Casual observation suggests that a mega-multi-mall, such as West Edmonton Mall (WEM) and the Mall... more Casual observation suggests that a mega-multi-mall, such as West Edmonton Mall (WEM) and the Mall of America, which combines a very large shopping centre with a theme park, can play an important role in generating urban tourism. In the course of a campaign directed at obtaining government subsidies, the developers of WEM claimed it ‘brings nine million tourists per year
International Journal of Market Research, Jul 1, 2016
Multi-item rating scales are the accepted solution for achieving reliable and valid measures in t... more Multi-item rating scales are the accepted solution for achieving reliable and valid measures in the social sciences. Issues not fully resolved include the optimal number of response categories, choice of semantic rating versus Likert form, and the appropriateness of mixing positively and negatively expressed items. While there is considerable empirical research on these issues, it addresses the scaling of respondents and is yet to produce consensus as to the most appropriate practice. In marketing, multi-item scales are not only used to scale consumer respondents, they are used to scale marketing stimuli. This article examines these response format issues when the primary objective is to scale marketing stimuli rather than consumers using generalisability theory criteria for data quality. G-study website assessment data using different response formats are used to compare their effects on the observed variance components and G-coefficients for websites. Conclusions are drawn for the most appropriate response format to use in marketing studies that scale marketing stimuli.
A survey of television and film producers in Canada and Europe was undertaken to examine the rank... more A survey of television and film producers in Canada and Europe was undertaken to examine the ranking of benefits received and drawbacks experienced in co-productions/co-ventures between Canada and Europe. Perceptions of Canadian and European partners are compared. Statistical analysis of the responses indicate that financial pooling is the most important benefit while increased coordination costs are the greatest drawback. In general, the perceptions of Canadian and European partners on the importance of the various benefits and drawbacks of co-productions/ co-ventures are similar. However, some particularly interesting differences are found for English-language television projects between Canada and France.
ABSTRACT Application of the two-step approach to structural equation modeling to the PARM data st... more ABSTRACT Application of the two-step approach to structural equation modeling to the PARM data studied by Bagozzi and Silk (1983) results in quite different conclusions as to the psychometric properties of recall and recognition scores. The data they analyzed are more consistent with a simple, alternative measurement model, which has different implications for the dimensionality questions Bagozzi and Silk raised. After controlling for random error, recall and recognition scores for print ads are highly correlated and yet discriminable. So, while recall and recognition have considerable common variance, the unidimensionality hypothesis is rejected. Either recall or recognition (or both) contains a significant amount of specific variance. Taking reader interest scores into account does not change the conclusion; reader interest scores are best accounted for as a lower reliability indicator of recognition.
According to the music industry, Napster, Kazaa, Gnutella and other P2P-filesharing services have... more According to the music industry, Napster, Kazaa, Gnutella and other P2P-filesharing services have been responsible for a worldwide decline in CD-sales since the end of the nineties. According to the industry downloading music is not only illegal and un-ethical; it is also harmful for the economy and artists. It takes away the incentive to be creative and therefore it is a threat to cultural diversity. In this paper the validity of these economic and cultural claims will be questioned. It will be argued that there is little evidence that local ...
... soit possible d'examiner des fac-teurs spécifiques à un secteur, ce qui n&am... more ... soit possible d'examiner des fac-teurs spécifiques à un secteur, ce qui n'est pas nor-malement ... valide de la per-formance du marché, alors la conception d'un plus grand nombre de ... les consom-mateurs réagiraient au nouveau produit s'il était dis-ponible sur le marché (Tauber ...
Casual observation suggests that a mega-multi-mall, such as West Edmonton Mall (WEM) and the Mall... more Casual observation suggests that a mega-multi-mall, such as West Edmonton Mall (WEM) and the Mall of America, which combines a very large shopping centre with a theme park, can play an important role in generating urban tourism. In the course of a campaign directed at obtaining government subsidies, the developers of WEM claimed it ‘brings nine million tourists per year
International Journal of Market Research, Jul 1, 2016
Multi-item rating scales are the accepted solution for achieving reliable and valid measures in t... more Multi-item rating scales are the accepted solution for achieving reliable and valid measures in the social sciences. Issues not fully resolved include the optimal number of response categories, choice of semantic rating versus Likert form, and the appropriateness of mixing positively and negatively expressed items. While there is considerable empirical research on these issues, it addresses the scaling of respondents and is yet to produce consensus as to the most appropriate practice. In marketing, multi-item scales are not only used to scale consumer respondents, they are used to scale marketing stimuli. This article examines these response format issues when the primary objective is to scale marketing stimuli rather than consumers using generalisability theory criteria for data quality. G-study website assessment data using different response formats are used to compare their effects on the observed variance components and G-coefficients for websites. Conclusions are drawn for the most appropriate response format to use in marketing studies that scale marketing stimuli.
A survey of television and film producers in Canada and Europe was undertaken to examine the rank... more A survey of television and film producers in Canada and Europe was undertaken to examine the ranking of benefits received and drawbacks experienced in co-productions/co-ventures between Canada and Europe. Perceptions of Canadian and European partners are compared. Statistical analysis of the responses indicate that financial pooling is the most important benefit while increased coordination costs are the greatest drawback. In general, the perceptions of Canadian and European partners on the importance of the various benefits and drawbacks of co-productions/ co-ventures are similar. However, some particularly interesting differences are found for English-language television projects between Canada and France.
ABSTRACT Application of the two-step approach to structural equation modeling to the PARM data st... more ABSTRACT Application of the two-step approach to structural equation modeling to the PARM data studied by Bagozzi and Silk (1983) results in quite different conclusions as to the psychometric properties of recall and recognition scores. The data they analyzed are more consistent with a simple, alternative measurement model, which has different implications for the dimensionality questions Bagozzi and Silk raised. After controlling for random error, recall and recognition scores for print ads are highly correlated and yet discriminable. So, while recall and recognition have considerable common variance, the unidimensionality hypothesis is rejected. Either recall or recognition (or both) contains a significant amount of specific variance. Taking reader interest scores into account does not change the conclusion; reader interest scores are best accounted for as a lower reliability indicator of recognition.
According to the music industry, Napster, Kazaa, Gnutella and other P2P-filesharing services have... more According to the music industry, Napster, Kazaa, Gnutella and other P2P-filesharing services have been responsible for a worldwide decline in CD-sales since the end of the nineties. According to the industry downloading music is not only illegal and un-ethical; it is also harmful for the economy and artists. It takes away the incentive to be creative and therefore it is a threat to cultural diversity. In this paper the validity of these economic and cultural claims will be questioned. It will be argued that there is little evidence that local ...
... soit possible d'examiner des fac-teurs spécifiques à un secteur, ce qui n&am... more ... soit possible d'examiner des fac-teurs spécifiques à un secteur, ce qui n'est pas nor-malement ... valide de la per-formance du marché, alors la conception d'un plus grand nombre de ... les consom-mateurs réagiraient au nouveau produit s'il était dis-ponible sur le marché (Tauber ...
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