Automatic Media
Automatic Media was a web content site in 2000 to 2001.
Foundation
Automatic Media was created in July 2000 as a joint venture between Suck and Feed, two online magazines, after the publications had raised $4 million in venture capital financing from Lycos Ventures LP. Automatic Media's first acquisition was Alt.Culture, an online encyclopedia of alternative culture focused primarily on internet fads. Automatic Media allowed its member sites to use a shared advertising sales force, technologies, and administrative resources. The sites maintained distinctive brand names and editorial voices, but engaged in heavy cross-linking and advertising for their partner sites. In January 2001, Automatic Media announced its first original venture, Plastic.com. Plastic sought to minimize operational costs by running entirely on user-contributed stories. Its staff initially consisted of four people.
Demise
Less than a year after its foundation, Automatic Media's subsidiaries declared bankruptcy, citing "an inability to secure additional financing". Feed and Suck both announced that they were firing their staffs, and would no longer produce content. It was also announced that Plastic would continue with a skeleton staff working pro bono, although its fate was uncertain until bought by one of suck's original founders Carl Steadman.