financial reporting problems and other bad
accounting outcomes.” Researchers found evidence
on the association between poor governance and poor
quality of financial reporting, including earnings
manipulation, financial restatements and frauds
(Beasley, 1996; Dechow et. al., 1995; Dechow et al.,
2002; Peasnell et al., 2000; Klein, 2002; Kao and
Chen, 2004). Consequently, monitoring associated
with sound governance restricts opportunities for the
manipulation of earnings. These early studies focus
mainly on the role of the entire Board of Directors as
a monitoring tool and the role of non-executive
directors in enhancing the quality and integrity of
financial reporting information.
According to agency theory (Fama and Jensen,
1983; Shleifer and Vishny, 1997), boards with a
majority of non-executive directors reduce agency
conflicts because non-executives provide an effective
monitoring tool for the board. The inclusion of
outside directors (typically expert managers from
other large organizations who are also independent)
increases the boards’ ability to be more efficient in
monitoring top management and any related collusion
practice. Hence, independent directors become a
potentially powerful governance mechanism to
mitigate agency costs and protect shareholders wealth
(Li, 1994).
Other studies, like Davidson et al. (2005), add
variables such as the presence of an audit committee
and the external audit function and provide evidence
of the association of such variables with the reliability
of reported earnings. Additionally, the literature
investigates observable characteristics of these
mechanisms.
As studied in the past, key
characteristics of the Board of Directors are the
inclusion of “independent” directors and the
separation of the roles of Chief Executive Officer
(CEO) and the Chairman of the Board (Koh et al.,
2007; Basilico and Grove, 2008). An interesting
characterization of independence comes from the
finance literature and relates to school ties (Cohen et
al., 2010), which can occur among directors. The idea
here is to study whether social networks affect
governance matters.
On the other hand, key
characteristics for the audit committee are size,
independence, expertise and diligence (De Zoort and
Salterio., 2001; Klein 2002; Krishnan, 2005). Finally,
an indication of good governance for the external
audit function is the engagement of a top tier audit
firm (Cohen et al., 2002). Thus, independence is an
important factor at the audit committee level too.
Consequently, the expectation is that an independent
audit committee should decrease the level of earnings
management.
A recent article by Kent et al. (2010) studies the
association
between
corporate
governance
mechanisms and accruals quality. Specifically, the
authors derive measures of discretionary and innate
(nondiscretionary) components of accruals and
regress them against corporate governance
characteristics. Their sample is made up of listed
Australian companies in 2004.
They find a
relationship between the use of a Big 4 audit firm and
a larger audit committee and discretionary accruals
while innate accruals are related to an independent
Board of Directors and to a larger and more
independent audit committee as well as the use of a
Big 4 audit firm.
3 Theory and Research Questions
We extend the work by Kent et.al (2010) by not only
studying the relationship between corporate
governance quality indicators and accruals (a proxy
for earnings quality) but also by investigating the
relationships between these corporate governance
indicators and future stock returns. From a theoretical
standpoint, this article contributes to both agency
theory and capital markets efficiency theory. From a
practical point of view, this article attempts to verify
whether it is possible to improve earnings quality
ratings with corporate governance ratings to form a
better stock selection screening tool.
One way for managers to manipulate earnings is
to manipulate accruals. Accruals are the difference
between firms’ accounting earnings and its underlying
cash flow. Under accrual accounting basis (as
opposed to cash accounting), revenues are recorded
when a good or service has been provided to the
customer (not when cash is collected) and expenses
are reductions in net assets associated with the
creation of those revenues (not when cash is paid).
While we cannot completely discard the usefulness of
accrual accounting since it provides more timely and
relevant information for decision making than cash
accounting, this article argues that it is important to
discern earnings manipulation in the company
performance evaluation process. Building on prior
research which investigated the impact of legal,
governance and accounting differences among
European countries (Basilico and Johnsen, 2012), we
use Dutch public companies since the Netherlands
represents an interesting corporate governance
framework.
Concerning corporate governance, board
members and board committees should provide
controls that ensure compliance with reporting
requirements (Dechow et al., 1995; Davidson et al.,
2005).
Prior research suggests that monitoring
associated with sound governance lowers the
instances of earnings manipulation (Klein, 2002;
370
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
Davidson et al., 2005; Koh et al., 2007). Following
Koh et al. (2007), I distinguish between governance
structures that have a direct role in the financial
reporting process (audit related governance) and
those, which have an indirect role (board related
governance). This distinction is also highlighted as an
important one in the OECD Principle VI.D.72. The
Netherlands constitutes an interesting case from a
governance angle because it is a European country
with a stellar corporate governance system3, but at the
same time, and similarly to other countries, the Dutch
corporate governance code (the Tabaksblat Code)
contains an “apply-or explain” principle, offering
public companies the possibility to deviate from the
corporate governance code as long as any such
deviations are explained. To the extent that such
deviations are approved by a general meeting of board
members, the company is deemed to be in
compliance. Therefore, it is important to study
corporate governance control mechanisms since the
correct mechanisms may not be fully in place, due to
this exception in the Dutch code.
As such, the main research objectives of this
article are:
1. To investigate whether there are significant
differences in terms of direct and indirect corporate
governance control mechanisms within the extreme
groups of high and low accruals.
2. To investigate whether there is a relationship
between levels of accruals and direct (Audit
Committee) and indirect (Board of Directors)
corporate governance mechanisms of control.
3. To investigate whether there is a relationship
between direct (Audit Committee) and indirect (Board
of Directors) corporate governance mechanisms of
control and future stock returns.
4 Data and Sample Statistics
The sample consists of public companies whose
country code is the Netherlands as established by the
International Standards Organization and with data
available on the Standard and Poor’s Global Vantage
database. We consider both active and inactive
companies4 as of December 2009 and, similar to prior
research studies, we exclude financial firms (those
with GICS5 sector 40) from the final sample because
of peculiarities in the accruals of such firms.
Financial data were collected for the year 2010 using
the Standard and Poor’s Global Vantage Database
while corporate governance variables were hand
collected using the Reuters’ People database as well
as individual company’s proxy statements.
To measure the accruals mispricing we use a
measure introduced by Richardson (2009): the
“balance sheet based accruals ratio.” It is calculated
by measuring the net change across all noncash
accounts. Therefore, aggregate accruals are simply
the change in net assets (net of cash and debt related
accounts) from the start to the end of the period.
Further, this measure needs to be made comparable
across companies by adjusting for differences in
company size. This is done by deflating the aggregate
accrual measure by the average value of Net
Operating Assets (NOA). The ratio is calculated as
follows:
Accruals Ratio BS =
(1)
Where:
NOAt = Net Operating Assets at time t
NOAt-1= Net Operating Assets at time t minus 1
NOA = (Total Assets – Cash and Short Term
Investments) – (Total Liabilities – Long Term Debt –
Debt in Current Liabilities)
In addition to these balance sheet items, we
calculate 1, 3 and 6 months future holding period
returns (1MHPR, 3MHPR, 6MHPR) by compounding
monthly returns.
According to Hilb (2008), all members of the
board (excluding the CEO and possibly one other
member of top management) should be independent
in order to properly fulfill their fiduciary functions.
As Hilb further points out, there is an important
distinction between nonexecutive board members and
independent board members, e.g., all independent
directors are nonexecutive, but not all nonexecutives
are independent. Accordingly, we use the following
corporate governance variables.
In particular, board independence is measured
with four variables:
CEO Duality: a dummy variable, coded 1 when
the CEO is not the Chairman of the Board and coded
0 otherwise,
First Level of Board Independence: a dummy
coded 1 when there are no more than two executives
sitting on the Board and coded 0 otherwise,
Second Level of Board Independence: a
dummy coded 1 when the majority of the board
members are independent according to comprehensive
definition of independence (see the British PIRC 6
report, Clarke 1998:122; Hilb 2008:59) including not
having directorships in common with other directors,
Third Level of Board Independence: a dummy
coded 1 when no directors share a school tie (Cohen
et al., 2002) and coded 0 otherwise.
2
OECD stands for “Organization for Economic Co-operation
and Development”
3
Heydrick and Struggles, 2011
4
I look at both active and inactive companies to control for
survivorship bias.
5
The Global Industry Classification Standards (GICS) is
collaboration between Standard & Poor’s and Morgan
Stanley Capital International.
6
PIRC is the U.K.'s leading independent research and
advisory consultancy providing services to institutional
investors on corporate governance and corporate social
responsibility.
371
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
The Audit Committee independence is instead
measured by one variable:
Audit Committee Independence: a dummy
coded 1 if all members of the audit committee are
independent according to the definition previously
mentioned.
Further, we collect and measure whether both
the Board and the Audit Committee are skilled in the
field of accounting and finance with two variables:
Skilled Board: a dummy coded 1 if at least one
of the members of the board has a degree in finance,
accounting and (or) a graduate degree in business (i.e.
an MBA) and coded 0 otherwise.
Skilled Audit Committee: a dummy coded 1 if
at least one of the members of the committee has a
degree in finance, accounting and (or) a graduate
degree in business (i.e. an MBA) and coded 0
otherwise.
We also tabulate whether a company in the
sample does have a Separate Audit Committee.
Different from Kent et al. (2010), we don’t exclude
companies, which don’t have an audit committee
from the sample. In fact, different from the SarbanesOxley Act of 2002, the Dutch Corporate Governance
Code (the Tabaksblat Code) contains an “apply-orexplain” principle, offering the possibility to deviate
from the Corporate Governance Code as long as any
such deviations are explained. To the extent that such
deviations are approved by a general Board meeting,
the company is deemed to be in full compliance with
the Corporate Governance Code. Accordingly, we
think it is important to distinguish between companies
that do have an established audit committee and those
who don’t, due to the possible significant control
mechanisms that an audit committee exerts on
financial reporting quality.
Finally we tabulate both the size of the Board of
Directors (BoD Size) and of the Audit Committee
(Audit Size).
5 Research Design
In order to test whether there are significant
differences in terms of direct and indirect corporate
governance control mechanisms within the extreme
groups of high and low total accruals, we perform a
test of differences for independent variables.
Further, to assess the link between accruals,
future stocks returns and corporate governance
indicators in the Netherlands (research questions 2
and 3), we regress both the accruals ratio and three
holding period returns (1, 3, and 6 months) against
various combinations of the above mentioned
corporate governance variables for the year 2010.
Specifically, we test the following equations:
AccRatio Rankit = β0 + β1 BoDIndRank + €it
AccRatio Rankit = β0 + β1 AudRank + €it
(4)
AccRatio Rankit = β0 + β1 OverallRank + €it
(5)
1moHPR t+1 = β0 + β1 BoDIndRank + €it
(6)
1moHPR t+1 = β0 + β1 BoDIndSkilRank + €it (7)
1moHPR t+1 = β0 + β1 AudRank + €it
(8)
1moHPR t+1 = β0 + β1 OveralRank + €it
(9)
Equations 6, 7, 8 and 9 will also be tested with
the dependent variables of 3 and 6 month holding
periods for future stock price returns. Concerning the
relationship between accruals and future stock returns,
we also supplement the above technique with a group
or decile analysis.
6. Empirical Results
Table 1 provides an overview of the sample data set.
The total sample size is comprised of 90 active stocks
as of the end of 2009. As Table 1 shows the sample
size varies from 85 to 89 observations when looking
at the different corporate governance variables
analyzed in this article7. Looking at the second
column in Table 1, it can be noticed that three
variables present an equal representation in the
sample. In fact, CEO Duality, Second Level of Board
Independence and Skill of the Audit Committee are
equally represented in the overall sample with roughly
50% of companies with and without the above
mentioned corporate governance characteristics.
Further, the majority of the companies in the sample
do present a ‘First Level of Board Independence’ and
at the same time the majority has a ‘Skilled Board of
Directors’. On the contrary, the majority of the
sample does not have an Audit Committee and of the
28 companies with information on school ties among
the directors, the majority does not satisfy this level of
independence. Table 2 presents descriptive statistics
for the independent variables sorted in ten different
deciles where decile 1 contains companies with the
highest level of accruals (lowest quality of earnings)
and decile 10 contains companies with the lowest
level of accruals (highest quality of earnings). The
higher quality of earnings companies or deciles have
more separate, independent, and skilled audit
committees than the lower quality of earnings
companies or deciles.
(2)
AccRatio Rankit = β0 + β1 BoDIndSkilRank + €it (3)
7
In Table 1, the variable BoardIndLev3 presents only 28
observations. Hence, it was dropped from the overall
analysis. Future research may look into additional sources to
try to increase the coverage of this variable.
372
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
Table 1. Sample Sizes and Corporate Governance Mechanism Characteristics
Table 1 provides descriptive statistics for the group as a whole of public companies in the Dutch sample. It presents a series
of dummy variables. Dual is a dummy variable, coded 0 if the CEO is also the Chairman of the Board of Directors(BoD) and
coded 1 otherwise; Ind Lev 1 is a dummy coded 0 if there are more than two executives sitting on the BoD and coded 1
otherwise; Ind Lev 2 is a dummy coded 1 if the majority of the members of the BoD are independent and coded 0 otherwise;
Ind Lev 3 is a dummy coded 1 if there no members sitting on the BoD with school ties and 0 otherwise; Skilled BoD is a
dummy coded 1 if there is at least one member of the BoD with an accounting and (or) finance background and coded 0
otherwise; BoD Size is the number of directors comprising the BoD; Sep Audit Com is a dummy coded 1 if there is an audit
committee and coded 0 otherwise; Audit Com Ind is a dummy coded 1 if the all of the members of the audit committee are
independent and coded 0 otherwise; Skilled Audit Com is a dummy coded 1 if there is at least one member of committee
with an accounting and (or) finance background and coded 0 otherwise; Audit Com Size is the number of directors
comprising the committee.
Table 2. Descriptive Statistics: % Values for Independent Corporate Governance Variables Sorted by Accruals
in 10 Deciles
Low Accr Decile 10
Decile 9
Decile 8
Decile 7
Decile 6
Decile 5
Decile 4
Decile 3
Decile 2
High Accr Decile 1
Dual
0.66
0.54
0.11
0.44
0.33
0.56
0.24
0.88
0.55
0.66
Ind Lev 1 Ind Lev 2 Ind Lev 3 Skilled BoD BoD Size Sep Aud Com
Aud Com Ind Skilled Audit Com Audit Com Size
0.88
0.68
0.39
0.87
6.50
0.75
0.65
0.65
2.59
0.43
0.43
na
1.00
7.21
0.36
0.32
0.35
2.45
0.33
0.3
na
0.95
9.63
0.44
0.42
1.00
2.44
0.67
0.56
0.65
0.98
8.67
0.33
0.31
0.65
2.65
0.67
0.55
na
0.62
8.89
0.67
0.66
0.22
2.65
0.66
0.54
na
0.87
7.25
0.42
0.44
0.38
2.21
1.00
0.26
na
1.00
8.25
0.38
0.38
0.63
2.71
0.87
0.71
na
1.00
6.22
0.33
0.33
0.22
2.25
0.68
0.55
na
0.42
7.36
0.21
0.2
0.21
2.36
0.67
0.23
na
0.54
6.20
0.35
0.31
0.45
2.41
Table 2 provides descriptive statistics for the group of public companies in the Dutch sample sorted by levels of accruals.
Table 2 presents a series of dummy variables. Dual is a dummy variable, coded 0 if the CEO is also the Chairman of the
Board of Directors (BoD) and coded 1 otherwise; Ind Lev 1 is a dummy coded 0 if there are more than two executives sitting
on the BoD and coded 1 otherwise; Ind Lev 2 is a dummy coded 1 if the majority of the members of the BoD are independent
and coded 0 otherwise; Ind Lev 3 is a dummy coded 1 if there are no members sitting on the BoD with school ties and 0
otherwise; Skilled BoD is a dummy coded 1 if there is at least one member of the BoD with an accounting and (or) finance
background and coded 0 otherwise; BoD Size is the number of directors comprising the BoD; Sep Audit Com is a dummy
coded 1 if there is an audit committee and coded 0 otherwise; Audit Com Ind is a dummy coded 1 if the all of the members of
the audit committee are independent and coded 0 otherwise; Skilled Audit Com is a dummy coded 1 if there is at least one
member of committee with an accounting and (or) finance background and coded 0 otherwise; Audit Com Size is the number
of directors comprising the committee.
373
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
Research Question 1 attempts to investigate
whether there are significant differences in terms of
direct and indirect corporate governance control
mechanisms within the extreme groups of high and
low accruals (deciles 1 and 10, respectively). As
Table 3 shows, we find that significant differences
exist for three corporate governance variables: Second
Level of Independence, presence of a Separate Audit
Committee and presence of an Independent Audit
Committee. In fact, except for one variable (CEO
Duality which has the same mean score among both
the low and high accruals groups), all the corporate
governance variables show a higher mean score
associated with the ‘low level of accruals’ (the decile
10 group). These results indicate that corporate
governance quality is linked to higher earnings quality
in financial reporting.
Table 3. Test of Differences for Independent Variables in Decile 1 (high accruals) and Decile 10 (low accruals)
Decile 10 µ
Decile 1 µ
p-value
Dual
0.66
0.66
1
Ind Lev 1 Ind Lev 2 Ind Lev 3 Skilled BoD BoD Size Sep Aud Com
Aud Com Ind Skilled Audit Com Audit Com Size
0.88
0.68
0.39
0.87
6.50
0.75
0.65
0.65
2.59
0.67
0.23
na
0.54
6.20
0.35
0.31
0.45
2.41
0.24
0.05
na
0.22
1.00
0.05
0.05
0.25
1.00
Table 3 is a test of differences for independent variables between the two extreme deciles of the sample under analysis. The
variables tested are: Dual is a dummy variable, coded 0 if the CEO is also the Chairman of the Board of Directors (BoD) and
coded 1 otherwise; Ind Lev 1 is a dummy coded 0 if there are more than two executives sitting on the BoD and coded 1
otherwise; Ind Lev 2 is a dummy coded 1 if the majority of the members of the BoD are independent and coded 0 otherwise;
Ind Lev 3 is a dummy coded 1 if there are no members sitting on the BoD with school ties and 0 otherwise; Skilled BoD is a
dummy coded 1 if there is at least one member of the BoD with an accounting and (or) finance background and coded 0
otherwise; BoD Size is the number of directors comprising the BoD; Sep Audit Com is a dummy coded 1 if there is an audit
committee and coded 0 otherwise; Audit Com Ind is a dummy coded 1 if the all of the members of the audit committee are
independent and coded 0 otherwise; Skilled Audit Com is a dummy coded 1 if there is at least one member of committee with
an accounting and (or) finance background and coded 0 otherwise; Audit Com Size is the number of directors comprising the
committee.
In order to further explore whether there is a
relationship between different levels of accruals and
direct and indirect corporate governance mechanisms
of control (Research Question 2), we regress the
dependent variable of aggregate accruals against four
different composite rankings formed with different
combination of the corporate governance dummies
using equations 2, 3, 4 and 5. As Table 4 shows, we
find a significant inverse relation with the Audit
Ranking (which combines the three direct corporate
governance mechanisms: presence of a separate,
independent, and skilled audit committee), meaning
that companies with low (high) levels of accruals are
associated with high (low) direct corporate
governance mechanisms of controls. Similarly, the
Board of Directors Independence Ranking (which
combines CEO duality and two levels of
independence) and the Overall Ranking (which
averages all seven corporate governance variables in
Table 2) show negative coefficients, indicating
inverse relations but they are not statistically
significant.
Table 4. Cross-Sectional Regressions of Corporate Governance Rankings on Accruals Rankings for the
Netherlands (for the year 2010)
Regression
Coefficient T-test
Rsquared
BoDindRank
-2.01
-0.25
0.000
BoDIndSkilRank
0.25
0.025
0.010
AudRank
-7.95
1.870
0.037
OverallRank
-2.18
-0.265
0.000
Table 4 provides regression results for all companies in the sample. The dependent variable is the Accruals rank while the
independent varibles are four different composite rankings formed with different combination of the corporate governance
dummies. Specifically, BodIndRank is a composite percentile ranking score calculated by averaging three variables
measuring different levels of Independence of the Board of Directors (CEO Duality, Ind Lev 1 Ind Lev 2); BodIndSkillRank
is a composite percentile ranking score calculated by averaging four variables measuring different levels of Independence and
Skills of the Board of Directors (CEO Duality, Ind Lev 1 Ind Lev 2 and Skilled BoD); AudRank is a composite percentile
ranking score calculated by averaging three variables related to the Audit Committee (presence of a Separate, Independent
and Skilled Audit Committee; Overall Rank is a composite percentile ranking score calculated by averaging all the seven
above mentioned variables.
374
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
Finally, Research Question 3 investigates
whether there is a relationship between direct and
indirect corporate governance mechanisms of control
and future stock returns. We regress three different
dependent variables of holding period returns for the
year 2010 (1, 3 and 6 months) against four different
composite
rankings
formed
with
different
combinations of the corporate governance variables,
using equations 6 through 9. Table 5 summarizes the
results in three panels. Panel A presents regression
results related to the dependent variable of the 1
month, future holding period returns. We find that the
Overall Ranking or composite score has a positive
and statistically significant coefficient, indicating that
companies with an independent and skilled board of
directors as well as a separate, independent and
skilled audit committee, exhibit higher 1 month future
holding period returns. Panel B presents regression
results related to the dependent variable of the 3
month, future holding period returns. Similarly, we
find that the Board of Directors Independence
Ranking, the Audit Ranking, and the Overall Ranking
all have positive and statistically significant
coefficients, indicating that companies with an
independent and skilled board of directors as well as a
separate, independent and skilled audit committee,
exhibit higher 3 month future holding period returns.
Finally, Panel C presents regression results related to
the dependent variable of 6 month, future holding
period returns. Similarly, we find that both the Audit
Ranking and the Overall Ranking have positive and
statistically significant coefficients, indicating that
companies with an independent and skilled board of
directors as well as a separate, independent and
skilled audit committee, exhibit higher 6 month future
holding period returns.
Thus, more corporate
governance rankings are significant for future stock
returns in longer holding periods.
Table 5. Cross-Sectional Regressions of Corporate Governance Rankings on Holding Period Returns for the
Netherlands (for the period 2010)
Table 5 provides regression results for all companies in the sample. The dependent variable is respectively the 1 (Panel A), 3
(Panel B) and 6 (Panel C) Holding Period Return while the independent varibles are four different composite rankings
formed with different combination of the corporate governance dummies. BodIndRank is a composite percentile ranking
score calculated by averaging three variables measuring different levels of Independence of the Board of Directors (CEO
Duality, Ind Lev 1 Ind Lev 2); BodIndSkillRank is a composite percentile ranking score calculated by averaging four
variables measuring different levels of Independence and Skills of the Board of Directors (CEO Duality, Ind Lev 1 Ind Lev 2
and Skilled BoD); AudRank is a composite percentile ranking score calculated by averaging three variables related to the
Audit Committee (presence of a Separate, Independent and Skilled Audit Committee; Overall Rank is a composite percentile
ranking score calculated by averaging all the seven above mentioned variables.
We supplement the above regression stock
returns analysis with an analysis of stock returns
across deciles. Table 6 presents the 1, 3 and 6 month
holding period, stock returns for portfolios sorted into
seven variables which describe different direct and
indirect corporate governance mechanisms of control.
Specifically, we present evidence of whether by
sorting and building portfolios into ‘long’ companies
with these seven corporate governance characteristics
and ‘short’ companies without these same
characteristics, it is possible to have a positive return
spread. Table 6 shows that in six of the seven
different sorts or groups, there is a positive spread.
The only exception is the ‘Second Level of Board of
Directors Independence’, which has a negative spread
in all three time frames. Thus, these results reinforce
the importance of key corporate governance
characteristics for positive future stock price returns.
375
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
Table 6. Returns for Portfolios Sorted by Individual Corporate Governance Characteristics
Table 6 provides summary return statistics, that is annualized returns and return spreads for all companies in the sample.
