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Integrating Sociolinguistics and Pragmatics for Real World Communicative Competence (1)

2024

“Finetuning Sociolinguistics and Pragmatics Acumen to Master Real-World Communicative Competence” In the context of English Language Teaching (ELT), understanding communication styles and the learner’s social context usage is crucial for effective language instructional strategies and appropriate pedagogical implementation. The emergence of digitized massive online teaching and learning landscapes, coupled with AI-led tools, algorithms, data collection, and analysis of digital footprints, has brought about significant shifts in the paradigms within the field. Understanding cultural differences, speech acts, politeness norms, and discourse strategies is crucial for the use of language in social interactions and by incorporating diverse teaching strategies, such as role-plays, group discussions, and authentic materials, teachers can enhance students' communicative competence. Research by Canale and Swain (1980) and Celce-Murcia et al. (1995) highlights the importance of integrating pragmatics into language teaching to develop learners' ability to use language appropriately in real-world contexts. With the advent of AI-led tools, algorithms, and data collection, new paradigms have emerged. For instance, AI-powered language learning platforms, such as Duolingo, Babbel, Grammarly and many more, provide personalized learning experiences through adaptive algorithms that analyse learners' performance and provide targeted feedback. This individualized approach certainly enhances learner engagement and progress (López-Soto et al., 2020) allowing researchers to utilized data from online forums, social media, and language learning platforms to investigate learners' language use patterns, challenges, and preferences (Kukulska-Hulme et al., 2011; Reinders et al., 2018). This data-driven approach enables educators to tailor instruction to meet learners' specific needs and preferences through intelligent tutoring systems, chatbots, and virtual language assistants. These tools can provide immediate feedback, offer language practice opportunities, and facilitate natural language interactions with loads of positive outcomes like increased motivation, and enhanced learner autonomy (Vasheghani Farahani et al., 2021; Wen et al., 2020). Pedagogical approaches that combine AI-led tools with human guidance and support are recommended to create a balanced learning environment (Syed et al., 2020) and it is imperative to ensure the ethical use of AI-led tools in ELT to tackle the issues of data privacy, algorithmic bias, and the need for human interaction and empathy (Huber-Kriegler et al., 2020). Learning how factors like social context, culture, and power dynamics influence communication online is crucial for tailoring teaching strategies and developing learners' ability to understand and use language appropriately in different digital contexts is incumbent upon the educators. Understanding online etiquette, cultural nuances, and implicit meanings by analysing learner data can reveal sociolinguistic variations, enabling teachers to provide targeted feedback and address common challenges faced by specific groups. Digitalization is transforming ELT, requiring a paradigm shift that integrates sociolinguistic and pragmatic insights with cutting-edge technologies. By understanding the unique communication styles and learning needs of digital learners, educators can create personalized and inclusive learning experiences that empower individuals to achieve their language learning goals. This ongoing evolution demands continuous research, collaboration, and innovation to ensure that technology serves as a catalyst for equitable and effective language education for all. Considering learners' cultural backgrounds to decipher implied meanings and cultural nuances beyond literal interpretations by analysing humour, sarcasm, and idioms in context is fundamental. Key words: inclusive learning, sociolinguistic and pragmatic insights, personalized learning, diverse teaching strategies

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