Child Development, July/August 2008, Volume 79, Number 4, Pages 1137 – 1151
The Effects of Background Television on the Toy Play Behavior of
Very Young Children
Marie Evans Schmidt, Tiffany A. Pempek, Heather L. Kirkorian, Anne Frankenfield Lund, and
Daniel R. Anderson
University of Massachusetts at Amherst
This experiment tests the hypothesis that background, adult television is a disruptive influence on very young
children’s behavior. Fifty 12-, 24-, and 36-month-olds played with a variety of toys for 1 hr. For half of the hour,
a game show played in the background on a monaural TV set. During the other half hour, the TV was off. The
children looked at the TV for only a few seconds at a time and less than once per minute. Nevertheless, background
TV significantly reduced toy play episode length as well as focused attention during play. Thus, background
television disrupts very young children’s play behavior even when they pay little overt attention to it. These
findings have implications for subsequent cognitive development.
Consider a 2-year-old child playing with toys in the
living room. The television is playing a program
designed for adult viewers. Mother is in the kitchen
making dinner while listening to the TV. The child
intermittently looks at the television for brief periods
of time. Is television having an effect on the child? In
this article, we test the hypothesis that background
television is a disruptive influence on very young
children’s behavior, specifically object play.
Prior research indicates that young children pay
little attention to television that they cannot comprehend (e.g., Anderson, Lorch, Field, & Sanders, 1981)
and little attention to adult TV programs in general
(Schmitt, Anderson, & Collins, 1999). Thus, an adult
television program is essentially in the background as
the child plays with toys or engages in social interactions. Here, we adopt the term background television
to refer to adult content that is largely incomprehen-
Marie Evans Schmidt is now at the Center on Media and Child
Health, Children’s Hospital, Boston, MA.
Tiffany A. Pempek is now at Georgetown University in
Washington, DC.
This research is based in part on a University of Massachusetts
doctoral dissertation by Marie Evans Schmidt. Aspects of this
research were presented at the meetings of the Society for Research
in Child Development and at the meetings of the International
Conference on Infant Studies. This research was supported by
grants from the National Science Foundation (BCS-0111811 and
BCS-0519197). Findings and opinions expressed in this article do
not reflect endorsement by the National Science Foundation. We wish
to acknowledge the videotape coders for this project: Amy Fuller,
Sean Kennedy, Lauren Murphy, Rae Gallagher, Carolynn Laurenza,
David Massuda, Rebecca Edwards, Jill Rosenbaum, Kate Decker,
Emily Duclos, Erica Gentuso, Kristian Lundberg, Alexis Lauricella,
and Angie Naniot. We also wish to acknowledge Aline Sayer and
Arnold Well for statistical consultation.
Correspondence concerning this article should be addressed to
Daniel R. Anderson, Department of Psychology, University of
Massachusetts at Amherst, Amherst, MA 01003. Electronic mail
may be sent to anderson@psych.umass.edu.
sible to a very young child and to which they
ordinarily pay little cumulative attention (see
Anderson & Evans, 2001). Nevertheless, as a dynamically varying audiovisual distraction, background
television may interfere with the ability of very young
children to sustain an activity in a focused and
organized manner.
The American Academy of Pediatrics, Committee
on Public Education (1999) recommends no screen
media exposure for children aged 2 years and younger.
Nevertheless, nearly 75% of parents of very young
children say that television is on ‘‘about half of the
time’’ or more, even if no one is watching (Rideout &
Hamel, 2006; Rideout, Vandewater, & Wartella, 2003).
There is substantial opportunity in these homes for
background television to have a chronic disruptive
impact on very young children’s behavior.
It should be emphasized that the present study is
concerned with the impact of adult programming that
is in the background from the perspective of the child.
Very young children certainly spend time watching
programs made for them. Studies that did not specifically assess background TV have found that very
young children watch from 1 to 3 hr a day, on average
(Anderson, Lorch, Collins, Field, & Nathan, 1986;
Carew, 1980; Clarke-Stewart, 1973; Gottfried, 1984;
Lemish, 1987; Rideout & Hamel, 2006; Rideout et al.,
2003; Zimmerman, Christakis, & Meltzoff, 2007),
although there are large percentages of children whose
parents claim they do not watch any TV (Certain &
Kahn, 2002; Christakis, Zimmerman, DiGiuseppe, &
McCarty, 2004; Rideout et al., 2003; Woodard, 2000).
# 2008, Copyright the Author(s)
Journal Compilation # 2008, Society for Research in Child Development, Inc.
All rights reserved. 0009-3920/2008/7904-0021
1138
Schmidt et al.
In the only study to specifically consider background TV, Pierroutsakos, Hanna, Self, Lewis, and
Brewer (2004) asked 100 upper-middle-class parents
to keep diaries of their 2.5- to 24-month-old infants’
TV exposure. The children were exposed to an average of 120 min of TV each day; 49% of that exposure
was to adult and preteen programming. It is likely
that a broad survey would reveal that a large percentage of very young children are exposed to much more
background TV than found by Pierroutsakos et al.
insofar as in-home automated monitoring of TV use
by Nielsen Media Research indicates that the average
American home has a TV set in use more than 8 hr
a day (Gertner, 2005).
Effects of Television on Very Young Children
There is very little experimental research on the
effects of television on infants and toddlers and no
direct research on the effects of background exposure.
The studies that have examined long-term effects of
early television exposure are correlational and do not
account for content of the programs, thus combining
exposure to age-appropriate and background television. Television exposure for children aged 30 months
and younger is associated with poorer cognitive and
language development (Carew, 1980; Gottfried, 1984;
Nelson, 1973; Wachs, 1985; Wachs & Gandour, 1983;
Wachs & Gruen, 1982; Zimmerman & Christakis,
2005). One study reported that language development depended on which child-directed programs
were regularly watched, with some programs positively associated with language development and
other programs negatively associated (Linebarger &
Walker, 2005).
Christakis et al. (2004) reanalyzed data from the
1980s National Longitudinal Survey of Youth to
determine if there was a relationship between early
TV viewing and later attention disorders. Parents’
estimates of their children’s TV viewing at 18 and 42
months were positively associated with parental
reports of attention disorder symptoms at age 7 after
a variety of covariates were statistically controlled.
An analogous study in Denmark, however, failed to
find a significant relationship, although the trend
was in the same direction (Obel et al., 2004). Television viewing by older preschoolers does not predict
attention disorder symptoms (Stevens & Mulsow,
2006).