Stocks are ranked based on the presence or absence of seven variables, which describe different direct and indirect corporate
governance mechanisms of control. Dual is a dummy variable, coded 0 if the CEO is also the Chairman of the Board of
Directors (BoD) and coded 1 otherwise; Ind Lev 1 is a dummy coded 0 if there are more than two executives sitting on the
BoD and coded 1 otherwise; Ind Lev 2 is a dummy coded 1 if the majority of the members of the BoD are independent and
coded 0 otherwise; Ind Lev 3 is a dummy coded 1 if there are no members sitting on the BoD with school ties and 0
otherwise; Skilled BoD is a dummy coded 1 if there is at least one member of the BoD with an accounting and (or) finance
background and coded 0 otherwise; BoD Size is the number of directors comprising the BoD; Sep Audit Com is a dummy
coded 1 if there is an audit committee and coded 0 otherwise; Audit Com Ind is a dummy coded 1 if the all of the members of
the audit committee are independent and coded 0 otherwise; Skilled Audit Com is a dummy coded 1 if there is at least one
member of committee with an accounting and (or) finance background and coded 0 otherwise; Audit Com Size is the number
of directors comprising the committee.
Tables 7a through 7d show results of a decile
analysis on four different composite rankings: Board
Independence Ranking, Board Independence and Skill
Ranking, Audit Committee Ranking, and Overall
Ranking respectively. At this level of aggregation or
rankings, we find positive spreads for the composite
score measuring Board of Directors Independence (1
and 6 months HPR), Board of Directors Independence
plus Skills (6 months HPR) and the Overall Ranking
(1 month HPR). These more granular groups or sorts
may be influenced by interactions with different
levels of accruals characteristics. Future research may
investigate results of a double sorting within the
individual accruals group of the above four composite
rankings.
Again, these results reinforce the
importance
of
key
corporate
governance
characteristics for positive future stock returns.
376
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
Table 7a. Returns for Portfolios Sorted by Accruals and Composite Board of Directors Independence Ranking
High Level of Independence Decile 10
Decile 9
Decile 8
Decile 7
Decile 6
Decile 5
Decile 4
Decile 3
Decile 2
Low Level of Independence Decile 1
Decile 10-Decile 1
1MHP Return 3MHP Return 6MHP Return
-1.62%
2.25%
-7.78%
2.78%
-1.78%
-25.15%
-5.20%
-14.32%
-21.39%
-0.77%
-2.98%
-11.01%
0.17%
-3.77%
-20.93%
-1.71%
3.30%
-3.18%
0.70%
5.25%
-4.56%
5.96%
24.56%
-9.16%
-2.88%
-3.54%
-16.92%
-3.25%
2.70%
-12.65%
1.63%
-0.45%
4.87%
Table 7b. Returns for Portfolios Sorted by Accruals and Composite Board of Directors Independence and
Skilled Ranking
High Level of Independence/Skill
Decile 10
Skill
Decile 9
Decile 8
Decile 7
Decile 6
Decile 5
Decile 4
Decile 3
Decile 2
Low Level of Independence/ Decile 1
Skill
Decile 10-Decile 1
1MHP Return 3MHP Return 6MHP Return
-5.15%
-2.69%
-15.02%
4.25%
-3.45%
-28.64%
-3.75%
-6.81%
-12.71%
-0.81%
4.30%
-7.18%
3.07%
-0.35%
-9.07%
-0.03%
-1.19%
-11.06%
0.66%
17.17%
-11.39%
1.65%
4.21%
-9.57%
-3.85%
-1.50%
-16.52%
-4.75%
-1.98%
-18.25%
-0.40%
-0.71%
3.23%
Table 7c. Returns for Portfolios Sorted by Accruals and Composite Audit Committee Independence and Skilled
Ranking
High Level of Independence/Skill
Decile 10
Skill Audit
Decile 9
Decile 8
Decile 7
Decile 6
Decile 5
Decile 4
Decile 3
Decile 2
Low Level of Independence/ Decile 1
Skill Audit
Decile 10-Decile 1
1MHP Return 3MHP Return 6MHP Return
-3.25%
1.26%
-16.87%
-1.03%
-4.98%
-14.54%
4.56%
7.44%
-13.80%
3.75%
25.76%
-5.24%
-2.42%
-0.24%
-12.34%
-2.78%
-1.54%
-12.69%
-2.83%
-2.75%
-10.93%
-2.56%
-6.50%
-22.25%
-2.98%
-13.25%
-25.65%
1.50%
3.54%
-6.25%
-4.75%
-2.28%
-10.62%
Table 7d. Returns for Portfolios Sorted by Accruals and Composite Overall Ranking
High Level of Independence Decile 10
Decile 9
Decile 8
Decile 7
Decile 6
Decile 5
Decile 4
Decile 3
Decile 2
Low Level of Independence Decile 1
Decile 10-Decile 1
1MHP Return 3MHP Return 6MHP Return
5.02%
0.85%
-16.25%
-1.78%
3.99%
-8.24%
2.06%
21.12%
-14.54%
-5.01%
-2.98%
-15.99%
-4.54%
-6.37%
-14.69%
-3.16%
-11.07%
-19.80%
-0.55%
1.22%
-15.64%
-0.08%
0.85%
-6.35%
1.45%
-5.85%
-22.24%
-1.85%
3.82%
-8.63%
6.87%
-2.97%
-7.62%
377
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
Table 7 provides summary return statistics, that is annualized returns and return spreads for all companies in the sample.
Stocks are ranked based on four different composite rankings. 7a: BodIndRank is a composite percentile ranking score
calculated by averaging three variables measuring different levels of Independence of the Board of Directors (CEO Duality,
Ind Lev 1 Ind Lev 2); 7b: BodIndSkillRank is a composite percentile ranking score calculated by averaging four variables
measuring different levels of Independence and Skills of the Board of Directors (CEO Duality, Ind Lev 1 Ind Lev 2 and
Skilled BoD); 7c: AudRank is a composite percentile ranking score calculated by averaging three variables related to the
Audit Committee (presence of a Separate, Independent and Skilled Audit Committee; 7d: Overall Rank is a composite
percentile ranking score calculated by averaging all the seven above mentioned variables.
7. Conclusions
This article provides useful insights into important
issues related to both capital markets efficiency and
agency theory. Specifically, in terms of capital
markets efficiency, we add to the literature that direct
and indirect corporate governance mechanisms of
control are potentially a threat to capital market
efficiency. Also, in terms of agency theory, we show
that corporate governance control mechanisms
contribute to lower asymmetries between the principal
(investors) and the agent (management). In fact, we
provide some initial evidence that direct corporate
governance characteristics are related to the level of
accruals and to future stock price returns. First we
find that the characteristics of corporate governance
variables differ between companies with higher and
lower quality of earnings. Specifically, we find that
companies with the highest level of earnings quality
are characterized by an indenpendent board, as well as
the existence of a separate, independent, and skilled
audit committee. Second, we find that there exists a
significant negative relationship between the level of
accruals and an independent, separate audit
committee. This is a potentially interesting finding
because it shows that an audit committee with good
corporate governance characteristics is an effective
control mechanism over earnings management.
Regarding the relationship between corporate
governance indicators and future stock returns, the
decile analysis shows positive return spreads for all
the individual variables except for the second level of
independence. Contrary to Kent et al. (2010), we do
find initial evidence that there is a relationship
between audit committee characteristics and level of
aggregate accruals. This result may relate to the fact
that we did not exclude companies without an audit
committee, thereby possibly explaining the Kent et al.
(2010) limitation of self selection biases.
Such results are relevant for portfolio managers
and investors, who may want to screen companies
based on direct corporate governance control
variables in order to earn higher stock price returns.
Also, Dutch regulators may want to reconsider the
principle of “apply or explain” and make it stricter
since we find higher accruals for companies that do
not have a separate, independent and skilled audit
committee. Hence, it is possible that companies which
explain deviation for not applying corporate
governance code rules, may be, more prone to
earnings management because they don’t have all the
control mechanisms in place.
Future research may investigate whether there
are differences among countries which have an
“apply-or-explain” rule and those which do not. This
could reinforce the case for regulators to be stricter in
the application of corporate governance codes.
Additionally, future research could look at a double
sorting process, screening by both decile sorting of
accruals and by corporate governance rankings,
consistently outperforms just accruals decile sorting.
Finally, a limitation of this study may be the data
availability of corporate governance variables.
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Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
LEADERSHIP STYLE AND JOB SATISFACTION: A
DEVELOPING ECONOMY PERSPECTIVE
Jeevarathnam Parthasarathy Govender*, Hari Lall Garbharran**,
Roland Loganathan**
Abstract
Research has suggested a relationship between leadership style and job satisfaction. This paper
examines this relationship in the context of a developing country, viz., South Africa. The objective of
the paper is to assess the relationship between the two variables as well as the influence of biographical
variables on leadership style and job satisfaction. The survey was based on the Minnesota Satisfaction
Questionnaire and the Multifactor Leadership Questionnaire. The results suggest a significant
correlation between the three leadership styles, viz., transformational leadership, transactional
leadership and laissez-faire leadership, and job satisfaction. There were no significant differences
between the biographical variables and the three leadership styles.
Keywords: Ledership, Job Satisfaction, Leadership Styles
* Corresponding author, Department of Marketing, Durban University of Technology, P O Box 1334, Durban, 4000, South
Africa
Tel.: +2731 3735396
Fax: +2731 3735480
E-mail: govendej@dut.ac.za
** Durban University of Technology, Durban, South Africa
1. Introduction
Research has demonstrated a relationship between
leadership styles and employee job satisfaction
levels. Emery and Barker (2007) found that
employees managed under a transformational
leadership style displayed higher levels of job
satisfaction, against associated factors such as
charisma and intellectual stimulation. Conversely,
employees managed under a transactional leadership
style, displayed higher levels of job dissatisfaction,
against associated factors such as management by
exception.
According to Uhl-Bien, Marion and McKelvey
(2007), organizations are being faced with
competitive landscapes shaped by globalization,
technology, economy and politics. The world of
business is constantly faced with challenges by the
external environment, demand for increased
participation and competition. Employees are seen
as intangible assets that contribute to the continued
success and development of an organization in this
dynamic environment. Job satisfaction can be
broadly defined as the extent to which employees
are content with their jobs (Mester, Visser & Roodt,
2003). A major breakthrough into understanding job
satisfaction was through the Hawthorne studies
(Olson, Verley, Santos and Salas 2004). Findings of
the study revealed that good working conditions
enhanced job satisfaction levels among employees.
It also emerged that people work for purposes other
than pay. Employees’ moods and emotions are core
building blocks that form the affective element of
job satisfaction. Job satisfied employees show
higher levels of commitment to their jobs and
organisations.
Leadership
theory
suggests
that
transformational leadership, transactional leadership
and laissez-faire leadership styles are related to job
satisfaction. According to Mester et. al. (2003),
several studies have indicated that transformational
leadership results in higher levels of job satisfaction
than transactional or laissez-faire leadership.
However, findings from studies conducted by Naidu
and Van Der Walt (2005) reveal that
transformational and transactional leadership styles
did not correlate significantly to the construct of job
satisfaction. The context of the study is a paper mill
situated in South Africa. It is envisaged that the
study and its findings will bear relevance to
organisations, particularly in other developing
economies, and also serve as a basis for further
discussion and debate.
2. Research Problem and Objectives
According to Madlock (2008), job satisfaction is
related to job performance. Pattersen, Warr and
West (2004) suggest that a job satisfied employee is
a productive employee. As a result, this paper
380
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
intends to establish job satisfaction levels associated
with varying leadership styles in order to investigate
the relationship between these two variables.
The objective of this paper is to investigate the
relationship between leadership styles and job
satisfaction. The sub-objectives are: to identify
employee perceptions of their leader’s style; to
determine employee job satisfaction levels related to
their leader’s style and; to examine the influence of
selected biographical variables on job satisfaction
and leadership style, respectively.
3. Literature Review
Leadership
Leadership is a process by which an individual
influences colleagues towards accomplishing
common goals (Flynn, 2009). It involves
influencing the participation of colleagues and
providing guidance in a specified course to be
navigated. According to Naidu and Van Der Walt
(2005), an effective leadership style influences
change and creates the impetus for transformation.
The role played by a leader could be viewed as an
influential change-agent. Banerji and Krishnan
(2000) view leadership as a process whereby leaders
develop a shared vision, set the tone and influence
the behaviours of all in the organisation to work
towards common values. The shared vision creates
alignment by developing a common mental model
for employees to follow. Jones and Rudd (2007)
define leadership as a relationship between leaders
and followers within a social group. It entails
supplying a vision, creating power and using this
power for individuals to realize the vision.
With the view that leadership is about coping
with change, this study identifies leadership as the
ability to influence employees to engage in
transformation interventions by aligning individual
goals with that of the leader, and ultimately, the
organisation. Transformation is viewed as the ability
to do things differently than in the past. It can also
be viewed as the creation of a new entity, not
improving on something that already exists.
Therefore, transformation interventions will be
defined as interventions that bring about change to
do things differently, a view supported by Naidu
and Van Der Walt (2005).
The literature on leadership identifies
transformational leadership, transactional leadership
and laissez-faire leadership as the three common
leadership styles in the current climate, with
transformational leadership and transactional
leadership being the most dominant (Mester et al.,
2003).
Transformational leadership
Transformational
leaders
inspire,
develop,
encourage and coach followers through trust and
support. According to Adler and Reid (2008),
employees are most satisfied when their leader is
supportive and considerate. A successful
transformational leader influences followers to
perform extraordinary behaviours to go beyond the
call of duty. Naidu and Van Der Walt (2005) view
transformational leaders as people who inspire their
followers to work towards the good of the company,
both in the short-term and long-term. Inspiration is
created through influence and awareness about
outcomes that relate to the realization of the
organisation’s vision. Ozaralli (2002) describes
transformational leadership as a process whereby a
strong personal identification is maintained with the
leader. Employees are energized and empowered
through participation to embrace an exciting and
optimistic vision of the future rather than receiving
personal monetary gain. The transformational leader
is able to create stamina to effectively implement
and sustain transformation initiatives in an
organisation. Key elements of transformational
leadership are ideolised influence, intellectual
stimulation and individualized consideration.
Ideolised influence
The leader embraces high moral and ethical values
and reinforces pride, respect and faith in followers.
The leader makes an effort to promote his or her
beliefs and values through influence (Flynn, 2009).
Ideolised influence comes into play when the leader
expresses a sense of conviction and confidence,
when making high-impact decisions in the face of
threats (Nielsen,Yarker, Brenner, Randall and Borg ,
2008). Through role modeling, followers are
encouraged to take calculated risks when solving
complex problems and observe how they can
become more responsible and confident.
Intellectual stimulation
Intellectual stimulation centres on promoting
innovative ideas and creativity among followers.
Intellectual stimulation occurs when the leader
encourages creativity among followers to look for
new and more efficient ways of solving problems
compared to methods employed in the past (Mester
et al., 2003). Much effort is placed on encouraging
followers to proactively search for new ideas and to
“think out of the box” when faced with challenges
during daily activities
Individualised consideration
Individualised consideration centres on identifying
and addressing individual needs of followers
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Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
through coaching and mentoring initiatives. Mester
et al. (2003) explain individualised consideration as
a process whereby the leader identifies individual
uniqueness, links the individuals’ current needs to
the organisation’s needs and provides coaching,
mentoring and growth opportunities. Effective
leaders must demonstrate concern for individual
needs and attend to these needs on an individual
basis. A common realization is that the skills and
experience levels, needs and expectations vary
considerably among individuals. Therefore, an
interpersonal connection is paramount to
understanding followers personally, with the view
of strategically addressing their concerns. A
supportive and caring climate is created by the
leader, who plays the role of a listener who carefully
identifies strengths, weaknesses and development
potentials of individuals. The leader’s aim is to
assist with individual personal development, while
assessing ways to help individuals in meeting their
aspirations. Leaders allow followers to grow
through personal challenges, through the process of
delegated authority.
Transactional Leadership
Transactional leadership refers to a task-orientated
leadership style, relating to reward-based
performance initiatives. Transactional leaders
motivate employees towards attainment of stated
goals by clarifying job roles. Transactional leaders
are seen as leaders who reward employees for task
completion, thereby attaining power from the
transactions. According to Naidu and Van De Walt
(2005), a high degree of focus is placed on goal
achievement together with a rational exchange
reward system for good performance and
punishment for sub-standard performance. Cilliers,
Van Deventer and Van Eeden (2008) also view
transactional leadership as a social exchange process
whereby tasks are agreed to and clarified between
the leader and follower on the basis that a
successfully completed task will result in a reward
and avoidance of punishment. The key dimensions
of transactional leadership are active management
by exception and constructive transaction.
Active management by exception
The leader actively monitors activities of followers,
in search of errors, deviations from standards or
failures. Mester et al. (2005) also agree and view
this dimension as a proactive management style
whereby the leader closely watches performance of
followers and takes corrective action to avoid
potential problems before they arise. The leader is
inclined to reinforce rules in order to minimize
mistakes, utilising negative reinforcement patterns.
This dimension is known to be more task than
relation orientated.
In summary, the leader
intervenes if actual effort does not match expected
effort by the follower, which is viewed as an
exception.
Constructive transaction
The leader-follower interaction is proactive where
emphasis is placed on rewards for meeting expected
goals. The leader obtains agreement from followers
on what must be done and what the rewards would
be for the followers involved with the task. Success
criteria are agreed upon by both parties with the
achievement being either rewarded or punished.
Positive reinforcement patterns are used where the
leader implicitly clarifies performance standards in
order to reinforce follower credibility that valued
rewards will be a result of good performance
(Xirasagar, 2008).
Laissez-Faire leadership
According to McColl-Kennedy and Anderson
(2005), laissez-faire leadership is a passive style that
is reflected by high levels of avoidance,
indecisiveness and indifference. It is also commonly
viewed as the absence of leadership where the
leader takes a “hands-off” approach, abdicating
responsibility, delaying decisions and gives no
feedback to employees’ (Xirasagar, 2008). The
leader makes no attempt to motivate followers or to
satisfy their individual needs. It is also viewed as an
avoidance of leadership responsibilities which could
result in a lack of direction for the organisation. The
laissez-faire leader is also viewed as an inactive
rather than proactive individual and procrastinates,
wherever possible. There are no rewards or
feedback to subordinates and developmental needs
are left to individuals for self -management.
Jones and Rudd (2007) view laissez-faire
leadership as a lethargic leadership style where the
leader displays no sense of motivation or urgency.
The leader assumes that followers are intrinsically
motivated and should be left alone to accomplish
their tasks.
Leadership styles and job satisfaction
Mester et al. (2005) believe that the role of a leader
has a direct influence on job satisfaction among
followers. Madlock (2008) explains that employees
are most satisfied when they perceive their leaders
to possess a combination of relational
(transformational) and task-oriented (transactional)
behaviours. The main attributes of transformational
leadership, transactional leadership and laissez-faire
leadership in relation to job satisfaction are
discussed below.
Transformational leadership and job
satisfaction
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Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
Studies conducted by Berson and Linton (2005)
support previous findings that a positive relationship
exists between transformational leadership style and
job satisfaction. Results of a study conducted by
Nielsen et al. (2008) reveal that transformational
leadership was positively associated with better
employee working conditions. Results of the study
are also supported by Herzberg’s Two-Factor
Theory, which suggests that good working
conditions lead to increased job satisfaction levels.
Ideolised influence and job satisfaction
Bruch and Walter (2007) argue that the effect of
Ideolised influence is more likely to emerge among
upper rather than middle managers. This happens in
a practical setting where followers are constrained
by organisational regulations within its hierarchy.
Their ability to engage in innovative decision
making is far reaching, which results in a lower
appeal to the effects of ideolised influence. Hence,
their span of discretion is limited and they are more
inclined to adapt to the expectations of their leaders.
Cilliers et. al. (2008) also believe that role clarity
and goal alignment need to be clear and
unambiguous for successfully bringing out ideolised
behaviours in followers.
Intellectual
satisfaction
stimulation
and
job
Results of a study conducted by Emery and Barker
(2007) support the use of transformational
leadership to increase job-satisfaction levels among
employees, through mission alignment and
intellectual stimulation.
Andreassen, Hetland,
Hetland, Notelaers and Pallesen (2011) believe that
challenging the status quo encourages followers to
develop more efficient and new ways of solving
problems. Transformational leaders are able to
challenge outdated assumptions and traditions,
thereby creating an atmosphere of creativity and
innovation.
Transformational leaders are also
mindful of the intellectual ability of followers. They
encourage approaching problems from different
angles, thus creating readiness for change (Cilliers
et al., 2008).
This claim is supported by
McClelland’s need for achievement whereby
satisfaction is gained from the success of doing
things differently. The job characteristics model of
Oldham and Hackman also supports the claim
whereby internal motivation is gained through
experienced meaningfulness from task variety and
task significance (Oshagbemi, 2003).
Individualised consideration and job
satisfaction
Bruch and Walter (2007) are of the opinion that
individualised consideration enhances follower
satisfaction through the process of advising,
supporting and addressing individual needs. A
stable platform is thus created allowing followers
space to develop and self-actualise. It becomes
increasingly important for the leader to exercise
emotional intelligence when aligning personal needs
of followers to that of the organisation. Moreover,
the ultimate goal of the process is for the
organisation to benefit through the transactional
leadership process (Mester et. al., 2005).
Transactional
satisfaction
leadership
and
job
Active management by exception and
job satisfaction
Xirasagar (2008) believes that the leader displays
behaviours intended to prevent potential problems
before they arise. Applying the job characteristics
model of Oldham and Hackman, feedback will
provide employees with knowledge of results about
a particular task. Although the follower may fear
reprimand for non-compliance, satisfaction could be
gained from knowing that tasks are over inspected
in order to proactively prevent potential failures.
Followers will also be motivated to ensure that tasks
are performed with diligence in order not to face
reprimand.
Constructive
satisfaction
transaction
and
job
According to Emery and Barker (2007), linking
individual needs to what the leader expects to
accomplish, as well as providing rewards desired by
followers, enhances job satisfaction among
followers. The exchange agreement between leader
and follower is proactive, where followers are
confident to receive rewards when tasks are
successfully completed. The act of engaging in
constructive transaction is adequately supported by
the hygiene factors of Herzberg’s Two- Factor
Theory, where the exchange of rewards, praise or
recognition reduces dissatisfaction among followers.
In addition, the exchange of rewards, praise and
recognition will motivate followers to perform at
higher levels to achieve agreed upon objectives set
by the leader. This claim is adequately supported by
the job characteristics model of Oldham and
Hackman, where feedback from the job and
knowledge of actual results of work activities, result
in satisfaction among followers. Additionally, the
need for achievement will result in motivation to
strive for excellent results in pursuit of agreed goals
383
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
set by the leader. This finding is supported by
McClelland’s needs theory (Oshagbemi, 2003).
Passive management by exception and
job satisfaction
The passive style of the leader, as indicated by a
more reactive rather than proactive approach, may
create a perception among followers that some
degree of autonomy is afforded in performing tasks
to completion. The perception would appear prudent
given the common understanding that the leader
would only intervene once problems become
evident. Hence, followers may experience some
fulfillment in their needs for autonomy, which is
supported by the job characteristics model of
Oldham and Hackman (Madlock, 2008).
The fear of failure would be embedded in the
minds of followers due to the reactive approach of
the leader who intervenes only when performance
does not meet expectations, often reacting with
negative consequences. Results of studies conducted
by Emery and Barker (2007) reveal that a negative
correlation exists between job satisfaction and
management by exception (passive and active).
According to Madlock (2008), common factors that
lead to job dissatisfaction are largely driven by
interpersonal relationships between the leader and
follower. The finding is reinforced when the leader
is viewed by followers as less supportive and absent
when needed, especially during the initial stages of
problem identification.
Laissez- Faire
satisfaction
leadership
and
job
Little or no involvement by the leader could
enhance autonomy and empowerment of followers
to accomplish goals, thereby leading to their selfdevelopment and progress, which is supported by
the job characteristics model of Oldham and
Hackman. Followers, in this case, are afforded the
opportunity to make decisions in order to shape
their work environment to satisfy individual needs.
Cilliers et al. (2008) also agree that laissez-faire
leadership affords followers the opportunity for selfmanagement. They view the process of avoidance
by the leader as an opportunity for followers to
work unsupervised and become leaders in their own
way, through self-development.
Madlock (2008) argues that inadequate
supervision, as in the case of the laissez-faire leader,
could lead to weak interpersonal relationships,
resulting in low employee satisfaction and
productivity levels. This finding is supported by
Herzberg’s Two-Factor Theory.
4. Methodology
This research study was descriptive, quantitative
and cross-sectional in nature. The target population
for this study consisted of the 240 employees,
ranging from grade 7 to grade 12, involved in
operations on a daily basis. According to Sekaran
and Bougie (2010), 148 is a reliable sample size for
a population size of 240. Simple random sampling
was used as the preferred type of probability
sampling. Bell and Bryman (2007) explain that,
with this sampling method, there is almost no
opportunity for human bias because the process is
not dependent on the employees’ availability.
