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Black Bodies, White Gazes: Black Female Sexuality and Spectacle in Sport Media’s Coverage of
Venus and Serena Williams’ Tennis Careers
By: Jennie Hissa
It is an unfortunate reality that while women’s sport in North America is beginning to
grow and develop, its media coverage has not responded with nearly as much salience. Where
men’s athletics are frequently aired on major broadcasting networks, women’s are often
relegated to less prominent channels. For what little media coverage there is, “the discourse used
by media gatekeepers is substantially different between men and women, often serving to
diminish women’s athletic achievements” (Billings and Hundley 6). Part of this discourse
derives from the representation of women’s bodies. Granted, while athletic bodies are obviously
a necessary aspect of sport and thus understandably a major focal point in sport media in that
respect, too often the portrayal of female athletes’ bodies is underscored by criticism of their
unruly nature. As ample feminist criticism posits, gender hierarchies become threatened
whenever women’s bodies are deemed too excessive for the norms of conventional gender
representation, whether they’re too fat, too outspoken, too old, too sexual, or even not sexual
enough. And, indeed, the strong and muscular bodies of female athletes are also relevant to the
long list of corporeal transgressions that women must negotiate on their road to success in sport.
As Laura Schulze states, “[t]he deliberately muscular woman disturbs dominant notions of sex,
gender, and sexuality, and any discursive field that includes her risks opening up a site of contest
and conflict, anxiety and ambiguity” (198). As such, sports media, in its ability to reach millions
of viewers and sports fans, acts as a powerful vehicle for oppressive and sexist ideologies to
operate, an open forum for the denigration of women who do not fit into dominant cultural
norms.
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According to Susan Cahn, these ideologies manifest themselves in the stereotype of the
“mannish lesbian athlete.” She goes on to argue that “the figure of the mannish lesbian athlete
has acted as a powerful but unarticulated ‘bogey woman’ of sport, forming a silent foil for more
positive, corrective images that attempt to rehabilitate the image of women athletes and resolve
the cultural contradiction between athletic prowess and femininity” (286). In the longstanding
disagreement over the effect of women’s athletic activities on their sexuality, ‘mannishness’ was
initially explained by the notion of unbridled heterosexual desire but soon began to connote
heterosexual failure or rejection of heterosexuality altogether. “The fear of lesbianism was
greatest where a sport had a particularly masculine image and where promoters needed to attract
a paying audience” (296) The media began to serve a more defensive function, playing a central
role in proving the ‘sexiness’ of female athletes and publicly condemning those who were
considered ugly and sexually unappealing. Ultimately, “[t]he effect extended beyond sport to the
wider culture, where the figure of the mannish lesbian athlete announced that competitiveness,
strength, independence, aggression, and physical intimacy among women fell outside the bounds
of womanhood” (297). The female athlete came to serve as a visual warning for all women as a
symbol of deviant womanhood or, if she was not careful, of being ‘non-woman’ altogether.
Interestingly, Cahn notes that although black female athletes may have encountered few
lesbian stereotypes (since stereotypes of their unrestrained heterosexual passion discouraged the
linkage), racist gender ideologies further complicated the meaning of mannishness. Already
excluded from dominant ideas of [white] womanhood, “[b]lack women’s success in sport could
be interpreted not as an unnatural deviation but, rather, as the natural result of their reputed
closeness to nature, animals, and masculinity” (294). In addition, due to the rise of black athletes
as a dominant presence in American sport, “mid-century images of sport, Blackness, masculinity,
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and lesbianism circulated in the same orbit in various combinations” (294). This is an thoughtprovoking paradox that Cahn is not able to explore fully in the scope of her essay but certainly
deserves some critical merit. What happens when ideologies of gender merge with ideologies of
race in the prominently male-dominated sphere of sport culture? Or, perhaps more specifically,
how do black female athletes negotiate constructions of masculinity in their representation within
sports media? While there has recently been an upsurge in exploration of black athletes,
masculinity, and the media – such as Ben Carrington, who observes how sports media has played
a central role in biologising the performance of black men – but very little academic criticism,
including Cahn’s essay, has managed to delve deeply into how this issue might be applied to
black female athletes.