Several studies have revealed that the level of
ambient background noise in the home and household chaos are negatively related to cognitive development in the first 5 years of life (Gottfried, 1984;
Wachs, 1985, 1986; Wachs & Gandour, 1983). Because
television is a major contributor to the level of ambient
noise in these studies, it may play a disruptive role, as
hypothesized. Nevertheless, the studies cited above
that found negative outcomes associated with television exposure do not allow causal relationships with
television to be conclusively inferred.
Background Television and Toy Play
Based on videotapes of family TV viewing recorded in homes, Schmitt, Woolf, and Anderson
(2003) reported that 2-year-olds played with toys
32% of their time spent with television. The present
study, by experimentally manipulating the presence
of background television, is designed to determine
whether television is a proximal disruptive influence
on the organization of very young children’s behavior, specifically toy play. Television may have such an
influence by initiating repeated orienting reactions to
the visual and auditory changes that frequently occur
on commercial television. Television may also be
viewed as competing for cognitive resources necessary to instantiate and execute play schemes (cf.
Armstrong & Greenberg, 1990). In addition, as
a source of environmental noise, background television may have a general disruptive effect that has
been observed on children in noisy environments
(Hygge, Evans, & Bullinger, 2002; Wachs, 1986).
Virtually every theory of child development hypothesizes that play is related to healthy cognitive and
social development (e.g., Piaget, 1962). During play,
children refine motor skills, explore the physical
properties of objects, learn principles of cause and
effect, and engage in means – ends problem solving
(Power, 2000). Pretend play, in particular, helps children develop representational abilities as well as
experiment with social roles (Bretherton, 1984; Power,
2000). If background television disrupts young children’s play, chronic exposure to background television
may at least partially be a cause of the negative
relationship between early exposure to television
and cognitive development.
In this research, we examine play maturity, play
episode length, and focused attention during play.
With respect to play maturity, we use a scale based on
research by Belsky and Most (1981). The logic of the
scale extends from numerous studies that reveal
a developmental sequence of toy play behaviors. As
development proceeds from early infancy, visually
guided manipulation and object-appropriate behaviors increase and become more symbolic and complex
(Belsky & Most, 1981; McCall, 1974).
Play episode length refers to the time that elapses
from the point at which the child comes into contact
The Effects of Background Television on Toy Play
with a toy until the child ceases active play with that
toy (Choi & Anderson, 1991). As children mature,
play episode length increases (Malone, 1997; Ruff &
Lawson, 1990), probably reflecting more sequentially
complex play schemes as well as an ability to sustain
attention. Short play episode length is a predictor of
attention deficit disorders and other developmental
problems (e.g., Faden & Graubard, 2000; Handen,
McAuliffe, Janosky, Feldman, & Breaux, 1998;
Malone, 1997).
The intensity of attentional engagement may vary
during play episodes. The term focused attention has
been used to designate activity during which ‘‘attention is directed more or less exclusively to one target
or task and not divided or shared between targets or
tasks’’ (Ruff & Rothbart, 1996, p. 111). As motivation
and attention are linked (Derryberry & Tucker, 1990),
focused attention usually results when a target activity is highly motivating and is made possible by
inhibiting responses to all but the object or task (Ruff,
Capozzoli, & Saltarelli, 1996).
Infants and toddlers are capable of focused attention, although the underlying processes supporting
attention change substantially during the first 3 years.
Ruff and Rothbart (1996) describe the development of
two different attentional systems in very young
children. The orienting/investigative system, dominant for the 1st year of life, is primarily responsive to
novelty, meaning attention in young infants is governed by the salient perceptual features of environmental stimuli. Ruff, Saltarelli, Capozzoli, and
Dubiner (1992) found that focused attention in 5- to
12-month-old infants was greatest for novel objects.
After 2 – 3 min of exposure to the same object,
however, episodes of focused attention were terminated. Focused attention episodes in infancy are thus
usually short, occurring intermittently with other
exploratory actions (e.g., banging or mouthing).
The second system of attention, that of higher level
control, appears at the end of the 1st year as the
prefrontal cortex matures. Ruff and Rothbart (1996)
hypothesize that the second system facilitates or
inhibits the orienting/investigative system as children develop the cognitive ability to formulate plans
or goals. These plans can prevent habituation by
facilitating sustained attention after objects are no
longer novel. As children develop cognitively and
acquire language, their goals can become more
sophisticated leading to longer episodes of focused
attention, particularly during play. Consistent with
this theory, focused attention during play increases
with age (Ruff & Capozzoli, 2003; Ruff & Lawson,
1990). With respect to the present research, because
very young children have poorly developed higher
1139
level control, it is expected that they have a poor
ability to filter irrelevant stimuli as they engage in
object play.
In light of research on attention development,
background TV should disrupt sustained and focused
attention during play. This hypothesized disruption
occurs because TV repeatedly elicits orienting responses (ORs), thereby drawing attention away from
the play. Physiologically, the OR is characterized by
heart rate decrease, dilation of blood vessels that lead
to the brain, and constriction of blood vessels that lead
to the major muscle groups, along with visual orientation in the direction of the stimulation that elicited
the OR. The cardiovascular changes are generally
thought to reflect shifts in blood supply to the brain
in service of alert investigation of novel stimuli.
Consistent with previous OR research, Reeves, Thorson, and Schleuder (1986) found decreases in alpha
waves that were time locked to formal features (e.g.,
cuts, sudden camera changes, movement, sound
effects) on electroencephalographic (EEG) recordings
of adults watching television. Richards and his colleagues (Richards & Casey, 1992; Richards & Cronise,
2000; Richards & Gibson, 1997) also found evidence of
the OR produced by television in studies of heart rate
in infants and toddlers.
A child who orients to a TV screen may suspend
play in order to attend to television. Because there is
a visual or auditory change on TV approximately
every 6 s (Schmitt et al., 1999), background television
could disrupt children’s play many times over the
course of a play session. A few studies suggest that
brief interruptions can terminate young children’s
ongoing activities. DiLalla and Watson (1988)
observed 2.5- to 6.5-year-old children’s reactions to
three experimenter-initiated interruptions to an ongoing fantasy play sequence. Older children were better
able to respond to interruptions without disrupting
their subsequent play. The 3-year-olds were unable,
however, to return to the play episode without
experimenter prompts. Furthermore, if the play
resumed, it was less intense. To the extent that it has
a disruptive influence, background television may
prevent young children from returning to play at the
same level of cognitive sophistication, if at all.
It is possible that television does not have these
disruptive effects insofar as Ruff and Capozzoli (2003)
found that an intermittent brief distractor did not
reduce focused attention during toy play in very
young children. This may have happened because
the children became progressively less distractible
over the 12-min course of the play session, suggesting
that they habituated to the distractor. However,
television, as a complex, continuously varying
1140
Schmidt et al.
distractor, may have more substantial effects and may
prove to be resistant to habituation.