The questionnaire consisted of three sections,
namely, biographical information, job satisfaction
and leadership styles. Overall job satisfaction was
measured using an adapted version of the Minnesota
Satisfaction Questionnaire (MSQ), developed by
Weiss, Darwiss, England and Lofquist (1967). The
questionnaire was designed to measure satisfaction
levels for various personal and job related facets.
Measurement comprised a five-point Likert
measurement scale, with “very dissatisfied” forming
the one end of the continuum and “very satisfied”,
the other end. Instructions were given regarding the
rating of the questions. “Very dissatisfied” indicated
low levels of job satisfaction while “very satisfied”
indicated high levels of job satisfaction. The
instrument was used in studies conducted by
Patterson et al. (2004) where a Cronbach Alpha
coefficient of 0.92 was reported, suggesting a high
degree of reliability.
Leadership styles were measured using an
adapted version of the Multifactor Leadership
Questionnaire (MLQ) developed by Avolio, Bass
and Jung (1997). The purpose of the questionnaire
was to distinguish the three leadership styles. The
questionnaire measured five components of
transformational leadership, three components of
transactional leadership and one component of
laissez faire leadership. The questionnaire consisted
of 33 questions. Eighteen questions dealt with the
three attributes of transformational leadership.
Eleven questions dealt with the three attributes of
transactional leadership. Four questions addressed
laissez-faire leadership.
A pilot test was conducted. Necessary
alterations were then done to the questionnaires
before conducting the research. The data analysis
was performed using the Statistical Package for
Social Sciences (SPSS). The level of significance
was set at 95% (p= 0.05)
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Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
5. Findings and Discussion
followed by the 41-50 group (17%), the 51-60 group
(7.2%) and the 17-20 group (2.6%). Regarding job
grades, the majority of subjects were operators
(32.7%) followed by senior operators (21.6%), shift
charge hands (19%), shift supervisors (16.3%) and
first-line supervisors (10.5%).
Table 2 presents the results with regard to
respondent perceptions of leadership style displayed
by their supervisors.
5.1 Biographical data and descriptive
statistics
Table 1 illustrates the distribution of the
biographical variables of the sample group. It
emerged that the majority of the participants were
males (88.2%). In terms of age, the majority of the
participants were between 21 and 40 (73.2%)
Table 1. Frequency distribution of biographical variables
Gender
Male
Female
Age
17-20
21-30
31-40
41-50
51-60
Over 60
Job Grade
First Line Supervisor
Shift Supervisor
Shift Charge hand
Senior Operator
Operator
The mean value for overall transactional
leadership (M=3.234) indicates that supervisors
displayed a transactional leadership style
sometimes. The standard deviation (SD=0.615)
reflects the variation in responses. Some
respondents perceived their supervisors practising
this style occasionally (Min=2), while others view
their supervisors using this style always (Max=5).
The dimensions of transactional leadership
reveal that active management by exception is
displayed by supervisors sometimes bordering on
fairly often (M=3.692), constructive transaction is
displayed sometimes (M=3.415) and passive
management by exception being displayed
occasionally (M=2.709). The standard deviation was
highest for constructive transaction (SD=0.865)
followed by active management by exception
(SD=0.645). The variation in responses reveal not at
all (Min=1) to always (Max=5) in the case of active
management by exception and constructive
transaction and a maximum score of 4 (fairly often)
perceived for passive management by exception.
Overall, the results for a transformational
leadership style also reveal that supervisors
displayed this style sometimes (M=3.029). The
standard deviation (SD 0.629) indicates a variation
in responses. Some respondents perceived their
n
135
18
153
4
52
60
26
11
0
153
16
25
29
33
50
153
%
88.2
11.8
100.0
2.6
34.0
39.2
17.0
7.2
0
100.0
10.5
16.3
19.0
21.6
32.7
100.0
supervisors practising this style (Min=2) while
others view their supervisors using this style always
(Max=5). The dimensions of transformational
leadership reveal that ideolised influence
(M=2.913), individualised consideration (M=0.296)
and intellectual stimulation (M=3.165) are displayed
by supervisors sometimes, bordering on fairly often.
The standard deviation was highest for
individualised consideration (0.879), followed by
intellectual stimulation (0.700), and ideolised
influence (0.681).
In terms of job satisfaction, respondents were
satisfied sometimes (M=3.470). The standard
deviation (SD = 0.601) shows a variation in
responses. Some subjects were dissatisfied (Min=2)
while others were very satisfied (Max=5).
As far as laissez-faire leadership was
concerned, respondents perceived their supervisor as
displaying this style occasionally to sometimes
(M=2.792). The standard deviation (SD=0.665)
shows the variation in their responses. The
minimum score of 1 indicates that some participants
felt that their supervisors did not display a laissezfaire leadership style while others (maximum=5)
perceived their supervisors as always using this
style.
385
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
Table 2. The study variables
Transactional leadership: overall
Transactional leadership:
Active management by exception
Transactional leadership:
Constructive transaction
Transactional leadership:
Passive management by exception
Transformational leadership: overall
Transformational leadership:
Ideolised influence
Transformational leadership:
Individualised consideration
Transformational leadership:
Intellectual stimulation
Laissez-Faire leadership
Job satisfaction
5.2 The
variables
relationship
5.2.1 Transformational
satisfaction
among
leadership
and
the
job
The results show that there was a significant
correlation between overall transformational
leadership and its dimensions, viz., ideolised
influence,
individualised
consideration
and
intellectual stimulation, and job satisfaction. The
following values were observed:
Overall transformational leadership and job
satisfaction (r=0.501;p<0.05);
Ideolised influence and job satisfaction
(r=0.343;p<0.05);
Individualised consideration and job
satisfaction (r=0.445;p<0.05); and
Intellectual stimulation and job satisfaction
(r=0.501; p<0.05).
The correlations ranged from weak to
moderate, and statistical significance was found
(p<0.05 in all instances), leading to the conclusion
that there was a significant correlation between
transformational leadership, (and its dimensions)
and job satisfaction.
This correlation concurs with the findings of
Adler and Reid (2008) where a significant
correlation between overall transformational
leadership and job satisfaction was found. A
correlation of r=0.646 was observed. A study
conducted by Berson and Linton, (2005) also
showed that transformational leadership was a
strong predictor of job satisfaction. A correlation of
r=0.64 for p<0.01 was observed in this case. Studies
conducted by Emery and Barker (2007) reveal that
intellectual stimulation was positively correlated
with job satisfaction (r=0.130, p<0.5). Therefore,
results from other studies corroborate with the
findings of this study.
N
153
Min.
2
Max.
5
Mean
3.234
Std. Dev.
0.615
153
1
5
3.692
0.848
153
1
5
3.415
0.866
153
1
4
2.709
0.645
153
2
5
3.029
0.629
153
1
5
2.913
0.682
153
1
5
2.996
0.879
153
2
5
3.165
0.700
153
153
1
2
5
5
2.792
3.470
0.666
0.601
5.2.2 Transactional leadership and job satisfaction
It emerged that there was a statistically significant
correlation between overall transactional leadership
and its attributes (active management by exception
and
constructive
transaction and
passive
management by exception) and job satisfaction. The
following correlations were observed:
Overall transactional leadership and job
satisfaction (r=0.403, p<0.05);
Active management by exception and job
satisfaction (r=0.360, p<0.05);
Constructive
transaction
and
job
satisfaction (r=0.442, p<0.05); and
Passive
management
by
exception
(r=0.109, p<0.05).
Studies by Adler and Reid (2008) show a
statistically significant correlation between overall
transactional leadership and job satisfaction. A
correlation of r=0.582 was observed. Findings by
Berson and Linton (2005) reveal that a negative,
weak correlation existed between transactional
leadership and job satisfaction. A correlation of r= 0.08 for p<0.05 was observed. Also, findings from
the study conducted by Emery and Barker support
the argument that a negative relationship exists
between active management by exception and job
satisfaction. A correlation of r= -0.244 for p<0.1
was observed. The findings of this study are in
agreement with those of others, that there was a
statistically significant correlation between overall
transactional leadership and its attributes
Finally, the results of the study also indicate a
statistically significant correlation between laissezfaire leadership and job satisfaction (r=0.230;
p<0.05).
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Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
5.2.3 Transformational
biographical variables
leadership
and
the
The results regarding transformational leadership,
its dimensions and the biographical variables,
gender, grade and age are presented in Table 3.
The results show no statistically significant
difference in the perceptions of overall
transformational leadership and its dimensions, and
the biographical variables of gender, grade and age.
The results of the t-test reflect no significant
difference between males and females with regard
to transformational leadership as well as its
dimensions (p>0.05) in all instances.
Table 3. Biographical variables and transformational leadership
T-test
Variable: Gender
Transformational leadership
Ideolised influence
Individualised consideration
Intellectual stimulation
ANOVA
Variable: Grade
Transformational leadership
Ideolised influence
Individualised consideration
Intellectual stimulation
Variable: Age
Transformational leadership
Ideolised influence
Individualised consideration
Intellectual stimulation
The ANOVA also reflected no significant
difference between the different grades and age
groups and their perceptions of transformational
leadership and its dimensions (p>0.05) in all
instances.
t
1.080
1.055
1.125
0.655
p
0.282
0.293
0.262
0.513
F
0.081
0.022
0.163
0.564
p
0.988
0.999
0.957
0.689
0.605
0.802
0.506
0.772
0.660
0.526
0.732
0.545
5.2.4 Transactional Leadership and the biographic
variables
The results of transactional leadership and its
dimensions and the biographical variables are
shown in Table 4.
Table 4. Biographical variables and transactional leadership
T-test
Variable: Gender
Transactional leadership
Active management by exception
Constructive transaction
Passive management by exception
ANOVA
Variable: Grade
Transactional leadership
Active management by exception
Constructive transaction
Passive management by exception
Variable: Age
Transactional leadership
Active management by exception
Constructive transaction
Passive management by exception
The results show no statistically significant
differences in the perceptions of the gender groups,
the job grade categories and the age groups with
regard to overall transactional leadership and its
dimensions (p>0.05 in all instances).
387
t
-0.024
-0.156
-0.732
1.077
p
0.981
0.876
0.465
0.283
F
0.395
0.910
0.562
0.642
p
0.812
0.460
0.691
0.633
0.769
0.784
1.100
1.763
0.547
0.537
0.359
0.139
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
5.2.5
Laissez-Faire
biographical variables
leadership
and
the
Table 5. Biographical variables and laissez-faire leadership
T-test
t
p
1.223
F
0.220
p
1.586
0.181
1.351
0.254
Variable: Gender
Laissez-faire leadership
ANOVA
Variable: Grade
Laissez-faire leadership
Variable: Age
Laissez-faire leadership
The results, as reflected in Table 5, show no
statistically significant differences in the perceptions
of laissez-faire leadership between males and
females. Furthermore, it emerged that there was no
significant difference in the perceptions of laissezfaire leadership and its dimensions between the
variables of job grade and age.
5.2.6 Biographical variables and job satisfaction
The results, as indicated in Table 6, reflect no
statistically significant differences in job satisfaction
between males and females.
Table 6. Biographical Variables and Job Satisfaction
T-test
Variable: Gender
Job satisfaction
ANOVA
Variable: Grade
Job satisfaction
Variable: Age
Job satisfaction
Furthermore, it emerged that there was no
significant difference between the age groups as
well as the different grades, in so far as job
satisfaction is concerned (p>0.05) in all instances.
6. Managerial Implications
This paper has various managerial implications.
Emery and Barker (2007:87) believe that followers
strive to emulate their leaders. They trust their
leader’s judgment and support their leader’s values,
often forming strong emotional ties with their
leader. The leader is thus seen as a role model. To
this end, the manager needs to lead by example, and
employee engagement should reach down to the
lowest level of the organization.
Intellectual stimulation centres on promoting
innovative ideas and creativity among followers.
Intellectual stimulation also occurs when the leader
encourages creativity among followers to look for
new and more efficient ways of solving problems
compared to methods employed in the past (Mester
et al., 2005:73). Managers, therefore, need to utilise
innovative and creative thinking models to stimulate
thinking among employees. The application of
trouble shooting techniques and problem solving
t
0.170
p
0.865
F
0.362
p
0.835
0.772
0.545
guides should involve all employees affected by
problems.
Mester et al. (2005:73) regard individualised
consideration as a process whereby the leader
identifies individual uniqueness, links the
individuals’ current needs to the organisation’s
needs and provides coaching, mentoring and growth
opportunities. Leaders, therefore, need to
demonstrate a concern for employees’ individual
needs and adopt a personalized approach. It must
also be borne in mind that skills and experience
levels, needs and expectations vary considerably
among individuals. A strong interpersonal
connection between the leader and employee is
required in order to sustain a supporting and caring
climate.
The laissez-faire leadership style should not be
dominant in the leadership mix as this style is
viewed as the absence of leadership (Xirasagar,
2008:603). The proposed leadership style for the
organisation should contain a mix of transactional
attributes (active management by exception and
constructive transaction) with the transformational
attributes (inspirational motivation, individualised
consideration and ideolised influence) being more
dominant. Transformational leadership attributes
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Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
(intellectual
stimulation,
individualised
consideration and ideolised influence) are key
variables to create a culture that supports continuous
learning, innovation and knowledge sharing.
7. Conclusion
This paper sought to establish the relationship
between leadership style and job satisfaction.
Employee perceptions of leadership style, job
satisfaction and the influence of biographical
variables on these two variables were examined.
The results suggest a significant correlation between
transformational
leadership,
transactional
leadership, laissez-faire leadership and job
satisfaction.
It emerged that there were no
significant differences in job satisfaction, based on
the biographical characteristics of gender, job grade
and age category. Some managerial implications
are presented.
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389
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
THE RELATIONSHIP BETWEEN ELECTRICITY
CONSUMPTION AND ECONOMIC GROWTH IN BOTSWANA
Kafayat Amusa*, Temitope L.A. Leshoro**
Abstract
Concerted effort to diversify Botswana economy, in recent years, has seen increased activity of major
sectors, which includes higher reliance on electricity. The demand and consumption of electricity
within the Botswana economy increased substantially from the 1980’s. However there have been
shortfalls in the country’s electricity generation capacity causing increased reliance on imports from
neighbouring countries especially South Africa. Given the importance of electricity in Botswana, this
study examined the relationship between electricity and economic growth, employing bounds testing
approach to co-integration. Results obtained confirmed the importance of electricity for Botswana’s
economic growth. The result also passed a battery of diagnostic tests. This study recommends the need
for energy policy reforms that will enable increased electricity production capacity.***
JEL Classification: C32, Q43
Keywords: Electricity Consumption, Economic Growth, Cointegration, Botswana
* Department of Economics, University of South Africa (UNISA), P.O. Box 392, Unisa, Pretoria, 0003, South Africa
E-mail: Amusako@unisa.ac.za
** Department of Economics, University of South Africa (UNISA), P.O. Box 392, Unisa, Pretoria, 0003, South Africa
E-mail: lesholat@unisa.ac.za
*** Paper presented at the 2011 Global Development Finance Conference: 8-10 November 2011, Dubai.
1. Introduction
Electricity consumption is increasingly becoming
important in increasing economic growth for many
African economies. More and more, the development
of economic activities such as industrial production
and the service industry is driving growth and
increasing output in many developing countries. This
has necessitated higher demand for and consumption
of electricity. The onset of economic development in
Botswana brought with it increased demand for
electricity by both household and business sectors.
Botswana’s relatively high economic growth has over
the years been sustained by the mining sector,
especially diamond mining. In recent years, there has
been a concerted effort in the diversification of the
economy with increased activity in other sectors.
Diversification has brought with it higher reliance on
electricity.
Compared to other Southern African countries,
the growth in the country’s demand for electricity is
the highest, standing at 6 percent, Southern Africa
Power Pool (SAPP). The demand and consumption of
electricity within the Botswana economy increased
substantially from the 1980’s. However there remains
a shortfall in the country’s electricity generation
capacity resulting in increased reliance on imports
from neighbouring countries especially South Africa.
Presently, electricity import, generation and
transmission are overseen by the Botswana Power
Corporation (BPC). Morupule, the sole electricity
generating power station in the country provides
approximately 33 percent of the nation’s electricity
demand and the shortfall is met by imports from
South Africa, Mozambique and the SAPP.
Between 2009 and 2010, the shortfall in
electricity generation in South Africa forced the
authorities to restrict their supply of electricity to
Botswana. Botswana experienced severe load
shedding which affected households and businesses. It
is estimated that the period of load shedding cost the
economy millions of dollars. The rural electrification
plan implemented in Botswana to connect more
households to the national electricity will increase
demand for electricity and put even more pressure on
its sources of electricity. The potential shortage in the
region’s electricity pool and from other countries will
without a doubt affect the economy negatively.
The realization of the importance of electricity in
increasing growth has generated renewed interest in
this area for both developed and developing countries
(Ebohon, 1996; Yang, 2000; Soytas and Sari, 2003;
Jumbe, 2004; Oh and Lee, 2004; Shiu and Lam, 2004;
Wolde-Rufael, 2006; Squalli, 2007; Akinlo, 2008;
Odhiambo, 2009; Gupta, and Chandra, 2009;
Quedraogo, 2010). Studies examining the relationship
390
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
between electricity consumption and economic
growth can be generalized into two main categories,
those that determine the nature of the relationship
between electricity consumption and economic
growth and others that examine the direction of
causality between the electricity consumption and
economic growth.
This study contributes to the literature in two
major ways. Firstly, it is crucial to understand the
exact nature of the relationship between growth and
electricity consumption. This is due to the fact that the
realization of the importance of electricity for the
economy has prompted the government to increase
electricity production capacity by building new plants
in order to reduce both the shortfall between
electricity demand and generation and the country’s
reliance on external electricity sources. This study
therefore intends to fill that gap. Secondly, this study
utilizes
econometric
developments
in
its
methodology, employing an ARDL bounds testing
approach to cointegration to determine both the long
run and short run impacts of electricity consumption
on economic growth.
The rest of the paper is organized as follows;
section 2 provides a description of Botswana’s energy
sector and Section 3 provides a review of selected
literature.
Section 4 explains the data and
methodology employed; section 5 provides the report
and discussion of empirical results and section 6
draws
conclusions
and
offers
policy
recommendations.
2. Botswana’s Energy sector
Botswana is well endowed with coal, fuel wood and
solar energy and its energy sector is comprised of
coal, electricity and petroleum products, a significant
amount of which is imported from foreign sources.
Botswana Power Corporation (BPC) oversees the
internal generation, transmission and distribution of
electricity in the country. Morupule power station
produces thermal energy from coal and is the main
source of electricity supply domestically. ESKOM in
South Africa, Mozambique and SAPP make up the
external sources of electricity supply in Botswana.
The power generating capacity has failed to keep up
with this increase in consumption. Presently the
Morupule power station, the single power generating
station in the country, is only able to meet about 33
percent of the country’s electricity needs (SAPP,
2005). Figure 1 below indicates the divergence
between electricity production and consumption in the
country.
Figure 1. Electricity Production and Consumption in Botswana (kWh). 1980-2008
The short fall between electricity production and
consumption is met by imports from neighboring
countries (South Africa, Mozambique) and the SAPP.
The short fall between the demand and the supply of
electricity has resulted in increased load shedding
episodes in the country due to supply pressures from
South Africa. As Botswana’s economy has grown, so
has the demand for electricity8 within all types of
economic activity. In 2009 for example, mining,
domestic, commercial and government sectors
accounted for 39, 26, 25 and 10 percent of the
demand of electricty, underscoring the importance of
electricty for the country’s growth. The economy
relies predominantly on the mining sector therefore it
is not suprising to find the demand for electricity
highest in mining Observation of the electricity
consumption and economic growth indicates a comovement between the two variables. Figure 2
displays trends in real gdp per capita and per capita
electricity consumption (1981-2010). Both variables
are observed to move in the same direction, indicating
a positive correlation.
8
Electricty consumtion has increased significantly since the
1980’s. Electricity consumption per capita increased from
5741kWh in the 1980’s to 9055 kWh in the 1990’s and
11670kWh in 00’s.
391
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
Figure 2. Trend in electricity consumption and GDP per capita, 1981 – 2008
Source: World Bank, World Development indicators
3. Review of selected literature
There exists a rich literature that examined the
electricity consumption and growth nexus in both
single and multi country contexts for developed and
developing countries and employing a variety of
estimation techniques. Studies that consider the nexus
for African countries are numerous. Wolde-Rufael
(2006) employed time series analysis in examining
the relationship between electricity consumption and
growth in nineteen African economies. The study
addresses the limitations of methods in previous
studies that require time series aggregates to be
integrated of order zero, I(0), suggesting that this
limits the ability to make inference from variables that
are otherwise integrated of a higher order, I(1).
In addition, in the examination of causality, prior
studies use the F-statistic. However this suffers from a
lack of standard distribution when the variables are
cointegrated. To this end, the study used bounds
testing approach to cointegration to investigate the
long run and causal relationship between electricity
consumption and growth. The results obtained are
mixed. For six of the countries causality runs from
growth to electricity consumption, indicating the
importance growth for electricity. In four countries,
causality was observed to run from electricity
consumption to economic growth. For the remaining
countries no long run relationship was observed
between electricity consumption and growth.
For Burkina Faso, Quedraogo (2010) utilized
time series data from 1968-2003 in a bounds testing
approach to cointegration framework to examine the
relationship between electricity consumption and
economic growth. The findings indicate the
importance of electricity consumption for the
Burkina- Faso economy, reflected by the bidirectional
relationship
between
electricity
consumption and economic growth. Jumbe (2004)
applied granger causality together with an error
correction modelling approach to examine the
cointegration of and causality between electricity
consumption and economic growth in Malawi
between 1970 and 1999. The study considered GDP,
non agriculture GDP and agriculture GDP to account
for the importance of the agriculture sector in
Malawi’s GDP. The study found cointegration
between electricity consumption, non agriculture GDP and GDP. The results from the error correction
model indicated that electricity consumption is not an
important factor in Malawi’s economic growth, a
plausible result given that Malawi’s economic growth
is highly dependent on the agricultural sector.
Unlike many studies that investigate the
relationship between electricity consumption and
economic growth, Odhiambo (2009) uses trivariate
causality test to examine the impact of electricity
consumption on electricity growth in South Africa.
The study used electricity consumption, economic
growth and manufacturing sector employment level
(as proxy for employment level) in the estimations.
Bi-directional causality was found between electricity
consumption and
economic
growth,
while
unidirectional causality was observed from
employment to economic growth. The results imply
that electricity consumption drives economic growth
and economic growth is also important for electricity
consumption in South Africa.
Studies on the relationship between electricity
consumption and economic growth in Asian, Middle
Eastern and developed countries also yielded mixed
results. Gupta and Chandra (2010) examined the
relationship for India between 1960 and 2006.
Unidirectional causality from electricity consumption
to economic growth is observed for India. The authors
concluded that reforms in the country’s power sector
are essential if India hopes to meet its growth
potential. For Taiwan, Cheng and Lai (1997) observed
similar unidirectional causality from electricity
consumption to economic growth. In a multivariate
framework, Narayan and Singh (2007) found the
causality to be unidirectional from electricity
392
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
consumption and economic growth in Fiji. Squalli
(2007) employed the Toda-Yamamoto and bounds
testing estimation technique in investigating the
relationship between electricity consumption and
economic growth for Indonesia and six Middle
Eastern countries respectively. For Indonesia,
causality ran from electricity consumption to
economic growth, while in the Middle Eastern
countries, causality was observed to run from
economic growth to electricity consumption.
A few studies found evidence of bi directional
causality between electricity consumption and
economic growth. For example, Masih and Masih
(1997) investigated the causality between electricity
consumption and economic growth in India,
Indonesia, Pakistan, Malaysia, Singapore and the
Philippines using an error correction modelling
approach. Causality is found to run from electricity
consumption to economic growth in India, from
economic growth to electricity consumption in both
Indonesia and Pakistan. For the other countries, the
relationship was determined to be neutral.
Narayan and Smyth (2005) using multivariate
granger causality test in the case of Australia,
Hondroyiannis and Papapetrou (2002) using error
correction modelling approach in the case of Greece
found that causality ran from economic growth to
electricity consumption. Soyta and Sari (2003) using
error correction modelling approach, Lee (2006)
employing Toda –Yamamoto causality tests for 10
western countries found evidence of unidirectional
causality from economic growth to electricity
consumption for some countries and for other
countries causality ran from electricity consumption
to economic growth.