Venus and Serena Williams, in particular, are excellent subjects for such an analysis. The
two women have been notoriously touted for revolutionizing women’s tennis, not just in
breaking racial barriers by entering a conventionally white civilized sport but also in terms of
technique and their uniquely powerful and aggressive style. By the age of 12, Venus
accumulated a 63-0 record in United States Tennis Association (USTA) sectional play in
southern California and, in 1998, earned a woman’s world record fastest serve, clocking in at 127
miles per hour. Serena, in 1999, was the second African American woman to win a Grand Slam
tournament in U.S. history, with Athena Gibson being the only other to do so in the 1950s.
Together, Venus and Serena have won a combined 24 Grand Slam singles titles, as well as 13
Slam doubles titles, and both own Olympic gold medals in singles and doubles (Edmondson
Appendix C and D). Throughout their sports careers, they have been under much media scrutiny.
Certainly, as women who do not adhere to conventional gendered and racial social scripts, their
perceived masculinity has subsequently been made a spectacle within sports media. Therefore,
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with the Williams sisters in mind, I would like to further theorize what appears to be a gap in
critical theory, providing a reflection upon the ways that black female athletes, too, become “the
spectacle of ‘hyperblackness’” (Carrington 91).
First and foremost, it is important to acknowledge that the female body as a subject of
spectacle is not necessarily a new matter. As Cahn briefly alludes to when she writes about racial
stereotypes of unrestrained heterosexual passion, black women have a long history of being
subjects of the white – and predominately male – gaze. Sander Gilman goes so far as to argue
that the black female “[came] to serve as an icon for black sexuality in general” (209). He writes
that the physical appearance of the Hottentot Venus came to embody the antithesis of European
sexual morals and beauty, not just in physicality but also in a larger medical and cultural
discourse. The Hottentot Venus was paraded across Europe for the viewing pleasure of a paying
white audience. Everything about her, from “her physiognomy, her skin color, the form of her
genitalia label her as inherently different. In the nineteenth-century, the black female was widely
perceived as possessing not only a ‘primitive’ sexual appetite but also that external signs of this
temperament – ‘primitive’ genitalia” (213). The Hottentot Venus was reduced to her sexual
parts. In particular, “her genitalia and her buttocks, serv[ed] as the central image for the black
female” (216), physical signifiers of her primitive, grotesque, and overtly sexual nature. The
central ideological basis for the focus on such risqué bodily aspects was that if black women’s
sexual parts could be shown to be inherently different from those of white women, it could be
used as evidence to prove that blacks were a separate and lower race.
bell hooks expands upon Gilmore’s argument to anchor the sexual iconography of black
women in a more modern context. She writes that, “[r]epresentation of black female bodies in
contemporary popular culture rarely subvert or critique images of black female sexuality which
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were part of the cultural apparatus of 19th-century racism and which still shape perceptions
today” (62). hooks traces the sexual iconography of the traditional black pornographic
imagination – beginning, essentially, with white society’s fascination with black “butts” –
through contemporary cultural representations of women in the media, film, and literature.
While, in a sense, the black female body is celebrated as an erotic site of pleasure, at the same
time it objectifies and dehumanizes black women. In particular, she notes how “[p]opular culture
provides countless examples of black female appropriation and exploitation of ‘negative
stereotypes’ either to assert control over the representation or at least reap the benefits of it” (63).
Similarly to the way that black women were placed on a pedestal at slave trades for potential
buyers to gawk at – their value determined by the desirability of their naked body – the allure of
black women in popular culture is almost always associated with erotic representations of their
sexual savagery – a more subliminal form of domination and exploitation. Black women are
faced with the challenge of having to confront old representations of their sexuality that still
haunt our present moment.