In the present research, 12-, 24-, and 36-month-old
children were observed playing with toys for 1 hr.
Children in this age range are just beginning complex
and symbolic play and have poorly developed control
over focused and sustained attention (Ruff &
Rothbart, 1996). For half the time, a TV set played
the television program Jeopardy! with commercials;
for the other half, the TV set was off. The children
were videotaped, and observers subsequently coded
the tapes for looking at television, length of play
episodes, length of focused attention during play
episodes, and maturity of play. We hypothesized that
background television would disrupt the children’s
toy play, shortening the length of play episodes and
reducing the percent of play that was focused. We also
hypothesized that background television would
reduce the maturity of children’s play.
Unlike prior research on television’s impact, we
focused specifically on background TV insofar as
Jeopardy!, a game show directed at adults, should be
nearly incomprehensible to such young children.
Because many children are exposed to background
television in the home and some studies suggest such
exposure may negatively influence cognitive and
language development, this study is a first step
toward understanding one mechanism by which
television may affect development.
Method
Participants
Fifty children (1 Black, 2 Hispanic, and the remainder White), 17 (9 girls) 12-month-olds, 16 (8 girls)
24-month-olds, and 17 (9 girls) 36-month-olds, were
randomly assigned to either the ‘‘TV first’’ or the ‘‘TV
second’’ order with the constraint that half were
assigned to each. All children were within 1 month
of their first, second, or third birthdays. Seventy-eight
percent of children had a participating caregiver
whose educational level could be classified as ‘‘some
college’’ or higher, with 60% having completed college and 12% having attained a graduate degree.
In general, these ages (12, 24, or 36 months) were
chosen because a minimal amount of research has
been conducted on the impact of television on very
young children. More specifically, the 36-month-old
group was chosen because this age overlaps with the
youngest ages used in some previous work on children and television. The two younger groups were
chosen because they were young enough to ensure
that the program used in this study would, in fact, be
background television for them insofar as children
pay little attention to content that they do not understand (Anderson et al., 1981).
Potential participants were identified through state
birth records. Children were recruited by means of
a letter describing the study to parents and a followup telephone call requesting participation. The only
selection criterion was that children had no parentidentified visual or hearing impairments. No participants were excluded based on this criterion.
Materials and Setting
Two rooms were used: a playroom (4.27 3.81 m)
and an adjoining observation room separated by
a one-way mirror. The playroom was furnished with
an armchair, end table, toy chest, small rug, floor
pillow, credenza, VCR, and 53.30-cm (21 in., diagonally measured) television set. The toy chest was open
shelved and held a variety of age-appropriate toys
representative of a standard toy set (e.g., McCuneNicholich & Fenson, 1984). Pilot research indicated
that no one toy in the set was overwhelmingly
popular. A variety of current magazines and a newspaper were placed on the end table within reach of the
armchair.
During the television session, the VCR played an
episode of Jeopardy!, a TV game show produced for
adult audiences, including the commercials that appeared with the show at the time of airing. The
experimenter could control the TV and VCR from
the observation room using remote control devices.
At the position most frequently occupied by children
as they played with toys, the TV screen subtended
a visual angle of 17° horizontally. At that position, the
audio volume (preset by the experimenter) at head
level of a typical 2-year-old child averaged 57dB (C
weighting over ten 200-ms samples), about the level
of typical human speech.
Two digital video (DV) cameras were used to
record the child’s behavior. One DV camera, located
in the playroom, was hidden in a shoebox covered
with black cloth on the floor under the credenza. The
other DV camera was mounted on a tripod in the
observation room. The two cameras were connected
to a DV mini-cassette recorder in the observation
room via a switcher. Two separate monitors were also
attached to the switcher allowing the experimenter to
simultaneously view the perspectives of both cameras. The experimenter could thus choose at any
moment which camera captured the best image of
the child. An omnidirectional microphone connected
to the VCR hung from the ceiling in the playroom.
The Effects of Background Television on Toy Play
Procedure
Upon entering the playroom, the children were
allowed to become familiar with the toys while the
experimenter explained the procedure to the parents.
Once written informed consent was obtained, the
experimenter left the playroom for the remainder of
the session. From the observation room, the experimenter immediately began videotaping the child in
the playroom. In the TV first order, the experimenter
remotely started the television program as soon as
video recording had commenced. When the program
ended, after approximately 30 min, the experimenter
turned off the television from the observation room
and continued to videotape for an additional 30 min
without background TV. In the TV second order,
the TV remained off for the first 30 min after which
the experimenter turned on the TV and VCR with the
remote control.
The focus of the present experiment was on background television’s influence on children’s solitary
play. Consequently, parents were asked not to initiate
play with their child or to actively encourage their
child to play with any particular toy. The experimenter suggested the parents watch TV or read
magazines unless their children became fussy or
explicitly demanded their attention. The parents were
also asked to fill out a questionnaire about their
children’s media use. The children were free to play
with the toys or watch TV for the duration of the hour.
Coding
Videotapes were coded with a computer using the
tape-logging utility of the video-editing program,
Adobe Premiere. A research assistant watching the
videotape, having identified the onset of a specified
behavior according to a detailed set of coding instructions, pressed an appropriate key. The computer
stored the identity and the video frame number of the
event. The research assistant then advanced the tape
at any desired speed until the behavior was judged to
have ended and pressed an appropriate key. The
frame number of the end point was thus stored. In
this manner, the temporal onsets and offsets of the
behavior stream were recorded.
Coding proceeded in four passes. The first pass
recorded the onsets and offsets of children’s looks at
the television screen. A look began when a child’s eyes
oriented to the screen and ended when the child
looked away (for details, see Anderson & Levin, 1976).
The second pass recorded the onsets and offsets of
play episodes. The coding used a procedure developed by Choi and Anderson (1991). An onset was
1141
defined as the frame in which a child touches a toy
with which the child subsequently plays. An offset is
the frame where a child stops actively playing with
the toy, even if passive contact is maintained. Simultaneous contact with more than one toy constituted
a single play episode if the toys were combined in any
way (e.g., banging them together or using several
objects in a pretend play sequence such as cooking). In
cases where a play episode was interrupted by a look
at the TV (when the TV was on), a play episode was
coded as ending only if the look lasted longer than 3 s
or, if the look was shorter than 3 s, the child did not
return to the same toy.
The third pass recorded the onsets and offsets of
focused attention during object play for each play
episode. Coders were trained to recognize the behavioral characteristics associated with focused attention
as described by Ruff and Rothbart (1996). These
behaviors included a serious facial expression with
furrowed brow, a forward leaning posture toward the
object, and minimized extraneous body movements.
