Craftsman is a line of tools, lawn and garden equipment, and work wear controlled by Sears Holdings. The brand is owned by KCD IP, LLC, a special purpose entity created by Sears Holdings for securitization purposes that also owns Sears house brands Kenmore and DieHard.

The tools are sold in Sears, Kmart, as well as US military Army and Air Force Exchange Service stores, Summit Racing Equipment, Menards, W. W. Grainger, Ace Hardware, and Orchard Supply Hardware.

Craftsman also shares a studio space with Kenmore at the Kenmore Craftsman Brand Live Experience in downtown Chicago at 233 W Huron. No tools are sold at this location but there are occasional shows and cooking demos held at this location.

Consumers have ranked the Craftsman brand second (surpassed only by Waterford Crystal) in terms of quality. In 2007, Craftsman was named "America's Most Trusted Brand" and brand with "Highest Expectations". In 2009, the readers of Popular Mechanics named Craftsman their favorite brand of hand tools in their Reader's Choice Awards. Craftsman is the official tool brand of NASCAR and the DIY Network.