Indeed, this challenge does not just exist in popular culture but in sporting culture as well,
where bodies are also the main focus. Fairly recently, the tennis-star turned broadcaster Annabel
Croft reportedly described Serena Williams as having a ‘huge backside,’ in addition to a number
of other comments about Serena’s body. An article in The Daily Mail quotes an anonymous
Lawn Tennis Association member as saying:
Annabel made many personal asides about Serena, saying that she was huge. She said all
Serena's dresses were very carefully designed to hide her bulk. She then moved on to
concentrate on what she termed as Serena's huge backside. She said she was in the ladies'
changing room and wondering who was going to wear what looked like a wedding dress.
She then saw Serena getting into this dress and that the train had been carefully designed
to wrap around Serena's huge backside. It was quite offensive.
(Sale n.p)
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We see again the strange white obsession with black butts as a marker of racial difference. The
comment that the train of Serena’s dress “had been carefully designed to wrap around [her] huge
backside” is suggestive that Serena fails to meet – or even mimic – white standards of beauty.
Croft did eventually issue a public apology, adding that her comment was taken out of context.
She stated, “I apologise to anyone who might have taken offence, but it was meant as a harmless
piece of banter. Serena has a magnificent bottom that every woman should aspire to” (Sale n.p).
Even so, it is clear that this is a back-handed slight, one that brings Serena’s body to the forefront
of discussion once more rather than the apology itself.
Another memorable attack came in 2001, where American radio personality Sid
Rosenberg commented – on air – that Venus and Serena Williams were too masculine. “I can’t
even watch them play anymore,” he said, “I find it disgusting. They’re just too muscular.
They’re boys” (Kilgannon n.p). He then went on to say that Venus Williams was an “animal”'
and declared that the sisters had a better chance at posing nude for National Geographic than
Playboy. While Rosenberg was fired, he was also given the opportunity to apologize on the air
where he insisted that his comments were “not racist.” Not long after, he was rehired by the same
radio station. Certainly, women, in general, face challenges in negotiating their sexuality in the
masculine sphere of sport but instances such as this demonstrate how the same circumstance is
further complicated for black women. Their strong muscular bodies contradict an iconographic
history that constitutes all black women as feminine and overtly sexual creatures. When their
appearance challenges dominant notions of black sexuality, they are not only dismissed as
women, but their humanity is denied altogether. They become mere savages. Ultimately, the
media is unable to get past the physical strength of the Williams’ sisters bodies and instead they
become a spectacle of what is perceived to be their grotesque masculinity. The fact that sports
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media would much rather talk about Serena’s unruly body rather than focus on her athletic
accomplishments also suggests that, because of her difference from her competitors – who are
predominantly white conventionally attractive women, such as Croft herself – she does not fit
into the world of tennis either.
The sport of women’s tennis is very much like a beauty contest in itself. It is one of few
sports that encourages women to wear typically feminine attire, such as tank tops and short
skirts, and tennis fans are constantly bombarded with images of its athletes, like Anna
Kournikova and Maria Sharapova, who are tall, slender, and physically attractive white women.
These women are popular features in sports “Hottest Female Athlete” lists, make millions of
dollars in endorsement deals, and very rarely face the discrimination of masculinity so often
associated with women in sport. Why? Because sex sells and tennis is conventionally a sexy
sport. Mary Festle notes that whiteness and femininity have both been inscribed into its history
since its very beginnings and, as such, “[t]ennis traditions meant that female tennis stars enjoyed
greater status than other female athletes” (54). Indeed, historically, tennis has been considered a
“genteel sport” (Festle 54), meant for the upper-class white elite. The game was not played
aggressively by anyone, including men, and thus women’s participation was not objected since
their femininity was not at risk. It wasn’t until the 1950s that, pioneered by Athena Gibson,
participation of black women was (grudgingly) permitted and, even then, “the combination of
class and racial factors proved extremely difficult for an African American athlete to overcome”
(74). The sport of tennis very much relies on what Krane et al. would define as “hegemonic
femininity” (82), which is constructed within a white, heterosexual, and class-based structure.
Venus and Serena Williams – the “Ghetto-Cinderellas” (Rodgers 353) of the lily-white tennis
world – coming from a black working-class family and beating civilized upper-class white
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women are consequently an affront to the social hierarchies that tennis is founded upon. Already
excluded from dominant ideals of (white) womanhood, their success in tennis is rationalized by
emphasizing their biological inclination towards primitive strength and masculinity.
