International Journal of Sport Communication, 2011
This study was intended to provide analysis of print-media portrayals of athletes in Sports Illus... more This study was intended to provide analysis of print-media portrayals of athletes in Sports Illustrated swimsuit issues from 1997 through 2009. Drawing on the theoretical framework from Connell’s concept of hegemonic masculinity (2005), the authors performed a content analysis of photographic images (N = 141) and associated captions in athlete-related content in Sports Illustrated swimsuit issues. Two major issues emerged from the content analysis: gender differences and sexualized images in athlete content. Findings of this study indicated that Sports Illustrated alternates athleticism with sexuality by continuously placing athlete models in positions that are unrelated to sport. In addition, the female athletes were extremely sexualized. These findings support the concept of hegemonic masculinity at work in Sports Illustrated swimsuit issues.
IJASS(International Journal of Applied Sports Sciences), 2021
This study explains how women’s football strategically transfers the sports league’s image from h... more This study explains how women’s football strategically transfers the sports league’s image from hyper-sexualized women’s sports entertainment to the real football league. By focusing on the commercial messages from the Lingerie Football League and the Legends Football League, the author could understand the nature of the sexualized culture as the unique entertainment women’s sports league. By adopting reading sport critically (McDonald & Birrell, 1999), the purpose of this study is to understand the difference between the Lingerie and Legends Football League (LFL). This study further examined how women’s erotic capital performed in the LFL. Thus, in what follows, the author explores the extent to which the LFL strategically manages the mediated athletic bodies—in terms of adornments, types of movement, and media framing—presented to its viewership. In so doing, this analysis looks at the mediated feminine body as it is transformed, made into a site for maximum erotic capital. The fi...
International Journal of Sport Communication, 2011
This study was intended to provide analysis of print-media portrayals of athletes in Sports Illus... more This study was intended to provide analysis of print-media portrayals of athletes in Sports Illustrated swimsuit issues from 1997 through 2009. Drawing on the theoretical framework from Connell’s concept of hegemonic masculinity (2005), the authors performed a content analysis of photographic images (N = 141) and associated captions in athlete-related content in Sports Illustrated swimsuit issues. Two major issues emerged from the content analysis: gender differences and sexualized images in athlete content. Findings of this study indicated that Sports Illustrated alternates athleticism with sexuality by continuously placing athlete models in positions that are unrelated to sport. In addition, the female athletes were extremely sexualized. These findings support the concept of hegemonic masculinity at work in Sports Illustrated swimsuit issues.
IJASS(International Journal of Applied Sports Sciences), 2021
This study explains how women’s football strategically transfers the sports league’s image from h... more This study explains how women’s football strategically transfers the sports league’s image from hyper-sexualized women’s sports entertainment to the real football league. By focusing on the commercial messages from the Lingerie Football League and the Legends Football League, the author could understand the nature of the sexualized culture as the unique entertainment women’s sports league. By adopting reading sport critically (McDonald & Birrell, 1999), the purpose of this study is to understand the difference between the Lingerie and Legends Football League (LFL). This study further examined how women’s erotic capital performed in the LFL. Thus, in what follows, the author explores the extent to which the LFL strategically manages the mediated athletic bodies—in terms of adornments, types of movement, and media framing—presented to its viewership. In so doing, this analysis looks at the mediated feminine body as it is transformed, made into a site for maximum erotic capital. The fi...
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Papers by Kayoung Kim