World of Disney is a chain of specialty retail stores owned and operated by Walt Disney Parks and Resorts, a subsidiary of The Walt Disney Company.

Currently there are three locations. The first opened October 2, 1996 in the Disney Village Marketplace (currently Disney Springs ) at Walt Disney World Resort. At approximately 51,000 square feet (4,700 m²) of retail space, it is said to offer the largest selection of Disney character merchandise in the world, according to the company. A 2006 renovation added a small princess-themed salon called Bibbidi Bobbidi Boutique, plus a new children's merchandise area inspired by Pirates of the Caribbean and Stitch.

A second, slightly smaller location opened in 2001 at the Downtown Disney District of the Disneyland Resort in Anaheim.

On October 5, 2004, a third location opened within a three-story New York City space formerly occupied by a traditional Disney Store on Manhattan's Fifth Avenue. The store closed on December 31, 2009 and the interior was dismantled on January 4, 2010 to make way for a traditional Disney Store in Times Square in fall 2010 at the former Virgin Megastore location.