A similar 3-s rule was employed in that brief looks
away from the toy were not coded as ending focused
attention provided that the child looked away for less
than 3 s and returned to a state of focused attention
with the same object.
A fourth pass coded maturity of play using the 12point scale published by Belsky and Most (1981). This
scale was supplemented by two additional levels
adapted from an unpublished scale by McCuneNicholich (1980) to encompass play by somewhat
older children (36-month-olds) than had been
observed by Belsky and Most. A numerical value
was assigned to each level of play. Levels 1 through 12
were exactly as described by Belsky and Most, and
Levels 13 and 14 were those added for the purpose of
the current study. For instance, ‘‘mouthing’’ or ‘‘simple manipulation’’ (touching a toy), according to the
scale by Belsky and Most, received a 1 or 2, respectively. An episode of ‘‘functional-relational’’ play, in
which the child combined two objects in a meaningful
way (e.g., touching a spoon to a plate), received a 5. A
self-directed symbolic play episode received a 7,
whereas a play episode involving ‘‘substitution’’
(e.g., the child put a block up to a doll’s mouth as
though it were a bottle while talking about feeding the
doll) received a higher score of 9. Level 13 was used to
indicate object agency with descriptive and functional
language. Thus, this level designated times in which
the child played the role of a doll within a pretend
play scheme (e.g., the child attributed dialogue to
a plastic Fisher-Price doll). Last, object play in which
the child incorporated imaginary objects for which
there was no concrete referent received a code of 14.
1142
Schmidt et al.
Play maturity was coded continuously from the
beginning to the end of each previously identified
play episode. If the maturity of play changed within
a play episode, as it often did, coding encompassed
that change.
A videotape of a typical child at each age was used
for training. A research assistant worked with the
training tape until he or she achieved acceptable
reliability with an experienced coder (phi correlation
greater than .70). At this point, the assistant was asked
to code a test tape. The assistant was allowed to code
tapes from the study only if he or she attained a high
correlation with the supervisor’s test tape coding for
both the onsets and the offsets of the target behavior.
To assess interobserver reliability (IOR), two independent observers scored 4 participants at each age
(12 in all) for each measure. These IOR tapes were
distributed throughout the entire coding period to
monitor reliability over the course of the study.
Agreement was acceptably high for all behaviors.
Intraclass correlations were .85 for mean play length,
.69 for mean length of focused attention, and .98 for
mean level of play maturity weighted by the time
spent at each level. Although 12 tapes were doublecoded for looks and deemed acceptably high, due to
experimenter error, there is only a record of 4 of those
double-coded tapes. The phi correlations (a measure
of temporal overlap calculated for each pair of observers) for these tapes were all above .90.
Results
The initial analyses for the play measures were 3 (age:
12, 24, and 36 months) 2 (sex: male and female) 2
(test order: TV first and TV second) 2 (condition: TV
and no TV) analyses of variance (ANOVAs) with
condition as a repeated measure. Dependent measures were percent of session spent in play, mean play
episode length, percent of play that was focused,
mean length of focused play, and average maturity
of play weighted by time spent at each level. An
additional between-subjects ANOVA (excluding the
condition variable) was run to analyze the total
number of looks at the television when it was on.
The ANOVAs revealed order effects for play episodes, focused attention, and the total number of
looks at the television. Investigation of these effects
indicated that there were systematic curvilinear
changes in these measures over time. Therefore,
hierarchical linear modeling (HLM) was used to
systematically analyze change over time and to isolate
the effects of TV and other factors. HLM is a particularly powerful statistical tool for investigating measures that are differentially expressed over time and
can simultaneously assess continuous within- and
between-subjects factors without overestimating
power (for more details on this method, see Raudenbush & Bryk, 2002). Outcome variables for the HLM
analyses were measured in 6-min intervals to account
for changes over time. For play episodes and focused
attention, one set of HLM analyses assessed the effect
of TV condition. A second set of analyses assessed the
particular influence of looks at the TV screen on play
measures during the TV condition. These tests are
described in detail within each section below. Because
no order effects were found for play maturity, only the
simpler results from ANOVA are presented here.
Bivariate correlations between all dependent variables are presented in Table 1. Descriptive statistics
for all the dependent measures are presented in
Table 2, but the reader should note that these are
unadjusted means and as such do not control for
variability with time or other factors accounted for in
the HLM analyses. A brief description of how to
interpret the HLM results can be found in the Appendix. All reported results are significant at alpha level p
, .05 or better.
Number of Looks at Television
The HLM analysis for number of looks at the TV
included linear and quadratic change over time (measured in 6-min intervals) as Level 1 (within-subjects)
Table 1
Bivariate Correlations Between Dependent Variables
Play percent
Play length
Focused percent
Focused length
Play maturity
*p , .05. **p , .01.
Play percent
Play length
Focused percent
Focused length
Play maturity
1.00
.62**
.29*
.47**
.47**
.62**
1.00
.37**
.63**
.63**
.29*
.37**
1.00
.71**
.38**
.47**
.63**
.71**
1.00
.56**
.47**
.63**
.38**
.56**
1.00
1143
predictors and child age, sex, and order of conditions
as Level 2 (between-subjects) predictors. Looks at the
TV were quite short, and visual attention averaged
about 5% indicating that television was truly in the
background for these children (see Table 2). HLM
analyses revealed that the overall number of looks at
the TV was greater when the TV condition was
presented in the second half hour, producing a significant effect of order, B 5 48.09 (SE 5 9.65), t(47) 5
4.98. The number of looks at the TV generally
decreased over time that the TV was on, particularly
from the first 6-min interval to the second as indicated
by a significant positive quadratic slope, B 5 12.27
(SE 5 2.59), t(48) 5 4.73, p , .001, and B 5 0.70 (SE 5
0.15), t(49) 5 4.57, p , .001, for linear and quadratic
slopes, respectively. The increase in looks at the screen
when TV was presented in the second half hour was
largely due to more looks in the first 6-min interval
that the TV was on, as indicated by a significant effect
of order on the time slope, B 5 7.86 (SE 5 1.69), t(48) 5
4.66. Furthermore, looks diminished with age, primarily because 3-year-olds had fewer looks at the TV
than the two younger groups (see Table 2; Figure 1), B
5 1.05 (SE 5 0.28), t(47) 5 3.73. Sex was not
a significant predictor of the number of looks. The
decline in look number from the first 6-min interval to
the second suggests that children habituated attention
to the TV somewhat during the first 6 min but that
there was no further habituation.