Description
The specification of the model which explains the
relationship between electricity consumption and
economic growth for Botswana, using the recently
developed autoregressive distributed lag (ARDL)
approach to co-integration, is discussed in this
section. The ARDL modelling was initially
introduced by Pesaran and Shin (1999) and later
further developed by Pesaran, Shin and Smith (2001).
Some of the many advantages of using the ARDL
model include first, its attractiveness in conducting
co-integration analysis in small samples as it avoids
the finite sample bias, second its efficiency over the
vector autoregressive (VAR) methods (Banerjee et.al,
1993; Inder, 1993), third, It allows the undertaking of
cointegration analysis irrespective of the order of
integration of the underlying regressors. I.e. whether
the regressors are integrated of zero order [I(0)], order
[I(1)]. Lastly, ARDL uses a single reduced form
equation instead of the system of equations as used in
the conventional Johansen co-integration with
consistent estimates and valid t-ratios (Inder, 1993;
68).
The model is thus:
ln GDPt 0 1 ln ECt t
and
Data
A bivariate approach to investigate the relationship
between electricity consumption and economic
growth is taken in this study, using annual time series
data from 1981 to 2010. The variables considered are
real gross domestic product (GDP) as a proxy for
economic growth measured in millions of U.S.
dollars, 2000 constant prices, and electricity
consumption measured in kilowatt hours. The data on
these variables is sourced from World Bank, World
Development Indicators database.
m
n
i 1
j 0
Autoregressive
This approach is based on estimating the long-run
relationship between the variables, as well as
estimating the short-run and long-run coefficients of
each variable in equation 1 using a conditional
unrestricted error correction model (UECM) to cointegration. Although, many time series data are not
stationary and overlooking such could result in
spurious regression, the method of ARDL does not
require pre-testing for the presence of unit root and
the order of integration does not have to be the same.
It is only important that the maximum order of
integration be of order one, I(1).
Equation (1) is modeled as a conditional
autoregressive distributed lag (ARDL) with each
variable regressed on each other:
ln GDPt 0 1i ln GDPt i 2 j ln EC t j 1 ln GDPt 1 2 ln EC t 1 1t
m
n
i 1
j 0
(1)
where lnGDPt is the log of real GDP in time t;
lnECt is log of electricity consumption in kilowatt
hours at time t. Our objective is to find the marginal
effect of electricity consumption on economic growth,
that is, whether β1 is positive or negative and if
statistically significant.
4.3 Co-integation
–
Distributed Lag (ARDL)
4. Data and model specification
4.1 Variable
Sources
4.2 Model Specification
ln ECt 0 1i ln ECt i 2 j ln GDPt j 1 ln ECt 1 2 ln GDPt 1 2t
393
(2)
(3)
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
where Δ denotes first difference, the parameters
ф’s and β’s capture the coefficients of the short run
dynamic, ψ’s and ρ’s give the long run coefficients.
The other variables are as earlier defined.
The long-run equations are as follows:
ˆ 1 ln GDPt 1 ˆ 2 ln ECt 1 0
ˆ1 ln GDPt 1 ˆ 2 ln ECt 1 0
(4)
The ARDL approach to co-integration uses the
F-statistic (or Wald statistic) to test the joint
significance of the lagged levels of the variables
lnGDPt-1, lnECt-1. The null hypotheses of ‘no cointegration’ against the alternative are:
In equation 1:
H 0 : 1 2 0;
GDP coefficient will be
H1 : 1 2 0
In equation 2:
H 0 : 1 2 0;
I(0). If the computed test statistic at a chosen level of
significance lies below the lower bounds value, the
null hypothesis of ‘no co-integration’ cannot be
rejected. If the test statistic obtained from the Wald
test lies between the upper bound and the lower
bound, there is no conclusive inference on the cointegration test. If the computed F-statistic exceeds
the upper bound, we reject the null hypothesis of no
co-integration. The coefficients of the variables in
their first differences gives the short-run effects and
the long-run coefficients are obtained by multiplying
the coefficients of the one lag of the explanatory
variable by a negative sign, then divide by the
coefficient of the one-period lag of the dependent
variable. Thus, the long-run coefficients of the
electricity consumption will be 2 1 and real
H1 : 1 2 0
Pesaran et al. (2001) developed two sets of
critical values for a given level of significance
namely, the upper bound I(1) and the lower bound
2 1 .
5. Empirical results
The unit root tests performed indicate that both
variables are not stationary at levels. They became
stationary after the first difference; that is, they are
integrated of order one, I(1). Table 1 shows the results
of the unit root test using both DF-GLS and PhillipsPerron (PP) tests for unit root.
Table 1. Summary of Unit root tests:
Variables
lnGDPt
lnECt
Variables
lnGDPt
lnECt
DF-GLS
Levels
First difference
Intercept
Trend & Intercept
Intercept
Trend & Intercept
-4.024***
-1.626
-3.013
-3.650**
-1.048
-3.592**
-5.511***
-5.471***
Phillips-Perron
Levels
First difference
Intercept
Trend & Intercept
Intercept
Trend & Intercept
-3.645***
-1.285
-2.944**
-3.27**
-2.055
-2.704
-8.128***
-10.192***
Conclusions
I(1)
I(1)
I(1)
I(1)
*10%; **5%; ***1%.
A general-to-specific ARDL model was first
performed where a lag length of one was chosen
(based on all the lag length criteria, except the LogL
criterion (See Appendix A). Then the insignificant
variables were dropped one after the other while
observing the Akaike
determine the importance
The result of the bounds
where each variable is
dependent variable.
394
information criterion to
of the dropped variables.
test is shown in Table 2,
in turn regressed as a
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
Table 2. Cointegration test results
Critical value bounds of the F statistics: restricted intercept and no trend
Critical Values
F-statistics
1% level
5% level
(k = 1, T = 30)
I(0)
I(1)
I(0)
I(1)
6.84
7.84
4.94
5.73
lnGDP = (lnGDP\lnEC) = 4.86*
lnEC = (lnEC\lnGDP) = 4.79*
10% level
I(0)
4.04
I(1)
4.78
Critical values obtained from Pesaran, Shin and Smith (2001), Case III, p.300. I(0) – lower bound; I(1) – upper bound.
*10%; **5%; ***1%.
The result shows that the null of ‘no cointegration’ among the variables is rejected. The
coefficients ψ and ρ are significantly different from
zero in both instances; that is, where real GDP and
electricity consumption are in turn used as the
dependent variable. The result shows that the
calculated F-statistics, 4.86 and 4.79, exceed the
upper critical limit obtained from Pesaran et. al
(2001) at 10% level in both cases, that is, when GDP
is taken as the dependent variable and when electricity
consumption is taken to be the dependent variable.
This therefore implies that there is a long-run
relationship between the two variables, GDP and
electricity consumption.
Table 3 below shows the short-run and long-run
effects in both equations. Electricity consumption
does not have a short-run effect on GDP, in the model
where GDP is the dependent variable. However, in
the long-run, electricity consumption has a positive
and significant effect on GDP, where a percentage
increase in electricity consumption will lead to an
increase in GDP by over 80%.
Table 3. Short-run and long-run relationships
Dependent
variables
lnGDP
lnEC
Short-run
∆lnGDP
___
-0.545 (-1.895)
Long-run
lnGDP(-1)
___
0.836 (0.015)**
∆lnEC
___
___
lnEC(-1)
0.882 (0.072)*
___
*10%; **5%; ***1%. Figures in parentheses indicate P-value
On the other hand, GDP shows a negative effect
on electricity consumption in the short-run, but this is
insignificant. Nevertheless, there is a significantly
positive relationship in the long-run of GDP on
electricity consumption. A percentage increase in
GDP will cause an equally over 80% increase in
electricity consumption in the long-run. This further
affirms the result of the bounds test, where an
evidence of a long-run relationship between the
variables, co-integration, was found. A battery of
diagnostic tests of normality, autocorrelation,
heteroskedasticity and model mis-specification, was
carried out and the result fails to reject any of the null
hypotheses. The result of the diagnostic tests is shown
in Table 4. CUSUM and CUSUM of squares (see
Appendix B) were also adopted to test the stability of
the model and the result shows that the parameters of
the model are stable as the cumulative sum of squares
lie inside the 5% significance lines.
Table 4. Set of diagnostic tests
Tests
Jarque-Bera
Serial Correlation LM Test+
Heteroskedasticity Test++
Ramsey RESET Test
Dependent variable: lnGDP
JB:
1.417 (0.492)
F-statistic: 0.174 (0.841)
F-statistic: 1.124 (0.359)
F-statistic: 1.297 (0.208)
Dependent variable: lnEC
0.928 (0.231)
0.708 (0.504)
0.143 (0.933)
0.006 (0.995)
*10%; **5%; ***1%. +Breusch-Godfrey. ++Breusch-Pagan-Godfrey.
Figures in parentheses indicate P-value
6. Conclusion and Recommendations
The study utilizes bounds testing approach to
cointegration in examining the relationship between
electricity consumption and economic growth
Botswana from 1981-2010. The study aimed
investigating whether electricity consumption
important for the growth. Despite the myriad
395
in
at
is
of
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
literature on the relationship between electricity
consumption and growth, very little has been done to
understand the role of electricity in Botswana’s
economy which is driven predominantly by the
mining sector.
In this study, DF-GLS and PP were used to test
for stationarity and the variables were found to be
integrated of order one, although a pre-test of the
presence of unit root is not required. We therefore
continued to apply the ARDL technique of bounds
test approach to co-integration and we found evidence
of a long-run relationship between GDP and
electricity consumption in Botswana. Furthermore,
the result showed that electricity consumption does
not have a short-run effect on GDP, but it has a
significantly positive effect on GDP in the long-run.
Conversely, GDP has both short-run and long-run
effects on electricity consumption, although not
significant in the short-run, it has a positive and
significant effect on electricity consumption in the
long-run.
This study is important for a number of reasons;
first, the efforts to diversify the economy away from
its reliance on the mining sector have meant the
development of other economic sectors. This has
brought with it increased demand for electricity in
these sectors, putting further pressures on the already
limited energy capacity and supply. Second, the
country’s electricity production capacity is inadequate
and unable to match the demand. This means the
economy will be vulnerable to any shocks in
electricity supply from neighboring countries. This
has been evidenced in the last few years, where
frequent load shedding or electricity rationing as a
result of declining supply from foreign suppliers
especially South Africa has negatively impacted on
the economy, with losses reported in the millions of
US dollars. Third, the study and its findings have a
bearing on the country’s energy policy. It points to the
need for increased electricity production ability in the
country. This requires the government to consider
opening up the energy sector to private suppliers, thus
ensuring increased competition and efficiency which
would otherwise not be achievable with BPC
monopolizing the generation, transmission and
distribution of electricity.
Given that electricity consumption is positively
related to growth especially in the long run, the
country’s energy policy must be structured so as to be
able to sustain growth. With projected increase in
overall energy demand within all forms of economic
activity, and considering that the country is well
endowed with coal, fuel wood and solar energy, there
is a need to venture into developing alternative energy
sources, increase the research into sustainable clean
energy such as solar energy to reduce the bottlenecks
in electricity supply. This will ensure that the
country’s reliance on external energy supply is
reduced and that growth plans are not jeopardized by
electricity shortages similar to those that are presently
on going in the country.
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397
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
Appendix A
Table A.1. Shortfall in Botswana Electricity demand and supply (Billion kWh). 2000-2010
years
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Electricity production
1
0.61
0.51
0.41
0.41
0.93
0.89
0.82
0.98
0.98
1.05
Electricity consumption
1.62
1.52
1.45
1.56
1.56
1.89
2.64
2.46
2.57
2.57
2.65
Short fall
0.62
0.91
0.94
1.15
1.15
0.96
1.75
1.64
1.59
1.59
1.6
Source: CIA World Factbook, Online
Table A.2. VAR Lag Order Selection Criteria
lag
0
1
2
3
LogL
8.61354
90.01658
93.48778
96.18075
LR
NA
144.7165*
5.656773
3.989583
FPE
0.002101
6.81e-06*
7.13e006
7.98e-06
AIC
-0.489892
-6.223450*
-6.184280
-6.087463
SC
-0.393904
-5.935487*
-5.704340
-5.415547
HQ
-0.461350
-6.137824*
-6.041569
-5.887667
* indicates lag order selected by the criterion. LR: sequential modified LR test statistic (each test at 5% level). FPE: Final
prediction error. AIC: Akaike information criterion. SC: Schwarz information criterion. HQ: Hannan-Quinn information
criterion
Figure A.3. CUSUM for equation 2
15
10
5
0
-5
-10
-15
88
90
92
94
96
98
CUSUM
00
02
04
06
08
10
08
10
5% Significance
Figure A.4. CUSUM for equation 3
15
10
5
0
-5
-10
-15
88
90
92
94
96
CUSUM
98
00
02
04
5% Significance
398
06
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
COMMUNICATION CHANNELS AND INTERPERSONAL
COMMUNICATION BETWEEN SOUTH AFRICAN AND
GERMAN BUSINESS PARTNERS
Oleg Scheming*, Roger B Mason**
Abstract
Good communication skills are vital, especially in business. This study investigated the role of
interpersonal communications in managing South African – German business relationships. The
objective of the study was to identify which communication channels South African businesses use to
communicate with their German business partners, and which are perceived to be the most effective.
In order to accomplish the objective, a survey was conducted by means of self-administered e-mail
based questionnaires. In addition, a few depth interviews were conducted to help interpret the
quantitative results of the study. In both cases, the respondents were purposively selected. Based on
the findings, recommendations were provided on how communication can be made more effective to
improve South African and German business relationships.
Keywords: Interpersonal
Communication Channels
Communication,
Business
Relationships,
Global
Partnerships,
Department of Marketing & Retail Management, Durban University of Technology, South Africa
** Corresponding author, Department of Marketing & Retail Management, Durban University of Technology, South Africa; Institute
of Systems Science
Fax: +27(0)86 674 1196
Tel.: +27(0)31 373 5385
E-mail: rogerm@dut.ac.za
1 Introduction
Germany has been one of South Africa’s main
business trading partners over the past ten years,
being consistently the largest supplier of imports into
South Africa and being either the third or fourth
largest export customer for South African goods. For
example, in 2008, Germany accounted for 11.3% of
all imports into South Africa and for 7.2% of all
South Africa’s exports (South African Revenue
Services, 2012). Clearly, maintaining sound
relationships between South African and German
firms is essential to continue such successful and
important trade activities.
Managing business relationships is a key
ingredient of business success – across all industries
(Limehouse, 1999: 100). According to Wang and Ji
(2010: 173), business expectations have become a
primary concern for organisations, especially those
who trade in the global market. Hemamalini (2002: 3)
states that besides changing market conditions and
new global competitors, the businesses themselves are
changing. The challenges of rapid innovation,
shrinking product life cycles, falling prices and global
competition make it difficult for companies to focus
on managing business relationships.
According to Jordan and Eldredge (2003: 44), it
takes more than just technology to maintain business
relationships. It takes improved business processes
and a method for providing the information needed in
business in an efficient and effective manner, and that
means
that
proper
interpersonal
business
communication between organizations is needed
(Kaufman, 2001: 36). The way business partners
communicate with each other can either build or
destroy relationships and, therefore, has a direct
influence on the effectiveness of business (Bambacas
& Patrickson, 2008: 53).
Ridilla (2008: 70) explains that there are three
separate forms of business communications that are
critical to maintain a positive working relationship
between businesses. These are body language, verbal
aspects and documentation.
The Manufacturers' Agents National Association
(MANA) agency found that 95 percent of all business
problems in 2006 evolved from a lack of
communication which shows how important
communication is to be successful in business (A
perfect principal doubleheader, 2006: 47).
Before the problems in communication can be
addressed, it is important to first identify how
business people communicate with each other and
which communication channels they use. Therefore
this study set out to identify and examine the
interpersonal channels used by business organisations
in South Africa to communicate with their German
399
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
business partners. First the literature on previous
research is presented, then the method used to conduct
the study is explained and the statistical findings from
the empirical study are presented. Finally, the
implications of these findings for the businesses are
interpreted and recommendations are made.
2 Literature review
2.1 Building a positive
between partners
relationship
The most effective means of creating a positive
relationship in business is using straight talk; open
communication between the business partners is a
necessity to keep a positive relationship (Banker to
banker, 2007: 27).
Romaniello (2004: 43) declares that closer and
more frequent communication between business
partners fosters tighter and more successful
relationships. However, both partners’ support must
encourage the creation of a positive relationship.
Evenson (2010: 69) indicates that building a positive
relationship begins when your business partner gets a
first impression of you and your company. Bilanich
(2009: n/a) nominates three things that should be done
for building strong and positive relationships. First,
get to know yourself, second, give with no
expectation of return and, third, resolve conflict
positively with minimal disruption to your
relationships.
2.2 Challenges in building
business relationships
global
Magrath (1997: 46) indicates that to understand global
business partners, their priorities and the knowledge
of how to solve global business relationship problems
create challenges. Korzeniowski (2001: 40) declares
that “International connections are a challenge for
every company”, and many large international
companies are hesitant because they have concerns
about the long-term viability. Brown (cited in
Handley, 2010) states that global businesses and their
relationships can struggle if there is no central person
or team deciding what skills are needed. Developing
the right international objectives is a critical
component to international operations, and to build
efficient relationships significant time and effort have
to be invested into research and planning (Glover,
2001: 66).
2.3 Differences in culture, technology and
communication
Culture impacts on behaviour, morale, and
productivity at work, and includes values that
influence company attitudes and actions (Harris,
Moran & Moran, 2004: 4). The primary reason for
global business failures is a lack of understanding of
foreign cultures and the right communication is the
cornerstone to improve such understanding (Kanungo,
2006: 26). Apart from that, different technology
standards in different countries can have an influence
on building business relationships. Rishel and Burns
(1997: 3) explain that strong relationships also depend
on the technology standard used by organizations. A
study was done at the Computerworld’s premier 100
IT leaders conference in 2005 regarding the main
obstacles to global strategies for IT companies. These
were cultural issues (32%), lack of globalisation plans
(30%), political issues (29%) and technological issues
(9%). Clearly, therefore, organizations should pay
more attention to cultural issues.
2.4 Communication in business
In the words of Ludlow (cited in Kushal, 2009: 2),
“Business communication is a process of transfer of
information and understanding between different parts
and people of a business organization. It consists of
various modes and media involved in communication
interchanges”. Communication is necessary in
business and, if it is done effectively, it supports
organizational growth, survival and future success
(Barnes, 2002: 30). According to Namita (2009: 3)
communication is the main ingredient of business
because no business can grow and expand without
proper communication channels. Ramsey (1994: 45)
states that multinational organizations need effective
communication if they want to be successful abroad.
2.5 Verbal and nonverbal communication
Kirst-Ashman and Hull (2008: 48) claim that human
communication involves both verbal and nonverbal
behaviour. Erasmus, Bowler and Goliath (1998: 8)
state that success in business often depends on a
person’s ability to communicate effectively, and
effective communication combines verbal and
nonverbal communication.
Verbal communication contains oral and written
communication between people and involves the use
of words in speaking, writing, reading and listening
(Erasmus, Albin & Donavon, 1998: 8). According to
Hughes (2003: 21), the right word choice and clarity
in verbal communication is important and requires
attention to personal dynamics.
According to Yuan (2007: 77), compared with
verbal communication, nonverbal communication is
often indirect and ambiguous and people may use
different nonverbal signals to show different attitudes
when speaking. Preston (2005: 83) states that
nonverbal messages can support or interfere with the
verbal messages which are delivered by people.
2.6 Communication channels in business
The communication process is successful only if the
receiver understands the message as intended by the
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Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
sender. This process sounds simple but it is not
always achieved in business (Guffey, Rogin &
Rhodes, 2009: 12) because of various reasons,
including incorrect encoding and decoding of the
message, interfering messages and incorrect choice of
communication channel. Harris (2007: 18) states that
there are many communication channels which can be
used to transfer information. Guffey and Almonte
(2009: 34) maintain that choosing the right
communication channel depends on the importance of
the message, the amount and speed of feedback
required, the necessity of permanent record, the cost
of the channel, and best practice in the company.
Cabot and Steiner (2006: 64) suggest that
different positions and jobs in the company require
different communication channels to be used.
According to Abell and Codd (2003: 21), choosing
the right communication channel is a way to influence
the right people in business and helps to establish a
credible platform from which to negotiate.
2.7
Types
of
organizations
communication
in
Communication is not simply a matter of the face-toface exchange of information. In organizations,
people participate in a number of different levels of
communication (Fielding, 2005: 25). According to
Lehman and Dufrene (2007: 9), communication in
organizations can refer to different audiences and
generally can take place on five levels:
Intrapersonal communication;
Interpersonal communication;
Group communication;
Public communication; and
Mass communication.
2.8 Interpersonal communication
“Interpersonal communication is the process of
message transaction between two or more people to
create and sustain shared meaning” (West & Turner,
2008: 10). Weiten, Lloyd, Dunn and Hammer (2008:
205) state that interpersonal communication is an
interaction process in which one person sends a
message to another while using a certain
communication
channel.
Interpersonal
communication is extremely important in business
and bad interpersonal skills contribute considerable
inefficiencies in companies and other organizations
(Ellet, 2006: 101).
Interpersonal communication is the most
common context of business and professional
relationship
building,
and
interpersonal
communication skills are obviously the foundation of
success in business (Troester & Mester, 2007: 156).
Consequently,
aspects
of
interpersonal
communication are important in attempting to
understand issues such as long-term bonding and the
development of trust (Olkkonen, Tikkanen &
Alajoutsijarvi, 2000: 404). According to Coyle (1993:
4), employees need relationships to realize their
potential – in today’s workplace relationships require
interdependence that can most effectively be achieved
through
better
quality
in
interpersonal
communications. Just (1999: 84) suggests that
organizations are no longer relying on power and
control, but rather on empowerment and commitment.
Moreover, building strong interpersonal working
relationships help to create synergy and teamwork
within a work group or an organization.
2.9
Communication
barriers
problems
and
Communication is the most important skill for success
in business and studies show that people in
organizations generally spend over 75 percent of their
time in interpersonal communications (Carroll, 2009:
ix). According to Sedam (2002: 44), if people talk
about communication problems in business, they
should look deeper for the cause, such as different
behavioural styles, personalities, company policies,
structure and culture.
According to Harris and Hartmann (2001: 315),
objectivity in receiving and interpreting messages is
often difficult to achieve because of communication
problems caused by perceptual and psychological
reasons or as a result of specific situations. Obstacles
and factors which disturb the communication process
and, therefore, make the communication incomplete
and ineffective are known as communication barriers
(Debasish & Das, 2009: 61). Communication barriers
are any factors that interfere with the success of the
communication process (Krizan, Merrier, Logan &
Williams, 2007: 16). According to Qazi and
McKenzie (1983: 70), communication slowdowns or
breakdowns can result from ambiguous or
misinterpreted verbal or nonverbal communications.
Pancrazio and Pancrazio (1981: 31) go further
and declare that communication barriers lead to
miscommunication and
cause
problems
in
communications such as causing defensive reactions,
cutting off further communication, diminishing
chances to identify options and resulting in confusion
or misunderstanding. Sri Jin and Sunitti (2009: 45)
define miscommunication as “… a ruined form of
communication. What is to be communicated does not
get communicated and an obstructed form of message
is transmitted”.
Considering the importance of inter-cultural
communications, this study aimed to identify the
interpersonal communications channels used by
organisations in South Africa to communicate with
their business partners in Germany, as well as to
investigate interpersonal communication problems
experienced by such businesses in managing their
business relationships. To meet this objective, the
following issues, identified from the literature, were
determined to be key to successful interpersonal
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Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
business communications and were used to develop
the questionnaire:
Use of communication channels especially
Web 2.0 communication channels
Familiarity with these communication
channels
Perceived suitability of communication
channels
Interpersonal skills and their role as barriers
to communication
Cultural aspects and their role as barriers to
communication
Language and use of terminology and its role
as a barrier to communication
These issues therefore formed the basis of the
empirical study and will be discussed in detail in the
Results section of this paper.
3 Method
An exploratory research design with both quantitative
and qualitative instruments was used to collect the
necessary data. The survey method, using a
questionnaire, was chosen in order to collect the
quantitative data. To develop more understanding of
the quantitative findings, in-depth interviews were
also conducted.
