Online local marketing strategies

2003

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Online marketing has become very important over the years as a more cost effective method of doing business. However inspite of the obvious advantages of internet traditional marketing continues to be used by majority of the businesses. More and more customers are using the internet to research products and services online which they later buy offline. Most customers compare product features, attributes and prices to get the best product at the best price. Online search helps in this process. So online and offline strategies integration is a very important factor for the strategic success of any business. The benefits of an integrated online/offline marketing campaign

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2018

Marketing Strategies to Improve Online Sales by Paul Targett MBA, University of Cumbria (UK), 2013 Doctoral Study Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Business Administration

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2008

preview 1 INNOVATIVE FORMS OF MARKETING INTEGRATION IN LOCAL NETWORKS Simone Guercini, Full Professor, University of Flor ence Andrea Runfola, Assistant Professor, University of Perugia

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2021

Business actors must have the ability to manage online marketing. Social media as a marketing tool aims to expand the reach of consumers in various cities to increase sales of Small and Medium Micro Enterprises (MSMEs) "Kerupuk Melarat" in the village of Sinarmukti. The problem faced by business actors is the lack of the ability to conduct promotions online. The method of this activity is through socialization training for business actors on how to use social media to promote products to consumers. The purpose of this activity is to improve the ability of business actors to manage online product marketing and increase sales. The result of this program of activities is to increase business actors' ability to implement and manage online advertising and marketing programs and make it easier for consumers to find their needs.

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2014

This thesis will explore the phenomenon of "travelling like a local". I position this as the outcome of cultural and societal trends in the consumption of European city breaks, where consumers seek unique and authentic experiences that tap into "local knowledge" and put them into contact with local people and cultures. This is believed to make for a more authentic and sustainable holiday. There are growing numbers of local organisa-tions who seek to promote "their" city to the tourist and who promise to share niche and hidden activities, and they are gaining in popularity. This trend is slowly being picked up by a variety of Destination Marketing Organ-isations, seeking to promote the "local" angle of their knowledge and offering. I will examine the campaigns of Visit Manchester, Visit Birmingham, and This is Antwerp, all of which claim to utilise local. I then contrast this information with that provided by local people and organisations. The...

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This chapter presents a systematic review of over 30 types of online marketing methods. It describes different methods like email marketing, social network marketing, in-game marketing and augmented reality marketing, among other approaches. The researchers discuss that the rationale for using these online marketing strategies is to increase brand awareness, customer-centric marketing and consumer loyalty. They shed light on various personalization methods including recommendation systems and user-generated content in their taxonomy of online marketing terms. Hence, they explain how these online marketing methods are related to each other. The researchers contend that the boundaries between online marketing methods have not been clarified enough within the academic literature. Therefore, this chapter provides a better understanding of different online marketing methods. A review of the literature suggests that the "oldest" online marketing methods including the email and the websites are still very relevant for today's corporate communication. In conclusion, the researchers put forward their recommendations for future research about contemporary online marketing methods.

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Advances in Computers, 2011

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