10.0
12 Months
24 Months
36 Months
Number of Looks at TV
Note. Dependent measures are looking at television (percent of TV condition spent looking at screen, number of looks at TV, and length of looks), play episodes (percent of session spent in
play and length of episodes), focused attention (percent of play that was focused and length of focused attention episodes), and play maturity (average maturity of play weighted by time
spent at each level). All lengths are measured in seconds. For maturity of play, numbers denote qualitative level of play.
4.16 (0.23)
4.31 (0.25)
22.27 (2.19)
24.06 (2.10)
33.44 (2.92)
35.55 (3.17)
70.77 (2.37)
75.42 (2.19)
4.88 (0.64)
—
23.08 (1.74)
—
3.27 (0.21)
—
62.78 (6.00)
77.33 (6.79)
5.02 (0.34)
5.52 (0.32)
31.80 (5.00)
33.78 (4.32)
43.59 (5.29)
44.81 (5.81)
75.80 (3.35)
79.76 (3.13)
3.06 (0.68)
—
16.55 (2.98)
—
2.93 (0.36)
—
72.72 (7.04)
106.68 (13.61)
4.86 (0.35)
4.86 (0.41)
22.29 (2.14)
20.60 (3.03)
36.80 (4.50)
31.77 (5.17)
70.82 (3.53)
75.37 (3.58)
6.15 (1.12)
—
26.13 (3.06)
—
3.83 (0.43)
—
73.69 (14.14)
74.51 (9.79)
2.65 (0.13)
2.60 (0.09)
12.72 (1.73)
17.58 (1.88)
21.08 (3.84)
29.85 (4.97)
65.70 (5.02)
71.11 (4.46)
12 months
TV
No TV
24 months
TV
No TV
36 months
TV
No TV
Average
TV
No TV
5.51 (1.32)
—
26.55 (2.98)
—
3.09 (0.31)
—
42.57 (7.73)
50.65 (6.85)
Length
Percent
Length
Percent
Length
Number
Percent
Looking at television
Table 2
Means (SEs) for All Dependent Measures as a Function of Age and Condition
Play episodes
Focused attention
Maturity
Weighted average
The Effects of Background Television on Toy Play
7.5
5.0
2.5
0.0
0
1
2
3
4
6-Minute Interval
Figure 1. Mean number of looks at TV per 6-min interval as
a function of age (values are unadjusted by hierarchical linear
modeling coefficients).
1144
Schmidt et al.
Importantly, analyses of the effects of TV on play
that excluded data from the first 6-min interval did
not affect conclusions resulting from analyses of all
the data. That is, the initial novelty of the TV program
did not by itself account for any of the results
described below. Another important consideration is
that because play episodes and episodes of focused
attention were coded so that they ended if the child
looked at the TV longer than 3 s, it is possible that
effects of TV in reducing play or focused attention
length are due to these longer looks at the TV (about
30% of all looks). Consequently, we performed analyses considering only looks at the TV that were less
than 3 s in length as well as only those longer than 3 s.
There were no substantial differences in results from
those reported below; that is, looks at the TV that
lasted less than 3 s had about the same effects per look
on the dependent variables as looks longer than 3 s.
Play and Focused Attention as a Function of Condition
The first set of HLM analyses on play episodes and
focused attention considered the dependent measures as a function of condition (TV and no TV). For
these analyses, Level 1 (within-subjects) HLM predictors included condition, linear change over time
(6-min intervals), quadratic change over time, and
interactions between these factors. Level 2 (betweensubjects) predictors included age and sex of the child,
order of conditions (TV first and TV second), parent
education (i.e., highest level achieved), familiarity
with the toys in the playroom (i.e., how many of the
toys were similar to ones the child had at home),
exposure to TV at home (i.e., average of parentreported hours for each day of the week), and how
frequently the child looked at the television in the lab
(i.e., total number of looks at the screen as an
individual difference measure). All the above factors
were assessed as predictors of the outcome measures,
but only those that significantly improved the overall
model were included in the final models. Specifically,
to minimize the chance of Type I error due to multiple
tests, only those predictors that significantly contributed to the total amount of variability explained by
the model, based on HLM hypothesis testing, are
presented here.
Percent of interval spent in play. The percent of each
interval spent engaged in toy play decreased over
time spent in the room, B 5 0.84 (SE 5 0.33), t(49) 5
2.58. Condition was also a significant Level 1 predictor in the final model for percent of time spent in
toy play, B 5 5.08 (SE 5 1.86), t(49) 5 2.73. In this
model, condition explained an additional 4.06% of
within-subjects (Level 1) variability not accounted for
by the model without TV (i.e., after controlling for
time). Children played less by about 5 percentage
points, or 18 s per 6-min interval, when the TV was on.
Because play decreased by about the same amount as
the children looked at the TV (i.e., 5% of the session), it
seems likely that looking at the TV simply displaced
ongoing play.
Length of play episodes. A small decrease in the total
amount of play in an interval does not necessarily
mean that the length of play episodes decreased.
Consequently, play episode length was analyzed
separately as a function of condition. The final model
for mean play episode length included linear and
quadratic change as significant Level 1 predictors, B 5
27.61 (SE 5 6.95), t(46) 5 3.97, and B 5 2.76 (SE 5
0.76), t(46) 5 3.64, for linear and quadratic slopes,
respectively. Furthermore, at Level 2, the size of the
linear and quadratic slopes was predicted by an
interactive combination of age and sex, B 5 23.57
(SE 5 8.66), t(46) 5 2.72, and B 5 3.33 (SE 5 1.03),
t(46) 5 3.22, for the Age Sex interaction on linear
and quadratic coefficients, respectively. The overall
change over time was such that the average length of
play episodes increased until just after the midpoint
of the 60-min session and then decreased. The Age
Sex effects were due to 3-year-old girls showing the
most dramatic changes over time, whereas younger
children and boys showed relatively less change over
time. Adjusted for these effects, background television decreased play episode lengths such that play
episodes were approximately 30 s shorter on average
in the TV condition, B 5 30.16 (SE 5 7.39), t(49) 5
4.08. Condition explained an additional 4.30% of
within-subjects variability not accounted for by the
model without TV. The only residual variance remaining to be explained by the final model was for the
effect of TV suggesting that other factors, such as
individual differences not captured by age, sex, toy
familiarity, home TV exposure, and parent education,
may play a role in the effect of background TV. In sum,
play episode lengths changed over time in an inverted-U fashion, particularly for older girls, and
became substantially shorter in the presence of background television when controlling for these general
changes over time.
Percent of play that was focused. Because background TV reduced the total amount of play, we
analyzed the percent of play that was accompanied
by focused attention. The final model for percent of
focused play included only linear change as a predictor at Level 1. Significant Level 2 predictors in the
final model included the effect of age on the intercept
and an Age Sex interaction on the slope for time.