On more than one occasion, “[t]ennis commentators such as Chris Everett, John McEnroe,
and Tracy Austin [have ] often described Venus and Serena after matches as sloppy, careless, or
that they relied too much on their athletic ability rather than playing the game right” (Wigginton
102). This line of thoughts aligns itself with John Hoberman’s Mortal Engines, which attempts to
explain the reasons behind Western society’s fixation on black athletic accomplishment. He
writes about how scientific speculation first attempted to explain their superior physique. “[T]he
superior physique of the primate became reinterpreted as a sign of inferiority […] because the
important mental faculties seem to be deficient in all the dark races” (39). In other words, as a
way for ‘civilized’ whites to assert their positional authority over the seemingly physically
superior ‘savages,’ Victorian anthropologists “pursued the brain-versus-brawn idea to its logical
conclusions” (40). Hoberman is certainly correct in asserting that, as Western society, “we
continue to look at the issue of racial aptitudes in sport through nineteenth-century eyes” (50).
Indeed, racial comparisons and speculations about racial difference are still very much present
and, I would argue, are most visible in representations of black athletes in the media. At the same
time that successful athletes – such as Venus and Serena Williams – are celebrated, they are also
underscored by anxieties about the physical fitness and dominance of the white race inside and
outside the realm of sport.
Whether consciously carried out or not, institutions such as sport and sport media are
“important sites for the production and contestation of competing narratives of race and
ethnicity” (McDonald 154). The powerful ability of television, newspapers, magazines,
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advertising and the internet have played a significant role “in encouraging the processes of
racism, racialization, and racial formation” (154); not only does the media reflect dominant racial
ideology, but it also shapes that ideology. Stuart Hall calls this “inferential racism [whereby]
apparently naturalised representations of events and situations relating to race, whether ‘factual’
or ‘fictional’, […] have racist premises and propositions inscribed in them as a set of
unquestioned assumptions” (91). Ben Carrington’s essay, “Fear of a Black Athlete,” expands on
this notion of inferential racism by examining the way that sports media has played a central role
in biologising the performance of the black male. He argues that “the black [masculine] body has
come to occupy a central metonymic site through which notions of ‘athleticism’ and ‘animalism’
operate” (91). Using black supermodel Tyson Beckford as an example, Carrington demonstrates
how “the black male sporting body has now attained equal prominence in the degree in which it
has become sexualized and transformed into an object of desire and envy” (97). Essentially, by
commodifying the black male athlete, “consumers can now enjoy the spectacle of blackness in a
way that is no longer threatening by its presence” (91).
While he does briefly mention the way that female athletes are similarly “often subjects
to a systematic process of sexualisation that devalues their sporting achievements” (97), he
chooses to focus solely on the hyper-masculinity imposed upon black men by the media.
However, hyper-masculinity, as I’ve already established, has been projected upon
representations of black women, as well, which is perhaps most blatant in depictions of Serena
and Venus Williams. The success of black women in sport, especially predominately white sport,
makes them “the spectacle of ‘hyperblackness’” (91), too. But rather than emphasizing a form of
masculinity inferior to that of the dominant white, the masculinity of black women is established
as a threat.
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This is blatantly exhibited in a 2013 Rolling Stones issue featuring Serena Williams. The
article begins by asking, “Who is the most dominant figure in sports today? LeBron James?
Michael Phelps? Please. Get that weak sauce out of here. It is Serena Williams. She runs
women's tennis like Kim Jong-un runs North Korea: ruthlessly, with spare moments of comedy,
indolence and the occasional appearance of a split personality” (Rodrick n.p). Serena is
described as powerful and ruthless – stronger than even the most dominant men in sport.
Comparing her to figures such as the North Korean dictator, Kim Jong-un, is not only absurd but
is also an interesting and telling example of the underlying fear, danger, and instability
associated with her success in sport. Furthermore, it hints at the anxiety surrounding the potential
power of her ‘mannishness’ to contend with or even overthrow masculinity in general, white or
black.
