The Arts and Design in 21st Century Education:
Towards a New Synthesis
by
Dain Olsen
“Design” would be assumed to be included as a distinct component in art education, or
more specifically “visual arts education”, and, to some degree, it certainly is. Design has gained
great prominence in global culture in recent decades, due in part to the rise of the “creative
economy”, as well as to the ever-increasing sophistication of products and consumer tastes.
Visual arts education, already well established as a “fine art” among four arts disciplines (dance,
music and theatre), has not necessarily kept pace with these cultural shifts. Thus, there have been
growing concerns over design’s limited presence in visual arts education and education as a
whole (Lozner, 2013). Recently, there have been a few significant developments within both
disciplines with implications for their ongoing and complimentary relationship. In addition, the
emergence of “media arts” as a digitally based “fifth arts discipline” (Olsen D., Burrows R.W.,
Jensen, A., McCaffrey, Paulson, P., Rubino, N., Wilkerson, C., & Hill, E., 2014), adds support
for design in a promising reconsideration of arts education for the 21st Century.
“Design Education”, as a distinct arts content area with a breadth of practice, has not had
a prominent position in traditional visual arts education for the latter part of the last century.
There has been some longstanding bias within the “fine arts” against the so-called “crafts”, and
“applied arts”, which have been defined as primarily technical subjects with practical intents and
commercial purposes (Kim, 2014). The far end of these areas, known as the “folk arts”, such as
woodworking, weaving and calligraphy, have largely vanished from the arts education lexicon.
The various commercial arts such as interior and fashion design, and illustration are considered
vocationally oriented.
This underrepresentation of design would also be due in part to the sparse and
diminishing time available within the limited offerings of the arts as “electives” in school
schedules. One of the primary challenges with design is its extreme diversity and amorphous
presence, which has made it difficult to develop as a focused K-12 practice within the 2-D visual
arts curriculum. “Graphic design” is the one exception as a 2-D form, and is a more common
offering, but even its specialization is difficult to encapsulate within a generally focused course.
Visual arts, which has its own broad range of sub-categories, is challenged in just conveying “the
basics” of a few artistic methods, historical precedents and visual culture in a typical, year-long
secondary course. Also, the arts in general have tended to emphasize their academic profile in
order to maintain parity with other “core” subjects, as well as to aspire to the “highest”
expressions of their forms. It is these distilled forms in the visual arts, dance, music, and theatre
that have had the greatest popular recognition and support as “the arts”, primarily based within a
canon of Western historical masters, and representative ethnic artworks and styles. This legacy
has earned widespread respect, and is connected with major civic and higher education
institutions, with the foundations necessary to sustain and promote them, and to develop curricula
around them.
The compelling arguments for the increased inclusion of arts education, from Dewey to
Greene and Eisner, have centered around these premier references, with an emphasis on free
expression, experimentation, diverse points of view and alternative forms of cognition. The more
recent evolutions of visual arts education have continued to emphasize philosophical
propositions, albeit with postmodern twists, into new directions, audiences and expanding
diversity in representation (Gude, 2007). Design, which must primarily service the established
environment, has not been a key factor in these arguments, but has been gaining greater inclusion
with the advent of “community-based” engagement in visual arts education, where visual arts
catalyzes a beneficial social or civic impact (Bergmark O’Connor, 2014).
The National Art Education Associaton (NAEA), has made some large strides towards
the overt inclusion of design in their nomenclature. Their new national standards, published by
the National Coalition for Core Arts Standards (NCCAS) in 2014, repeatedly reference “design”,
as in, “(students will) create works of art and design” across all of its process strands (NAEA,
NCCAS, 2014). Significantly, the 2015 NAEA annual conference is focused on design, and a
Design Special Interest Group, which they have hosted for several years, has been invited to
assist in this multi-faceted presentation. Much new information and growth should come out of
this event.
Additionally, it should be noted that the NAEA assumes that “design education” is an
intrinsic aspect of visual arts education, and have included it within their research agenda
(NAEA, 2014). The visual arts national course descriptions already include specific instances of
design, such as graphics, architecture, and industrial design. These forms are also somewhat
represented within the “customary” visual arts curriculum as perspective drawings, poster
designs, and a range of 2D design principle problems. The College Board’s Advanced Placement
portfolio assessments in 2D Design have given collegiate validity to more commercial forms, and
raised the bar on quality. Design is so assumed within the visual arts curriculum, one is probably
hard-pressed to find an art teacher in America who does not make any reference to, nor include
some project with “design” as a process or product.
Nevertheless, this inclusion has limitations and design specialists strive for greater and
discrete emphasis of the discipline. As it exists in the contemporary world, design has become a
mature discipline unto itself, with a rich cultural realm and strong industrial presence. In addition
to the aforementioned boom in product choices and savvy consumers, the issue of sustainability
and the growing role of “green” design, as a solutions-based process, is another contributor to this
increased awareness. Design is important because it is the pervasive human process of
conforming the constructed environment to aesthetic needs and preferences. Design has its own
range of categories, aesthetics, historical precedents, vocabulary, applications and techniques,
which would require specific critical practice and theoretical study. Design education, industries
and practices play a major role in the concept of the “Creative Economy”, as a market model that
is sweeping major cities and many industrialized countries, in Europe, America and much of Asia
(UNESCO, 2013). “Design Thinking” is an innovation practice in organizational methods and
reforms that is gaining wide recognition across the professional spectrum (Martin, et al, 2006).
With the projected growth of progressive reforms in education, including
interdisciplinary and project-based learning, “arts integration” and STEM education, design is
well suited for greater inclusion. Design education is very adaptable, allowing for integration into
a wide range of projects and processes. Furthermore, it inherently fosters 21st Century workforce
skillsets, including: collaboration, problem forming and solving, innovation, brainstorming,
iteration, aesthetic and cultural awareness, empathy, materials fabrication and engineering
concepts.