The amount of play that was focused increased by
The Effects of Background Television on Toy Play
Play and Focused Attention in the Presence of TV as
a Function of Looks at the Screen
The second set of HLM analyses was conducted
using only the data from the TV sessions for each
subject. Rather than assessing play behavior as a function of condition, in this second set of analyses, the
number of looks at the TV screen was included as
a Level 1 predictor to determine the extent to which
this measure of distraction by the TV predicted
variation in outcome measures when the TV was on.
In other words, for each participant, the outcome
measure within a 6-min interval (e.g., percent of that
interval spent in play) was assessed as a function of
the number of looks at the TV that occurred during
that same 6-min interval. Other within-subjects predictors were linear and quadratic change over time
and interactions between time and looks at TV.
Between-subjects factors at Level 2 included order
of conditions, parent education, toy familiarity, and
home TV exposure.
Percent of interval spent in play. When considering
data from the TV condition alone, the amount of time
spent in play decreased significantly over time, B 5
2.21 (SE 5 0.97), t(49) 5 2.28. In addition, the
percent of the interval spent in play significantly
decreased by an average 2.3% with each additional
look at the TV screen in an interval (see Figure 2), B 5
2.31 (SE 5 0.38), t(49) 5 6.15. Children spent more
time engaged in toy play during intervals in which
they had relatively few looks at the TV screen as
compared to intervals during which they had more
looks at the screen. The number of looks at the screen
accounted for 14.27% of within-subjects variability
remaining to be explained after controlling for change
over time. Similar to findings reported above, the
negative effect of look number on play behavior held
even when excluding data from the first 6 min of the
session during which looks at the TV were particularly high as well as when considering only those
looks that were less than 3 s in length.
Length of play episodes. The number of looks per 6min interval was also a significant negative predictor
of the length of play episodes in the TV condition (see
Figure 3), B 5 3.32 (SE 5 0.94), t(49) 5 3.54. For
each additional look at the TV in an interval, the mean
length of play episodes in that interval dropped by an
Percent of Session Spent in Play
about 11% per year of age, B 5 10.98 (SE 5 3.99),
t(48) 5 2.75. In addition, the percent of play that was
focused decreased linearly over time, B 5 0.82 (SE 5
0.38), t(46) 5 2.16. This was particularly true of
males and younger females, B 5 1.59 (SE 5 0.63),
t(46) 5 2.52. The effect of TV condition and the
quadratic slope was not significant for the percent of
play that was focused, although significant variability
remained to be explained suggesting that changes
occurred in different directions for individual children. No Level 2 variables in the current study were
able to sufficiently predict these changes.
Length of focused episodes. Even though the percent
of focused play changed little in the presence of TV,
the lengths of episodes of focused attention were
affected. The final model for all data for mean length
of focused episodes included linear and quadratic
change over time and condition at Level 1. Similar to
the results for mean play episode length, in this
model, the quadratic slope was negative such that
initially length of focused attention episodes
increased until just after the midpoint and then
decreased, B 5 0.40 (SE 5 0.19), t(48) 5 2.13.
Furthermore, age was a significant Level 2 predictor
of the quadratic slope insofar as the changes over time
were more dramatic for older children, B 5 0.65
(SE 5 0.17), t(48) 5 3.87. Adjusted for these effects,
television decreased the mean length of focused
attention episodes by approximately 5 s (almost
25%) during the first interval, B 5 5.06 (SE 5 2.17),
t(49) 5 2.33. Condition accounted for an additional
5.73% of within-subjects variability. There was significant variability remaining to be explained for
change over time and the effect of TV. Again, these
are likely due to unexplained individual differences.
1145
80
70
60
NoTV
0 to 1
2 to 3
4 to 6
7+
Number of Looks at TV
Figure 2. Mean percent of 6-min intervals spent in play as a function
of the number of looks at the TV.
Note. Values are unadjusted by hierarchical linear modeling coefficients. Average percent of session spent in play for the no TV
condition is provided for reference.
1146
Schmidt et al.
Focused Attention Length (seconds)
Mean Play Length (seconds)
105
90
75
60
30
24
18
45
No TV
0 to 1
2 to 3
4 to 6
7+
Number of Looks at TV
NoTV
0 to 1
2 to 3
4 to 6
7+
Number of Looks at TV
Figure 3. Mean length of play episodes per 6-min interval during
the TV condition as a function of the number of looks at TV during
that interval (values are unadjusted by hierarchical linear modeling
coefficients).
Note. Average episode length during the no TV condition is provided for reference.
Figure 4. Mean length of focused attention episodes per 6-min
interval during the TV condition as a function of the number of
looks at TV during that interval.
Note. Average episode length during the no TV condition is provided for reference. Means are unadjusted by hierarchical linear
modeling coefficients.
average of 3.3 s. The number of looks at the screen per
interval accounted for an additional 4.57% of withinsubjects variability.
Percent of play that was focused. As with the HLM
analysis on the entire session, the percent of play in
the TV condition that was focused increased with age,
B 5 10.88 (SE 5 3.07), t(48) 5 3.55. Although the
percent of play that was focused in the TV condition
did decrease somewhat as a function of the number of
looks at the screen, this effect was not significant.
Length of focused play episodes. The quadratic slope
was significant reflecting the same inverted-U
changes over time that were found in the first analysis
on length of focused episodes, B 5 13.41 (SE 5 3.56),
t(48) 5 3.77, and B 5 3.20 (SE 5 0.79), t(48) 5 4.06, for
linear and quadratic slopes, respectively. Furthermore, the number of looks at the TV was a significant
predictor of the length of focused attention as shown
in Figure 4, B 5 1.14 (SE 5 0.45), t(48) 5 2.53. The
length of focused attention episodes decreased by an
average 1.14 s per look at the TV. The number of looks
at the screen accounted for 19.91% of within-subjects
variability remaining to be explained.
there were no order effects indicative of systematic
changes over time, the results presented are from
mixed ANOVAs. For average play maturity
(weighted by the time spent at each level of maturity),
the analysis was a 3 (age) 2 (sex) 2 (order of
conditions) 2 (condition) ANOVA with condition as
a repeated measure. The only significant main effect
for average maturity level was age, F(2, 38) 5 42.87.
Post hoc analyses revealed that the 12-month-olds
(mean level 5 2.62) differed significantly from the two
older age groups but that the 24- and 36-month-olds
were not significantly different from each other (mean
levels 5 4.86 and 5.28, respectively). There was also
a significant interaction between age and order of
conditions, F(2, 38) 5 4.90. Average maturity of play
by 36-month-olds was greater when the TV condition
was presented first than when it was second. There
were no significant main effects or interactions with
respect to the presence or absence of background
television.