The target population was South African
companies that communicate with Germany on
business matters. Within these firms, the research
elements were Managing Directors, Heads of
Departments, and employees who work in sales,
marketing and purchasing, and who communicate
with German suppliers or customers. The data was
collected during September and October 2011 from
firms based in South Africa.
The sample frame was the South African –
German Chamber of Commerce and Industry
membership list of 500 organizations. A nonprobability sampling design was used for the survey.
Specifically, the sampling design was a mixture of
purposive sampling, census and self-selected
sampling. The first step was to select the companies
suitable for the study from the South African –
German Chamber of Commerce and Industry list.
Non-trading organisations and service firms such as
restaurants were excluded from the frame. The
remaining companies were phoned to make sure that
they are qualified and then asked to participate in the
survey. From these selected companies, an e-mail
based census was done. Finally, the achieved sample
was based on a self-selected sampling. A self-selected
sample is a form of convenience sample where the
respondents determine whether or not to be a part of
the sample (Kim, 2011: 41). The final achieved
sample consisted of 200 companies.
The questionnaire was developed from the
literature on business communications, with questions
stated simply to ensure that they were understood by
all respondents. To ensure validity, each question was
pre-tested. Closed-ended Likert scaled questions were
mainly used. In addition to pre-testing, the developed
questionnaire was also checked via a pilot-study to
test validity. Most of the questions can be seen in
Table 5. The data was then collected via an e-mail
online survey. The respondents received an Internet
link via e-mail, which they had to click on to access
the questionnaire.
The Statistical Package for the Social Sciences
(SPSS), version 18, was used to analyse the data.
Descriptive statistics were used, summarising the
results mainly in terms of mean values. To test for
statistical significance chi-square tests were used.
Regarding the qualitative interviews, a nonprobability sample was used. Purposive sampling was
chosen because information regarding the research
topic and research problem was believed to be held by
certain respondents. Six interviews were conducted in
this study to gain more in-depth information. The
requirement for qualifying for the interview was that
the respondent communicated regularly with German
business partners and worked for a company based in
South Africa.
A qualitative interviewer framework, based on
the study aim, was developed to explore some of the
quantitative results. Information provided by the
interviewees was audio recorded, transcribed, and
then the transcription was deconstructed and
reconstructed according to the research themes.
4 Results
4.1 Sample demographics
The gender of the participants in the quantitative
study shows a reasonable spread. The results can be
seen in Table 1, which also shows respondents’ ages.
Over 70 per cent of the respondents were over 40
years old. This finding was expected because the
study was designed to collect information mainly
from managing directors or senior managers, who
would be expected to be older.
402
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
Table 1. Age and gender
Gender
Age
18 - 30
41 - 50
> 50
Total
f
%
f
%
f
%
f
%
Like age and gender, work experience was felt to
be
an
important
criterion
for
ensuring
representativeness of the sample. The length of
employment in years of the respondents showed an
even spread, with experience from 1 year up to over
20 years. In summary, 80% of the respondents had
worked for more than 4 years and over 40% had
worked over 10 years for the company. This relatively
high level of experience means that the sample
respondents could be expected to be sufficiently
knowledgeable about their organizations’ activities
and communications.
A comparison of the opinion questions in terms
of the demographics questions was done using
analysis of variance. None of the comparisons were
found to be significant. Thus it was concluded that the
respondents’
opinions
about
interpersonal
communications did not differ between genders, age
Female
Male
Total
9
14.1%
15
23.4%
10
15.6%
34
53.1%
10
15.6%
8
12.5%
12
18.8%
30
46.9%
19
29.7%
23
35.9%
22
34.4%
64
100.0%
categories or length of time worked at the company.
Therefore, subsequent analyses were only conducted
and discussed according to the total results.
4.2 Familiarity and use of
communication channels
Table 2 shows the communication channels that South
African business people are most familiar with, and
the frequency with which each channel is used per
day.
There were obviously high levels of familiarity
with the telephone, face-to-face and e-mail. However,
only about a third (34.4 percent) were familiar with
Web 2.0 services, and approximately 47 percent with
videoconferencing. In other words, the more modern
or sophisticated communications channels are not
well known.
Table 2. Communication channel familiarity and use (%)
Channel
Telephone
Face to Face
Videoconferencing
Electronic mail
Web 2.0
% familiar
with
channel
96.9
84.4
46.9
100.0
34.4
Times channel used per day
Domestic (South African)
International (German)
0
1-5
6-15
>15
0
1-5
6-15
>15
32.3
43.5
24.2
9.7
72.6
11.3
6.5
10.5
70.2
8.8
10.5
85.7
11.1
1.6
1.6
85.0
15.0
84.9
15.1
1.6
6.3
31.7
60.3
1.6
52.4
23.8
22.2
79.0
9.7
8.1
3.2
81.7
10.0
3.3
5.0
Table 2 also shows a comparison of how often
South African business people use each
communication channel to communicate with their
domestic business partners on the one hand, and with
their German business partners on the other hand.
On average, approximately 80% of respondents
did not use videoconferencing or Web 2.0 to
communicate with neither their domestic partners nor
with their German business partners. This is
consistent with the low level of familiarity with these
channels. The two most used channels for domestic
communication were e-mail, which was used more
than 15 times a day by 60.3% of respondents, and
face-to-face which was used less often (1 – 5 times a
day by 70.2% of respondents). Obviously a high
percentage of the respondents did not use face-to-face
to communicate with German firms. Most
communication is via telephone (72.6%) and
electronic mail (52.4%). In each instance, these
channels were used between 1 and 5 times per day.
The findings from the qualitative study suggest
that South African organizations use the telephone
more often to communicate with their domestic
business partners than with their German business
partners because the staff in South Africa can usually
solve problems. Calls to Germany are made only in
urgent cases. Another reason is that people are much
better prepared when they make calls overseas
(Germany) and therefore less time is spent on the
403
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
phone and less communication in general is necessary
to solve problems.
As Table 2 shows, South African business
people have very little face-to-face contact with their
German business partners. Based on the qualitative
interviews, the two main factors seem to be money
and time. Flights are so expensive and timeconsuming that people try to solve problems via email and telephone.
Another salient point highlighted by Table 2 is
that videoconferencing and Web 2.0 technology are
rarely used by South African organizations. This
finding is surprising since videoconferencing is a
cheap,
immediate,
comfortable
and
direct
communication channel. The qualitative interviews
suggest that South African business people stick to
old habits (telephone and e-mail) with which they feel
comfortable.
Furthermore,
South
African
organizations seem to not really know how to use this
new communication technology, and in addition,
connections for overseas calls sometimes break down
or have a time delay, which makes speech awkward.
Service providers often have problems in
guaranteeing a stable connection, which is necessary
to use videoconferencing properly.
With Web 2.0 being an important future channel
for business communication, a more in-depth
investigation was warranted. Table 3 illustrates that
few respondents had an opinion about Web 2.0
services. Over one third do not even know if their
company uses or offers Web 2.0 services for
communication. Furthermore, nearly half the
respondents do not have an opinion on whether Web
2.0 technology is going to play a bigger role for
business communication in the future.
Table 3. Opinions about Web 2.0 communication channels
% responses
Questions
Our company uses Web 2.0 to communicate with German business partners.
Web 2.0 Technology will be more important for efficient communication
with global business partners in the next 5 years.
Web 2.0 Technology will not be allowed for communication by the
companies because it is developed more for private use and not for business.
Some interviewees indicated that Web 2.0
services certainly have potential for business
communication, but companies are uncertain and
hesitant about their use. Some felt that employees
might use it more for private than for business issues.
Moreover, data security was also an issue; companies
do not like to publish important or confidential
information on the web. The fact that 70% of the
sample was over 40 years old could be a reason for
the lack of knowledge about, or interest in, Web 2.0
services. A survey of younger employees may
produce a different result.
In general, South African organizations use their
communication channels less often to communicate
Agree
Neutral
Disagree
12.9
33.9
53.2
35.5
41.9
22.6
27.0
46.0
27.0
with German business partners than to communicate
with their domestic partners. According to the
interviews, this is natural because South Africa is
where the selling and buying takes place (rather than
in Germany). Therefore, more communication with
the domestic partners is necessary on a daily basis.
4.3
Suitability
channels
of
communication
Table 4 represent the opinions on how suitable or
applicable the various communication channels are
for South African organizations to communicate with
German businesses.
Table 4. Suitability of communication channels
Inappropriate
Less suitable
Suitable
Most suitable
-
1.7%
55.0%
43.3%
Face to Face
14.3%
22.4%
24.5%
38.8%
Videoconferencing
2.9%
42.9%
51.4%
2.9%
-
4.9%
19.7%
75.4%
25.0%
28.6%
46.4%
-
Telephone
Electronic mail
Web 2.0
Overall, respondents felt that the different
channels are generally appropriate. However, some
channels were more favoured than others. These
include telephone, face-to-face and e-mail. Moreover,
despite the uncertainty previously mentioned, about
half the respondents think that Web 2.0 and
videoconferencing are suitable for communication. As
discussed previously, these communication channels
are hardly used for communication, which is
404
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
consistent with the fact that about half perceive them
as unsuitable.
4.4 Opinions regarding communications
Table 5 provides a summary of the opinions of the
respondents regarding interpersonal communications
and barriers to such communications. These means
were all found to be significant with p values of
0.000. Most questions had a spread of positive and
negative answers, with the means hovering around the
mid, neutral point of 3 (between 2.5 and 3.5). In most
cases, the respondents disagreed with the statements
about communication barrier causes (e.g. making
promises that cannot be kept, remembering the
conversation context, problems in summarising the
conversation, interruptions due to technological
problems or time zone difficulties). The only factor
that emerged as a fairly strong communication barrier
was the different cultural backgrounds and traditions
(mean of 3.5469). Although most means hover around
the mid-point of 3, the relatively high standard
deviations indicate that there were a fairly high
number of respondents who did believe significant
communications barriers exist. For example: ‘German
business partners not understanding what is said’
(x=2.8281, SD=1.12058).
Table 5. Summary of opinion questions
Opinion questions
GENERAL
German business partners often send unimportant and unnecessary e-mails.
n
Mean Std. Dev.
64
2.1406
.79417
Face-to-face communication is the most efficient way to get results when dealing with
64
German business relationships.
3.2500
1.02353
While talking on the phone, one should also be interested in the person and not only in
63
the business issues.
3.6984
.81587
German companies use Videoconferencing too often and neglect therefore the personal
64 2.5937 .92099
face-to-face contact with the South African business partners.
INTERPERSONAL SKILLS – BARRIERS – ABILITY TO UNDERSTAND WHAT OTHER PEOPLE SAY
Good interpersonal skills of business partners positively affect the communication
64
efficiency.
4.4531
.58905
German business partners often don’t understand what is said.
64
German business partners often make promises they cannot keep.
64
German business partners often have difficulties in remembering the conversation
64
context (includes face-to-face and telephone).
INTERPERSONAL SKILLS – BARRIERS – SIGNIFICANCE OF ORAL SKILLS
German business partners always have a positive attitude and are kind.
64
German business partners often have problems in summarizing the conversation.
63
German business partners often have trouble in structuring the conversation flow on
64
the phone.
INTERPERSONAL SKILLS – BARRIERS – SIGNIFICANCE OF WRITTEN SKILLS
2.8281
2.2187
1.12058
.91667
2.2656
.92996
3.2813
2.3333
.89918
.78288
2.5000
1.05409
Written responses from German business partners are always on time.
The written context from German business partners is often not structured.
The grammar of written messages from German business partners is often wrong.
64
64
64
3.3750
2.5000
2.8906
.91721
.94281
1.02535
I often don’t understand the foreign language terminology that German business
64
partners use.
2.6250
.96773
Different cultural backgrounds and traditions affect business communication.
64
(Differences such as: just now and Afrikaans: now now).
3.5469
.94162
The communication flow with German business partners will often be interrupted
64
because of technology problems.
2.4375
.83333
Different time zones make it difficult to define the right business hours for
64
communication.
2.2344
.97170
A noisy and disruptive environment often disturbs the communication flow.
3.0313
1.16794
CULTURAL ASPECTS – BARRIERS
405
64
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
4.5 Bivariate analysis
statistical significant relationship between the two
considered variables.
As already indicated in the univariate analysis of
this chapter, Web 2.0 is little used by South African
organizations for business communication. However,
it is interesting to know what South African
organizations think of the future development of Web
2.0 in business communication. The majority of the
respondents disagreed with the statement that their
company is using Web 2.0 for business
communication but they think that Web 2.0 will be
more important for business communication in the
next five years, as Table 6 shows. South African
business people are quite confident that Web 2.0 will
be more useful for business communication in the
next five years.
This section covers the bivariate analysis that
involved the comparison of two variables of relevance
related to Web 2.0. Cross tabulations and chi square
tests were used for this analysis.
4.5.1 Cross tab of Web 2.0 today and tomorrow in
business
The respondents were asked if their company was
using Web 2.0 for business communication and how
they think Web 2.0 will change in business
communication over the next five years. A Pearson
chi-square test (p – 0.000) showed that there is a
Table 6. Use of Web 2.0 in business in the future
Web 2.0 Technology will be more important for efficient
communication with global business partners in the next 5 years.
Strongly
Strongly
Disagree
Neutral
Agree
disagree
agree
Our
company
uses Web 2.0 to
communicate
with
German
business
partners.
Strongly
disagree
Disagree
Neutral
Agree
Strongly
agree
Total
Total
5
1
6
4
0
16
0
0
0
5
2
1
6
13
0
4
6
1
1
0
4
16
21
6
0
0
1
0
1
2
5
9
26
15
6
61
the two considered variables. This is consistent with
the univariate analysis, which showed that many
respondents disagreed with the statement that face-toface is the most efficient way to communicate with
German business people, and that the majority also
disagreed with the statement that they do not
understand the language or terminology that German
business partners use.
4.5.2 Cross tab of face-to-face communication and
language/terminology
A cross tabulation (shown in Table 7), between
whether ‘face-to-face is the most efficient way to
communicate with German business partners’ and ‘if
the language/terminology is often misunderstood’,
showed a significant relationship (p = 0.02) between
Table 7. Face-to-face as most efficient and language/terminology
Language/Terminology: I often don’t understand foreign
language terminology that German business partners use.
Strongly
Strongly
Disagree
Neutral
Agree
disagree
agree
Face-to-face
communication is
most efficient way
to get results when
dealing
with
German business
relationships.
Total
Strongly
disagree
Disagree
Neutral
Agree
Strongly
agree
Total
0
0
0
0
1
1
1
2
1
8
10
7
5
7
4
2
2
5
0
0
1
16
21
18
1
4
1
2
0
8
5
29
17
11
2
64
Obviously, South African business people
understand the German language/terminology quite
well and, therefore, probably do not need to meet
German business people in person to clarify
misconceptions. In this case, the difference between
being effective and efficient must be explained. It
406
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
might be that face-to-face is the most effective way to
communicate but with the background of time and
cost, it might not be the most efficient way from an
economic point of view.
5. Conclusion
The objective concerned the communication channels
used by South African organizations to communicate
with German businesses. The result of the research
shows that the main communication channels used by
South African organizations are e-mails, telephone
and face-to-face communication. According to
Sussman, Adams, Kuzmits and Raho (2002: 315),
these are the main communication channels in
business. According to the literature, e-mail is used
mainly because messages can be sent quickly and
inexpensively across the time zones or borders;
telephones are also used for gathering or delivering
quick information and face-to-face conversation takes
place when business people need to be persuasive
(Guffey and Almonte, 2009: 35). These insights from
the literature review are confirmed by this study,
which found that South African business people
mainly communicate via e-mail and telephone.
Videoconferencing is hardly used by South
African organizations to communicate with German
business
people.
Bigger
companies
use
videoconferencing occasionally. According to the
literature, this channel would be used when group
consensus and interaction are important but the
members are not available personally (Guffey and
Almonte 2009: 35). Although videoconferencing
provides a comfortable and cheap communication
channel over distance, this study has found that this
communication channel is not used by South African
organizations to communicate with their German
business partners. Lack of knowledge and different
technology standards play a role in why
videoconferencing is not in standard use for
communication in South African companies.
In relation to Web 2.0 and business
communication, there is little literature available
because this area is still relatively new. The study
confirmed that many people do not know what Web
2.0 is, or whether their company is using this channel
for business communication. Even after being given a
definition of Web 2.0:
“Web 2.0 is the term given to describe a second
generation of the World-Wide-Web that is focused on
the ability for people to collaborate and share
information online”,
many respondents answered the questions concerning
Web 2.0 with neutral answers. This shows that people
are relatively ignorant about this particular area and
that Web 2.0 is not adequately considered for business
communication.
6. Implications of the study
This research has clearly shown the importance of
interpersonal communication in business. Due to the
complexity of all the factors that influence
communication, research in this particular area is
justified. In addition to making a contribution to
knowledge about interpersonal communication
between South African and German businesses, it has
also contributed to knowledge about the use of Web
2.0 in South Africa, an unanticipated benefit. Web 2.0
is generally in demand for business communication,
and this study has highlighted that the benefits of its
use are probably being missed by South African
businesses.
In addition to increasing awareness of the
advantages and disadvantages of this new
communication channel, companies should also
ensure that their employees know more about their
business partners and their communication habits to
make business communication as efficient and
effective as possible. Companies should carry out
workshops and training in the company on
interpersonal and inter-cultural communication in
business, and on effective and efficient ways of
conducting business communication. Such training in
communication could be offered on a generic basis, or
could be specifically related to certain countries – in
this case, communication between South Africa and
Germany.
7. Limitations and further research
Three limitations of this research were that many
respondents did not know much about Web 2.0 (as
indicated by the large number of neutral responses),
and the small sample size of only 64 respondents. For
an exploratory study, this was sufficient, but for
reliable answers for a conclusive study, this was
insufficient. A third limitation was that the problem
was only viewed from a South African perspective.
Further research is needed in the area of Web 2.0
technology for business communication. The question
of whether Web 2.0 can be used for efficient and
effective business communication needs to be
explored further. Furthermore, the same study could
be conducted in Germany to explore the problem
from a German perspective. German business people
may have a completely different opinion.
A final recommendation for further research is to
expand the sample size. A bigger sample would
provide more reliable and valid conclusions. In
conjunction with the increase sample size, differences
in the communication behaviour of smaller and bigger
companies, and differences in the various
demographic factors could be investigated.
407
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
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Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
THE OWNERSHIP STRUCTURE, THE BOARD OF DIRECTORS
AND THE QUALITY OF ACCOUNTING INFORMATION
Nejla Ould Daoud Ellili*
Abstract
High quality accounting information is vital for the accuracy of the financial statements, whereas poor
quality information may lead to serious economic problems. The recent financial crisis has attracted
the interest of many researchers in determining the factors that may affect the quality of accounting
information. In this field, our research investigates the possible impact of the ownership structure and
of the make-up of the board of directors on the quality of accounting information, using annual data
from 29 companies listed on the Abu Dhabi Securities Exchange in 2008 and 2009. The actual
research starts by presenting an appropriate measure of the quality of the accounting information,
then developing a model explaining the relationship between the ownership structure, the board of
directors and the quality of the accounting information. In the light of our results, we will be able to
provide recommendations for helping the companies improve the quality of their financial reporting.
JEL Classification Codes: C21, G32, G34
Keywords: Earnings Management, Discretionary Accruals, Ownership Structure, Board of Directors
* College of Business Administration, Abu Dhabi University
Tel.: +971 50 7766392
E-mail: nejla.ellili@adu.ac.ae
1. Introduction
Separation between ownership and control of a
company creates conflicts of interests between
managers and shareholders (Berle and Means, 1932).
Shareholders are interested in maximizing the value
of their company while managers seek to increase the
consumption of both pecuniary and non-pecuniary
advantages. The financial literature specifies a certain
number of governance mechanisms which could help
companies to reduce their agency problems and to
align the interests of their managers more closely with
those of their shareholders. These mechanisms
include managerial ownership (Jensen and Meckling,
1976), blockholders ownership (Agrawal and
Mandelker, 1990), institutional ownership (Brickley,
Lease and Smith, 1988), the board of directors (Fama
and Jensen, 1983), managerial compensation
(Mehran, 1995), control market (Jensen and Ruback,
1983), the labor market (Fama, 1980) and the product
market (Hart, 1983).
Several studies have been carried out into the
relationship between managerial ownership and the
performance of companies. Jensen and Meckling
(1976) affirm that this relationship is linear and that
high levels of managerial ownership can reduce
agency problems within a company. Other authors
affirm that the relationship between managerial
ownership and the performance of the company is
nonlinear (Morck, Shleifer and Vishny, 1988; Shorts
and Keasy, 1999). This takes the form of alignment of
interests in regard to managerial entrenchment.
However, according to Himmelberg, Hubbard and
Palia (1999), Cho (1998), and Demsetz and
Villalonga (2001), managerial ownership is an
endogenous variable which depends on the
performance of the company.
The impact of the characteristics of the board of
directors was also the subject of several studies. Fama
and Jensen (1983) affirm that the separation between
positions of the Chief Executive Officer and the
Chairman of the Board of Directors improves the
performance of the companies. Jensen (1993) and
Yermack (1996) suggest that the small boards of
directors are more effective, and that they control
managerial discretion more effectively. Fama (1980)
argues that a large presence of the external members
in the board of directors ensures a better performance
of the companies.
The actual study continues in the same spirit of
the previous research by examining the
interrelationships between managerial ownership, the
characteristics of the board of directors and the
practice of earnings management. Accounting
earnings are considered to be one of the main
indicators of the financial performance of a company
and the practice of earnings management has attracted
the interest of many researchers. In this study, panel
data from 29 companies trading on the Abu Dhabi
Securities Exchange between 2007 and 2009 has been
410
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
used. As can be seen so far, there are only three
empirical analyses conducted on the corporate
governance of UAE companies. The first analysis was
conducted by Moustafa (2005) on the impact of
separation between the ownership and control of the
UAE firm performance, the second by Aljifri and
Moustafa (2007) on the impact of corporate
governance mechanisms on the UAE firm
performance and the third by Ellili (2012) on the
interrelationships between the different mechanisms
of control. In the three aforementioned analyses, the
researchers have studied the impact of the ownership
structure of the performance of the company, but in
this study we will incorporate the discretionary
accruals as a measure of the earnings management
practice.
To study the interrelationships between the
managerial ownership, the characteristics of the board
of directors, and the quality of the accounting
information, many models have been used. The panel
data regressions are used to analyze the simultaneous
impacts of both the managerial ownership and
characteristics of the board of directors on the
discretionary accruals. The empirical results showed
the presence of important impacts of the managerial
ownership, the blockholders’ ownership and the
board’s duality on the earnings management practice.
More particularly, we found that both managerial and
blockholders ownership have negative impacts on the
discretionary accruals which confirms that the high
presence of the managers and the blockholders in the
ownership structure of the company is associated with
a weak practice of the earnings management and leads
to good quality accounting information. In addition,
the results showed that board duality has a positive
effect on discretionary accruals, which confirms that
the duality of a CEO can be related to a high earning
management practice. These empirical results help
companies to optimally manage the various
mechanisms of governance in order to improve the
quality of the accounting information.
The remainder of this paper is organized as
follows: firstly, a literature review of the ownership
structure is presented. Then there is a presentation of
the corporate governance system in UAE, followed by
an explanation of data and methodology, empirical
results analysis, and finally a conclusion.
2. Literature Review
2.1. The ownership structure
In the financial literature, while there has been
extensive research that has examined the relationship
between ownership structure and corporate
performance (Jensen and Meckling, 1976; Morck,
Shleifer and Vishny, 1988; Short and Keasy, 1999),
only a few studies have examined the relationship
between ownership structure and the quality of
accounting information (Warfield et al., 1995;
Rajgopal et al., 1999; Fang and Wong, 2002). The
quality of the financial reports can be adversely
affected by the widespread practice that earning
management have of increasing their earnings as a
consequence of the information asymmetries between
owners and managers (Hadani, Goranova and Khan,
2011). This process is defined by the manipulation of
the firm’s earnings as reported in the financial
statements (Pfarrer, Smith, Bartol, Khanin and Zhang,
2008). Healy and Wahlen (1999) underline that
“Earning management occurs when managers use
judgment in financial reporting and in structuring
transactions to alter financial reports to either mislead
some stakeholders about the underlying economic
performance of the company or to influence
contractual outcomes that depend on reported
accounting numbers”. Any analysis of the relationship
between the ownership structure and earning
management needs to distinguish between the
managerial
ownership
(2.1.1.),
blockholders’
ownership (2.1.2.) and the institutional ownership
(2.1.3.).
