Bullwinkle J. Moose is a fictional character in the 1959–1964 animated television series Rocky and His Friends and The Bullwinkle Show, often collectively referred to as Rocky and Bullwinkle, produced by Jay Ward and Bill Scott. When the show changed networks from ABC to NBC, its name was changed to The Bullwinkle Show, reflecting the popularity of Bullwinkle.

In 1996, Bullwinkle was ranked #32 on TV Guide's 50 Greatest TV Stars of All Time.

Creation

Ward and his business partner Alex Anderson created Bullwinkle for The Frostbite Falls Review, a storyboard idea which was never developed into a series. They gave him the name "Bullwinkle Jay Moose, Berry " after Clarence Bullwinkel, a car dealer, because they thought it was a funny name. Both Bullwinkle and Rocky were given the middle initial "J" in reference to Ward.

From his debut along with Rocky, Bullwinkle's gloves were blue. Later in the second story arc and for the rest of the series, they become white. Also, in contemporary promotion art, Bullwinkle's antlers are a yellowish orange in contrast to the rest of his body; originally they were brown.