Of course, typical of any representation of black women in the media, the article
continues to reinforce her spectacular blackness by comparing her to a prominent white tennis
player, Maria Sharapova, who is the number-two tennis player in the world:
Sharapova is tall, white and blond, and, because of that, makes more money in
endorsements than Serena, who is black, beautiful and built like one of those monster
trucks that crushes Volkswagens at sports arenas. Sharapova has not beaten Serena in
nine years. Think about that for a moment. Nine years ago Matchbox Twenty and John
Edwards mattered. The chasm between Serena and the rest of women's tennis is as vast
and broad as the space between Ryan Lochte's ears. Get back to me when LeBron beats
Kevin Durant's Oklahoma City Thunder every time for nine years.
(Rodrick n.p)
Even Serena’s stereotypically black sexuality is underscored by her more masculine qualities.
One can’t help but note the tongue-in-cheek way that Rodrick likens Serena’s physique to that of
a “monster trucks that crushes Volkswagens at sports arenas.” But with the ridiculousness of
Rodrick’s language aside, Serena’s athletic prowess is clearly propagated as being intrinsically
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linked to her blackness. Serena’s blackness is not just biological, but verges on that of the superhuman. Indeed, he follows with a list of her most recent accomplishments:
The players Serena entered the game with are long retired, burned out and discarded.
Meanwhile, Serena came back last year from foot problems and blood clots that could
have killed her. Instead, she has gone 74-3 since losing at the 2012 French Open and won
three Grand Slams and an Olympic gold medal. After each one, tennis gurus whispered,
"That was Serena's last hurrah."
Not quite. This year she has won the past four tournaments she's entered and is on a 31match winning streak, the longest of her career. If she doesn't pocket her sixth
Wimbledon and her fifth U.S. Open titles this summer, check the ground because the
world may have spun off its axis. She's never been more dominant than now, at the age of
31, which is about 179 in tennis years.
(Rodrick n.p)
Despite everything working against her, it would still be considered an earth-altering event if she
were not to win. Her athletic prowess is so ingrained into her being that she is able to commit
feats beyond that of even the very best white athletes. As Carrington observes “within the
post/colonial present, the binary structure of contemporary stereotypes means that the black body
becomes either sub-human or super-human – never just common, never ordinary, never defined
by its unspectacular humanity” (108). For black men, their sub-humanity is symbolized by their
“pre-eminent position as a penis-symbol” (107). Similarly, for black women, their sub-humanity
is embodied by their primitive sexuality and feminine disposition which justifies their
exploitation by white men. While we can choose read the tone of this article as satirical, we still
cannot ignore (and perhaps intentionally so) how, as a black female athlete whose physical body
and dominance in sport rejects such dehumanizing stereotypical conventions, Serena is
consequently considered something along the lines of a freak of nature, “requiring implausible
explanations of black physicality that ultimately serve to devalue [her] feats” (108).
In addition to her freakish superhuman strength, sports media also strategically plays up
her aggression. In one memorable U.S. Open Semi-Final match in 2009, Serena Williams’
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reaction to being called for a foot foul caused a riot in the media. One article starts off by stating
how she had made “a flawless run through the U.S. Open, pulverizing opponents and dominating
matches” before going on to state how Serena allegedly told the lineswoman who made the foot
foul call, “I swear to God, I’ll f--- take this ball and shove it down your f--- throat.” It is
interesting how Serena’s success and her violent behaviour are brought up in the same article –
in fact, even within a matter of sentences. The image included with the article depicts Serena
towering over a small terrified-looking Asian woman, her racket pointed at the seated woman’s
face. People in the audience look at each other, shocked. Another article by The Telegraph notes
that, “It was never confirmed what Williams had said to the lineswoman, but the on-court
microphones picked up her saying to the official in an argument: “I never said I would kill you,
are you serious?” The same Telegraph article also notes that “with Clijsters closing in on a
sensational victory, the pressure told on Williams.” Serena’s aggressive behaviour – which is
speculated upon and even exaggerated in the media – is negatively linked her dominance in the
tournament and is considered an affront to the ‘civilized’ nature of the sport. It is also important
to note how this violence is apparently unleashed when her white opponent is “closing in” on
her.