2.1.1. The managerial ownership
From a theoretical point of view, managerial
ownership seems have two conflicting effects on the
quality of the accounting information: the
convergence of interest effect and entrenchment.
Based on the Convergence of Interest Hypothesis
(Jensen and Meckling, 1976), the agency theory
would suggest that managerial ownership leads to a
better
quality
of
accounting
information
(Gegenfurtner, Ampenberger and Kaserer, 2009).
Hence firms with high managerial ownership seem to
reflect the true financial situation. Therefore, the
convergence effect predicts that managers with higher
ownership have stronger incentives to act in line with
shareholders’ interests. In contrast, agency costs are
high when the managerial ownership is at a low level.
This convergence effect suggests that as the
managerial ownership increases, the opportunistic
managerial behavior decreases monotonically.
The Managerial Entrenchment Effect Hypothesis
(Morck, Shleifer and Vishny, 1988) argues that
managers with larger ownership have greater control
over firms, and therefore possess more freedom to act
in their own private interests, often to the detriment of
those shareholders who engage in opportunistic
behavior to serve their own interests, since they are
less likely to be controlled and dismissed. According
to Morck and al. (1988) and Sort and Keasy (1999),
the entrenchment effect is dominant only within the
intermediate levels of ownership.
In the empirical financial literature, the
researchers focus on the relationship between the
managerial ownership and corporate performance. In
fact, Morck et al. (1988) find a positive relationship
between the managerial ownership and firm
performance (measured by Tobin’s q) for the low and
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Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
high levels of ownership, and thereby the dominance
of the convergence effect. Moreover, they indicate
that there is a negative relationship between the
managerial ownership and firm performance at the
intermediate levels of managerial ownership,
consistent with the entrenchment effect. Short and
Keasy (1999) argue that the relationship between
managerial ownership and firm performance is
nonmonotonic. McConnell and Servaes (1990) also
provide evidence that is consistent with the
managerial entrenchment effect.
In the context of UAE, the empirical results of
Ellili (2012) show that the managerial ownership does
not have any impact on the performance of the firm.
Indeed, managerial ownership is endogenous and the
performance of the firm is one, among others, of its
determinants. Warfield et al. (1995) and Salsiah,
Norman and Hassan (2008) indicate that the quality of
accounting information (measured by the earnings
response coefficient) is positively related to
managerial ownership, whereas the magnitude of the
discretionary accruals is negatively related to it. Their
results confirm that the quality of the accounting
information increases as managerial ownership
increases, supporting by consequence the convergence
of the interest effect hypothesis. Gul and Wah (2002)
examined the effect of the convergence of the
interests and of the managerial entrenchment on the
accounting informativeness by comparing the
intervals of managerial ownership already specified
by
Morck
et
al.
(1988).The
accounting
informativeness represents the response of the market
to the disclosure of the accounting income and is
measured by the regression coefficient of the market
value on the accounting income. These authors find
that the informativeness is higher in the intervals of
convergence of interests than in those of the
managerial entrenchment. Consequently, if the
interests of the managers are aligned with those of the
shareholders, the accounting income will be of a
higher quality since the managers will be less likely to
manipulate their financial statements. From the same
perspective, Lennox (2005) shows that the
relationship between managerial ownership and audit
quality is significantly negative for the low and high
levels of ownership (the convergence of interest
effect). He also indicates that the relationship is
slightly positive for the intermediate levels of
managerial ownership (the entrenchment effect). This
result is supported by Teshima and Shuto (2008) who
find that the relationship between the managerial
ownership and the discretionary accruals of the
Japanese firms (proxy of the quality of the accounting
information) is non monotonic (both convergence of
interest and entrenchment effects).
In related research, LaFond and Roychowdhury
(2008) examined the effect of managerial ownership
on the conservatism of accounting as measured by the
asymmetric timeliness of earnings. They underline
that, as the managerial ownership decreases, there is
greater asymmetric timeliness of earnings (a higher
demand for accounting conservatism). This result is
consistent with the implication of the convergence of
interest effect on managerial ownership. In an
extension of this, Shuto and Takada (2010) examined
the effect of managerial ownership on the accounting
conservatism defined as the imposition of stricter
verification standards for recording good news as
gains than for recording bad news as losses. Their
empirical results reveal that there is a nonmonotonic
relationship between managerial ownership and
accounting conservatism. In fact, within the low and
high levels of managerial ownership, managerial
ownership is significantly negatively related to the
asymmetric timeliness of earnings, which is consistent
with the convergence of interest effect. They also find
a significant positive relationship between managerial
ownership and the asymmetric timeliness of earnings
with regard to the intermediate levels of managerial
ownership, as suggested by the management
entrenchment effect. These results are very helpful for
our research in that they show that accounting
conservatism is able to reduce the agency costs of the
firms through a corporate governance system.
Therefore, the following hypothesis can be tested
H1: There is a negative relationship between the
managerial ownership and the quality of the
accounting information.
2.1.2. The Blockholders ownership
Block holders are defined as the large stockholders
who hold at least 5 % of the shares of a company. In
the financial literature, there is no consensus on the
relationship between the blockholders and the
performance of the company on terms of positive or
negative signs, nor on the direction of causality
between the two variables. In financial theory, and
more particularly in agency theory literature, the
relationship between ownership concentration and the
performance of a company is generally seen as
positive. Blockholders have more power and stronger
incentives in controlling efficiently the managers and
the more concentrated structures are associated to less
governance problems arising from the separation
between ownership and control (Shleifer and Vishny,
1986; Denis, Denis and Sarin, 1995; Agrawal and
Mandelker, 1992). In contrast to all the previous
research, Demsetz (1983) and Demsetz and Lehn
(1985) affirm that the ownership structure of the
company is endogenous and is the result of an optimal
shareholder value maximizing process.
Despite the number of studies that have been
carried out, the theoretical relationship between
ownership structure and the performance of the
company is still ambiguous. Blockholders may get
private benefits in terms of control which are
detrimental to the interests of the other shareholders
and which may lead to the entrenchment of the
managers and expropriation of the wealth of the
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Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
minority shareholders because of their privileged
access to inside information and their high level of
risk aversion compared to that of the diversified
shareholders (Morck et al., 1988).
In the context of UAE, the empirical results of
Ellili (2012) show that the impact of blockholders’
ownership on the performance of a firm can be
negative. Therefore, the presence of blockholders in
the ownership structure of the company does not
always ensure good performance. On the contrary, it
often leads to a poor performance. This could be
explained by the managerial entrenchment theory
which argues that the blockholders are not always
considered to be an efficient internal monitoring
mechanism. In fact, the blockholders may enjoy
private benefits from their control, to the detriment of
the other shareholders, and can expropriate the wealth
of minority shareholders because of their privileged
access to inside information and their high risk
aversion compared to the diversified shareholders
(Morck et al., 1988).
In the accounting literature, Firth, Fung and Rui
(2007) examined, across listed companies in China,
the quality of the financial statements manifested in
their earnings informativeness. In their paper,
informativeness is primarily measured by the
association between stock returns and earnings. Their
empirical results, based on data from 1998 to 2003,
show that firms with highly concentrated share
ownership have lower earnings informativeness. This
has been attributed to an entrenchment effect,
whereby blockholders may influence the adoption of
accounting policies to reflect their wishes, rather than
the economic substance of a business transaction.
Therefore, the following hypothesis can be tested:
H2: There is a positive relationship between the
blockholders ownership and the quality of the
accounting information.
2.1.3. Institutional Ownership:
In financial literature and especially in the analysis of
the relationship between the institutional ownership
and corporate performance, Pound (1988) proposes
three hypotheses: the efficient monitoring hypothesis,
the conflict of interest hypothesis and the strategic
alignment hypothesis. According to the efficient
monitoring hypothesis, institutional ownership has a
positive impact on performance because of the greater
expertise of institutional investors and their ability to
monitor managers at a lower cost. According to the
conflict of interest hypothesis, institutional investors
have business relationships with the firm in which
they are shareholders. Therefore, the institutional
owners are less likely to monitor the manager more
efficiently. According to the strategic alignment
hypothesis, the institutional owners and managers
have a mutually advantageous system of cooperation
which may reduce the beneficial effect on the value of
the firm. In consequence, both conflict of interest and
strategic alignment hypotheses predict a negative
relationship between the institutional ownership and
the performance of the firm. In the same research
framework, Brickley, Lease and Smith (1988) classify
the institutional investors into two groups: pressureresistant and pressure-sensitive institutional investors.
Pressure- resistant institutional investors only have
investment relationship with the firm in which they
are owners like the brokerage house, the investment
companies and the mutual funds. In contrast, the
pressure sensitive institutional investors have both an
investment and business relationship with firms in
which they are owners like the banks and the
insurance companies. Despite the number of the
researchers, the impact of the institutional investors
on the performance of the firm is still ambiguous.
Cornett, Marcus, Saunders and Tehranian (2007)
found a positive relationship between institutional
ownership and the performance of the firm. However,
Limpahayom and Polwitoon (2004) found a non
monotonic relationship between bank ownership and
the performance of a firm in Thailand. Their empirical
results show that low bank ownership increases the
value of a firm while a high level of bank ownership
reduces the value of a firm.
In the context of UAE, Ajifri and Moustafa
(2007) and Ellili (2012) find a negative relationship
between the institutional investor and the performance
of the firm. This result does not support an “efficient
monitoring hypothesis" and by consequence, the
institutional investors are not able to efficiently
control opportunistic managerial behavior.
In the spirit of the earning management research,
Hadani et al. (2011) found that institutional ownership
is negatively related to earnings management, which
indicates that institutional owners are better
positioned to constrain the practice of earnings
management by their ability to gauge firm
performance against the long-term fundamentals of a
firm. Therefore, the following hypothesis can be
tested:
H3: There is a negative relationship between
institutional ownership and the quality of accounting
information.
From an annual report voluntary disclosure
perspective, Jiang and Habib (2009) found that the
firms with the financial-controlled ownership
structures disclose significantly less (more) at high
(low) ownership concentration levels, suggesting that
the expropriation phenomenon is likely to dominate
efficient monitoring by increasing institutional
ownership.
2.2. The board of directors
Various studies have focused on the relationship
between the quality of the accounting information and
the characteristics of the board of directors such as the
board’s duality (2.2.1.) and its size (2.2.2.)
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Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
2.2.1. The board’s duality:
Duality is usually deemed to be present when the
Chief Executive Officer (CEO) of a company is also
its chairman. In the corporate governance literature,
two theories (the agency theory and the theory of the
normal succession) attempt to explain the separation
between the chairman of the board of directors and
the CEO. The agency theory argues that firms
distinguish between the chairman and the CEO in
order to control agency costs. In fact, Fama and
Jensen (1983) suggest that the separation between the
positions on decisions (initiation and implementation
of investment projects) and the control positions
(ratification and monitoring of investments) reduces
agency costs and improves corporate performance. In
consequence, the highest position in the control
structure (the chairman) should not be held
simultaneously by the person at the highest level of
the decision structure (the CEO). If the CEO is also
the chairman of the board, he or she would have a
great influence on the board and on arranging his or
her own compensation. Fama and Jensen (1983) argue
that effective separation between management and
control requires that two different people holding
these positions. If the CEO is also chairman, this may
be a dangerous situation for the shareholders. CEOs
are more likely to act against the shareholders' wealth.
Jensen (1993) believes that the CEOs should not also
be chairman of the board as this would give them
enormous power within the company and would be
likely reduce their control effectiveness.
The normal succession theory suggests that the
separation between the CEO and the chairman of the
board of directors emerges as a part of the normal
succession process. The new CEO must therefore pass
through a probation period during which the directors
assess his/her performance and determine whether
he/she is ready or not to hold the position of the
chairman. Davidson, Worrell and Cheng (1990) add
that in this case, the separation between the CEO and
the chairman does not lead to a better performance.
Another group of researchers found that board
duality can actually lead to better performance
(Rechner and Dalton, 1991; Pi and Timme, 1993;
Fosberg and Nelson, 1999). Brickley, Coles and
Jarrell (1997) confirm that separation between the
CEO and the chairman does not necessarily lead to
better performance. According to them, board duality
can improve and facilitate the decision-making
process. Similarly, in the context of UAE, Ellili
(2012) shows that with board duality there is a
positive impact on the performance of a company.
This indicates that the separation between the
positions of the CEO and the chairman of the board of
directors does not lead to an improvement in
corporate performance.
In an accounting context, Bowen, Rajgopal and
Venkatachalam (2002) indicate that the separation
between the CEO and the chairman is important to
avoid earnings management malpractice. In fact, they
find that the earning management malpractice is
higher in firms with CEO duality. This result is
supported by Mohd Saleh, Mohd Iskander and
Rahmat (2005), who provide evidence that CEO
duality is positively related to earning management
and that companies with CEO duality did not perform
well compared with their counterparts. We can
therefore test the following hypothesis:
H4: There is a positive relationship between the
separation and the quality of the accounting
information.
2.2.2. The board’s size
The effect of board size on the corporate performance
is still controversial, even though in corporate
governance literature most studies show that a small
board of directors can enhances the performance of a
firm (Jensen, 1993; Yermack, 1996; Hermalin and
Weisbach, 2003). It is obviously true that having
additional directors can improve a control system but,
conversely, they can slow the process of the decision
making. Jensen (1993) argues that the board is at the
top of the internal control system and the ultimate
consequence of its dysfunction is the failure of the
firm. According to Jensen (1993), the smaller board
improves the corporate performance and to control
easier the managers, the number of directors should
not exceed seven or eight. Yermack (1996) and
Hermalin and Weisbach (2003) find a negative
relationship between the size of the board of directors
and corporate performance, confirming that the small
boards operate more effectively. Pearce and Zahra
(1992) and Dwivedi and Jain (2005), however,
conclude that the board size has a positive impact on
performance. In fact, large boards could provide the
diversity that can help firms to secure critical
resources and reduce environmental uncertainties.
In the context of UAE, the empirical results of
Aljifri and Moustafa (2007) and Ellili (2012) reveal
that board size often has a negative impact on the
performance of a firm. This suggests that UAE firms,
on average, do not select their board members
optimally, which may lead to a lack of coordination
and communication and cause decision making
problems. Therefore, boards with a small size are
more effective in the control of the managerial
discretion. In the earning management context, there
is a kind of consensus on the impact of the board size
on discretionary accruals. Xie, Davidson and DaDalt
(2003) and Rashidah and Fairuzana (2006) find that a
larger board is associated with lower levels of
discretionary current accruals, confirming that a larger
board can often be more effective in monitoring such
accruals than a smaller board. This result indicates
that the outside directors may lack the financial
expertise and skills to detect the earning management.
Therefore, we can test the following hypothesis:
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Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
H5: There is a positive relationship between
board size and the quality of accounting information.
2.3. The
quality
information:
of
accounting
High quality accounting information is vital to ensure
the accuracy of financial statements and poor quality
of information may lead to serious economic
problems. In the accounting literature, the quality of
information is a complex concept and has many
definitions. In general, the quality of the accounting
information is related to different areas such as value
relevance, earning management and accounting
conservatism.
In the empirical literature, the quality of the
accounting information is measured by several
approaches. In fact, the quality of the accounting
information disclosed by firms has been measured by
estimating the value relevance of the accounting
numbers for the stock market (Alford, Jones,
Leftwich, and Zmijewski, 1993). Accounting
information is included in investors’ valuation models
and helps in decision making. Another approach
involved in measuring the quality of disclosed
financial reports is to study conservatism in
accounting (Garcia Lara and Mora, 2004). The
International Financial Reporting Standards (IFRS)
state that accountants should prepare reliable and
relevant financial reports in order to provide high
quality information. The quality of the accounting
information can be also measured by the degree of the
earnings management. The most common definition
of earnings management is the direct or indirect
manipulation of financial reports through accounting
methods. This manipulation happens to meet the
investors’ expectations or to overcome the period of
volatile earnings. The managers engage in earnings
management activities with the objective of obtaining
many incentives such us debt covenants, management
compensation and job security (Alzoubi, 2012). Also,
since the shareholders exercise earnings for bonus and
stock options, the managers manipulate the earnings
to get more profits. Therefore, the managed earnings
are considered to be misleading signals for investors
(Dechow, 1994).
In our study, we follow many researchers (Liu
and Lu, 2007; Jaggi and Leung, 2007) and we
measure the quality of the accounting information by
the discretionary accruals as a proxy of the earning
management because in the recent accounting
literature, there is a consensus that the current
discretionary accruals are the most powerful models
for estimating discretionary accruals.
corporate direction and performance. The board of
directors is typically central to corporate governance.
Its relationship to the other primary participants,
typically shareholders and management, is critical.
Additional participants include employees, customers,
suppliers, and creditors. The corporate governance
framework also depends on the legal, regulatory,
institutional and ethical environment of the
community”9.
In UAE, a code of corporate governance was
issued by the “Security and Commodities Authority”
(SCA) in 2007 and it has been superseded and
amended by the “Ministry of Economy’s Decision
No. 518 of 2009”. The code requires companies and
institutions that have securities listed in any securities
market in UAE (either in Dubai or in Abu Dhabi) and
members of their boards of directors to adopt
corporate governance rules that aim to:
1- Specify clearly the duties of the board of
directors;
2- Describe the responsibilities of the chairman
of the board of directors;
3- Explain the roles of members of the board of
directors;
4- Determine the audit charges, the nomination
and the remuneration committees;
5- Decide on the remuneration of the board
members
6- Create an internal control system within their
company;
7- Encourage the companies to adopt the
principles of good corporate governance, to publish
their corporate governance report and make them
available to all the shareholders;
8- Establish an effective framework for the
protection of shareholder rights; and
9- Strengthen transparency within the company.
To advance corporate governance reform in
UAE and to promote the economic development, two
organizations were created: the Hawkamah (the
Institute for Corporate Governance) in Dubai and the
Center for Corporate Governance in Abu Dhabi. Both
organizations encourage and assist the private and the
public sectors to adopt the highest standards and
practices of corporate governance.
Also, the UAE requires its banks as well as the
companies listed on the UAE’s new stock exchange
and the Dubai International Foreign Exchange to
abide by IFRS in order to project an image of
integrity, efficiency and transparency and to comply
with international standards.
4. Data and methodology
4.1.Data
3. Corporate governance in UAE
Corporate governance does not have a single formal
definition but it “is most often viewed as both the
structure and the relationships which determine
The objective of this paper is to determine the
relationship between ownership structure and the
quality of the accounting information of the
9
http://www.corpgov.net/library/definitions.html
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Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
companies listed on the Abu Dhabi Stock Exchange
(ADX), using data from 2008 and 2009. The data has
been hand collected and the choice of the companies
was based on the availability of data. The number of
companies included in our analysis is 29. The banks
and the financial institutions have been excluded from
our sample because of their specific financial
activities in terms of their supervision by the central
bank.
4.2. The choice of variables:
In our model, managerial ownership is measured by
the proportion of the capital held the Chief Executive
Officer (CEO). Blockholders’ ownership is the
proportion of the capital held by the external
shareholders when they hold more than 5% of the
capital of the firm and if they are different from the
managers and the institutional shareholders.
Institutional ownership is measured by the proportion
of capital held by the institutions. To measure a firm’s
ownership concentration, we use the Herfindahl index
of the firm's ownership structure, which it is
calculated as the sum of squared percentage of shares
held by the largest three shareholders.
Table 1. The ownership variables
Variables
Notation
Managerial ownership
MO
Blockholders ownership
BO
Institutional ownership
IO
Herfindahl index
HI
Measure
Potential impact on quality of
the accounting information
The part of the capital held by the Negative
manager
The part of the capital held by Positive
external shareholders having more
than 5%
The part of the capital held by the Negative
institutional shareholders
The sum of squared percentage of Negative
shares held by the largest three
shareholders.
The board duality is a dummy variable that takes
the value of 1 if the CEO is at the same time the
chairman of the board of directors and 0 otherwise.
The board size is the number of the members of the
board. According to the above ministerial resolution,
one-third of the board members must be independent.
Table 2. The board variables
Variables
Notation
Board duality
BD
Board size
BS
Measure
Potential impact on quality of
the accounting information
1 if the CEO is the chairman of the Positive
board, 0 otherwise
The number of the directors in the Positive
board
Other factors other than ownership structure may
also affect the quality of the accounting information.
To take them into account, we introduce a set of
control variables. Dummy variables for industries are
used to control the difference between the sectors.
Also, the capital structure variable is defined as total
debt to total assets and firm size is defined as the
logarithm of total assets.
Table 3. The Firm’s variables
Variables
Notation
Measure
Sector
Debt
Size
Performance
DUM
DEBT
SIZE
ROE
Dummy variable: i=1,2,…7
total debts/total assets
Log (total assets)
Net income/ shareholder’s equity
416
Potential impact on quality of
the accounting information
Positive
Positive
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Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
In our study, the quality of the accounting
information is measured by the discretionary accruals
according to the two Jones models (1991). In the first
model, the total accruals (TACC) are regressed on
both the change in the revenues (Δ Rev) which is a
normal component of the working capital accruals and
the level of gross property, plant and equipment
(PPE), which is a component of long-terms accruals.
(
)
(
TACC: Total accruals in year t, calculated as the
difference between the net income and operating cas
flows.
TA: Total assets at the beginning of the year.
Δ Rev: Change in the revenues.
PPE: Gross property, plant and equipment.
i,t : Firm and year index.
(
)
All the variables in the regression are divided by the
lagged total asset to avoid the heteroskedasticity
problem. The non-discretionary accruals (NDCC) are
the predictions from the Ordinary Least Squares
(OLS) of the model below, while the discretionary
accruals (DACC) are the residuals.
The specific model is:
)
(
)
In the second mode, the only differences from
the first model are the changes in the revenues, which
are adjusted by the changes in receivables (Δ Rec).
The non-discretionary accruals (Mod_NDCC) are the
predictions about the OLS estimation of the model,
while the discretionary accruals (Mod_DACC) are the
residuals.
The specific modified model is:
(
)
TACC; TA; Δ Rev: Change in the revenues;
PPE: Gross property, plant and equipment; i,t : Firm
and year index: as defined previously.
(
)
Δ Rec: Change in the accounts receivable.
Table 4. The variables of the accounting information quality
Variables
Total accruals
Notation
TACC
Change in the revenues
The difference between the changes
in revenues and the changes in the
accounts receivables
Gross property, plant and equipment
(PPE)
Non-discretionary accruals
Modified non-discretionary accruals
Δ Rev
Δ Rev- Δ Rec
Discretionary accruals
DACC
Modified discretionary accruals
Mod_DACC
PPE
NDACC
Mod_NDACC
4.3. Methodology:
This study employs cross-sectional and multivariate
regression analysis in an attempt to understand the
relationship between the ownership structure, the
Measure
The difference between net income and operating
cash flows.
Ending revenues-Beginning revenues
(Ending revenues-Beginning revenues)- (Ending
accounts
receivables-Beginning
accounts
receivables)
Gross fixed assets
Predictions from the OLS of the first above model
Predictions from the OLS of the second above
model
The difference between the total accruals and the
non-discretionary accruals
The difference between the total accruals and the
modified non-discretionary accruals
board of directors and the quality of the accounting
information. In our empirical analysis, we test the
following models:
DACCit =β0 + β1 MOit + β2 BOit + β3 IOit + β4 HIit +β5 BDit + β6 BSit + εit
(1)
Mod_DACCit =β0 + β1 MOit + β2 BOit + β3 IOit + β4 HIit +β5 BDit + β6 BSit + εit
(2)
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Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
Given that the four ownership variables
(managerial,
blockholders,
Institutional
and
concentration) and the two board variables (duality
and size) are not the only factors affecting the
earnings management, we also include in our analysis
several control variables (the debt, the size, the
performance and the industry sector).
DACCit =β0 + β1 MOit + β2 BOit + β3 IOit + β4 HIit +β5 BDit + β6 BSit + β7 DEBTit + β8 SIZEit + β9 ROEit +
β10 DUMit + εit
(3)
Mod_DACCit =β0 + β1 MOit + β2 BOit + β3 IOit + β4 HIit +β5 BDit + β6 BSit + β7 DEBTit + β8
SIZEit + β9 ROEit + β10 DUMit + εit
(4)
5. The empirical results
typical company in the sample has 8 directors and
only 7% of the companies have a CEO who is also
chairman of the board of directors. The average debt
ratio is 35.96%. The average company in the sample
has total assets of AED 645,349,427. The average
ROE of the companies included in our analysis is
4.40. The discretionary accruals and modified
discretionary accruals have respective averages of 0.0605 and -0.0511.
