Masters Home Improvement is the trading name of an Australian home improvement chain, operated by a joint venture between Australian retailer Woolworths Limited and Mooresville, North Carolina (United States) based hardware chain, Lowe's. Masters was created as a way for Woolworths Limited to crack into the hardware retail space, which has been historically dominated by Bunnings Warehouse, which is owned by rival Wesfarmers. The two companies already compete with each other with groceries, liquor, fuel and general merchandise.

The brand name was announced on 2 May 2011, coinciding with the launch of a website at masters.com.au.Hans Hulsbosch, who has designed brand identities for Woolworths and Qantas designed the Masters brand and logo.

The first outlet, located in Braybrook, Victoria, opened to tradesmen on 31 August 2011, and the general public on 1 September 2011. In the Sydney Morning Herald, CEO Don Stallings is attributed as saying that staff will be trained for at least 100 hours, and the stores will offer over 35,000 products. Ways in which Masters will differentiate from its competitors include stores which are more brightly lit, more colourful with polished concrete, large colour signage and store displays, it aims to place more emphasis on attracting female shoppers. Buzzers scattered around the store, which, when pressed, will send a nearby staff member to that location to help out a customer, pagers handed to customers which enables them to continue shopping while their paint is tinted, selling more 'non hardware' lines such as whitegoods as well as having McDonald's restaurants and McCafés in selected stores. In June 2012 Masters launched their transactional website that offers more than 30,000 products nationwide. This give Masters Home Improvement the title of Australia's first online hardware and home improvement retailer.

Home improvement, home renovation or remodeling is the process of renovating or making additions to one's home. Building materials and hardware for home improvement projects are typically purchased at home improvement stores.

Types of home improvement

While "home improvement" often refers to building projects that alter the structure of an existing home, it can also include improvements to lawns, gardens, and outdoor structures, such as gazebos and garages. It also encompasses maintenance, repair and general servicing tasks. Home improvement projects generally have one or more of the following goals:

Comfort

Maintenance and repair

Maintenance projects can include:

Home improvement is the process of renovating a home.

Home Improvement may also refer to:

Home Improvement is an American television sitcom starring Tim Allen, that aired from September 17, 1991 to May 25, 1999.

The show was created by Matt Williams, Carmen Finestra and David McFadzean.

In the 1990s, it was one of the most watched sitcoms in the American market, winning many awards. The series launched Tim Allen's acting career and also was the start of the television career of Pamela Anderson, who was part of the recurring cast for the first two seasons.

Show background

Based on the stand-up comedy of Tim Allen, Home Improvement made its debut on ABC on September 17, 1991, and was one of the highest-rated sitcoms for almost the entire decade. It went to No. 1 in the ratings during the 1993–1994 season; the same year Allen had the No. 1 book (Don't Stand Too Close to a Naked Man) and movie (The Santa Clause).

Beginning in season two, each episode started with a cold open that used the show's title logo during the teaser. From season 4 to the end of the show's run in 1999, an anthropomorphic version of the logo was used in different types of animation.