Time spent at each level of play. Exploration of the
play maturity data indicated that the children spent
the vast majority of their play at only 4 of the 14 levels:
Level 2 (simple manipulation), Level 3 (functional),
Level 5 (functional-relational), and Level 10 (sequence
pretend). Level 3 refers to appropriate play with an
object according to its standard intended use. An
example is turning the crank on a jack-in-the-box.
Maturity of Toy Play
Weighted average play maturity. Because exploratory analyses of maturity of toy play indicated that
The Effects of Background Television on Toy Play
Level 5 refers to play that puts two or more objects
together in an appropriate manner (e.g., putting lids
on pans). Level 10 refers to play that involves pretend
acts in a related series (e.g., picking up doll, getting
bottle, feeding doll with bottle, putting doll in bed).
Together, these four categories accounted for 84, 82,
and 83% of total play for 12-, 24-, and 36-month-olds,
respectively. An ANOVAwas conducted to determine
whether TV had a differential effect on any of these
four levels of play maturity. Time spent at each of
these four levels was subjected to a 3 (age) 2 (sex)
2 (order) 2 (condition) 4 (level of play: 2, 3, 5, and
10) ANOVA with condition and level as repeated
measures.
The omnibus ANOVA revealed a significant Condition Level interaction that was explored by
ANOVA on each level independently. Because of the
large number of subordinate tests run, a more stringent significance level of .01 was adopted. There was
a significant main effect of age for Levels 2, 5, and 10,
F(2, 38) 5 40.89, F(2, 38) 5 16.79, and F(2, 38) 5 14.44,
respectively. Post hoc analyses (t tests with Bonferroni
correction) revealed that 12-month-olds engaged in
significantly more play at Level 2 (51% of play vs. 24%
and 18%) and significantly less play at Levels 5 (8% vs.
22 and 31%) and 10 (0.5% vs. 14 and 16%) than 24- and
36-month-olds. The two older age groups did not
differ significantly at any level.
The only level of play maturity demonstrating
a significant effect of TV was Level 3 (functional play).
For functional play, there was a significant Condition
Order interaction such that there was more play at
this level in the second session compared to the first,
particularly when TV was presented second, F(1, 38) 5
16.80. In the first half hour, Level 3 accounted for 17%
of play for children with TV and 16% for children
without TV. In the second half hour, children with TV
spent 31% of play at Level 3, whereas children
without TV spent 24% of play at Level 3. A compensatory decrease in Level 5 play in the presence of TV
approached significance, F(1, 38) 5 5.19.
Discussion
We found that very young children’s toy play was
disrupted by background television. Specifically,
compared to no television, there was less play overall,
shorter play episodes, and shorter bouts of focused
attention in the presence of background television.
Given these findings, it was surprising that there was
little overall reduction in focused attention and that
maturity of play was affected in a limited way.
Although there was some reduction in functional-
1147
relational play in the presence of television with
a compensatory increase in functional play, there
was no reduction in complex, high-level play as
predicted. Overall, the disruptive effects are real but
small.
We hypothesized that background television
would disrupt play by repeatedly eliciting an OR
toward the television screen and away from ongoing
play activities. The hypothesis was supported insofar
as children frequently oriented toward the TV screen
for short periods of time, although there was a reduction of such looks after the first 6 min of the program.
The more frequently the child looked at the TV screen,
the greater was the disruption of play.
The overall reduction of play in the presence of
background television is likely due to displacement
by looking at the screen. The cumulative time spent
playing was reduced by about 5% in the half hour that
the television was on, just about the same as the 5% of
time spent looking at the television. Although an
important finding on its own, this reduction in overall
time spent playing is not sufficient to account for the
reduced length of play episodes. The overall reduction in play also does not account for the reduction in
lengths of focused attention or the slight reduction in
play maturity. It is likely that in very young children,
brief looks at background television disrupt ongoing
play schemes. When the child stops looking at the TV,
he or she may have forgotten the ongoing play scheme
or otherwise find it difficult to reinstantiate the
scheme in which case a new scheme is initiated with
another toy. In fact, in the presence of television,
children were more likely to move from toy to toy,
coming into contact with an average of 65% of the toys
as compared to 55% when the television was not on.
Background television has been shown to reduce
adults’ performance on a variety of complex cognitive
tasks. This has been interpreted as the television
competing with the primary task for cognitive resources (e.g., Armstrong & Greenberg, 1990). Assuming that toy play is cognitively demanding in very
young children, interference with play could be
expected as well. Background television may also be
implicated in a more general kind of interference
associated with noisy environments. Children exposed
to excessive noise (e.g., from airports or motor traffic)
do less well on tests and on tasks requiring concentration (Hygge et al., 2002). With respect to very young
children, the level of ambient noise in the home is
negatively related to cognitive development (Gottfried, 1984; Wachs, 1985, 1986; Wachs & Gandour,
1983). In a related vein, Landry, Smith, Swank, and
Miller-Loncar (2000) found that the extent to which
parent interactions disrupt children’s ongoing play
1148
Schmidt et al.
negatively predicts children’s subsequent cognitive
and language skills. These authors proposed that
interrupting children’s play requires them to repeatedly refocus attention and may tax children’s limited
cognitive resources. Background television may have
an analogous effect.
This research raises the question of the influence of
background television in children’s natural environments. Assuming that the effects found in this experiment occur at home, it is as yet unknown whether
chronic reductions in play episode lengths and
focused attention lengths produced by background
television are parts of a causal chain leading to
negative long-term consequences. Nevertheless,
short play episode lengths are a marker for poor
developmental outcome (e.g., Faden & Graubard,
2000; Handen et al., 1998; Malone, 1997) as is reduced
focused attention during play (Lawson & Ruff, 2004).
Moreover, children’s sustained attention has been
shown to mediate effects of family environment
(composite of physical environment and caregiver
responsiveness) on school readiness (National Institute of Child Health and Human Development Early
Child Care Research Network, 2003).
Although the present research shows that background television plays a proximate causal role in
reducing play episode length and focused attention, it
remains for future research to determine whether this
suite of effects is by itself causal in poorer developmental outcomes. Prior research on background noise
in the home, of which background television is
a considerable component, has identified a negative
relationship between such noise and mothers’ verbal
responsiveness to the child (Corapci & Wachs, 2002).