5.1. Descriptive statistics
Table 5 below shows descriptive statistics for the
variables used in the study of the relationship between
ownership structure, the board of directors and the
quality of the accounting information. The average of
managerial ownership is 4.82%. Blockholders’
ownership has an average of 7.19% while institutional
ownership has the highest average at 47.97%. The
Table 5. Descriptive statistics
Variables
Mean
Min
Max
Std. Dev
MO
BO
IO
HI
0.0482
0.0719
0.4797
0.8650
0.00
0.00
0.05
0.03
0.7521
0.4270
0.9992
2.83
0.1517
0.1124
0.2655
0.7185
BD
0.07
-
-
-
8.2
3
17
2.7
0.9100
SIZE
0.3596
17.6665
0.01
9.00
22.0000
0.2459
3.4430
ROE
4.40
-0.11
115.69
18.74
DACC
-0.0000
-0.3949
0.2338
0.0831
Mod_DACC
-0.0607
0.0765
0.0134
0.0105
BS
DEBT
Table 6 below shows the correlation matrix of
the independent variables. As shown in the table, the
highest correlation coefficients are (0.8566) between
the Herfindahl Index and the Institutional Ownership
and (-0.5048) between the blockholders Ownership
and the Board’s Size. All the other correlation
coefficients are less than 0.5 which means that there is
no multicollinearity problem.
Table 6. Correlation matrix for the variables
MO
BO
IO
HI
BD
BS
DEBT
SIZE
ROE
MO
1.0000
- 0.0528
-0.4068
-0.1749
-0.0369
-0.0661
0.1753
0.2898
-0.0732
BO
IO
HI
BD
BS
DEBT
SIZE
ROE
1.0000
-0.4858
-0.2850
0.2525
-0.5048
-0.0586
0.3346
-0.1379
1.0000
0.8566
-0.0203
0.1823
-0.0602
-0.0852
0.0986
1.0000
0.0374
0.1779
0.0731
0.2182
0.0521
1.0000
-0.0717
-0.0855
0.2002
-0.0621
1.0000
0.0447
-0.3606
0.1842
1.0000
0.0497
0.0688
1.0000
-0.0185
1.0000
418
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
Table 7 below reports the average by sector of
the different ownership variables. The highest average
of the managerial ownership is in the industrial sector,
with a value of 11.05%, while the managers hold 0%
of ownership in the energy, the telecommunications,
and the real estate. The highest average of the
blockholders’ ownership is in the health care industry
sector with a value of 28.50% while the blockholders
have 0% of ownership in energy, industrial,
telecommunications and real estate. The highest
average of institutional ownership is in the
telecommunications sector with a value of 76.73 %.
The institutional investors hold ownership in all the
sectors.
Table 7. Ownership Structure by Sector
Sector
Energy
Industrial
Consumer
Health care
Telecommunication
Construction
Real estate
Number of the firms
2
4
7
3
3
9
1
Managerial
0.0000
0.1105
0.1068
0.0639
0.0000
0.0599
0.0000
The table 8 below shows the degree of the
ownership concentration by sector. The highest
ownership concentration is in the telecommunications
Blockholder
0.0000
0.0000
0.0490
0.2850
0.0000
0.0249
0.0000
Institutional
0.4626
0.3182
0.3620
0.3448
0.7673
0.6155
0.3098
sector while the lowest is in the real estate sector. As
shown above by the table 5, ownership in both sectors
is held only by institutional investors.
Table 8. Ownership Concentration by Sector: Cumulative percentage of shares controlled by different types of
shareholders
Sector
Sector 1
Definition
Energy
C1
0.3574
C2
0.4626
C3
0.4994
HI
0.7126
Sector 2
Industrial
0.3208
0.3111
0.4144
0.3757
Sector 3
Sector 4
Sector 5
Sector 6
Sector 7
Consumer
Health care
Telecommunication
Construction
Real estate
0.3630
0.3081
0.7673
0.5454
0.1886
0.4291
0.4386
0.7673
0.6320
0.2560
0.4857
0.5512
0.7673
0.6335
0.3083
0.5887
0.5684
1.8365
1.2431
0.1666
C1- percentage holding of largest shareholders, C2- combined percentage holdings of 2 largest shareholders, C3- combined
percentage holdings of 3 largest shareholders.
Table 9 below shows the discretionary accruals
by sector. The highest discretionary accruals are in the
real estate industry (DACC= 0.0586 and the ModDACC= 0.0648). This ranking is a comparative
measure of the size of discretionary accruals across
the sectors, and is a proxy for the quality of a firm’s
earnings. A high amount of discretionary accruals
indicates lower-quality earnings and is a sign that the
management in the real estate may be using the
aggressive accounting to overstate earnings.
According to the tables 7 and 8, the real estate sector
is characterized by the lowest institutional ownership
(30.98%) and the lowest Herfindahl index (16.66%).
Table 9. Discretionary Accruals (DACC) and Modified Discretionary Accruals by sector
Sector
Energy
Industrial
Consumer
Health care
Telecommunication
Construction
Real estate
Number of the firms
2
4
7
3
3
9
1
DACC
0.0379
-0.0518
-0.0073
0.0036
0.0019
0.0110
0.0586
419
Mod_DACC
0.0404
-0.0438
0.0011
-0.0016
0.0091
0.0138
0.0648
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
6. Empirical results
Here we present the results of the regression of the
four models above. An important part of the analysis
below consists of separating the discretionary accruals
and the modified discretionary accruals. The
estimation of the panel data with fixed effects of the
four above models invalidates the presence of the
individual effects. Thus, we can consider the
coefficients of the pooled estimation, since the data
comprise N*T rather than panelized observations.
The two first models are examined to test the
relation between the ownership structure (managerial,
blockholder and institutional) and the board of
directors’ characteristics (duality and size) and
earning management measured by the DACC and
Mod_DACC. The two last models look at the effect
of the ownership structure, the board of director’s
characteristics as well as others factors that may affect
the earning management like DEBT, SIZE, ROE and
the industry sector on the DACC and Mod_DACC. In
the two first models and the fourth model, the board’s
duality has a positive and significant impact (at 10%)
for both discretionary accruals and modified
discretionary accruals. Our empirical results confirm
that the duality of the CEO is related to a high earning
management. Our findings corroborate those of
Bowen, Rajgopal and Venkatachalam (2002) who
indicate that the separation between the CEO and the
chairman is important to avoid earnings management
malpractices and confirm that the earning
management practices are higher for firms with CEO
duality. This result is supported by Mohd Saleh,
Mohd Iskander and Rahmat (2005) who provide
evidence that CEO duality is positively related to the
earning management and that companies with CEO
duality do not perform well compared with their
counterparts. In the two last models, other control
variables have been included, along with ownership
structure and the board of directors’ characteristics
and all the signs remain the same (except the board
size).
The empirical result of the third model shows
that managerial ownership has a negative and
significant impact (at 10%) on discretionary accruals.
This result confirms that a high presence of mangers
in the ownership structure is associated with a weak
practice of the earning management. Our result
confirm the findings of Warfield et al. (1995) and
Salsiah et al. (2008) who indicate that the quality of
the accounting information is positively related to
managerial ownership, whereas the magnitude of the
discretionary accruals is negatively related. Indeed,
their results confirm that the quality of the accounting
information increases as managerial ownership
increases, thus supporting the convergence of interest
effect hypothesis (Morck et al., 1988).
Blockholders’ ownership has a negative and
significant impact (at 5% in the second model and
10% in the third and fourth models) on both
discretionary accrual and modified discretionary
accruals. According to this result, the high presence of
the blockholders in the ownership structure of the
company ensures a good quality of accounting
information. Our result contradicts those of Fung and
Rui (2007) who confirm that firms with highly
concentrated share ownership have lower earnings
informativeness. Their result has been attributed to an
entrenchment effect, where blockholders may
influence the adoption of accounting policies to
reflect their wishes rather than the economic
substance of a business transaction.
In all the above models, institutional ownership
has a negative but non-significant impact on earning
management. Therefore, the institutional ownership is
not necessarily associated with the practice of earning
management. Our findings contradict those of Hadani
et al. (2011), who find that institutional ownership is
negatively related to earnings management and
indicate that institutional owners are better positioned
to constrain the practice of earnings management by
their ability to gauge firm performance against the
long-term fundamentals of a firm. With regard to the
Herfindahl Index, our study fails to find any
significant association between the ownership
concentration and earning management. Similarly, in
the four models, the impact of the board’s size is nonsignificant. The empirical result of the third model
shows that the debt level of a company has a positive
and significant (at 5%) relationship with discretionary
accruals. This result illustrates that high leverage is
associated with a high level of earning management.
Our result validates the findings of Jiang, Lee and
Anandarajan (2008) who confirm that the highly
leveraged companies have strong incentives to use
income increasing accruals to relax the contractual
debt-constraints.
With regard to size, it appears that it negatively
and significantly (at 5%) affects earnings
management. This finding shows that the larger
companies have better earnings quality since they
engage less in earnings management and suggests that
these companies are more closely scrutinized than
smaller companies. Indeed, the larger companies are
more encouraged to produce a higher quality of
reported earnings compared to the smaller companies
(Park and Shin, 2004).
Regarding the industry sector, two other models
show that in the industrial sector, there is a weak
practice of earnings management (the coefficient is
significant at 5%), while this practice is high in the
construction and real estate sectors, (the coefficients
of both sectors are positive and significant at 5 % and
10%, respectively). This result could be explained by
the higher prevalence of managerial ownership in the
industrial sector than in the construction and real
estate sector. As shown above, high managerial
ownership is associated with good accounting
information.
420
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
7. Conclusion
The aim of this research was to analyze the
relationships between the ownership structure, the
board of directors’ characteristics and the quality of
the accounting information. The empirical results
show that managerial and blockholders ownerships
have negative impacts on the discretionary accruals.
This result confirms that the high presence of the
managers and blockholders in the ownership structure
of a company are associated with a weak practice of
the earning management and will lead to good quality
of the accounting information. Indeed, our empirical
results confirm that the quality of the accounting
information increases as managerial ownership
increases, thus supporting the convergence of interest
effect hypothesis (Morck et al., 1988). Regarding the
blockholders’ ownership, our results show that firms
with highly concentrated share ownership have higher
earnings informativeness which confirms that
blockholders influence the adoption of accounting
policies to reflect the economic substance of the
business transaction and not their wishes. In addition,
our study shows that the board’s duality is positively
associated with the discretionary accruals. Indeed, our
empirical result confirms that the duality of the CEO
is related to a high earnings management practice.
Our findings indicate that the separation between the
CEO and the chairman is important to avoid the
earnings management practices.
With regard to institutional ownership, our study
failed to find any significant association with the
practice of the earnings management. Our findings
validate the theory that institutional owners are not
always better positioned to constrain the practice of
earnings management by their ability to gauge firm
performance against the long-term fundamentals of
the firm. Our empirical results show that the debt
level of a company positively affects the discretionary
accruals and confirms that highly leveraged
companies have strong incentives to use income
increasing accruals to relax contractual debtconstraints. With regard to size, it appears that this
negatively affects earnings management, which shows
that the larger companies have better earnings quality
since they are more closely scrutinized than smaller
companies. Finally, with regard to the industry sector,
our study shows that there is often a weak practice of
earnings management when this practice is common
in the construction and real estate sectors. This could
be explained by there being more managerial
ownership in the industrial sector than in the
constructions and real estate sectors. As shown above,
high managerial ownership is associated with good
quality accounting information.
This study contributes to the existing literature
on the relationship between managerial ownership,
the board of directors and the earnings management
practice within the company. In fact, the high
presence of the managers and the blockholders in the
ownership structure of the company ensures high
quality of the accounting information while the nonseparation between the CEO and the chairman of the
board leads to a high practice of the earnings
management. In addition, the contribution of the
institutional owners is not always a gauge of the
quality of accounting information.
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Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
Appendix 1. Total Accruals
Constant
Δ Rev
Δ Rev- Δ Rec
PPE
Original Measure
Coefficient
t-Student
-0.0605
-4.63
0.0745
1.12
-0.0010
-1.11
Modified Measure
Coefficient
t-Student
-0.0555
-4.43
-0.0003
-0.0009
-1.11
-1.09
Appendix 2. The Quality of the Accounting Information, the Ownership Structure and the Board of directors
Constant
MO
BO
IO
HI
BD
BS
R2
R2 adjusted
Discretionary Accruals
Coefficient
t-Student
0.0231
1.29
-0.0427
-1.40
-0.1811
-1.04
- 0.0188
- 1.14
-0.0131
-1.33
0 .0338
1.73*
-0.0009
-1.19
Modified Discretionary Accruals
Coefficient
t-Student
0.0416
1.51
-0.0422
-1.39
-0.2277
-2.29**
-0.0022
-1.02
-0.0078
-1.20
0.0318
1.68*
-0.0015
-1.30
*, ** Significant at a confidence degree of 10 % and 5 %, respectively.
Appendix 3. The Quality of the Accounting Information, the Ownership Structure, the Board of directors and
the Control Variables
Constant
MO
BO
IO
HI
BD
BS
DEBT
SIZE
ROE
Energy
Industrial
Consumer
Health care
Telecommunication
Construction
Real estate
R2
R2 adjusted
Discretionary Accruals
Coefficient
t-Student
0.0877
1.43
-0.1485
-1.93*
-0.1618
-1.80*
-0.0858
-1.46
-0.0040
-1.07
0.0368
1.61
0.0029
1.36
0.1147
2.43**
-0.0061
-2.05**
0.0001
1.24
-0.0151
-1.17
-0.0831
-2.12**
0.0228
1.26
0.0432
1.41
0.0117
1.12
0.0596
1.67*
0.0607
2.02**
*, ** Significant at a confidence degree of 10 % and 5 %, respectively.
423
Modified Discretionary Accruals
Coefficient
t-Student
0.0875
1.42
-0.0955
-1.59
-0.1773
-1.86*
-0.0650
-1.34
-0.0086
-1.15
0.0442
1.72*
0.0033
1.41
0.1136
2.39**
-0.0062
-2.05**
0.0002
1.25
-0.0213
-1.24
-0.0790
-2.04**
0.0259
1.29
0.0160
1.15
0.0094
1.10
0.0549
1.61
0.0624
2.03**
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
CORPORATE SOCIAL RESPONSIBILITY INDEX FOR
UKRAINIAN BANKS:
THE ESSENTIALS FOR IMPLEMENTATION
Alexander Kostyuk*, Olena Kostyuk**, Yaroslav Mozghovyi***, Yana Kravchenko****
Abstract
The aim of this paper is to solve the problem of CSR performance measurement for Ukrainian banking
institutions by developing a CSR index. It is done by measuring a corporate social responsibility (CSR)
through 25 different indicators for 40 Ukrainian banks, which represent 80% of total banking system
assets. This paper is a first attempt in Ukrainian practice to put CSR indicators into a standard metrics
and develop specific methodology that would allow comparing CSR for different banks. To check the
adequacy of our preliminary findings we compare CSR results for Ukrainian banks with CSR results
for Swedish banks, where the level of CSR is definitely higher, since it is a socially directed developed
economy. After that the weights of CSR index for Swedish banks counted by our methodology was
compared to different professionally made indexes.
Keywords: Corporate Social Responsibility, CSR performance measurement, Index, Banks, Ukraine,
Sweden
* Department of International Economics, Ukrainian Academy of Banking of the National Bank of Ukraine
E-mail: alex_kostyuk@virtusinterpress.org
** Department of International Economics, Ukrainian Academy of Banking of the National Bank of Ukraine
*** Department of International Economics, Ukrainian Academy of Banking of the National Bank of Ukraine
E-mail: mozghovyi@gmail.com
**** Hanken School of Economics, Finland,
E-mail: yana.kravchenko.ua@mail.ru
1. Introduction
The concept of the corporate social responsibility
(CSR) has been developed since the first part of the
XX century by many world known economists.
Importance and significance of the CSR for all kinds
of firms and corporations became obvious many years
ago.
Organizations are being called upon to take
responsibility for the ways their operations influence
societies and the environment. The type of
relationships that a company has with its employees,
customers, investors and government determines
success of its operations in general. Thus, companies
are also being asked to apply sustainability principles
to the ways in which they conduct their businesses.
Many scientific papers mentioned the view that
CSR can contribute to the corporate financial
performance (CFP) of a company. However, there is
currently a debate on the extent to which CSR
influences a CFP of a company. This topic became
even more prominent during the last economic and
financial crisis, especially for banking institutions,
since they are the key sector of market economy.
It should be mentioned that it is difficult to
describe the correlation between CSR and CFP for
Ukrainian banking sector, since there were no practice
calculating any CSR index or measuring CSR in any
mathematical way. But still, drawing on the
experiences of those companies that have adopted
CSR, it is undoubtedly, that good CSR activities are
crucial for the company if its strategic goal is to
maximize long-term financial returns. Since Ukraine
did not launch yet a CSR concept fully, it would be
useful to draw managers’ attention to this fact. So our
paper is an attempt to provoke new scientific
researches and attract more attention to such
important field of research.
2. Previous studies
Hurst N. (2004) in his study compared governance
and CSR practices of corporations based in the United
States and Europe. To measure similarities and
differences the author took such indicators as the
existence of Code of Conduct, CSR or sustainability
report, the disclosure of company’s conflict of interest
guidelines and some others. Hurst admits that Dow
Jones Sustainability Index (DJSI) is one of the most
competitive indexes due to its high social, ethical, and
environmental standards. Though DJSI provides
objective benchmarks to manage sustainability-driven
portfolios, the index is only calculated for the leading
sustainability companies, leaving behind the majority
424
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
of other companies. For instance, the DJSI World
covers only the largest 2500 companies by market
capitalization in the Dow Jones Global Index.
Boston College Center for Corporate Citizenship
and Reputation Institute developed CSR Index for
American companies. It is counted on an annual basis
and is performed as ranking of top 50 companies with
the best CSR. However, the problem lies in the
absence of methodology of how the index is
calculated. Also, it is calculated only for American
companies. All above-mentioned makes it impossible
to compare this index with other ones and calculate it
for non-American companies.
According to Lockett et al. (2006), there are
some peculiarities for CSR measurement in developed
and in developing countries. He states that in
developed countries the CSR literature is dominated
by quantitative methods (80%), whereas CSR papers
on developing countries are more likely to be
qualitative.
Dimtcheva, Marsland and Morrison (2002)
published report, where analyzed socially responsible
investing in the context of the choice of benchmark
and briefly compared the Dow Jones Sustainability
Index and FTSE4Good Index. FTSE4Good, a UKbased index, developed with Ethical Investment
Research Service (EIRIS), evaluates a company’s
commitment to SR by examining the environment,
human rights and stakeholder relationships.
Unfortunately, index includes companies with
progressing practices of SR, excluding companies
with controversial activities. Another criterion due to
which companies fail to be included in FTSE4Good is
lack of data. So FTSE still have to work together with
EIRIS to overcome such problem and make its index
more competitive. It was concluded that the main
difference between the two SRI benchmarks is that
FTSE4Good Indices are based on the exclusion
methodology (negative screening) and DJSI are based
on the "bestin-class" approach (positive screening).
Mitchell, Holt, Swartz, Kido, Song and Kolind
(2004) reviewed existing sustainable metrics.
Researched showed that many existing indices are not
independent and do not provide an objective measure
of sustainability. The authors chose five indices: Dow
Jones Sustainability Index (DJSI), Ethibel,
FTSE4Good, Domini 400 Social Index and Vanguard
Calvert Social Index Fund, that according to them
provided the most comprehensive evaluation of
sustainable practices and then analyzed the indicators
used by each index in their evaluation and compared
the companies d that tin each index. As a result, some
similarities and differences were identified across
indices but according to the authors the indices and
metrics we reviewed were vague and provided little
tangible metrics to evaluate.
Overall, we came up with clear vision that
already existing indices do not provide enough
information about their methodologies, thus we can
conclude that they don’t have much meaning without
full transparency. Even CSR rankings groups that
publish their methodologies rarely offer enough
sufficient information to determine what differentiates
their indices from others. So taking all these facts into
account we decided that it would be useful to develop
our own CSR Index that would on the one hand have
a clear and open methodology, on the other – would
rely on such information that could be easily accessed
for the majority of companies all over the world,
including Ukrainian ones.
3. Methodology
3. 1 Index components
As a basis for our CSR index was chosen one of the
most fundamental and most cited works in this sphere
– “The Pyramid of Corporate Social Responsibility:
Toward the Moral Management of Organizational
Stakeholders” by A. Carroll [5]. In this work A.
Carroll presented his pyramid of the CSR that is some
kind of analogue of Maslow’s hierarchy of needs.
The pyramid consists of 4 levels. Their priority
is reducing from the bottom to the top. It is suggested
that four kinds of social responsibilities constitute
total CSR: economic, legal, ethical and philanthropic.
Among these levels of CSR we have picked up those
parameters that could be easily indicated through the
websites of the analyzed institutions and annual
reports etc. On the next stage of the research we’ve
tried to simplify the methodology even more. To
exclude
the
subjectivity
and
possible
unprofessionalism from the research we decided that
we will assess only the presence or absence of
different parameters in the banking activity with the
help of the dummy variables like “0” or “1”. At the
end index of CSR will appear in the form of the total
number of the variables.
So the first level of the pyramid is presented by
economic responsibilities. Carroll writes that
historically business organizations were created as
economic entities designed to provide goods and
services to societal members. The profit motive was
established as the primary incentive for
entrepreneurship. Before it was anything else,
business organization was the basic economic unit in
our society. At some point the idea of the profit
motive got transformed into a notion of maximum
profits, and this has been an enduring value ever
since. All other business responsibilities are
predicated upon the economic responsibility of the
firm, because without it the others become moot
considerations. Table 1 summarizes some important
statements characterizing economic responsibilities.
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Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
Table 1. Economic and Legal Components of Corporate Social Responsibility
Economic Components (Responsibilities)
1. It is important to perform in a manner consistent
with maximizing earnings per share
2. It is important to be committed to being as
profitable as possible.
3. It is important to maintain a strong competitive
position.
4. It is important to maintain a high level of operating
efficiency.
5. It is important that a successful firm be defined as
one that is consistently profitable.
From the first level of the pyramid we’ve
included into the index parameter of profit and paid
dividends. They should represent responsibility to
shareholders. Taxes paid by bank are also included
into the economic level and represent responsibility to
the country. This level of responsibility is generally
accepted and should be fulfilled by the majority of the
banks.
Next level refers to the legal responsibilities that
are also depicted in the Table 2. According to Carroll
society has not only sanctioned business to operate
according to the profit motive; at the same time
business is expected to comply with the laws and
regulations promulgated by federal, state, and local
governments as the ground rules under which
business must operate. As a partial fulfillment of the
"social contract" between business and society firms
are expected to pursue their economic missions within
the framework of the law. Legal responsibilities
reflect a view of "codified ethics" in the sense that
they embody basic notions of fair operations as
established by our lawmakers. They are depicted as
the next layer on the pyramid to portray their
historical development, but they are appropriately
seen as coexisting with economic responsibilities as
fundamental precepts of the free enterprise system [5].
On this level we have picked up only two
parameters: regulative compliance (fulfillment capital
requirements, risk requirements, different resolutions
and decree and absence of the not obidance record in
the examined period); law obedience (fulfillment of
the general law requirements, absence of public
scandals etc.).
The third level of CSR according to Carroll is
represented by ethical responsibilities. Although
economic and legal responsibilities embody ethical
norms about fairness and justice, ethical
responsibilities embrace those activities and practices
that are expected or prohibited by societal members
even though they are not codified into law. Ethical
responsibilities embody those standards, norms, or
expectations that reflect a concern for what
consumers, employees, shareholders, and the
community regard as fair, just, or in keeping with the
respect or protection of stakeholders' moral rights.
Legal Components (Responsibilities)
1. It is important to perform in a manner consistent
with expectations of government and law.
2. It is important to comply with various federal,
state, and local regulations.
3. It is important to be a law-abiding corporate
citizen.
4. It is important that a successful firm be defined as
one that fulfills its legal obligations.
5. It is important to provide goods and services that at
least meet minimal legal requirements.