As a standalone content area, design education is showing increased discrete offerings
within the K-12 educational institution. Martin Rayala Ph.D, Chief Academic Officer for DesignLab Schools, editor of “anddesign” online magazine, and a decades long promoter of the
discipline, believes that design education is gaining momentum. He is a thought leader in the
Design-Ed Coalition, made up of professional and educational design organizations, whose
mission is to promote and support the distinct establishment of K-12 Design Education. DesignEd will be holding their 3rd annual convention in late June, 2015. They are currently developing a
core curriculum that condenses the design process into a practical sequence for K-12 educators.
Their website lists various activities and organizations demonstrating this growing movement,
including an increasing number of “design high schools” across the country, with design as the
centralizing curriculum to which all subject areas connect. There are also an increasing variety of
“design challenges” for students, including: NASA’s “Imagine Mars” community design
challenge, the National STEM Game Design Challenge, the Visioneer Design Challenge, the
Cooper-Hewitt Design Challenge, etc. In higher education, Stanford’s “d.school” has become a
flagship program with a strong focus on K-12 education through their “REDlab” research
program and K12 Lab Network. They offer curricula, training, professional development, and
online resources for educators and students, such as a crash course in “design thinking”.
Higher-education, pre-service teacher training programs in visual arts education are
beginning to include and emphasize design, at least in their program descriptions and course
titles. Among the handful of programs with the deliberately expansive title of “Arts and Design
Education”, is the Vermont College of Fine Arts, whose new formation may be indicative of the
direction that these programs are taking (full disclosure – I am on founding faculty). Marni
Leikin, Program Director, states that design needs to be an intrinsic aspect of arts education,
moving towards a unified synthesis. “K-12 arts students now require an array of 21st Century
skillsets that would span both fine arts and design, moving beyond mere technical skills to
include higher order abilities: flexibility in thinking, experimentation, considering outcomes, and
understanding user experience, along with the need to connect to community”. The program’s
appeal to professional and graduate designers, its focus on community-based practices and social
justice, and its central inclusion of “media arts”, structures a unique configuration that applies
artistic and design practice as a positive social catalyst within contemporary cultural contexts.
The emergence of “media arts” as a distinct arts discipline within NCCAS, and its
potential adoption across the U.S., is the other recent aspect of arts education that supports the
full inclusion of design. At first glance, this addition may appear to only increase the fracturing
and competition between a growing range of categories in the arts arena. However, when
understood as a digital, intermediating or “nexus” discipline, media arts would purport to
reconsider the entire arts and design domain as an inter-connective whole for 21st Century
education. With projected increases in technology infusion, this is an area that the K-12 arts need
to understand more thoroughly. Similar to its position on design, the NAEA has specifically
named “media arts” as another assumed inclusion, emphasizing it in the 2014 convention, and has
even presented media arts standards alongside its own in visual arts professional developments.
Media arts is thus institutionally recognized as both distinct and overlapping with visual arts.
“Media arts” encompasses digital arts and design practices across the categories of
imaging, multimedia, sound, virtual and interactive design, which are experienced as the creative
center of our contemporary, media-based society. Media arts can function as an integrating
transit, or conduit across forms and domains, much as the Internet serves as a versatile and
convergent forum that presents the diversity of communications formats and genres. “Media arts
education” therefore reflects the content and culture-forming role of media production and
design, specifically for student learning and expression.
Media arts standards frame the circulatory, design-based production process, as in:
conceiving, modeling, testing, assembling, presenting, evaluating, and reflecting. Media arts’
proposed courses are primarily design-oriented, yet they also support conventional, contemporary
and experimental arts forms. Media arts students therefore can create just about anything
imaginable, including: graphics publications, multimedia presentations, web sites and transmedia
productions, broadcasts and videos, architectural and product designs, interactive apps, and 3D
games and virtual environments. In essence, media arts amounts to a sort of “holo-deck”, capable
of constructing whole virtual worlds for learning and creating.
This diversity and adaptability presents ample opportunities to integrate the entirety of arts
and design with academic subject areas, so that students can exercise and demonstrate core
learning through authentic performance. Ideally, this can become a media arts studio or
“makerspace” within the school, with the possibility of even large-scale, community-based
projects and events that literally “dissolve the walls” of the traditional classroom. For example,
students could investigate their community through historical research, interactive mapping, and
news and documentary segments. They could then determine areas of concern in the community,
such as a lack of recreation areas, and develop and present 3D design solutions to community
leaders.
Seen from this new perspective, where knowing, learning and creating are understood as
culturally situated and aesthetically informed processes, the arts and design would be well
positioned as a central conveyor of 21st Century learning, as the process of continuous creative
adaptation to a changing environment. This promotes the student’s central role within the learning
process, and as an active participant in the development of community and culture.
This new entirety of the arts and design is a compelling and dynamic configuration that
has heretofore been unconsidered within the educational institution. If this expansive model
demonstrates consistently increased academic success for students, its proliferation across grade
levels could provide increased opportunities for all of the arts and design in K-12 education.
Author: Dain Olsen is a nationally recognized media arts education specialist with over 25 years
of experience in instruction, leadership, administration and development. As the Media Arts
Writing Chair for the National Coalition for Core Arts Standards, he led the development of
national K12 media arts standards and model assessments. He led the establishment of media arts
in LAUSD through distinct standards, curricula and programming, including the development of
14 middle and high school programs. He current teaches at El Sereno Middle School in LAUSD,
UCLA, and is on the founding faculty at Vermont College of Fine Arts.
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