Technics (テクニクス, Tekunikusu) is a brand name of the Panasonic Corporation, a company that produces a variety of electronic products.

Description

Under the brand name Technics, the company produced a variety of hi-fi products, such as turntables, amplifiers, receivers, tape decks, CD players and speakers for sale in various countries. It was conceived for a line of high-end audio equipment to compete against brands such as Nakamichi, from 2002 onwards, products have been rebranded Panasonic except in Japan and the former Soviet Union, where the brand remains in high regard. In Europe and the USA, the brand continues to be applied to DJ equipment, electronic pianos and micro Hi-Fi systems.

History

Technics was introduced as a brand name for premium loudspeakers marketed domestically by Matsushita in 1965. The name came to wider prominence with the international sales of direct-drive turntables. In 1969, Technics launched the SP-10, the first direct-drive model for the professional market, followed in 1971 by the SL-1100 for the consumer market. The SL-1100 was used by the influential DJ Kool Herc for the first sound system he set up after emigrating from Jamaica to New York. This latter model was the predecessor to the SL-1200 which, as the upgraded SL-1200 MK2, became a widely used turntable by DJs. A robust machine, the SL-1200 MK2 incorporated a pitch control mechanism(or vari-speed), and maintained a relatively constant speed with low variability, which proved popular with DJs.

A brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others. Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron.

In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.

Brand is a surname. It usually is a patronymic from the Germanic personal name Brando (="sword") or a short form of a compound personal name like Hildebrand. The surname originated separately in England, Scotland, Scandinavia, the Netherlands, and North Germany. Also many Scandinavian Brand's immigrated across Scandinavia and Europe. Notable people with the surname include:

Brand is a municipality in the district of Tirschenreuth in Bavaria, Germany.

Famous People Born in Brand

Max Reger (1873–1916), composer, pianist and conductor

References