Representations such as these speak a lot to how masculinity is projected onto black
women who act outside of social scripts which demand their silence and submission as gendered
and racial subjects. In addition, it also demonstrates how these fears are simultaneously
underscored by anxieties about the potential for black women especially – in dominating the
traditionally white sphere of tennis – to unsettle the foundational social hierarchies whites
depend upon in order to asset their positional dominance of blacks. If the athletic success of
black women is able to so easily shatter an iconography that, historically, has asserted their
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gendered and racial inferiority, who is to say that – similar to the masculinity of black men –
their mannishness is not a threat to white masculinity, too? This question is key to understanding
why making the black female athlete a spectacle of grotesque masculinity in the media is so
critical in maintaining the positional authority of white society, both from within and without the
arena of sport.
But perhaps an even more relevant question to ask, is how might black female athletes
subvert the oppressive ideology perpetuated by sports media? Carrington says that this depends
on “whether the iconic place that the black athlete once held during the high-point of European
colonialism during the first half of the twentieth-century, as a metonymic site through which
‘race’ was made meaningful, can now be reconfigured to serve more radical positioning by
calling into question the false promise of Western racial meritocracy” (109). He adds that “we
also need to more fully understand the precise links between cultural representation and the
forms of political representation that are necessary for any effective oppositional politics” (109).
More specific to black women but along the same lines, bell hooks states that oppositional
images of black female sexuality – outside that of the colonized erotic context where black
bodies are on display for the racist/sexist imagination – is important to “make new and different
representations of black female sexuality as they appear everywhere, especially in popular
culture” (76). She quotes Annette Kuhn’s The Power of the Image: Essays on Representation
and Sexuality, at length, as she too offers a strategy for exploring gender and representation:
…in order to challenge dominant representations, it is necessary first of all to understand
how they work, and thus where to seek points of possible productive transformation.
From such understanding flow various politics and practices of oppositional cultural
production, among which may be counted feminist interventions…there is another
justification for a feminist analysis of mainstream images of women: may it not teach us
to recognize inconsistencies and contradictions within dominant traditions of
representation, to identify point of leverage for our own intervention: cracks and fissures
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through which may be captured glimpses of what in other circumstances might be
possible, visions of ‘a world outside the order not normally seen or thought about?’
(hooks 77)
I would argue that, under this line of thought, Serena and Venus Williams are not ignorant
objects of the white gaze. The two sisters certainly understand how dominant representation of
black women work and I would say that their notorious experimentation with fashion – which
sport media strongly abhors – stands testament to this. Belinda White’s article in The Telegraph,
which chronicles the Williams sisters’ “car-crash couture” at the 2011 Australian Open, says
that, “it’s impossible to believe that tennis used to be such an impeccably stylish sport” (White
n.p ). She blames Venus and Serena for changing the sport forever:
For every trophy the pair added to their bulging cabinet, their outfits became brasher,
louder and more overtly sexual. Their bold, attention-grabbing attitude was a breath of
fresh air for the previously stuffy sport, and they re-wrote the rulebook on acceptable oncourt attire, with dangly earrings, neon colours, cut-away tops and barely-there skirts
quickly becoming de rigueur.
But where has this revolution left the sport today? The 2011 Australian Open can best be
described as a fashion nightmare, with the focus of the competition appearing to shift
from, 'who's got the best backhand', to 'who's got the sluttiest outfit'.
(White n.p )
Despite what White may think, I do not believe that the Williams sisters’ interest in fashion
meant nothing more than causing a stir. Again, I think that the two women are very much aware
of the politics of black women’s representation within the media and are using fashion in order to
exploit it to their advantage. Their clothes become a part of the performance which satirically
illustrates that – actually – sports media does, in fact, focus on women’s sexuality more than
their athletic talent and, in the case of black women in particular, the appearance of an athlete’s
body becomes a physical discourser for both.
