Limca Book of Records
Limca Book of Records is an annual reference book published in India documenting human and natural world records. The world records achieved by humans are further categorised in education, agriculture, medical science, business, sports, nature, adventure, radio, and cinema.
The Limca Book of Records is published annually in three languages; English, Hindi and Malayalam.
History
Limca Book of Records was first published in 1990, when the Limca soft drink brand was owned by Parle Group. It was initially created as for the Limca line of soft drinks which has been purchased by the Coca Cola company. The book continued to be published by Coca-Cola. The Limca Book of Records annual world record reference book is now published with the patronage of Coca-Cola India which manufactures the soft drink called Limca.
It was started originally by Ramesh Chauhan, who sold it to Coca Cola in 1993. The current editor is Vijaya Ghose.
Editions
Its year 2006 edition was launched in New Delhi by Atul Singh, CEO of Coca-Cola India.