This suggests that background television may exert
an influence beyond its direct effects on very young
children’s solitary toy play as observed in the present
work. Indeed, in a subsequent experiment following
a design parallel to the present study, we found that
the quality and quantity of parent – child interactions
are also affected as parents watch or become distracted by television (Kirkorian, Murphy, Pempek,
Anderson, & Schmidt, 2005). It is also possible that
chronic exposure to television that is constantly left on
in the home is correlated with other factors, such as
a generally chaotic home environment (Wachs, 1986).
Taken together, however, reduced parent – child interactions, combined with reduced focused attention
during play and reduced play episode length, lead us
to hypothesize that background television, as
a chronic influence, is by itself an environmental risk
factor in children’s development.
It is possible, of course, that background television
does not induce effects that are necessarily negative
but instead induces a characteristic style of attention
deployment, a style that may be appropriate in some
situations but not in others. Correa-Chavez, Rogoff,
and Arauz (2005), for example, argue that the attentional style of traditional village-reared Latin American children differs from that of European American
children with parents who have received extensive
schooling. These distinctions (attending sequentially
vs. simultaneously to multiple information sources)
are produced by substantially different childhood
experiences and may prove optimal in different situations (e.g., learning in school vs. observationally
learning from village activities). From this point of
view, background TV may induce an attentional style
that is not necessarily negative in all situations. For
example, it is possible that it can provide some basis
for later multitasking skills. Contemporary American
youth are characterized as simultaneously talking on
cell phones and playing computer games even as they
monitor TV (Foehr, 2006). It has not yet been shown
whether such media multitasking is associated with
generally positive or negative outcomes.
Our basic conception of background television is
that it functions as a continuously varying distractor
for very young children. Whereas it is thought that
distractibility decreases with age, and the evidence
supports this in school-aged children (e.g., Strutt,
Anderson, & Well, 1975), Ruff and Rothbart (1996)
note that there is little evidence for a developmental
trend in distractibility for children aged 5 years and
younger. In the present study, if looking away from
toy play to the television is taken as a measure of
distraction, the 3-year-olds looked fewer times than
younger children. Consistent with Ruff and Rothbart’s model of attention development, play length
and focused attention also increased with age. However, we did not find an age difference in the disruptive effects of background television, a continuously
changing audiovisual distractor. Rather, all ages had
reduced play episode and focused attention lengths.
It is possible that these effects are uniquely produced by television as a distractor. Ruff and Capozzoli
(2003) examined the effects of an intermittent audiovisual distractor on the toy play of 10-, 26-, and 42month-olds. Like the present study, they found
a decrease in distractibility over time; their experimental session was 12 min in length. However, they
found no difference in distractibility as a function of
age as evidenced by looks at the distractor. Ruff and
Capozzoli (2003), moreover, found that the intermittent distractor did not reduce either length or amount
of focused attention during play. It could be that the
difference between studies is due to the continuously
changing nature of background television, but the
The Effects of Background Television on Toy Play
differences might also be due to several factors
including the longer observation period, a greater
number of toys in the present experiment, general age
differences, or other procedural differences.
In conclusion, even though the effects of background television on play behavior found in this
study are small, they may have a cumulative impact
through large amounts of exposure at home. These
may include poorer cognitive and language development and attention deficit symptoms as found in
associations from a small number of studies that focus
on very young children (Carew, 1980; Christakis et al.,
2004; Nelson, 1973; Wachs, 1985, 1986; Zimmerman &
Christakis, 2005). Researchers to date, lacking direct
evidence, have tended to attribute these associations
to negative effects of television programs made for
young children and to which they are highly attentive
(e.g., Christakis et al., 2004). The present research, in
contrast, is suggestive that programs made for adults
and watched by parents may in fact provide a risk
factor for development and could conceivably
account for the negative associations with cognitive
and language development. This study demonstrates
that it is imperative for future research on the influence of media in the home to distinguish between the
possibly greatly differing effects of foreground and
background television exposure.
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Appendix
Coefficient (SE)
Constant
Intercept
Age
Order
Time
Intercept
Order
Time squared
Intercept
Significance test
57.32 (10.76)
1.05 (0.28)
48.09 (9.65)
t(47) 5
t(47) 5
t(47) 5
5.36, p , .001
3.73, p 5 .001
4.98, p , .001
12.27 (2.59)
7.86 (1.69)
t(48) 5
t(48) 5
4.73, p , .001
4.66, p , .001
0.70 (0.15)
t(49) 5
4.57, p , .001
The table in this Appendix presents the HLM final
model for the number of looks at the screen in the TV
condition. Order is a dichotomous variable such that
a value of 1 represents the TV first order, whereas
a value of 0 represents the TV second order. Centering, or transforming variables such that a value of
0 represents a point (actual or estimated) in a data set,
is a common practice in HLM analyses. This allows
the constant (i.e., the value of the outcome measure
when all other variables are set to 0) to be a meaningful
value. In this case, age is represented in years and
centered at its mean such that a value of 0 represents
age 2 years, 1 year of age is represented by a value of
1, and 3 years of age is represented by a value of 1.
Time is centered at the first interval of the TV
condition such that a value of 0 represents the average
for the first 6 min that the TV was on, a value of 1
represents the second 6-min interval, and so on.
Coefficients for ‘‘intercept’’ are the intercepts of the
Level 2 equations; coefficients for all other factors are
the slopes associated with those predictors. Level 1
(within-subjects) variables can be interpreted in much
the same way as in regression analyses. Level 2
(between-subjects) predictors can be interpreted as
regression coefficients for the Level 1 slopes. The
constant represents the value of the outcome measures when all predictors are set to 0 (the intercept in
a standard regression equation). For example, based
on the above model, the average number of looks at
the screen in the first interval of the TV condition
(Time 0) for 2-year-olds (age 0) when TV was presented in the second half hour (Order 0) was about 57.
When TV was presented in the first half hour (i.e.,
when order has a value of 1), the constant is reduced
by about 48, resulting in an average of only 9 looks in
the first interval for 2-year-olds. The negative slope
for age on the constant indicates that the average
number of looks decreased with age (approximately
one look per 6-min interval per year of age).
There was also a significant negative linear component, indicating that the number of looks generally
decreased over the course of the TV condition. Order is
a positive predictor of that slope. When TV is presented
in the second half hour (i.e., when order is 0), the linear
slope is about 12.3; when TV is presented first (i.e.,
when order has a value of 1), the linear slope increases
by a factor of about 7.9, making it only 4.4 for this
order. Thus, the number of looks generally decreased
with time that the TV was on but less so when TV was
presented first than when it was presented second.
Last, the positive slope for time squared suggests a Ushaped function with respect to time; this is manifest in
a large decrease in looks from the first interval to the
second and relatively little change over time thereafter.