The best and most memorable example of this would be Venus’ Williams lingerielooking outfit – a lace corset with flesh-coloured shorts underneath – at the 2010 French Open,
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which ignited outraged comments by spectators, broadcasters, and the media alike. Reactions
ranged from appreciation to surprise to outright disgust. As an EPSN article reported, “A New
York Daily News writer wrote that Williams showed a ‘blatant disregard for traditional tennis
attire.’ A blogger said she looked like she was ‘dressed for some late night party.’ An overseas
publication referred to Williams' clothing as a ‘negligee’” (Hill n.p). However, as this article is
clever enough to notice, it is the exact reaction Williams wanted. “‘It’s really all about the
illusion,’ Williams told reporters. ‘What's the point of wearing lace when there's just black
under? The illusion of just having bare skin is definitely, for me, a lot more beautiful’” (Hill n.p).
Venus’ illusionary commando effect, as the article also observes, proves just how much Western
society is obsessed with athletes’ bodies – in particular, black female athletes’ bodies.
Judith Butler famously presents how gender as a social construction is produced by “the
tacit collective agreement to perform, produce, and sustain discrete and polar genders” (178).
Venus knows that her muscular body is an affront to her prescribed gendered and racial roles and
by deliberately wearing a revealing feminine outfit she is in effect mocking the very identities
that she is expected to perform as a woman – or, to be more specific, as a black woman. Butler
also suggests that the practice of drag has the potential to destabilize and subvert categories of
‘true’ sex, discrete gender, and specific sexuality. She argues that “[in imitating gender], this
perpetual displacement constitutes a fluidity of identities that suggests an openness to
resignification and recontextualization; parodic proliferation deprives hegemonic culture and its
critics of the claim to naturalized or essentialized gender identities” (176). Essentially, in a
society that criticizes and publically condemns her masculinity, Venus strategically gives the
media the very image of femininity that they would expect but on her own terms. In doing so,
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she highlights the inconsistencies and contradictions that remain conveniently ignored within
dominant traditions of representation of black women.
Certainly, it is fair to say that we live in a modern era dominated by media which both
mirrors and shapes prevailing ideologies of gender and race. The pervasive gaze of the
predominantly white media continually observes, categorizes, and imposes norms that seek to fix
in the Western imaginary the myriad of ways in which black female athletes, such as Venus and
Serena Williams, threaten social hegemonies and white superiority. “[T]he socially constructed
yet highly visible deviancy” (Collins 130) that is their blackness and their masculinity becomes a
spectacle which in turn assists in the detection and further representation of the racial and
gendered differences that disrupt the social order of women’s tennis. Audre Lorde observes that
“within this country where racial difference creates a constant, if unspoken, distortion of vision,
black women have on the one hand always been highly visible, and so, on the other hand, have
been rendered invisible through the depersonalization of racism” (42). In this contradictory and
liminal position of the black woman in the eyes of white society, much is at stake in challenging
dominant representations. The constant white gaze and demeaning criticism serves as a public
reminder that that blacks – even black women – are a threat and, as such, warrant further
monitoring and policing. Even so, as Lorde also points out, the “visibility which makes [black
women] most vulnerable is also the source of [their] greatest strength” (42). Although the media
is undeniably a powerful tool of the white gaze, it is possible for black women to take advantage
of its all-encompassing scrutiny and widespread audience. Following hooks and Kuhn, so long as
black female athletes are able to identify points of leverage with which they are able to use the
media for their own representational intervention, there is hope to create the “cracks and
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fissures” within the oppressive lens through which black women’s identities are so often
subjected and constructed.
Works Cited:
Billings, Andrew and Hundley, Heather. “Examining Identity in Sports Media.” Examining
Identity in Sports Media. Ed. Andrew Billings and Heather Hundley. Los Angeles: Sage
Publications Inc., 2010. 1-16. Print.
Butler, Judith. “Subversive Bodily Acts” Gender Body: Feminism and the Subversion of Identity.
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