Brisk may refer to:

The Soloveitchik dynasty of rabbinic scholars and their students originated the Brisker method of Talmudic study, which is embraced by their followers in the Brisk yeshivas. It is so called because of the Soloveitchiks' origin in the town of Brisk, or Brest-Litovsk, located in what is now Belarus. Many of the first Soloveitchik rabbis were the official rabbis of Brisk, and each in turn was known as "the Brisker Rov". Today, Brisk refers to several yeshivas in Israel and the United States founded by members of the Soloveitchik family.

The Soloveitchik dynasty

The Soloveitchik family includes many significant rabbinical forebears, most notably Rabbi Chaim Volozhiner, famed Talmudist and founder of the Volozhin yeshiva. Rabbi Chaim Volozhiner was a student of the Vilna Gaon, and thus some students of Brisk talk of a line of tradition extending "from Moses at Sinai, to Joshua, to the Elders ... to the Vilna Gaon, to Rabbi Chaim Volozhiner, and then to the Soloveitchik dynasty".

Brisk is a tea and juice brand managed by the Pepsi Lipton Partnership, a joint venture formed in 1991 between PepsiCo and Unilever. In 2012, PepsiCo announced Brisk had surpassed $1 billion in annual revenue, making it one of the 22 billion-dollar PepsiCo brands.

History

Prior to being reformulated Brisk contained approximately 44 grams (11 teaspoons) of sugars per 16-ounce can. Since being reformulated with sucralose, the amount of sugars has been reduced in most varieties by approximately half.

Brisk is well known for its high-profile “That’s Brisk, baby!” campaigns. The J. Walter Thompson ad agency first launched the campaign in 1996, featuring pop-culture icons in claymation, and was revived in 2010 by creative agency Mekanism. The advertisements highlight exhausted celebrities who are dramatically reinvigorated by drinking Brisk. Frank Sinatra, Elvis Presley, Willie Nelson, Bruce Lee, Danny DeVito, Bruce Willis, Ozzy Osbourne, Sylvester Stallone, Danny Trejo and Eminem have all been featured in Brisk spots.