The business ethics movement of the past decade
has firmly established an ethical responsibility as a
legitimate CSR component. Though it is depicted as
the next layer of the CSR pyramid, it must be
constantly recognized that it is in dynamic interplay
with the legal responsibility category. That is, it is
constantly pushing the legal responsibility category to
broaden or expand while at the same time placing
ever higher expectations on businesspersons to
operate at levels above that required by law [5]. It is
like that in developed countries. But in developing
countries laws a mainly directed on satisfying needs
in legal economic activity and do not refer to the
ethical issues. That’s why some parameters included
by us in this segment belong to the sphere of legal
responsibilities in developed countries, but in Ukraine
they are purely ethical.
Ethical level of responsibilities obtains by
proposed in this paper methodology the biggest
quantity of parameters because by our point of view it
shows social intentions of the company most
eloquently. It is not obligatory, like previous two and
not so populist like the last level – philanthropic.
Ethical level consists of responsibilities directed to
different stakeholders of the company: employees –
existence of the compensation that exceeds the
average in the sector, and programs that support
professional and individual development, provide
competitive and comfortable working environment;
shareholders, customers, partners and general public
that could be provided by the information disclosure
and quality of the information on the company’s
activity (remuneration disclosure, information on the
board of directors and top management, availability
of the information to all groups of stakeholders,
existence of the separate report on CSR, reporting
according Global Reporting Initiative or other
socially directed standards), by the environmental
responsibility of the company (although this issue for
financial institutions is not so critical and important as
for the industrial companies, banks could show good
example and provide public initiatives on
environmental responsibility to its customers,
partners, competitors), by making of the socially
responsible investments (this segment of the
investments is a fast growing sector that controls at
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Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
the moment several trillions USD in funds, banks as
active financial players could sufficiently support it
by own activity directed like on the profit seeking
purposes and at the same time on the social projects.
We have also regarded in this category providing of
the socially responsible loans, with environmental and
social conditions). Table 2 depicts statements that
help characterize ethical responsibilities. The figure
also summarizes philanthropic responsibilities,
discussed next.
Table 2. Ethical and Philanthropic Components of Corporate Social Responsibility
Ethical Components (Responsibilities)
1. It is important to perform in a manner consistent
with expectations of societal mores and ethical
norms.
2. It is important to recognize and respect new or
evolving ethical moral norms adopted by society.
3. It is important to prevent ethical norms from being
compromised in order to achieve corporate goals.
4. It is important that good corporate citizenship be
defined as doing what is expected morally or
ethically.
5. It is important to recognize that corporate integrity
and ethical behavior go beyond mere compliance
with laws and regulations.
The last fourth level of CSR is represented
according to Carroll by philanthropic responsibilities.
He wrote that philanthropy encompasses those
corporate actions that are in response to society’s
expectation that businesses be good corporate
citizens. This includes actively engaging in acts or
programs to promote human welfare or goodwill.
Examples of philanthropy include business
contributions to financial resources or executive time,
such as contributions to the arts, education, or the
community.
The distinguishing feature between philanthropy
and ethical responsibilities is that the former are not
expected in an ethical or moral sense. Communities
desire firms to contribute their money, facilities, and
employee time to humanitarian programs or purposes,
but they do not regard the firms as unethical if they do
not provide the desired level. Therefore, philanthropy
is more discretionary or voluntary on the part of
businesses even though there is always the societal
expectation that businesses provide it.
One notable reason for making the distinction
between philanthropic and ethical responsibilities is
that some firms feel they are being socially
responsible if they are just good citizens in the
community. This distinction brings home the vital
point that CSR includes philanthropic contributions
but is not limited to them. In fact, it would be argued
here that philanthropy is highly desired and prized but
actually less important than the other three categories
of social responsibility [5].
On this level of CSR we’ve picked up such
parameters as philanthropic activity of the company
in general, arts support, education and research
support, and volunteering activity of the staff.
Except of the CSR four levels Carroll also
describes the way of management that reflects CSR in
Philanthropic Components (Responsibilities)
1. It is important to perform in a manner consistent
with the philanthropic and charitable expectations of
society.
2. It is important to assist the fine and performing
arts.
3. It is important that managers and employees
participate in voluntary and charitable activities
within their local communities.
4. It is important to provide assistance to private and
public educational institutions.
5. It is important to assist voluntarily those projects
that enhance a community’s "quality of life."
best way. It is called “moral management”. Its main
features applied to different groups of stakeholders
are represented in Table 3.
Taking
into
account
Carroll’s
moral
management concept we have decided to include into
index some more components (that were not included
in previous four levels). Several of them are
connected with the risk management and orientation
towards the stakeholders.
Managing risk is a central part of many
corporate strategies. Reputations that take decades to
build up can be ruined in hours through incidents such
as corruption scandals or insolvency crisis in bank.
These can also draw unwanted attention from
regulators, courts, governments and media. Building a
genuine culture of 'doing the right thing' within a
corporation can offset these risks.10
Levine (2008) highlights managing risks as a
main benefit of CSR in the short-term: “Why
implement a CSR program? In short, to manage risks
and to ensure legal compliance companies may be
exposed to a variety of legal and reputation risks if
they do not have adequate social compliance or
CSR/sustainability programs in place” (2008: 2).
But financial risks on the contrary of the non
financial risks, form the core of the bank’s
management. Moreover, we should consider that CSR
and CFP in bank are closely tight not only to the
reputational risks but also to the effectiveness of the
financial risk management and control process. This
is why we put the risk issue under consideration in
terms of its management and control.
10
Kytle, Beth; (2005). "Corporate Social Responsibility as
Risk Management: A Model for Multinationals"
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Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
Table 3. Main features of the Carroll’s moral management oriented toward different stakeholders
Group of stakeholders
Orientation
Toward
Owner/Shareholder Stakeholders
Orientation Toward
Stakeholders
Employee
Orientation Toward
Stakeholders
Customer
Orientation
Toward
Community Stakeholders
Local
Features
Shareholders' interest (short- and long-term) is a central factor. The best
way to be ethical to shareholders is to treat all stakeholder claimants in
a fair and ethical manner. To protect shareholders, an ethics (or CSR)
committee of the board is created. Code of ethics is established,
promulgated, and made a living document to protect shareholders' and
others' interests.
Employees are a human resource that must be treated with dignity and
respect. Goal is to use a leadership style such as
consultative/participative that will result in mutual confidence and trust.
Commitment is a recurring theme. Employees' rights to due process,
privacy, freedom of speech, and safety are maximally considered in all
decisions. Management seeks out fair dealings with employees.
Customer is viewed as equal partner in transaction. Customer brings
needs/expectations to the exchange transaction and is treated fairly.
Managerial focus is on giving customer fair value, full information, fair
guarantee, and satisfaction. Customer rights are liberally interpreted
and honored.
Sees vital community as a goal to be actively pursued. Seeks to be a
leading citizen and to motivate others to do likewise. Gets actively
involved and helps institutions that need help—schools, recreational
groups, and philanthropic groups. Leadership position in environment,
education, culture/arts, volunteerism, and general community affairs.
Firm engages in strategic philanthropy. Management sees community
goals and company goals as mutually interdependent.
Risk issue is one of the questions Basel
Committee works on. In March 2010 The Basel
Committee published a consultative document
“Principles for enhancing corporate governance”,
where the main recommendations about risk
management in banks were stated. According to The
Basel “Large banks and internationally active banks,
and others depending on their risk profile and local
governance requirements, should have an independent
senior executive with distinct responsibility for the
risk management function and the institution’s
comprehensive risk management framework across
the entire organization. This executive is commonly
referred to as the chief risk officer (CRO).”
Mentioned document highlights the necessity of the
external risk control infrastructure in the bank.
We suppose that risk controlling process could
be executed more effectively on the level of Board of
Directors, who plays the crucial role in risk
management as the main body of decision making
process of the bank.
Pursuant to the Third King Report on
Governance 2009, the formed Board of Directors
must:
take into account not only financial
indicators, but also the impact of the company’s
activities on society and environment;
protect and invest in welfare of the economy,
society, and environment;
ensure the company’s actions and
cooperation with stakeholders based on the law;
take into account the need for joint efforts
with stakeholders in order to promote ethical conduct
and good corporate governance;
provide measurability of implemented CSR
programs;
be aware that the strategy, risk, indicators,
and sustainability are inseparable and consider
sustainability as business opportunity;
ensure efficient governance based on ethical
principles;
contribute to the company remaining and
being considered a responsible corporate citizen;
the company has an efficient and
independent audit committee whose duties include
audit of both financial and non-financial statements.
It should be mentioned, that control functions
can’t be objectively executed by the internal
employee. The position of the controlling director
must be taken by the independent person. Moreover,
the tendency to hire independent directors is on the
rise with the purpose of improving quality of
decisions made at the level of the Board who have
different experience, skills, knowledge, and expertise
which means “diversity” in the CSR language. This
aspect ensures more reasonable decisions concerning
financial and non-financial issues and brings about
positive results.
We also consider that independent directors
could better execute their functions in risk
management process and CSR activity of the bank, if
they are grouped in profile collegiate bodies, such as
committees of the Board. Among the committees
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Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
which effect bank’s CSR policy we could name
following: CSR committee, audit committee,
corporate governance committee, risk management
and control committee.
Also writing about orientation to the
shareholders Carroll talks about the code of conduct
[5]. Codes of conduct are mainly used as tools of
corporate governance, but their usage grows for
purposes of CSR with the following priority issues:
the company’s impact on the economic,
environmental, and social areas, sustainability;
working atmosphere;
labour relationships;
relationships with suppliers;
ethical conduct.
An ethics code and practices that foster
transparency are the basis for a company to comply
with its operational and strategic objectives. These
guide companies on how to behave when managing
relationships with suppliers, investors and employees.
Communications and control mechanisms on
compliance form part of this category.
In the CSR literature, codes of conduct are
variably described and defined and have common
elements, such as being self-regulatory or voluntary in
nature, used to influence behavior of a specified group
or groups, and/ or to define intentions/ actions on a
certain group of issues or to a certain group of
individuals, sometimes from a market-based
perspective (Kolk, van Tulder and Welters, 1999;
Kaptein and Wempe, 2002; United States Council for
International Business, 2000; ILO, n.d.a; ILO, n.d.b;
Forcese, 1997; Alexander, 1997; Dickerson and
Hagan, 1998; OECD, 2001; Diller, 1999).
In this literature, an implicit relationship exists
between codes and CSR that is well illustrated by the
United States Council for International Business
(USCIB) where the corporate responsibility section
on their website has a recent ‘position/ statement
document’ on codes of conduct, where codes are
defined as ‘…commitments voluntarily made by
companies, associations, or other organizations that
put forth standards and principles of business conduct
in the marketplace, and are thus primarily marketdriven’ (2000, p.2).
In some cases, this primarily implicit
relationship between codes and CSR is made explicit
such as with Kolk, van Tulder and Welters (1999)
who define codes of conduct as ‘...encompass[ing]
guidelines, recommendations or rules issued by
entities within society (adopting body or actor) with
the intent to affect the behavior of (international)
business entities (target) within society in order to
enhance corporate responsibility’ (p.151). Other
authors indicating a more explicit relationship
between codes and CSR include Dickerson and Hagen
(1998) and OECD (2001). As we will see later, Kolk,
van Tulder and Welters (1999) make an important
distinction between these ‘international’ codes and
internal codes of conduct ‘…which consist of
guidelines for staff on how to behave when
confronted with dilemmas such as conflict of interest,
gifts, theft, insider trading, pay-offs and bribery’,
arguing that the internal codes do not address the
business-society relationship.
Efficient code of conduct should declare
information for bank personnel about right treatment
of the clients. We suppose, that compliance of the
rules, stated in the code provides for the bank better
dialog with the clients, and thus could assist in
increasing of the deposit volume that could be treated
as competitive advantage of the bank and positively
influence it’s CFP. That’s why the result of the
presence of the code of conduct could be analyzed by
the comparative indicator of the bank’s deposits share
in the total banking system deposits volume.
So abovementioned pushed us to including into
the index such parameters: independent directors in
the board; committees of the board, and separately
corporate governance committee, CSR committee and
audit committee; code of conduct.
And final parameter that was included in to the
index is CSR development by the company, which
means engagement of the company into public affairs
concerning CSR like conferences, workshops,
informative and consultative activity etc.
For each of the proposed parameters was chosen
its marking (Appendix 1). Formula 1 describes the
final form of the index:
Icsr=Σ Ec (p, dp, tp), Lc (rc, lo), Eth (Ir, Ex>av, esp, Enr, Dr, Dbd, Dst, Rcsr, CGRI), Phr (ph, arts, eds, vaemp),
MMc (Di, Cb, Ca, Ccsr, Ccg, Cc), SRd
3. 1 Research sample
For our research and statistical analysis we’ve picked
top 40 banks which operate on Ukrainian market
whose share in assets of the whole banking system
exceeds 80% so representation degree is high enough.
Among them 17 are banks owned by national
shareholders, we call them “resident banks” and 23
owned by foreign shareholders, we call them
nonresident banks.
(1)
To identify parameters of the CSR index we’ve
analyzed financial reports of the banks for the 2010,
their websites and publicly available information.
Final data on parameters was summarized according
to formula 1 into one index for each institution.
To verify the adequacy of the index it was
decided to check its’ operation on the Swedish banks,
players of the country, that has one of the most highly
developed welfare states in the world. The country
has a higher level of social spending to GDP than any
other nation. In 2010, it was ranked fourth in the
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Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
world in The Economist's Democracy Index and ninth
in the United Nations' Human Development Index. In
2010, the World Economic Forum ranked Sweden as
the second most competitive country in the world,
after Switzerland. So we suppose that social affairs of
the Swedish banks should be on high level. After that
we needed to compare rankings of the banks
according to our index and according other
professionally maid indexes of CSR. Into the initial
sample 65 Swedish commercial banks were included.
There are several indexes of CSR that provides
information on Swedish banking institutions. Among
them we could indicate Dow Jones Sustainability
Indexes that are the first global indexes tracking the
financial performance of the leading sustainabilitydriven companies worldwide; corporate social
responsibility index conducted by the Swedish
insurance company Folksam; FTSE4Good index and
Ethibel CSR index.
According to our hypothesis we suppose that:
1) the results of the research will indicate the
direct correlation between the size of the bank and its
CSR index as in Ukraine so in Sweden;
2) nonresident banks that operate on Ukrainian
market will score more points of the index than
resident ones because they are influenced by the
politics implemented in their mother companies;
3) Ukrainian banks will score quite low (lower
than the half of the maximum) that of course will be
much lower of the Swedish banks result.
7. Results
The results of the analysis on Ukrainian banks
occurred controversial. Appendix 2 contains table
with index weights for all Ukrainian banks in the
initial sample. Figure 2 depicts percentage of the
banks that showed different results of the index.
Figure 1. Percentage of the Ukrainian banks according to different index weights
5%
3%
8%
15
5%
14
8%
13
10%
11
10%
10
9
8
18%
7
18%
6
5
5%
4
13%
We found some correlation between the size of
the bank and its corporate social performance (CSP)
but it is not homogeneous and could not be taken as
an absolute. The average result is “10” based on this
42,5% of all banks showed results above it and 12,5%
showed exactly “10”.
The majority of the Ukrainian banks scored “8”
and “11” points (18% equally). The highest rank is
“15”. Only 8% of the banks showed the best result
and all of them do not belong to top 10 banks. Even in
top ten not all banks scored higher than average, 3 of
10 obtained lower index. However 70% of top 20
banks scored higher than “10” and only 25% in lower
20 banks. Moreover their average index (11,1) is
higher than the average in 20 lower banks (8,6).
So our hypothesis about correlation of the banks
size and CSP is partially approved because the
majority of bigger banks showed better results, but
some of them failed to score higher than average and
some smaller banks showed results mush higher than
each of top 10.
Among resident Ukrainian banks 76% scored
lower than average. And average result inside the
group is “9,15” that is lower compared to the whole
sample. Nonresident banks’ group average is higher –
“10,4? and 50% of banks performed lower than
average, that is 26% less, compared to resident banks
(figure 2).
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Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
Figure 2. Resident and nonresident banks scorings compared to average
120%
100%
80%
60%
40%
20%
0%
Higher than average
Resident banks
29%
Nonresident banks
55%
Lower than average
76%
50%
Based on the abovementioned results we could
make a conclusion, that our second hypothesis about
differences in CSP of resident and nonresident
Ukrainian banks was confirmed. But we should admit,
that the majority of nonresident banks are in top 20
ranked by size. And there is no possibility on this
stage of the research to indicate which factor
influences banks’ CSP more: size or residence. But
we conclude that both these factors in synergy made
their contribution into the final result.
What about our third hypothesis we can
conclude, that only 25% of the total 40 banks scored
higher than the half of the maximum index weight
(25), that confirm the first part of the hypothesis.
Examining Swedish banks we excluded from the
initial sample:
- branches of the foreign banks;
- banks that in majority belongs to Swedbank
(because they hardly have their own CSR strategy);
- former savings banks (because they operate
similar and do not provide full range of services);
- banks that do not provide last financial
reports on their websites or provide them only in
Swedish.
So in the final sample 14 banks left (Table 4).
Table 4. Final sample of the Swedish banks
№
1
2
3
4
5
6
7
8
9
10
11
12
13
14
11
Size of the Balance sheet
11
(2010)
1
2
3
4
6
8
10
11
12
15
17
18
32
33
Bank name
Handelsbanken
SEB
Nordea Bank
Swedbank
SBAB Bank
Länsförsäkringar Bank
Sparbanken Öresund
GE Money Bank
Volvofinans Bank
Nordnet Bank
Avanza Bank
Carnegie Investment Bank
Forex Bank
EFG Bank
According to data of http://www.swedishbankers.se
431
CSR index
20
21
21
19
19
16
13
19
11
13
15
16
9
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Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
Results of the Swedish banks’ CSR index also
confirmed second part of our 3rd hypothesis. Average
CSR index among them is “16” and 13 from 14 banks
scored higher than the average in Ukrainian sample.
Inside the group of Swedish banks same percentage
- 43% of banks scored as higher so lower than the
average and 14% showed exactly middle results.
Correlation between size and CSP in Sweden is
more clear and stronger. Top 5 banks from the sample
scored much higher than the average index. Such
differences in results between Ukrainian and Swedish
banks could be explained by lower social initiatives in the
countries and attitude of the banks management to CSR.
Next stage of the research was in checking the
adequacy of the index through the comparing to the
already made professional indexes. On this stage it
became clear that choosing Swedish banks for this
purpose was not so good idea. The only index that is in
open access and which we’ve got is Folksam
sustainability index. But this index counts company’s
performance
separately
by
two
parameters:
environmental performance and human rights protection
(table 5).
Table 5. Folksam CSR index
Folksam 2011
Environmental perfomance Human rights protection
Swedbank
4,78
4,41
Handelsbanken
4,48
4,62
SEB
3,85
4,48
Nordea
3,69
4,48
Nordnet
2,05
1,72
Avanza
0,35
1,23
Name
It is evident that according two indexes top 4 banks
scored good, but their ranks according Folksam do not
match scorings according our index. This is simple to
explain. We’ve analyses much wider sample of
parameters and aspects of CSR so for checking our index
for adequacy we need to get more complex index of CSR.
Conclusions
The objective of our paper was to solve a problem of
CSR performance measurement in Ukrainian financial
market. The point is that there was no index or other
benchmark of the CSR in Ukraine earlier. Thus, to have
more or less clear picture we decided to develop our own
index of CSR so this work became the first ever made
attempt to evaluate CSP in the region. As a basis for our
CSR index was chosen one of the most fundamental and
most cited works in this sphere – “The Pyramid of
Corporate Social Responsibility: Toward the Moral
Management of Organizational Stakeholders” by A.
Carroll. According to this paper and other works in the
field of CSR we’ve substantiated and picked up 25
indicators, which as we believe, reflect CSR in the bank
most of all. Those indicators were divided into groups
according to the CSR pyramid and moral management
approach for better understanding of theirs nature.
In the research we’ve analyzed 40 banks which
operate on Ukrainian market (17 “resident banks” and 23
with foreign capital). To calculate the final index of CSR
we’ve summarized all indicators taken for our research.
Afterwards we’ve analyzed a sample of Swedish banks to
compare their index scorings with the existing
professionally made indexes of CSR.
The results of the analysis on Ukrainian banks
occurred controversial. During our investigation 3
hypotheses were made. The first hypothesis supposed that
Average
4,595
4,55
4,165
4,085
1,885
0,79
Our CSR
Index
19
20
21
21
13
15
there is a correlation between the size of the bank and its
CSR index as in Ukraine so in Sweden. We found some
correlation between the size of the bank and its corporate
social performance (CSP) but it is not homogeneous and
could not be taken as an absolute. It was partially
approved because the majority of bigger banks showed
better results, but some of them failed to score higher
than average and some smaller banks showed results
mush higher than each of biggest banks. At the same time
correlation between size and CSP in Sweden is more
clear and stronger. Top 5 banks from the sample scored
much higher than the average index. Such differences in
results between Ukrainian and Swedish banks could be
explained by lower social initiatives in the countries and
attitude of the banks management to CSR.
The second hypothesis about differences in CSP of
resident and nonresident Ukrainian banks was confirmed.
But we should admit that the majority of nonresident
banks are in top 20 ranked by size. And there is no
possibility on this stage of the research to indicate which
factor influences banks’ CSP more: size or residence. But
we conclude that both these factors in synergy made their
contribution into the final result.
Finally, our last hypothesis predicted that Ukrainian
banks will score lower in CSR index than Swedish banks.
The hypothesis was proved. As we expected, the average
CSR index for Ukrainian banks stood at “10” points,
while Swedish banks got “16” as an average.
Though all hypotheses were proved, it is still
arguable weather such methodology can be taken as an
absolute for Ukrainian banks. The main problem is rather
declarative character of CSR activities in Ukrainian
banks. Besides, it has been concluded from the researches
that checking the adequacy of our index by comparing it
with professional indexes was not as successful as we
expected. The only index on which we could get data -
432
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
Folksam CSR index did not match our CSR bank
ranking. Though, it can be explained by much wider
sample of indicators taken by us, than while calculating
Folksam CSR index. It also leaves an open question
about the correlation between CSR and CFP of the banks
and further improvement of the CSR index for Ukrainian
financial institutions. That leaves a space for new more in
depth researches in this field of study.
18.
References
20.
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Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
Appendix 1. Parameters of the CSR index
Group name/ parameter name
Marking
Economic Components (Responsibilities)
-
Ec
profit
p
-
dividends paid
dp
-
taxes paid
tp
Lc
Legal Components (Responsibilities)
-
regulative compliance
rc
-
law obedience
lo
Ethc
Ethical Components (Responsibilities)
-
socially responsible investments
Ir
-
Ex>av
-
expenditures on 1 employee higher than
average
employee support programs
-
environmental responsibility
Enr
-
remuneration disclosure
Dr
-
information on the board of directors
Dbd
-
general disclosure to stakeholders
Dst
-
CSR report
Rcsr
-
GRI comppliance (or similar)
CGRI
esp
Phr
Philanthropic Components (Responsibilities)
-
philanthropic activity
ph
-
arts support
arts
-
education support
eds
-
employees volunteering activity
vaemp
MMc
Moral management components (Responsibilities)
-
independent directors in the board
Di
-
committees of the board
Cb
-
audit committee
Ca
-
CSR committee
Ccsr
-
corporate governance committee
Ccg
-
code of conduct
Cc
CSRd
CSR development
434
Corporate Ownership & Control / Volume 10, Issue 4, 2013, Continued - 4
Appendix 2. Results on CSR index (Ukrainian banks)
№
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
Size
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
17
18
19
21
22
23
24
25
26
27
29
30
32
33
34
35
40
50
51
52
53
54
57
58
59
Name
Privatbank
Oshadbank
Ukreximbank
Raiffeisenbank Aval
Ukrsybbank
Ukrsocbank
Prominvestbank
OTP Bank
VTB bank
Alfa bank
Nadra
Finansy ta Kredyt
Forum
PUMB
Rodovid bank
Swedbank
Kreditprombank
Ukrgasbank
ING bank
Universal bank
Unicredit
Erste
Delta
Pravex
VAB
Chreshatyk
Sberbank
Index bank
Kredobank
Finansova iniciatyva
Morfinbank
Kyiv
Express bank
Tavryka
Ukrajinskyy profesiynyy bank
Ekspobank
Aktyvbank
Ukrinbank
Diamant
Evrogasbank
435
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